Laurie MacDougall 306-C Lily Street, San Francisco CA WORK EXPERIENCE

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1 Laurie MacDougall 306-C Lily Street, San Francisco CA WORK EXPERIENCE CURRENT Independent Consultant 6/87 to present Management consulting and organizational development services to non-profit cultural organizations, specializing in assessment of organizational capacity, strategic planning, financial management, facility planning, marketing and fund development. (See attached Client List for details.) Author of various studies for foundations about issues in the field. NATIONAL ENDOWMENT FOR THE ARTS 3/89 to 1996 Field Consultant for the Advancement Program Over a period of 8 years, worked with 30+ small- to mid-sized arts organizations nationwide, providing needs assessment, technical assistance in any areas required, and facilitation of a long range strategic planning process suited to each group. SAN FRANCISCO SYMPHONY Director of Volunteer Activities 8/86 to 6/88 Responsible for coordination of volunteer effort on behalf of the Symphony, raising over 2.7 million dollars in FY Supervised full-time permanent staff of 3, with roster of 1,500 volunteers. Activities included gala benefits, the Black and White Ball, a thrift store, retail wine program and gift sales, a travel program and similar fundraising projects Membership/Special Gifts Manager 8/85 to 8/86 Responsible for raising over $500,000 in FY 85/86 in corporate and individual gifts by means of direct mail, telemarketing and coordination of volunteer solicitation effort. CABRILLO MUSIC FESTIVAL Executive Director 3/82 to 8/85 Full responsibility for administration and production of annual contemporary music festival, with year-round staff of 3 and seasonal staff of 16. In addition, produced U.S. premiere of Hans Werner Henze s opera, The Adventures of Tom Thumb in Marketing and Public Relations Coordinator 7/81 to 3/82 Responsible for marketing of tickets, promotion and public relations. Assisted in all other aspects of administration and production as needed. ADVERTISING Copywriter 1964 to 1981 Working for major New York advertising agencies as staff Copywriter, Copy Supervisor and Associate Creative Director. Clients included: Revlon Oil of Olay Colgate-Palmolive Frito-Lay Co. Clairol Chanel Monsanto Pantene Nabisco Time Magazine General Foods Simmons Beautyrest Wamsutta IBM Oneida

2 Instructor Designed curriculum and gave classes in marketing strategies, conceptualizing and writing copy for print and broadcast media at the School of Visual Arts, New York City Awards CLIO for Best Cosmetic Commercial, 1966, for Clairol Cosmetics, "Blondes" ANNY Award of Merit, Milk-Bone Dog Biscuits, Trade Ad Division Copy Club Honorable Mention, Crouch & Fitzgerald, Retail Ad Division Awards from the Cat Writers Association of America: Muse Medallion for Excellence (2005 and 2006) Fort Dodge Responsible Healthcare for Pets Award Hartz Everyday Chewable Vitamins Award PUBLICATIONS Space for the Arts Study: Impact of the S.F. Real Estate Crisis on the Arts (for a consortium of funders, including Grants for the Arts, the Hewlett Foundation, San Francisco Arts Commission et al.) Henry Cowell and His Family (for S.C. Cowell Foundation) Arts Manager s Toolbox: Fundraising (for National Endowment for the Arts) Marketing Planning and Other Exotic Quixotic Notions (for Council of Literary Magazines and Presses) WORKSHOPS AND SEMINARS CONDUCTED One-day workshops on organizational planning, designing and conducting capital campaigns through the Cultural Facilities Fund Capital Campaign Intensive Workshops for Cultural Facilities Fund Audience Development Intensive Workshops for Poets & Writers Intensive Marketing Seminar for annual conference of the National Guild of Community Schools of the Arts Advancement Consultant Training in Marketing and Public Relations Advancement Participants Training in Marketing and Public Relations BOARD OF DIRECTORS MEMBERSHIPS Hospice/Caring Project of Santa Cruz County Cultural Council of Santa Cruz County Rosen Institute Kitka Eastern European Women s Chorus

3 Laurie MacDougall Partial Client List Bay Area: Aid to Animals (strategic planning) Art and Culture Commission of Contra Costa County (strategic planning) ArtsMarket Consulting (research and analysis for audience development study) Bay Area Video Coalition (BAVC) (marketing study; capital campaign planning) Bolinas Museum (organizational assessment; capital campaign planning) Center for the Arts/Yerba Buena Gardens (member of management audit team; strategic planning) Chanticleer (strategic planning; organizational development) Chez Panisse Foundation (facility planning and feasibility) City of Novato (cultural planning for Hamilton Airbase) City of Richmond Art Commission (strategic planning) City of San Francisco Arts Commission (program evaluations) City of San Ramon (cultural planning) Cultural Facilities Fund (many, many projects, workshops) Crowden School of Music (capital campaign planning) Dancers Group (strategic planning and other projects) Falkirk Cultural Center (strategic planning) Fleishhacker Foundation (Audience Development Initiative Project) Frameline and Film Arts Foundation (facility planning for 9 th Street Independent Film Center) Friends of Chamber Music (strategic planning) Imaginists Theatre Collective (strategic planning) Intersection for the Arts (strategic turn-around planning) James Irvine Foundation (special projects) Jewish Film Festival (planning retreat) Joe Goode Performance Group (strategic planning; marketing study) Julia Morgan Theater (organizational assessment; facility planning) KALA Art Institute (facility planning) KQED (program assessment for SPARK) Lines Contemporary Ballet (strategic planning) Los Cenzontles Mexican Art Center (strategic planning) Margaret Jenkins Dance Company (feasibility study) Marin Art Council (program evaluation) Marin Community Foundation (special projects, grantee evaluations) Marin Council of Agencies (special project) Marin Museum of the American Indian (facility planning) Museum of Craft and Folk Arts (strategic planning, marketing and facility planning) Muttville (strategic planning) New Langton Arts (organizational assessment; facility planning) Ninth Street Media Center (capital project planning)

4 Nonprofit Finance Fund/Cultural Facilities Fund (multiple projects relating to facility planning) Northern California Community Loan Fund (program evaluation) Performing Arts Library and Museum (strategic planning) Playwrights Foundation (strategic planning) Poets & Writers (audience development workshops; regional needs assessment) Richmond Arts and Culture Commission (strategic planning) Ring Mountain Day School (Board planning retreat) Saint Anthony Foundation (retreat facilitation) San Francisco Art Institute (organizational assessment) San Francisco Early Music Society (strategic planning) San Francisco Girls Chorus (strategic planning) San Francisco Grants for the Arts/Hotel Tax Fund (program assessment of the Nonprofit Performing Arts Loan Fund; assessment of grants procedures) Spirit Rock Meditation Center (capital campaign planning) Stagebridge (turn-around planning) Stern Grove Festival (strategic planning) Women s Building (capital campaign planning) Youth Radio (feasibility assessment for capital project) Z Space Studio (facility feasibility study for Hastings Law School/George Coates space) West Coast/Regional: Alliance of California Traditional Arts, ACTA (organizational assessment and planning) Arts Council Silicon Valley (program evaluation) Burke Museum of Natural History (facility and strategic planning) City of San Jose Office of Cultural Affairs (facility planning; site evaluations for grants panel, special projects) Dell'Arte Players and Dell'Arte School of Physical Theater (strategic planning; special project) Ethiopian Community Services of San Jose (facility planning) Eugene Symphony (strategic planning) Fresno Arts Council (assessment and planning) Gallo Arts Center (facility development planning) Mexican Heritage Plaza (facility analysis and planning) Henry J. Mello Center (marketing and strategic planning) David and Lucile Packard Foundation (evaluation of Silicon Valley Arts Fund; 4- County Facility Project Needs Assessment; special projects) Portland Baroque Orchestra (strategic planning) Roy Rogers and Dale Evans Museum (capital campaign planning) San Diego Rep/Lyceum Theater (turn-around planning) San Jose Redevelopment Agency (facility project assessment) San Jose Repertory Theatre (organizational assessment) San Jose Taiko (strategic planning, facility planning) Santa Cruz County Cultural Council (needs assessment) Santa Cruz County Human Affairs Agency (feasibility study for co-location projects) Sonoma Valley Museum of Art (strategic planning) U.C. Santa Cruz/Shakespeare Santa Cruz (development audit) Wm. and Flora Hewlett Foundation (various special projects)

5 Wing Luke Asian Museum (facility planning and feasibility assessment) National: Alaska Aviation Heritage Museum (strategic planning) Alaska Botanical Gardens (strategic planning) Alaska Public Telecommunications (organizational assessment) Alaska Center for the Performing Arts (facility and strategic planning) Alutiiq Museum and Archeological Repository (strategic planning) Anchorage Concert Association (assessment and planning) Anchorage Opera (assessment and turn-around planning) Anchorage Symphony Orchestra (Board planning retreat) ArtSpace Projects of Minneapolis (special project) Chamber Music America (marketing workshop for members) Chamber Music Hawaii (strategic planning) Council for Literary Magazines and Presses (organizational planning with marketing emphasis, member surveys) Cyrano s Theater Company, formerly Eccentric Theater Company (strategic planning) Fund for Folk Culture (program evaluation) Institute of Alaska Native Artists (strategic planning) Juneau Lyric Opera (strategic planning) Lila Wallace-Readers Digest Fund (program evaluation) Milkweed Editions (organizational assessment) Mississippi Arts Commission (strategic planning) Rasmuson Foundation (program design and evaluation) Ririe-Woodbury Dance Company (strategic planning) Santa Fe Desert Chorale (strategic planning; organizational development) Woodland Pattern Literary Center (strategic planning)