CITY OF GREATER DANDENONG PUBLIC ART STRATEGY

Transcription

1 CITY OF GREATER DANDENONG PUBLIC ART STRATEGY Public Art Strategy Greater Dandenong 1

2 TABLE OF CONTENTS EXECUTIVE SUMMARY...3 ACKNOWLEDGEMENTS...5 Public Art Reference Group 5 PUBLIC ART STRATEGY COUNCILS STRATEGIC DIRECTION 6 PUBLIC ART PRINCIPLES 6 BACKGROUND 6 PUBLIC ART VISION 6 PUBLIC ART GOALS 7 DEVELOPMENT OPPORTUNTIES 8 EMERGING TRENDS 10 EMERGING TRENDS 11 GOALS AND KEY ACTIONS 14 LINKAGES...16 LINKS TO OTHER STRATEGIES AND PLANS 16 REPORTING AND MONITORING 17 APPENDIX PUBLIC ART PRINCIPLES 18 APPENDIX GREATER DANDENONG PUBLIC ART PROJECTS 20 APPENDIX PUBLIC ART PROGRAM APPENDIX Public Art Strategy Greater Dandenong 2

3 EXECUTIVE SUMMARY Council s public art collection represents a total investment of art in the public realm of more than $1.3 M since 1985 with 72 installations across the municipality ranging from permanent, temporary and ephemeral applications. These projects have provided local and broader communities with opportunities to engage with and interpret their environment in new and challenging ways. In November 2002 Council adopted the Public Art Strategy which outlined the City s commitment to ensuring public spaces are enriched with art works that celebrate unique local characteristics through diverse applications of art works in the public realm. The 2002 Public Art Strategy has guided council s procurement of innovative public art installations across 15 locations with a total value of $926,886 including external contributions of $429,000. Greater Dandenong s public art program has persisted in using suburban and locally focused topics while responding to new trends in public art practice. Over the past six years the public art program has challenged and contributed to positive perceptions of the city. Projects have been recognised through various industry awards, national television exposure, national magazine coverage, acceptance into State Collections and more recently through a research partnership with the RMIT Design Research Institute. The recognition includes; Victorian Government Crime Prevention Award for Best Improvement To The Built Environment 2002 Motion, Springvale Underpass, Big Fish Memory and Place Collection Australian Centre for the Moving Image 2005 Dandenong South Gateway Project, 8 minute movie Landscape Architecture Australia Magazine 2006 November edition, Collaborators - Vessels of Light and George Street Bridge Artwork Commendation for Landscape Architecture 2007 Vessels of Light, Dandenong Central, Sinatra Murphy ABC The Sunday Arts Program 2008 Depot, Dandenong Central, Robbie Rolands, Cameron Robbins, James Carey, Campbell Drake, Susan Jacobs, Ben Morieson, Matt Morrow, Geraldine Barlow RMIT Design Research Institute 2008 Research projects: o Speed Cheek - Oakwood Park o Depot - Decommissioning of Grenda s Bus Depot o Suburban Edge - Thomas St Car Park Interventions Ian de Gruchy Eight Storey building projection & The Lift o George Street Bridge Artwork Integrated Façade Project Public Art Strategy Greater Dandenong 3

4 In 2008 a review process was undertaken to reflect on the achievements of the strategy since its adoption, identify areas that require further development and facilitate positive responses to emerging trends in contemporary public art practice through building on the existing public art framework principles, and accommodating diverse procurement processes for artworks. ensuring art works are site responsive supporting artist driven models exploring new technologies commissioning both permanent and temporary installations Site specific projects that respond to their locality will continue to be supported including temporary installations, performances, interventions, ephemeral and land based works. The strategy will focus on an integrated planning approach and a sustainable permanent and temporary collection that is diverse in its applications and establish Greater Dandenong as Leaders in public art practice in the outer suburbs. Over the next five years Greater Dandenong with the Public Art Reference Group will build on its public art successes by vigorously advocating for an integrated planning and design approach to new commissions that ensure artists are part of the design team. Council will embrace new artwork technologies; continue to experiment with temporary installations and expand public art promotion, consultation and engagement. The public art program will implement a diverse range of projects that celebrate local identity, character and cultural distinctiveness. The suburban context will remain an important focus for this work. The program will also take advantage of opportunities as they present themselves especially collaborative projects with external organizations. Public Art Strategy Greater Dandenong 4

5 The vision for the public art program is to: Establish Greater Dandenong as leaders in public art practice in the outer suburbs. ACKNOWLEDGEMENTS The review of the Public Art Strategy is the result of active participation and commitment of the Public Art Reference Group formed in July Public Art Reference Group Councillor Peter Brown City of Greater Dandenong Councillor Paul Donovan City of Greater Dandenong Philip Faulks, Director of Public Art Program Frankston Chisholm Institute Peter Rowe, Director Arts & Design Dandenong Chisholm Institute Jill Page, Community Arts Representative Neil Wanstall, Community Arts Representative Karen Ward-Smith Manager Libraries, Arts and Heritage, City of Greater Dandenong Leanne McCready Retail Development Coordinator City of Greater Dandenong Jenny Pemberton-Webb, Place Manager Revitalising Central Dandenong - City of Greater Dandenong Paul Streefkerk, Director Cultural Facilities City of Greater Dandenong Agus Batara, Urban Designer City of Greater Dandenong Grissel Walmaggia, Cultural Planning Officer City of Greater Dandenong Public Art Strategy Greater Dandenong 5

6 PUBLIC ART STRATEGY COUNCILS STRATEGIC DIRECTION Greater Dandenong s Corporate Plan details its vision for a great place to live work and invest with great people for neighbours, colleagues and friends. Council s strategic objectives detail a commitment to a well planned liveable city where liveability will be reflected in safe, accessible and well presented neighbourhoods, shopping centres, suburban streets and public places. A commitment to and investment in public art is consistent with council s strategic objectives and will ensure public art plays an important role in the development and enhancement of the city s urban, natural, open space and built environments while provide meaningful contributions to the cultural identity of the city. PUBLIC ART PRINCIPLES In March 2001 Council endorsed a Public Art Framework identifying principles to guide public art projects in Greater Dandenong. A review of the principles in 2008 has confirmed they remain relevant as a set of values for future public art practice across the municipality. The Public Art Principals are expressed in Appendix 1. BACKGROUND Greater Dandenong has been involved in 72 public art projects since 1985 with a major surge in planning, procuring, facilitating, advising, supporting and installation of public art projects in the last few years. The projects range from permanent, temporary and re-locatable installations; ephemeral, twilight experiences; activation projects, professional development opportunities, education focused workshops, commemorative social heritage and sporting projects, multi-media projects, community engagement design projects and exhibitions to artistic design planning and site specific responses in the public domain. From these experiences Greater Dandenong has achieved a body of knowledge and practical experience in working in the public realm, exploring diverse applications, treatments and approaches that will serve the city well as it responds to public art practice into the future. The full list of Public Art projects is in Appendix 2. PUBLIC ART VISION The Public Art Strategy provides Council with a vision to establish Greater Dandenong as leaders in public art practice in the outer suburbs. Council will embrace new technologies and applications to ensure a dynamic and challenging public art collection. A two pronged approach will facilitate temporary and permanent installations that form a sustainable collection whilst celebrating the city s cultural characteristics. Public Art Strategy Greater Dandenong 6

7 PUBLIC ART GOALS The Public Art Strategy addresses council s strategic objective through a set of principles that directs future development and implementation of public art practice for the city. It provides an effective five year implementation program of proposed sites, consultation processes, research and development opportunities including funding options through six goal areas. The goals are; 1. Recognition of Greater Dandenong as a leader in public art practice in the outer suburbs 2. Effective planning, promotion and advocacy 3. An integrated approach to public art as a positive contributor to the identity of the city 4. A community that is informed about and inspired by public art practice 5. A well maintained and managed public art collection 6. Sustainable funding and support to expand the city s public art collection Public Art Strategy Greater Dandenong 7

8 DEVELOPMENT OPPORTUNTIES Art in the public realm has a long history which has developed and evolved over time. Works range from sculptures and figures representing people s political and social status, monumental works proclaiming the achievements of war and victory, memorials commemorating significant events and people s contributions, to the use of contemporary art as decorative elements in open public spaces. Greater Dandenong has many public art works, memorials, sculptures, plaques and attributions in the public realm relating to the city s heritage. Together they offer a collective narrative which describes the city s evolution from post-european settlement through to contemporary installations that embrace emerging trends in public art practice. Governments have traditionally been the custodians of public space with Local Government responsible for open public space including parks, playgrounds, reserves, wetlands and recreational open spaces; urban realms like shopping strips, footpaths, streetscapes, plazas and forecourts and; public buildings such as council buildings, civic facilities, libraries, community centres, galleries, historic buildings and public building foyers. There are opportunities for the community to influence, advocate and contribute to these realms through the use of local government policies, consultation processes, corporate strategies and guidelines. Invariably however the public realm is for the enjoyment, use and engagement of its people as key stakeholders. Art in the public realm is a fine balance between public policy and community engagement to ensure installations are relevant, reflective of the constituents, engaging and stimulating. Professor Rob Adams asserts that when planning for the public realm urban design must consider the local character, culture and history of a city. In recent decades the custodians of the public space have changed with a greater number of commercial developers creating new suburbs, new communities, new public infrastructure and recreational spaces as well as industrial estates and corporate buildings that interface with the community. Increasingly commercial developers are integrating art in their developments to stimulate market interest and promote new lifestyle options. Recent examples include Public Art Strategy Greater Dandenong 8

9 The Lakeside housing estate in Pakenham, where Paul Johnson s work (creator of Reverie ) marks the entrance to the new community cultural facility on the banks of the newly established lake with artworks lining the shared user path around the perimeter of the lake to further enhance the public experience. The newly constructed $2.5 billion dollar Eastlink motorway with monumental artworks leads contemporary artists to contribute to the motorists experience, where public art is regarded as an integral part of the motorway design and aesthetic. Private developers in Docklands have embraced and led the way in the use of artworks to adorn open spaces, artistic treatments to private buildings, their foyers, forecourts and architectural structures enhance the interface with people. Private developers contribute to the procurement and installation of art in various forms and applications when planning and designing buildings and public spaces; the contribution rate relates to the overall project cost. In Central Dandenong this work may be expedited through support and guidance in partnership with VicUrban. Greater Dandenong faces the challenge of putting in place processes that will ensure future commercial developments and council capital projects are aligned to council s public art principles. New integrated planning processes are required to ensure public art practice is an integral part of these projects. Public Art Strategy Greater Dandenong 9

10 Greater Dandenong is well placed to establish a reputation for exemplary public architecture as new and innovative capital projects are undertaken across the municipality. Major capital projects like the Drum Theatre at Dandenong Town Hall, The Castle, the redevelopment of Dandenong Market, new civic buildings and library facilities offer Council the opportunity to create bold and progressive statements and be amongst leaders in contemporary public architecture. An integrated artistic approach to these capital projects and their surrounds is a critical component to ensure the city s public art strategies are considered equally alongside issues such as open space planning, urban design and public lighting. commissioning. Opportunities for Greater Dandenong include but are not limited to; Vehicular gateways to the municipality Centre medium strips New residential estates fronting major roads Public transport gateways including stations Freeway and bypass entry and exit points Other development opportunities exist for Greater Dandenong around gateway markers through iconic public art works at strategic sites. These projects assist in providing landmarks that locate us in our environment. Bunjil is a one example of a gateway marker in Docklands which announces the area. Other municipalities including Manningham have taken a lead role in using public art as gateway markers with works such as Sentinel by Inge King and Michael Bellemo & Cat MacLeod s River Peel located on the roundabout in Templestowe. Public art projects can be positioned to mark municipal boundaries and have been increasingly used alongside major roads and intersections. EastLink is a local demonstration of this approach to large scale Public Art Strategy Greater Dandenong 10

11 EMERGING TRENDS The suburbs form a unique part of Victoria s social and urban fabric with the majority of Victorians living in the suburbs to fulfill the great Australian dream to own one s home. With the State Government s Melbourne s 2030 strategy a greater emphasis has been placed on invigorating key suburbs across Victoria and transforming them into Activity Centres. They will be developed as centres for business, shopping, working and leisure. Most will also contain community facilities related to public administration, education, health and emergency services. They will also be important locations for the development of different types of housing, including forms of higher-density housing. decommissioning of an iconic suburban company site; Grenda s Bus Company. During the past two years there has been an increase in the number of temporary art installations in Central Dandenong. By investing in temporary installations artists have taken the opportunity to drive the recreation of forgotten public space, it has encouraged cost effective submissions by artists, maintenance costs have been minimized and the community given new opportunities to envisage and reclaim their city s public realm. Recent public art literature has emphasized the role of cultural development and artistic engagement in urban regeneration and renewal projects. This has seen the application of diverse art practices in the public realm to activate forgotten spaces and encourage the re invention of locations as their function changes. In Greater Dandenong we have seen a great opportunity to explore how artistic engagement can play a pivotal role in challenging perceptions of the city through artist driven projects such as Depot. Depot received national coverage through the ABC s The Sunday Arts Program exemplifying Greater Dandenong s unique approach to honoring the Public Art Strategy Greater Dandenong 11

12 More than 35 temporary installations have been undertaken in Central Dandenong since 2006 involving 58 artists. These projects were undertaken in strategic locations identified by the Public Art Reference Group through the Central Dandenong Public Art Plan. The plan cited a focus on activating empty shop fronts, providing 24 hour experiences of Central Dandenong, capitalizing on high footfall areas such as car parks and transient zones like Dandenong Station and reclaiming the city s laneways as temporary gallery spaces and important non-traditional pedestrian routes; a unique characteristic of Central Dandenong s streetscape. The Public Art Reference Group along with other key stakeholders provide expert advice and guidance to inform the development of temporary installations across the city. This has led to a number of positive outcomes including vacant shops being leased, people being inspired to explore the city s laneways, visitors and residents being encouraged to explore Central Dandenong at night and the establishment of a pedestrian focused art route across eight locations. Greater Dandenong needs to continue to strategically program these locations in order to affectively change perceptions of the city and provide a reconnection for of the community with their place. Ensuring high quality installations and artists driven involvement is important during this time of rapid change in Central Dandenong. Public Art Strategy Greater Dandenong 12

13 Public Art Strategy Greater Dandenong 13

14 GOALS AND KEY ACTIONS GOAL 1 Recognition of Greater Dandenong as a leader in public art practice in the outer suburbs 1.1 Deliver an effective five year program of coordinated public art projects. Indicative program in Appendix Three 1.2 Investigate and implement opportunities for the inclusion of public art into private developments 1.3 Investigate and implement opportunities for the inclusion of public art into major council infrastructure projects 1.4 Ensure the Public Art Framework is the basis of the Council approach to public art practice across the municipality GOAL 2 Effective planning, promotion and advocacy 2.1 Establish and implement a marketing and communication plan 2.2 Expand on professional development opportunities for staff and Public Art Reference Group 2.3 Develop Greater Dandenong s profile as a leader in public art practice 2.4 Undertake research in partnership with RMIT GOAL 3 An integrated approach to public art as a positive contributor to the identity of the city 3.1 Maximise public art opportunities that reflect the unique and diverse characteristics of the municipality 3.2 Encourage the use of local materials and resources when commissioning public art projects 3.3 Engage new technologies and investigate emerging trends to ensure dynamic, challenging and innovative public art outcomes 3.4 Develop guidelines that assist private developers to respond to Greater Dandenong s unique characteristics Public Art Strategy Greater Dandenong 14

15 GOAL 4 The community is informed about and inspired by public art practice 4.1 Research and document local characteristics, knowledge, meanings and community aspirations to inform public art practice across the municipality 4.2 Utilise new technologies and communication styles to engage with the general public 4.3 Invest in the professional development of artists through mentoring and schools based projects GOAL 5 A well maintained and managed public art collection 5.1. Utilise consistent guidelines for the commissioning of public art projects 5.2. Effectively manage existing public art works, including temporary or ephemeral installations 5.3. Convene regular meetings with the Public Art Reference Group 5.4. Implement a process for the registration, valuation and audit of public art projects across the municipality GOAL 6 Sustainable funding and support to expand the city s public art collection 6.1. Secure funding for the five year public art program through the Capital Improvement Program 6.2. Develop a costed management plan for the city s public art collection 6.3. Develop a funding plan to maximise internal and external funding sources 6.4. Facilitate partnership opportunities for the community, education, business and private sectors. Public Art Strategy Greater Dandenong 15

16 LINKAGES The successful implementation of the Public Art Strategy and delivery of the action plans requires a collaborative approach involving a number of council staff in a range of departments. The strategy is broad and highlights activities from planning, to advocacy, to service delivery which will bring together stakeholders from the community, council, business, industry, tourism sector, developers and investors. Within Council the following departments are key contributors in delivering the Public Art Strategy. Strategic and Statutory Planning Capital Improvement and Maintenance Urban and Open Space Planning Asset Management Services Media and Communications Regulatory Services Economic Development Unit Social Developmen Family and Children Services LINKS TO OTHER STRATEGIES AND PLANS Corporate Plan Local Planning Policy Framework and Municipal Strategic Statement Dandenong Gateway Strategy Municipal Signage Strategy Municipal Lighting Strategy Municipal Public Health Plan Heritage Strategy Environmental Strategy Open Space and Leisure Strategy Public Art Framework Community Engagement Strategy Social Strategy Collections Policy Cultural Strategy Cultural Diversity Policy Indigenous Policy Public Art Strategy Greater Dandenong 16

17 REPORTING AND MONITORING An annual report to Council will outline achievements, issues and opportunities relating to the public art program. Public Art Strategy Greater Dandenong 17

18 APPENDIX 1 PUBLIC ART PRINCIPLES Cultural Diversity Greater Dandenong is one the most culturally diverse cities in Australia with more than half its residents born overseas in non-english speaking countries. Such diversity brings a wealth of culture, faith, language, experience, knowledge and creativity, all of which are a source of vitality and strength for the City. The integration and installation of public art into urban, natural, and built environments provides an opportunity for local values, characteristics, diverse cultures, community aspirations and social heritage to be acknowledged. Collaboration and Consultation Community dialogue, consultation and collaboration are key components in the procurement of progressive, engaging and dynamic artworks for the public realm. Greater Dandenong values the contribution and aspirations of residents and the broader community to inspire and inform the creation and interaction with public art works. Collaborative processes encourage ownership by residents, developers, retailers and businesses, adding value to the role that art in the public realm contributes to understanding, defining and interpreting local identity. Innovation & flexibility Public art projects should challenge, stimulate and provide meaningful contributions to the urban, natural and built environments. They should be original, relevant and creative, inspiring people to interpret their public realm beyond its functionality. Greater Dandenong will remain flexible to ensure it can embrace emerging trends in public art practice and demonstrate innovation. Integration and Advocacy Greater Dandenong values an integrated planning approach that enables creative collaborations between artists and architects, planners, engineers, urban designers and landscape architects resulting in innovative capital projects delivered by council and private developers delivering artistic applications that resonate in a cohesive manner with the broader project vision. They enable a more creative, sensitive and aesthetically stimulating public realm or built form and value artists as important collaborators, working alongside other design professionals in generating creative ideas and proposals for the public realm. Excellence Art in the public realm must be well designed and of the highest quality, created by artists and/or designers who are professionals in their selected medium. The most appropriate available materials, methods of Public Art Strategy Greater Dandenong 18

19 construction, installation, maintenance and documentation will be employed to ensure the integrity and longevity of public art works. Art in the public realm will play an important role in challenging perceptions of Greater Dandenong; the works will be progressive, innovative, dynamic and engaging ensuring that Greater Dandenong is recognised as a leader of Public Art in the outer suburbs. Civic Pride The creation of art in the public realm provides opportunities for social engagement, community guardianship, and civic pride. It enables a connection between art and people s sense of belonging. Public art in Greater Dandenong will continue to nurture and define place identity, a positive image and local distinctiveness. It will support the city s cultural life, express community values, promote creativity and articulate civic pride. Public Art Strategy Greater Dandenong 19

20 APPENDIX 2 GREATER DANDENONG PUBLIC ART PROJECTS GREATER DANDENONG PUBLIC ART PROJECTS NAME LOCATION YEAR PROJECT TYPE PERMANENT INSTALLATIONS Going Potty Dandenong 1999 design, fabrication and installation 1 The Books Springvale 2000 design, fabrication and installation 1 Freedom Cycle Dandenong 2000 design, fabrication and installation 1 Springvale South Springvale 2001 collaboration with urban design team, fabrication and installation 1 Art & Environment Springvale 2001 design, fabrication and installation 1 Stained Glass Panels Dandenong 2001 design, fabrication and installation 1 Motion - Springvale Underpass Springvale 2002 collaboration with urban design team, fabrication and installation 1 Brady Road Streetscape Dandenong North 2002 collaboration with urban design team, fabrication and installation 1 Water Kite Dandenong North 2002 design, fabrication and installation 1 Buckingham Avenue Gateways Springvale 2004 collaboration with urban design team, fabrication and installation 1 Dandenong South Gateway Dandenong South 2004 design, fabrication and installation 1 Sporting Heroes Dandenong South 2005 design, fabrication and installation 1 Reverie Dandenong 2005 design, fabrication and installation 1 Chaise Lounge Dandenong 2006 design, fabrication and installation 1 Talking Seats Dandenong 2006 design, fabrication and installation 1 Dandenong Vessels of Light Various locations installations design, fabrication and installation 1 Table of Knowledge Springvale 2008 design, fabrication and installation 1 River Flow - Noble Park Station Underpass Noble Park 2008 design, fabrication and installation 1 Palm Plaza seating Dandenong installations design, fabrication and installation 2 Speed Cheek Oakwood Park Noble Park 2008 design, fabrication and installation 1 NO. OF PROJECTS Public Art Strategy Greater Dandenong 20

21 ART IN THE SUBURBS - TEMPORARY INSTALLATIONS Art Projections Shop Front Window Dandenong screenings 6 Building facades projections Dandenong screenings 3 Laneway Installations Dandenong projects 5 Empty Shop window installations Dandenong projects 11 Car park installations Dandenong projects 6 Artist talk and exhibition Dandenong projects, 2 talks and 1 exhibition 3 Depot Dandenong project - 7 installations 1 COMMUNITY PROJECTS Dandenong Market Stall Holders Pillar Portraits Dandenong 1985 community art project 1 Bird Sculptures Noble Park 1995 community art project - design, fabrication and installation 1 Commemorative Park Mosaic Noble Park 1995 community art project - design, fabrication and installation 1 Totem Poles Dandenong 1996 community art project - 80 participants - design fabrication and installation 1 Pavement Mosaics Dandenong 1996 community art project - design, fabrication and installation 1 Beijing Garden Restaurant Dandenong 1998 shop front façade improvement design, fabrication and installation 1 The Borrowers Springvale 1998 community art project - design, fabrication and installation 1 Baringa Murals Dandenong 1997 design, fabrication and installation 1 Spray Can Plan Dandenong 2001 community art project - design, fabrication and installation 1 PLANNING & PARTICIPATION PROJECTS Memory and Place Collection - Australian Centre for the Moving Image Dandenong South digital submission 1 Dandenong Community Memorial Park Project Dandenong collaboration with landscape architecture design team for Dandenong Park Master Plan 1 Colour of Night Twilight tour Dandenong project - 5 installations for twilight walking tour 1 Lonsdale Street Dandenong 2007 artist engaged for design team - lead by VicUrban 1 George St Bridge Dandenong community consultation process and development of concept design 1 Municipal wide education projects & exhibitions Noble Park projects 2 TOTAL PROJECTS 72 Public Art Strategy Greater Dandenong 21

22 APPENDIX 3 PUBLIC ART PROGRAM Year Project Additional Additional Public Art Total Project Description / Themes Key Strategic linkages Funding Funding to be CIP Budget Budget Avenues Secured Train Station CONNEX & $60,000 $60,000 $120,000 Series of linked installations located at Noble Park Structure /Railway Department of railway stations and railway reserves that Plan, Reserve Transport improve the appearance of Public Municipal Health Plan, Installations Transport Corridor. Providing a passenger Public Art Strategy focused experience. Municipal Signage Sites: Mons Parade Underpass, Strategy Sandown and Yarraman Station Gateway Strategy New Civic % of construction $90,000 $60,000 $150,000 Artist engaged for integrated planning and Public Art Strategy, Civic Centre budget design team on key public infrastructure Centre Master plan, / Municipal projects: Libraries Master Plan, Library entrance treatments open space treatments of the perimeter of buildings. Sites: Springvale Civic Hall and Library Public Art Strategy Greater Dandenong 22

23 Year Project Additional Additional Public Art Total Project Description / Themes Key Strategic linkages Funding Funding to be CIP Budget Budget Avenues Secured Neighbourhood Urban Screens Project $75,000 $75,000 New media urban screen as a tool for community-building, sustainable education and community participatory art form. Could include: Large re-locatable bill boards Seasonal projections in open spaces Incorporate digital technology/screen on external façade for new Keysborough Community Centre A forum for user-generated content enabling residents to take an active part in public space interactions. Day and/or night experiences Sites: Keysborough and Noble Park Public Art Strategy Noble Park Structure Plan, Municipal Health Plan, Cultural Strategy. Links with Federation Square. Keysborough Community Centre Master Plan Dandenong Wetlands Melbourne Water $60,000 $65,000 $125,000 Large scale land based artwork involving partnership with council parks & gardens and other external stakeholders. Environmental awareness raising through artists responding to the environment Environmental Strategy, Heritage Strategy, Open Space and Leisure Strategy, Heritage Strategy, Public Art Public Art Strategy Greater Dandenong 23

24 Year Project Additional Additional Public Art Total Project Description / Themes Key Strategic linkages Funding Funding to be CIP Budget Budget Avenues Secured which would be incorporated into the Strategy, Cultural shared user path trail. Strategy and Municipal Sites: Stud Road & Heatherton Road Public Health Plan Gateway project Commercial $80,000 $70,000 $150,000 Gateway to industrial sites or new Gateway Strategy, in partnership Developers residential developments. Municipal Signage with High profile and visible sites. Strategy, Environmental Commercial Based on private developer contributions Strategy, Open Space Developers to public art. and Leisure Strategy, Sites: Various sites across Public Art Strategy, municipality Cultural Strategy and Municipal Health Plan TOTAL FUNDING REQUIRED $290,000 $330,000 $620,000 Additional Funding to be Secured Public Art CIP Budget Project Budget Public Art Strategy Greater Dandenong 24

25 APPENDIX 4 LIST OF PREFERRED PROJECTS FOR FUTURE CONSIDERATION Project Description Partner Opportunities Notional Budget Year Rail Corridor / Public Transport Iconic markers and installations at key transport hubs Partnership with Department of $120, /2009 Gateways & Stations along the rail corridor Transport and Connex 400 Year Old Tree Investigate options in 2010 for appropriate use of timber Council lead $80, Re-locatable Urban Screens at key locations in Keysborough Community participatory art form using new technology including; Large re-locatable bill boards Interactive Digital technology Seasonal projections in open spaces Wachter Reserve, Tatterson Park Council lead $75, /2011 Dandenong Civic Building, Integrated planning and design approach of foyer, artistic Investigate % of Capital Project 2-5% of project budget 2011 Library And Open Space treatments to interiors and facades including surrounding budget open space of new civic building Dandenong Wetlands Land based works responding to the environment Partnership with Melbourne Water 2-5% of project budget 2011/2012 Public Art Strategy Greater Dandenong 25

26 Project Description Partner Opportunities Notional Budget Year Gateway Markers At Key Entry Iconic markers at four key locations including medium Partnership with VicRoads and $350, /2013 Points To Municipality strips, high profile and highly visible sites. Keysborough commercial developers Stage 3 residential development Keysborough Community Centre Integrated planning and design approach Investigate % of Capital Project 2-5% of project budget 2012 Facility budget Retail Cultural Precincts Streetscape enhancement treatments that contribute to distinct nature of Cultural Precincts; Little India, Afghan Bazaar, Springvale South East Asian precinct Partnership VicUrban $260, Springvale Children s Services Integrated planning and design approach focused on Investigate % of Capital Project 2-5% of project budget 2013 Centre surrounding open space budget Dandenong Community and Integrated planning and design approach Investigate % of Capital Project 2-5% of project budget 2013 Dandenong Children s Services budget Centre Facility Public Art Strategy Greater Dandenong 26

27 SITES FOR FUTURE CONSIDERATION Major Capital Projects & Redevelopments (Council Owned Sites) Council is involved in initiating developments or redevelopments that may result in the design and construction of new buildings or public environments. This presents a valuable opportunity for artists to be included as part of the design team, working in collaboration with architects, landscape architects and urban designers. Professional artists contribute creatively to the design process offering unique insights and interpretations that provide stimulating and challenging concepts for applications in the public realm. They offer sensitive contributions to the design and fabric of buildings and public spaces which may incorporate stories, memories, resources, culturally specific information and aspirations providing opportunities for the community to create new relationships with the public realm and built form. Dandenong Municipal Civic Building and Library Dandenong Regional Gallery Springvale Municipal Library and Civic Hall upgrade Dandenong Market Redevelopment Heritage Hill Master plan City Icons and Gateway Markers All great places need an icon and public art works assist in providing landmarks that locate us in our environment. There are many Gateway locations along the municipal boundary that offer opportunities to signal ones arrival to Greater Dandenong. These locations are high profile and need to cater to vehicular and pedestrian audiences particularly at major intersections, freeway entrances and exits including road reserves which present a variety of opportunities and scales for art works. Vehicular gateways to the municipality Centre medium strips Springvale North, Noble Park North, Keysborough, Bangholme, Dandenong North Public transport gateways including stations Freeway and bypass entry and exit points Public Art Strategy Greater Dandenong 27

28 New residential estates fronting major roads Parks and Open Spaces Parks and open spaces offer the community passive and active recreational pursuits. Public art projects contribute to these environments through various applications such as ephemeral land based works that respond to the natural elements or seasons. Interactive installations that require active participation by the community. Artists can contribute to the design and fabrication of unique functional items such as signs, seats, drinking fountains, shelters, boardwalks and playgrounds. The development of interpretative trails which provide engaging journeys of exploration and education can also be informed by artists. The application of public art in parks and open spaces includes permanent, temporary and ephemeral installations. Dandenong Wetlands Tatterson Park Dandenong Park Springvale Reserve Dandenong Central Pocket and Temporary Parks Woodcock Reserve Dandenong South Springvalley Reserve - Former tip sites Railway reserves (between Greater Dandenong s 6 stations) Shared User Path Network Retail Shopping Strips / Centres The Dandenong Central Business District is the second largest retail and commercial centre outside Melbourne. It includes Dandenong Plaza and the historic Dandenong Market and has an extensive strip shopping area. There are also strong vibrant strip retail shopping areas located throughout the city, including Springvale, a major centre for South East Asian produce and services, Parkmore Shopping Centre, a neighbourhood style shopping precinct in Noble Park and many small strip shopping centres across the municipality. Recently the development and profile of Cultural precincts has emerged with four distinct quarters including; Public Art Strategy Greater Dandenong 28

29 Little India Cultural Precinct, Foster St Dandenong Afghan Bazaar Cultural Precinct, Thomas St Dandenong Springvale South East Asian Cultural Precinct, Springvale Dandenong Market Precinct, Clow St Dandenong These precincts provide opportunities for streetscape enhancements, journey based installations and branding opportunities that celebrate their unique qualities and characteristics. Artists have a role to play in collaboration with open space planners, urban designers and architects to inform experiential and visual treatments to enhance these precincts. Noble Park Civic Square Dandenong Market Precinct Little India Cultural Precinct Afghan Bazaar Cultural Precinct Springvale South East Asian Cultural Precinct Dandenong Palm Plaza Neighbourhood Strip Shopping Centres Transient Zones Transient Zones are areas of high foot fall where pedestrians, commuters and visitors converge for small periods of time. Generally these zones are places where people inhabit while in transit. They include locations such as train station platforms, forecourts, car parks, key pedestrian intersections and entries to laneways. These locations offer artist the opportunity to engage a wider audience for smaller yet just as significant periods of time. Multi-storey car parks in Central Dandenong Dandenong Station Forecourt Station Platforms Public Art Strategy Greater Dandenong 29

30 Springvale Car Park upgrade Points of convergence at key pedestrian intersections Entries to laneways and arcades Neighbourhood Markers and Community Projects Greater Dandenong is characterised by a number of smaller suburbs each with its own distinct features, cultural heritage and demographic profile. The rural nature of Bangholm and Lyndhurst with their market gardens, vast open spaces and dominance of the majestic river red gum is in stark contrast to the South East Asian-trading characteristics of Springvale with its specialty stores, restaurants and places of worship. Significant opportunities exist to collaborate with the community in the planning, design and development of neighbourhood markers that reflect local values, characteristics and communities. These projects can act as a catalyst for building community pride and ownership. re-locatable Urban Screens projects that occur seasonally at various locations across municipality Commercial Developments of Dandenong South and Keysborough Stages 2 & 3 Children Services Centre in Springvale Dandenong Community Services Centre Municipal Swimming Pools Public Art Strategy Greater Dandenong 30