Project Overview. High-rise residential development. Unit Mix: 2 BR 3BR 4BR. Unit Area Gross Area Unit Area Gross Area Unit Area Gross Area

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Russell Carroll
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2 Project Overview Project Type: High-rise residential development Unit Mix: 2 BR 3BR 4BR Unit Area Gross Area Unit Area Gross Area Unit Area Gross Area sqm sqm 65 sqm sqm sqm sqm No. of Buildings: One (1) tower with single & double row configuration No. of Levels: No. of Units: Twenty-two (22) residential storey building with four (4) levels basement parking Four hundred fifty (450) residential units

Location Map How to get there: 1. From Makati: Take EDSA Northbound lane, and head straight going to Quezon City. Take Santolan Flyover and turn left to P. Tuazon. Upon reaching N.

3 Location Map How to get there: 1. From Makati: Take EDSA Northbound lane, and head straight going to Quezon City. Take Santolan Flyover and turn left to P. Tuazon. Upon reaching N. Domingo then turn left and then turn right to Doña Hemady. Head straight toward E. Rodriguez Avenue. Take a right turn at 12 th street. The Amaryllis will be at the corner left side of the road. 2. From Manila: Take Ramon Magsaysay Blvd going towards Araneta Avenue. Make a left to Araneta Ave. going towards E-Rodriguez Ave. Upon reaching E. Rodriguez Ave., turn right and go straight until you reach Gilmore st. Turn right at Gilmore and then left at 12 th street, The Amaryllis will be on your left prior reaching E. Rodriguez Ave.. 3. From QC. Circle: Take East Avenue, heading towards EDSA From EDSA Southbound, go towards Timog Avenue and head to Tomas Morato. Head straight to get to E. Rodriguez Avenue, then take a left at Petron. Take the right most lane and take the first street to your right (12 th Street).The Amaryllis will be on your right.

Nearby Broadcast and Commercial Centers Institution

1 Il Terrazzo Commercial Center 1.4 Waltermart E.

4 Nearby Broadcast and Commercial Centers Institution Distance in Km. ABS-CBN 1.8 GMA Il Terrazzo Commercial Center 1.4 Waltermart E. Rodriguez 1.5 Puregold E. Rodriguez 2.0 Crossings Q. Avenue 2.0 Araneta Center 2.0 Greenhills Shopping Center 2.4 Eton Centris 3.0 Robinson s Galleria 3.5 SM Sta. Mesa 3.6 SM North EDSA 5.0 Trinoma 5.0

3 Cardinal Santos Hospital 2.6 Capitol Medical Center 2.

5 Nearby Hospitals Institution Distance in Km. St. Lukes Medical Center 1.0 National Children s Hospital 1.3 Cardinal Santos Hospital 2.6 Capitol Medical Center 2.7 East Avenue Medical Center 3.0 Phil. Heart Center 3.2 UST Hospital 4.8

6 Nearby Schools Institution Distance in Km. St. Joseph s College 1.0 Trinity College 1.2 St. Paul QC 1.6 Xavier School 1.8 Immaculate Concepcion Academy 1.9 St. Mary s School 2.3 La Salle Greenhills 2.8 UERM 3.4 UST 4.8

7 Others Church Distance in Km. St. Paul Apostolate 1.2 Mt. Carmel Parish 1.8 Sports and Recreation Distance in Km. Quezon City Sports Club 0.7

8 Project Comparables PROJECT NAME DEVELOPER LOCATION LAND AREA SALES LAUNCH RFO DATE NO. OF BLDGS., NO. OF FLOORS TOTAL UNITS FOR SALE THE AMARYLLIS DMCI Homes 12th Ave., corner E. Rodriguez Sr. Ave., Quezon City 4,764 Sq.m. Sept 2011 Dec Bldg. 22 Floors 450 WIL TOWER MALL VistaLand Eugenio Lopez Drive, Quezon City 3,000 Sq.m. Dec-09 Tower 1 Dec-14 2 Bldgs. 42 Floors 554 MAGNOLIA RESIDENCES TOWER A-B Robinsons Land Aurora Blvd. cor. Dona Hermady cor. N. Domingo Streets 20,000 Sq.m. June-09 Jun Bldgs Flrs. 793 SYMPHONY TOWER 1 VistaLand Sgt. Esguerra St. Corner Timog Ave., Quezon City 3,000 Sq.m. Sep-07 Tower 1 Dec-11 2 Bldgs. 24 Floors 313 MANHATTAN HEIGHTS TOWERS A&D Megaworld Araneta Center, Cubao, Quezon City - Jan-09 Dec-14 4 Bldgs. 30 Floors 727 WINLAND TOWER Skywealth Land Holdings Tomas Morato Ave., Quezon City 3,191 Sq.m. Jul-08 Dec-12 1 Bldg. 34 Floors 1,148 CAPITAL TOWERS Twr 1-2 Federal Land E. Rodriguez Sr. Ave., Q.C. - Oct-06 Twr 1 RFO Twr 2 Dec-13 3 Bldgs. 38 Floors 751 PINE CREST BLDG. 1-3 Vista Residences Inc. Aurora Blvd. cor Balete Drive 8,000 Sq.m. Jul-09 Dec-11 / Apr Bldgs Flrs. 760

9 Competition Scan Overview The following projects are perceived to be the direct competitors of The Amaryllis (TAM) due to location and comparable product line: a. Wil Tower b. Magnolia Residences c. Symphony Towers d. Manhattan Heights e. Winland Tower Residences f. The Capital Towers Total open for sale inventory is 17,601 units of which, 56% are already absorbed by the market. Average take-up of a project in the area is 31 units per month. High sales take-up were exhibited by My Place, Sun Residences, Will Tower Mall and South Insula. Remaining inventory for sale is 7,825 units. Average price per sq.m. in the area is P81,469. Average price per sq.m. of The Amaryllis is considerably lower than its direct competitors, except for Winland Tower Residences. However, the latter s quality, concept and amenities are inferior compared to The Amaryllis. Profile of Buyers are Primarily under the 31 to 40 age group (young/growing families, early nesters) 30 years and below (young professionals, start-up families) Under ABC1 socio-eco class The location and inventory dictated that The Amaryllis will complement the need for a living space by those looking for a bigger unit for end-use among investors, young professionals and growing families. * Sales Take-up as of Sept. 2010/May 2011

10 WHO DO WE TALK TO? The characteristics of The Amaryllis target market are as follows: Buys nice expensive things that are of good value, (i.e. car) but without draining one s finances, in order to live comfortably They can conveniently afford frequent travels, fine dining, and quality goods They are discerning when it comes to spending hard-earned money. Ensures each purchase is durable and give quality value for money Has good taste and can differentiate an item that is expensive but good value vs. an item that is affordable but substandard They have high satisfaction level and purchase has to be delightful

These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined

11 PRIMARY TARGET MARKET: UPGRADERS/END-USERS Demographics Decision makers, young start-up families between 30 to 45 years of age from the BC1 socio-eco class currently thinking of upgrading from New Manila, San Juan and Quezon City. These are professionals from middle to top management positions in reputable companies, entrepreneurs, with a combined monthly household income of at least Php150,000. They may already have a primary home, needing upgrade or are still renting.

12 NEEDS/BENEFIT ANALYSIS Emotional Need Benefit Activities & Experience Link to Product / Amenity Ease of Travel Young career-driven couple starting a family needs to balance life and to nurture their budding relationship Accessible to the workplace. Travel time & traffic are minimized allowing you & your family to spend more time together Get home early and spend more quality time with your spouse. Maximize your time by having all your needs within reach Strategic Location Family Bonding Young family seeking a balance in their recreational and leisure activities Offers an outdoor and passive relaxation for a more balanced life Take a dip with the kids in the kiddie and lap pools. Hold meetings or parties at the multi-function hall. Swimming pools, Gazebos, roof deck gardens, sky lounge Good quality living space As parents, you would like to provide your kids a shelter that s more than just walls and ceilings Your kids will have emotional reassurance Bonding moments is not limited to the corners of your unit but is extended outside your home yet still have security Your Home and all the amenities Safety and Security A young couple with children needs a safe place conducive to rearing well rounded individuals Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all Be able to concentrate on your work knowing that your family is in good hands Various activities in the community promote values and personal growth The fully gated property with 24hr security and CCTV monitoring is well equipped to guarantee your safety. PMO Programs to suit your interests Value for money A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building A true value-for-money purchase that also serves as a long-time investment Families are able to still afford travels locally and abroad with security that the purchase of the property won t empty their savings account Various spaces to grow and activities to do Affordability and flexible payment terms Larger unit spaces

13 PERSONIFICATION Mike and Michelle have been married for 8 years now and are blessed with 7 year old Mischka. Mike, a fulfilled business man and Michelle, a successful interior designer, decided to get a place of their own with enough space to nurture the needs of their growing family. Having only one child, the family would like to hone Mischka according to their accustomed way of living having the right balance of life - leisurely spending quality time with each other, enjoying the resources at home and can conveniently dine out, take trips and shop on occasions. It is important that they be in the center of all activities in order to keep up with the sophisticated and elegant lifestyle to which they have been familiarized.

getting a property that is in the center of the urban activities.

14 SECONDARY TARGET MARKET: HALF-WAY HOME MARKET/INVESTORS Demographics: These are families who may already own a primary home or are still living with their parents and would like to consider getting a property that is in the center of the urban activities. They are parents/professionals looking for a half-way home and are also considering buying a property as a second home or future investment.

15 Needs-Benefit Analysis Emotional Need Benefit Activities & Experience Link to Product / Amenity Status Recognition Your career driven individual needs a residence which he can be proud of (sense of achievement/ symbol of status) This development is located in a location where neighboring communities are part of the old rich guild. Be able to come home early, rejuvenate both your mind and body within the comforts of your home. Strategic Location Smart Investment Parents searching for the perfect home for their grown up children that would allow them the freedom to pursue their other interests and engage in community building A true value-for-money purchase that also serves as a long-time investment. A great home deal that would ensure exclusivity and safe community for their children Be able to afford travels locally and abroad Be able to pursue other interests like additional hobbies Flexible Payment Options Bliss Have peace of mind while at work, knowing that your kids are safe and secure. A secure and exclusive community assures you of a worry-free living Be at your best always as you can focus on each endeavour you enter into Wall and perimeter fence Fire safety systems CCTV Cameras at strategic locations. 24-hour security with roving personnel. Life-Work Balance As an upwardly mobile person you want to make the most out of your career to secure the future of your family. Spend more time with the family while still maintaining your trailblazing career Feel rejuvenated as soon as you enter the property because of its stark contrast to the structures outside. Be awed by the grand entrance and lush landscaping Well planned spaces and abundant landscaping. Amenity areas.

16 PERSONIFICATION Dr. Kara Lacaba is a prized new addition to the Pediatric Cardiology team at St. Luke s Medical Center. Her goal in life is to be able to maintain her socially-active schedule while pursuing her budding career as a doctor. As such, it is imperative that her residence is only a stone s throw away from her areas of work and play. Growing up as an only child, she has gotten used to the finer things in life, and she counts travelling as one of her greatest pleasures. As a result of her broad exposure even to the best resort locations in the country and around the world, she wants a home that is a reflection of her diverse and colorful experiences while growing up. Because she is looking forward to raising her own family in the near future, she also wants a home that is spacious enough to accommodate her future family.

17 VALUE PROPOSITION STATEMENT The Amaryllis is A low density Modern Tropical themed enclave in New Manila, Quezon City that offers verdant landscapes and refreshing water features for young families with discriminating taste seeking to live in a secure, exclusive, and serviced condominium village within reach of the city s activity and business hubs in a time of increasing environmental congestion in the city

Reasons To Believe: A Blissful Sanctuary The Amaryllis is a gated and secured community development that has exclusive amenities and facilities.

18 Reasons To Believe: A Blissful Sanctuary The Amaryllis is a gated and secured community development that has exclusive amenities and facilities. With 24 hour roving security provided by the Property Management Office and an electrified perimeter fence surrounding the entire community, residents will enjoy living the calm and worry-free lifestyle that they have been used to, and living in comfort is given priority.

Reasons to Believe: Signature Living A lifestyle of sophisticated elegance complemented by the New

Being part of high society, their regular participation in social activities will be sustained as The

The Amaryllis offers multipurpose function rooms, a grand lobby, sky lounge, a fitness gym and

19 Reasons to Believe: Signature Living A lifestyle of sophisticated elegance complemented by the New Manila address completes one s need for status recognition. Being part of high society, their regular participation in social activities will be sustained as The Amaryllis present areas for socials, interactive and leisure activities. The Amaryllis offers multipurpose function rooms, a grand lobby, sky lounge, a fitness gym and swimming pool to complement a healthy lifestyle; thematic gardens and roof deck garden with verdant greens that will add beauty to the property and harmonize green living to its residents.

Reasons To Believe: Ease of travel The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas

20 Reasons To Believe: Ease of travel The Amaryllis is right in the middle of 4 major areas in Quezon City, namely New manila and Greenhills in San Juan, the entertainment area of South Triangle (Tomas Morato, Timog Avenue), the commercial and transit-oriented Cubao- Araneta Center and old Manila and Sta. Mesa gateway. One can reach the intended destination efficiently either by private or public modes of transportation. Given the ideal location, residents may frequent all their places of interest such as malls, restaurants, schools, places of worship, government institutions and other establishments that all are within close proximity to the property.

21 Reasons To Believe: Reliability and Stability courtesy of DMCI Homes brand A smart investment decision avowed by DMCI Homes commitment to quality workmanship spanning nearly 60 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.

22 Approved Logo Amaryllis is from the Latin word amarysso which means to sparkle. It is commonly used as a symbol for the success won after a struggle and is often given in recognition for a job well done particularly in scholastics, writing and artistic endeavors.

58 units / ha Amenity Area : 2,347.50 sqm No.

23 Project In Focus: Site Development Plan Land Area : 4,764 sqm Total Saleable Area : 34, sqm Density (units/ha) : units / ha Amenity Area : 2, sqm No. of buildings : One (1) High-rise bldg No of units : 450 No. of parking slots : 450

Modern Tropical Theme and Architecture Modern Tropical architecture refers to the architectural design that is suitable to our country s climate.

It takes advantage of the building s orientation using the sun and wind path diagram while also protecting the building from said elements.

24 Modern Tropical Theme and Architecture Modern Tropical architecture refers to the architectural design that is suitable to our country s climate. It aims to take advantage of natural ventilation and lighting combined with modern building materials like glass, concrete and metal. It takes advantage of the building s orientation using the sun and wind path diagram while also protecting the building from said elements. It incorporates natural elements like water and greenery thru the use of fountains and planting strips which not only accomplishes the mentioned principles but also add a pleasing environment to the end users.

25 Project Perspectives

26 Community Shot - Night

27 Building Features

28 Lobby

29 Gated Entrance

30 Garden Atrium

31 Outdoor Amenity

32 Swimming Pool Complex

33 Indoor Amenities

34 Function Hall

35 Gym

36 Other Building Features

37 Sky Park (Insert picture) Sky Lounge

38 Convenience store Laundry station (Insert picture) (Insert picture) Water station

39 Property Management Office Services 24-hour security, with roving personnel Guarded entrance gate General maintenance of common areas Taxi call-in service Utilities application and payment assistance

40 Typical Floor Plans

46 Unit Layouts

47 2 Bedroom A 57 sqm

48 2 Bedroom B 57 sqm

49 2 Bedroom 59 sqm

50 3 Bedroom 79.5 sqm

51 3 Bedroom 85.5 sqm

52 4 Bedroom sqm

53 Turnover Finishes *for reference only

54 Turnover Finishes Living, Dining and Kitchen Bedrooms Maid's Room Balcony Toilet Interior Walls Toilet Living, Dining and Kitchen Bedrooms Maid's Room Toilet Floor Finishes Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles Wall Finishes Painted finish Painted plain cement finish above tile Ceiling Finishes Painted plain cement finish Painted plain cement finish Painted plain cement finish Painted ficem board ceiling

55 Kitchen Area Entrance Door Bedroom Door Maid's Room Door Toilet Door Balcony Door Windows Main Door Lockset Bedroom Lockset Maids Room Lockset Toilet Lockset Water Closet Lavatory at Toilet and Bath 1 Lavatory at Toilet and Bath 2 Kitchen Sink Kitchen Faucet Shower Head and Fittings Soap Holder Specialties Granite finish kitchen countertop with cabinet system Doors Wooden panel door on metal jamb Wooden door on metal jamb Wooden door on metal jamb Wooden door with louver on metal jamb Aluminum framed glass panel Windows Aluminum framed glass panel Finishing Hardware Lever type keyed lockset Lever type keyed lockset Lever type keyed lockset Level type privacy lockset Turnover Finishes Toilet and Kitchen Fixtures 48 & 50 sqm 65 sqm 72 sqm 86 sqm Top flush, one-piece type n/a Under counter type Wall-hung with semipedestal type Under counter type Single Bowl with Drain Board Lever Type Exposed bath and shower mixer White, Recessed type Wall-hung with semipedestal type

56 Unit Type Price List Summary # of Units / Slots Unit Area (sqm, more or less) Low High Gross Area (sqm, w/ Bal) Low High LIST Price (As in Pricelist) Low High 2 BR Inner Mn 4.79Mn 2 BR Corner Mn 4.67Mn 3 BR Corner Mn 6.84Mn 4 BR Corner Mn 8.00Mn 4BR Inner Mn 6.39Mn TOTAL 450 PARKING TOTAL T 1.2Mn

57 Selling Program, Payment Terms, Implementation Guidelines A. Selling Program Item Date 1. Effectivity of Pricelist September 30, 2011 (Friday) 2. RFO Date December 2014 B. Payment Terms and Discounts for High Rise Building Projects Minimum down payment of 20% of List Price with discounts and pay terms stated in the Memo # FIN C. Implementing Guidelines Acceptance of reservations by Documentation Group will commence on September 30, 2011 Checks issued should be payable to DMCI-PDI.

58 Selling Program, Payment Terms, Implementation Guidelines Unit Reservation Fee is PESOS: Twenty Thousand Only (Php 20,000.00) Parking Reservation Fee is PESOS: Ten Thousand Only (Php 10,000.00) Buyers are only allowed to purchase one parking slot per unit reservation on a firstcome-first-serve basis as per policy PD effective August 4, Regarding documentation, a buyer may request for a copy of the Master Deed and Unit Plan, subject to company policy and delivery timetable.

Balance 80% 2,982,336.00 Factor 1.737977% Monthly Amortization 120 mos 51,832.31 0 51,832.

59 Balance 80% 2,982, Factor % Monthly Amortization 120 mos 51, , /mo Sample Computation COMPUTATION SHEET DATE: 9/16/2011 RESERVATION DATE: 9/16/2011 CLIENT Juan De La Cruz Address: Quezon City PROJECT: The Amaryllis BUILDING 1 RFO Date: Dec '14 UNIT: No. of Months to RFO: 39 AREA: 48 sqm Unit Type Regular Unit TERMS 20% dp; 80% 10 years Unit Closing Fees Total DP period LIST PRICE 3,804, Regular Discount 0% - Net 3,804, Addtl Discount (Complete docs + PDCs) 2% 76, Contract Price 3,727, % 149, ,877, Downpayment 1 20% 745, Less: Spot Cash Discount 0% - Net Downpayment 1 745, Less: Reservation Fee 20, Net Downpayment 1 725, Payable in 39 month/ 18, /mo 3, , /mo

60 List Price *RFO DEC Min Max 2 BR Inner Php 22, Php 28, BR Corner Php 24, Php 27, BR Corner Php 32, Php 40, BR Corner Php 35, Php 47, BR Inner Php 33, Php 37,993.64

61 Marketing Deliverables

62 Above the line Deliverables Particulars Delivery Schedule Print ad placements Ideally, to be released as soon as an LTS is available after the soft launch. Full page ads will be executed in 2 angles: product centric and lifestyle oriented. Ear ads to sustain noise. To be determined Below the line Deliverables Particulars Delivery Schedule To announce the upcoming project with an almost 90% accurate data to 1. E-marketing E-leaflets/Digital ers be used by the sellers for prospecting clients. This can be in the following July 2011 forms: o Digital collaterals i.e. posters, leaflets, ers o Mobile Marketing SNS To include noise through FB, Twitter, YouTube, Word press and other Social Media September 2011 Corporate Website To create a new webpage for the project where the entire project features & details (perspectives/photos) will be presented. September PR PR stories will be developed to cover the important elements of the project: September Marketing collateral To come up with a compelling set of marketing collaterals to convey the important details of the project. o Project leaflet September 2011 o Project Flyer October 2011 o Digital Sales kit September Mall booth 2 sets of booth module systems shall be developed for The Amaryllis and shall be used in the following mall exhibits 4th wk September Scale Models and dollhouses Roving scale model and Sales office scale model: to feature the entire development September dollhouses: to feature the typical unit layouts of the project September Merchandising To create awareness and direct prospective buyers to the site. On-site merchandising o On-site billboard September 2011 o Board-ups September 2011 o Satin flags August 2011 Off-site merchandising o Electronic billboards in Ortigas Ave.; QC CBD areas TBD o Lamp post banners Sept - Oct 2011 o Permanent Directional Signs if possible 1Q2012 o Off-site billboard TBD Sales office o Off-site October Visual media Perspectives To develop new perspectives for the following areas: SDP, Entrance gate, indoor & outdoor amenities, building façade, landscape, atriums, and pool area. September 2011 Audio-visual presentation & Walkthrough September Events 9. Referral program Soft launch concept (classroomtype orientation only) investors, & prospective o To officially commence the project and generate interest of sellers, buyers. o To formalize the joint venture between DMCI homes and Anflocor; to Ground-breaking event provide project exposure prior to the launch Boost customer referral/loyalty by supporting photo story contests, community development programs in QC projects and other upcoming referral program efforts September 2011 September 2011 TBD

63 Implemented Efforts

64 Teaser E-leaflets

65 Teaser E-leaflets

66 Teaser E-leaflets

67 Actual Leaflet

68 On-site Merchandising: Satin Flags / Banner

69 On-Site Merchandising: On-Site Billboard

70 On-site Merchandising: Gate Board-up

71 Disclaimer In its continuing desire to improve the project, DMCI Homes reserves the right to change product features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this material are for demonstration purposes only and should not be relied upon as final project plans.

72 Thank You and Happy Selling

CLOSE. PROPERTY OF DMCI HOMES

CLOSE. PROPERTY OF DMCI HOMES CLOSE X LOCATION Address: EDSA, Guadalupe Viejo, Makati City How to get there: FROM EDSA NORTHBOUND Approaching Southbound, just turn right after PET PLANS Building FROM EDSA NORTHBOUND Approaching Northbound,