EVERYTHING FOR THE HOME. Complete solutions for your lifestyle, needs and aspirations.

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2 Passionate Innovative Visionary Inspirational Passionate Innovative Visionary Inspirational PASSIONATE INNOVATIVE VISIONARY INSPIRATIONAL Passionate Innovative Visionary Inspirational EVERYTHING FOR THE HOME Complete solutions for your lifestyle, needs and aspirations.

3 02 MARKET OVERVIEW M A R K E T O V E R V I E W EGYPT: PRESENT AND FUTURE With the largest population in the Middle East and the second largest in Africa, and with a strategic position in the region, Egypt is becoming a market with myriad points of attraction. An improving economy marked by job creation and restoration of a wellheeled middle-class. A more fertile land for investment with the current cabinet s addressing and solving long-held barriers to the process. An expanding solid private sector presence in the market. An increase in foreign direct investment. A booming real estate market. A reborn vested interest in Cairo s urban development driven by government support and manifested in suburban development in East and West Cairo. A rising purchasing power and accelerating residential property and formation, alongside the implementation of a framework for mortgages and the introduction of retail credit. A surging demand for purpose-built commercial and retail space. IN NUMBERS: USD 50 billion pumped into real estate projects. USD 13 billion of foreign direct investment in 2007/ percent of GDP growth in 2007, hiking from 6.9 percent in percent of private sector share in the economy. 60 percent of the population under the age of ,000 new marriages per annum. 750,000 housing units on demand on annual basis, of which 480,000 for newlyweds and 220,000 for replacement demands.

4 Designopolis is conceptualized to transcend our standards and expectations of the applied arts and modern day retail developments. emphasis on true aesthetics a revolutionary development with 04 THE WORLD OF DESIGNOPOLIS T H E W O R L D O F D E S I G N O P O L I S DESIGNOPOLIS A CITY OF DESIGN; T H E W O R L D O F D E S I G N O P O L I S In the context of an immensely growing commercial and residential real estate market in Egypt and the absence of a central location that groups all service providers together, lies the raison d être of Designopolis. With the belief in the rise of design today as a concept and a form of art and with the legacy of the ancient Egyptian civilization in codifying design elements in art and architecture, Designopolis celebrates its uniqueness. An array of shopping categories, service outlets and leisure additions make of Designopolis more than just a shopping centre, but a comprehensive design beacon in the region and an enjoyable and stimulating experience for visitors. Designopolis is home to every interior-related concept from products, to services, to sources of inspiration and reproduction of ideas. The emerging space honors creativity and caters to its sharing; it is designed to make visits a true enjoyment.

5 06 THE DESIGNOPOLIS EXPERIENCE T H E D E S I G N O P O L I S E X P E R I E N C E THE DESIGNOPOLIS EXPERIENCE With Designopolis, endless driving around town will come to an end, as all needs are fulfilled in one place. Both products and services are available for offices and homes. All tastes are catered to in furniture and furnishing material. Shopping is complemented by venues for the arts, antiques, and further inspiring attractions.

6 08 THE DESIGNOPOLIS EXPERIENCE T H E D E S I G N O P O L I S E X P E R I E N C E RETAIL WHAT YOU CAN EXPECT TO FIND AT DESIGNOPOLIS All house and office furnishing material, from the most obvious needs to the more meticulous details, all provided with taste and variety. Each category is strategically located in logical sequence to ease navigation of visitors from one place to the next. Myriad choices are available for different purposes, different tastes and different house and office styles. SHOPPING CATEGORIES INCLUDE: AS WELL AS: Bedroom Furniture / Mattresses Living / Dining Room Outdoor / Landscaping Household Accessories Household Fabrics Kitchen & Bathroom Accessories Doors / Windows Floors & Walls Lighting Paint Bathrooms / Kitchens Office Furniture Household Appliances / Air-conditioning Home Electronics Home Improvement Swimming Pools Cafes & Restaurants Kids Edutainment Center Bookstore

7 10 THE DESIGNOPOLIS EXPERIENCE T H E D E S I G N O P O L I S E X P E R I E N C E ATTRACTIONS A DYNAMIC ATMOSPHERE Designopolis houses a gallery space where permanent and temporary exhibitions are held and a resource library with a variety of design and art-related titles. Those spaces are meant to inspire visitors, hence bringing arts to their own homes. Attractions are strategically diffused around the mall so that they could be sequentially found by visitors during their errand. ATTRACTIONS INCLUDE: Art Galleries Auction House Exhibition Hall Interior Design School Amphitheatre Design Bookshop

8 12 THE DESIGNOPOLIS EXPERIENCE T H E D E S I G N O P O L I S E X P E R I E N C E THE DESIGNOPOLIS EXPERIENCE COMPLEMENTARY SERVICES FOR DESIGNERS AND HOME-OWNERS ALIKE. In Designopolis, the process of preparing a house or an office space for use becomes an enjoyment, with all burdens pertaining to cash, transportation and other services being alleviated. Designopolis equally seeks to nurture the design environment by providing concepts and ideas through a design institute and an interior design lounge. COMPLEMENTARY SERVICES INCLUDE: Personal Shopping Services Concierge Services Resources Bureau Interior Design Consultancy Movers & Packers Mortgage Companies Insurance Services

9 14 CAIRO MAP T H E D E S I G N O P O L I S C O N C E P T Juhayna Square AUC By positioning itself on its eastern and western gates, Designopolis becomes the new landmark of Cairo. Designopolis is a market space that provides retailers with the exposure they need and shoppers with the convenience they deserve.

10 16 DESIGNOPOLIS WEST D E S I G N O P O L I S W E S T DESIGNOPOLIS WEST SITEPLAN Set on the Cairo-Alexandria Road, Designopolis West is an urban milestone. An 800-meter façade on the road. A surface area worth of 116,824 sqm. A 60,000 sqm of shops area, with the capacity of hosting 200 shops. An open air design. Designopolis neighbors feature the award winning Allegria, an upscale residential community project, Westown, a partnership project between the renowned Solidere and SODIC, Beverly Hills, the British International School and Sheikh Zayed City.

11 18 DESIGNOPOLIS WEST D E S I G N O P O L I S W E S T Designed by world-renowned Skidmore, Owings & Merrill (SOM), Designopolis West is conceptualized to harmonize the human experience within a natural landscape. SOM has worked for almost 70 years with clients to realize the full potential of their ventures, by following an interdisciplinary practice composed of architecture, urban design and planning, structural engineering and interior and graphic design. ACTUAL STORES FROM LOCATION

12 20 DESIGNOPOLIS EAST D E S I G N O P O L I S E A S T EASTOWN Set on road 90, Designopolis East will be the area s new pole of attraction. A 125-meter façade on the main road. A leasable area of about 59,000 sqm, with the capacity of hosting 140 shops. A vertical structure with three floors. Part of the Solidere Eastown mega city center. Surrounding projects include the American University in Cairo, Palm Hills the Village, Katameya Dunes, Lake View, Moon Valley, and Emaar.

13 22 DESIGNOPOLIS EAST D E S I G N O P O L I S E A S T This vibrant retail development is designed by U.S based architectural talent John Jerde. The Jerde Partnership has designed unique places that deliver memorable experiences and attract millions of people everyday. As a pioneer of placemaking, Jerde has created projects throughout the world that provide lasting social, cultural and economic value and promote further investment and revitalization.

14 24 THE LEED CERTIFICATION T H E L E E D C E R T I F I C A T I O N A SIGN OF EXCELLENCE A SIGN OF EXCELLENCE Designopolis West has been officially registered with the US Green Building Council and is now pre-certified to get Egypt s first Leadership in Energy and Environmental Design (LEED), a sign of excellence in environmentally responsible design, construction and operation. LEED is a rating certification system and a benchmark for high performance green buildings, providing owners and operators with tools for tangible impact on their buildings performance. Sustainable site development, water savings, energy efficiency, materials selection and indoor environmental quality are the five main pillars of performance upheld by LEED. Designopolis prides itself for adopting a whole-building approach to sustainability based on those pillars.

15 26 O U R ASSOCIATES O U R A S S O C I A T E S PROUD TO TEAM UP WITH MASTER PLANNERS ARCHITECTS CONTRACTORS PROJECT MANAGEMENT ARCHITECTURE CONSULTANTS DESIGNOPOLIS WEST DESIGNOPOLIS WEST DESIGNOPOLIS EAST DESIGNOPOLIS EAST PROUD TO TEAM UP WITH Partnership is at the heart of our strategy of incorporating world-class standards, practice and talent in everything we do. We are fortunate to have worked with some of the best in their respective fields. TECHNICAL ENGINEERING ELECTROMECHANICAL CONSULTANTS ELECTROMECHANICAL CONTRACTORS OTHERS LIGHTING ARCHITECTURAL CONSULTANTS LANDSCAPE DESIGNER LANDSCAPE CONTRACTORS RETAIL CONSULTANTS

16 28 ABOUT BONYAN A B O U T B O N Y A N A SUBSIDIARY OF CITADEL CAPITAL AT THE FOUNDATION OF DESIGN AT THE FOUNDATION OF DESIGN Bonyan for Development and Trade was established in July 2007 to carry out specialized real estate projects in Egypt initially, and the MENA region to follow. Bonyan is a subsidiary of Citadel Capital, with a start-up capital of EGP 250 million. OUR MISSION Bonyan seeks to be recognized regionally as a pioneer in addressing the constantly changing needs of the commercial and real estate market. Its mission translates into: Providing locally-tailored projects that surpass global standards. Pioneering the creation of landmark projects addressing the specific needs of the local market. Identifying and addressing future commercial real estate demand patterns. Enhancing people s lives by addressing their changing life aspirations and practical needs in an affordable, yet upscale context. Demonstrating that sustainable profitability is achieved, not by cutting corners, but by delivering excellence.

17 CONTACTS 49 Lebanon St., Mohandiseen. Postal Code Cairo-Egypt. Tel: Fax: DISCLAIMER: Pictures and other visual material used pertaining to DESIGNOPOLIS EAST are for demonstration purposes only and may change in accordance with final designs and project planning permissions.

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