2018/19 Media kit. cashing out: better value and lifestyle. Right Sizing Smaller Communities,

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1 2018/19 Media kit Right Sizing Smaller Communities, Homes & Living celebrates the unique benefits of living in smaller towns from lifestyle amenities, to real estate value to market trends. Moving to a smaller community is now more appealing than ever whether you re downsizing or upsizing, an empty nester, semi-retired or a new home buyer, Right Sizing explores alternative real estate and lifestyles options. Small towns are growing, becoming more hip, providing more value to residents and businesses alike, and are enabling people to live a modern, comfortable lifestyle. cashing out: better value and lifestyle. Launched at the height of the biggest real estate boom in Canadian history, the time to look for alternative real estate and lifestyles is now and Right Sizing is here to show the way.

2 targeted circulation Primary distribution is through The Globe and Mail, 125,000 readers per issue in Vancouver alone. Further distribution is through realtors, mortgage brokers, select airports and newsstands, totalling 33,000 in monthly average distribution. 29,500 copies distributed in Vancouver and Calgary editions of The Globe and Mail Saturday, home delivery 1,000 realtors and offices in the Lower Mainland 500 mortgage brokers in B.C. 1,000 Air Canada lounges and Helijet lounges 1,000 urban newsstands Geographic distribution is to the most lucrative real estate markets of Vancouver North Vancouver West Vancouver Burnaby New Westminster East Vancouver Fraser Valley Calgary Publishing frequency 6 issues per year PAGE 2 OF 8

3 editorial calendar This editorial lineup is a draft of what is scheduled to come. To confirm, please call us at SEPT/OCT ISSUE MAR/APR Right Sizing your Build Tiny Homes, Modular, Kit homes, Prefab, Timber Frame, Log, Custom etc. Cost of Commuting Float Planes, Heli-Jet, + Top 15 BC Airports 10 Sweet Homes Under $400K Investments: Apartment Buildings Small Town Cycling the New Golf Dream Homes: Private Islands Why Didn t We Mover Sooner Buying a Small Town Business Top 10 Single Family Real Estate Developments $1-Million Buys you these Mansions How to Qualify for a Second Property Mortgage How to Choose a Smaller Car Investing: Are you a Shark, Flipper or Investor? If I Won the Lottery I would Decluttering for Spring Building: How to Pick a Builder Dream Homes: Waterfront Retreats NOV/DEC ISSUE Top 10 SEMI-retirement Communities in BC Ski/Resort Town Living What $500,000 Buys you in Scottsdale or SunPeaks Empty-nesters Migrate South Investing: Buying Homes with Other People s Money Building Trends Foreign Ownership Tips Dream Homes: Ranches JAN/FEB Big Small Town Condos Hi-Tech Homes: Solar, Smart, Green etc. Investment: Rental Real Estate Do the math! What $700,000 Buys You in Hawaii or Revelstoke Small Town Winter Outdoor Activities Building Tips Nicaragua and Panama are the New Frontier Dream Homes: Estates MAY/JUNE Small Towns: Where the Jobs are Down-sizing: Up-sides What $800,000 Buys you in Kamloops Friendly Vibe and Fast Friends Passive and Net Zero Homes Vancouver Hotel Suites for Commuters E-Bikes for Everyone JULY/AUG ISSUE Spectacular People who Live in Small Towns What $700K Buys Okanagan Vineyard Living Financial Advice Building Trends Shared Living Space or Not 10 Under $200K Dream Homes: Your very own Resort Cool Small-town Eateries in BC

4 dates & rate card ISSUE SPACE CLOSE MATERIAL CLOSE DISTRIBUTION Sept/Oct 2018 Aug 1, 2018 Aug 7, 2018 Sept 22, 2018 Nov/Dec 2018 Sept 26, 2018 Oct 7, 2018 Nov 17, 2018 Jan/Feb 2019 Nov 27, 2018 Dec 6, 2018 Jan 19, 2019 Mar/Apr 2019 Jan 24, 2019 Feb 7, 2019 Mar 23, 2019 May/June 2019 March 22, 2019 Apr 5, 2019 May 18, 2019 July/Aug 2019 May 24, 2019 June 6, 2019 July 20, 2019 COMMERCIAL AD RATES 1X 3X 6X Full Page $4,700 $4,500 $4,300 Half Page $3,100 $2,900 $2,800 Inside Front Cover (IFC) $5,500 $5,300 $5,100 Double Page Spread (DPS) $8,200 $7,900 $7,600 Inside Back Cover (IBC) $5,100 $4,800 $4,500 Outside Back Cover (OBC) $5,700 $5,500 $5,300 REALTOR AD RATES 1X 3X 6X Full Page $2,700 $2,500 $2,300 Half Page $1,600 $1,500 $1,400 Quarter Page or 2 x 1/8 (Classifieds) $990 $940 $900 $250/ad design. Includes 3 changes max. PAGE 4 OF 8

5 Property Search ONLINE ADVERTIsing Leaderboard DIGITAL ADVERTISING DIMENSIONS (W X H) 1 MONTH Looking to Right-size? Find up-to-date listings in over 90 communities Leaderboard 970 x 90 px 728 x 90 px 320 x 50 px $700 RightSizingMedia.com/BCPropertySearch Medium Rectangle 300 x 250 px $500 Vertical ad 300 x 600 px $800 Special package rate: Big Box + Banner ad $1000 File submission Acceptable formats include GIF, JPG, BMP, PNG or SWF Files must be 72 DPI Maximum animation length: 15 seconds Where multiple ads are booked for the same position, they will appear in rotation Ads must be ed to sales@rightsizingmedia.com The ad s valid website link must be included in the Social Media and Online Marketing Our website offers a specific Property Search section for small towns. All magazine content is posted online driving traffic through Google algorithms, SEO and key words. Readers can subscribe to receive new listing alerts for budget properties, specific price categories or Dream Properties. Each week we post new content on our blog and social network feeds: Linkedin, Facebook, Twitter, Instagram. Client traffic can be enhanced with cross promotional links with clients and communities, as well as paid content boosting. useful links CTV News Global News The Globe and Mail Global News Calgary Herald Yahoo! Finance Home buyers and renters leaving Lower Mainland for smaller towns Rent in the city Own in small towns Rising prices push out long-time Vancouver residents Vancouver boomers are cashing out their homes Empty nesters downsize to upsize their enjoyment Downsizing isn t just for retirees and empty-nesters PAGE 5 OF 8

6 who is advertising? Developers Realtors Municipalities/economic development Home builders and contractors Ski and golf resorts Retirement communities Southern vacation/living destinations Life insurance companies Mortgage brokers Financial institutions Financial advisors Automobile industry Travel companies Adventure outfitters, retailers I ve lived in the same house in Vancouver since Never in my wildest dreams would I have thought that real estate prices would be what they are today. Kitsilano resident, Josh Rubiniki There is a huge exodus from Vancouver to places like Squamish, Qualicum, Victoria and even up into the Okanagan and Kootenays. broker of a Vancouver Real Estate office Right Sizing is a great way for us to reach our targeted audience. I have known Steve Dietrich as a quality publisher since He has once again hit the mark for us and is reaching the most relevant audience, with superior content, design and distribution. We look forward to participating in many upcoming issues. brad pelletier, senior vp, predator ridge PAGE 6 OF 8

7 comparables & Highlights West Vancouver $3,250,000 sechelt $192,300 Real Estate Highlights Most readers have more money tied up in real estate than they have ever dreamed of Many consider themselves to have won the lottery (through increased value of their property) This audience continues to read many publications and is extremely loyal to print in fact most of our readers are paying over $200/year to receive The Globe and Mail every day No other magazine in Western Canada speaks directly to the value that can be gained from moving to a small town Vancouver Housing Statistics (as of July 4, 2018, REBGV) The composite benchmark price (for detached properties in Metro Vancouver) is $1,608,000 The average sale price of a house in West Vancouver is $2,944,900 Vancouver is among the world s most expensive real estate markets, according to Global News Market Survey 11,947 homes are listed for sale on the MLS Metro Vancouver (as of July 2018). Where are they going to move? 22,076 people moved to British Columbia from other provinces in the second quarter of 2017 Baby Boomers Facts 9.6 million Canadians (29% of population) are baby boomers 78% of Canadians own real estate 49% of home buyers in small town BC are coming from the Lower Mainland Thousands are thinking of down-sizing or right-sizing Thousands are thinking of buying property outside larger centres Thousands are going to become empty nesters within the next 5 years Thousands are already empty nesters ready to make a move Our readers dream of a stress-free, comfortable life. PAGE 7 OF 8

8 production/mechanicals & Additional services Print ad dimensions FULL PAGE w x h bleed on all sides. We recommend a safety margin of 0.5 so please keep all logos and text within that live area. DOUBLE PAGE SPREAD w x h bleed. We recommend a safety margin of 0.5 so please keep all logos and text within that live area. Keep in mind the middle 2 of the ad will be harder to read, as they fall in the gutter. 1/2 PAGE VERTICAL w x h 1/2 PAGE HORIZONTAL w x h 1/4 PAGE w x h 1/4 Full Page Live Area 1/2 H 1/2 H File Format Requirements High resolution PDF-X1A. All photos used in the ad must be at a mimimum of 300 effective ppi. Colours must be converted to CMYK. Submission Guidelines Files of 20MB or less, to amelie@calypsodesign.ca with the ad name and issue date in the subject line. Files larger than 20 MB, please use or contact us for Dropbox instructions. sales For advertising inquiries call or sales@rightsizingmedia.com editorial Editorial info@rightsizingmedia.com design For ad design or production-related questions, Amelie Legare at amelie@calypsodesign.ca RIGHTSIZINGMEDIA.COM PAGE 8 OF 8