Curriculum Vitae. 1. General information. 2. Qualifications. Year obtained: Year obtained: Leisure and Recreation Management

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1 Curriculum Vitae 1. General information Title, name and surname: Prof Melville Saayman 2. Qualifications Qualification type: PhD (RECREATION & ECONOMICS) Field of study: Leisure Management Institution: University of Pretoria Year obtained: 1993 Qualification type: MA (RECREATION) Field of study: Leisure Management Institution: University of Pretoria Year obtained: 1989 Qualification type: Honours (RECREATION) Field of study: Leisure and recreation management Institution: University of Pretoria Year obtained: 1987 Qualification type: B.Ed Field of study: Leisure and Recreation Management Institution: University of Pretoria Year obtained: 1986 Qualification type: BA Recreation Management Field of study: Leisure and Recreation Management Institution: University of Pretoria Year obtained: Commercialisation of expertise I have been involved in the tourism industry for nearly twenty years doing research and consultation. I have a vast experience of tourism boards and policies. The list below is an indication of some of the experience and expertise that I have obtained. Conducting feasibility studies of tourism establishments Developing business plans for tourism ventures Conducting economic impact studies Conducting marketing analysis and development of marketing plans Executing strategic planning Acting as a facilitator and presenter

2 4. Publications International publications: 2012 SAAYMAN, M., KRUGER, M. & ERASMUS, J Lessons in managing the visitor experience at the Klein Karoo National Arts Festival. Journal of Applied business research, 28(1):81-92 KRUGER, M. & SAAMAN, M When do festinos decide to attend an arts festival? An analysis of Innibos Arts Festival. Journal of travel and tourism marketing, 29: KRUGER, M. & SAAYMAN, M Creating a memorable spectator experience at the Two Oceans. Journal of sports tourism. 1(1): SAAYMAN, M. & ROSSOUW, R The significance of festivals to regional economies: Measuring the economic value of the Grahamstown National Arts Festival in South Africa. Tourism Economics. 17(3): SLABBERT, E. & SAAYMAN, M The influence of culture on community participation and attitudes: the case of two South African arts festivals. Event management. 15(2): KRUGER, M., SAAYMAN, M. & ELLIS, S Segmentation by genres: the case of Aardklop National Arts Festival. International journal of tourism research. 13(1): ROSSOUW, R. & SAAYMAN, M Assimilation of tourism satellite accounts and applied general equilibrium models to inform tourism policy analysis. Tourism economics, 17(4), pp VAN DER MERWE, P., SAAYMAN, M. & SLABBERT, E Travel motivations of tourists to selected marine destinations. International Journal of Tourism Research, 13 pp KRUGER, M., SAAYMAN, M. & ELLIS, S Determinants of visitor expenditure at the Aardklop National Arts Festival. Event management, 14(2):

3 SAAYMAN, M. & KRUGELL, W Determinants of visitor spending to the Wacky Wine Festival. Journal of economic and financial sciences. 3(2): SAAYMAN, M. & SAAYMAN, A Regional development and national parks in South Africa: lessons learned. Tourism economics. 16(4): KRUGER, M., SAAYMAN, M. & SAAYMAN, A Sociodemographic and behavioural determinants of visitors at the Klein Karoo National Arts Festival. Event management, 13(1): VAN DER MERWE, L.H., SAAYMAN, M. & SAAYMAN, A The socio-economic impact of the Klein Karoo National Arts Festival (KKNK). Journal of economic and financial sciences, 3(1): SAAYMAN, M., VAN DER MERWE, P., SAAYMAN, A. & MOUTON, M The socio-economic impact of an urban park: the case of Wilderness National Park. Journal of policy research in tourism, leisure and events, 1(3): JONKER, E., SAAYMAN, M. & DE KLERK, S The role and attributes of entrepreneurs at South Africa s largest Arts Festival. Journal of tourism and cultural heritage, 7(3): SNYMAN, J.A. & SAAYMAN, M Determinants of foreign direct investment for the South African tourism industry. Tourism Review, 64(3): Accepted SAAYMAN, M. & SAAYMAN, A Determinants of spending at three major sporting events in South Africa. International Journal for Tourism Research. KRUGER, M., SAAYMAN, M. & ELLIS, S Travel motives as a method for market segmentation of visitors to the Aardklop National Arts Festival. Journal of travel and tourism marketing. (Accepted). KRUGER, M., BOTHA, K. & SAAYMAN, M Information source preferences of first-time and repeat visitors to a South African wine festival. Tourism analysis. 17(2/3).

4 SCHOLTZ, M., KRUGER, M. & SAAYMAN, M The influence of the economic recession on visitors to the Kruger National Park. Journal of economic and financial sciences. (accepted). KRUGER, M. & SAAYMAN, M Assessing the viability of first-time and repeat visitors to an international jazz festival in South Africa. Event management (accepted resubmitted with revisions) KRUGER, M., SAAYMAN, M. & MANNERS, B Determinants of visitor expenditure at the Tsitsikamma National Park. Journal of economics and financial sciences. (Accepted). MANNERS, B., KRUGER, M. & SAAYMAN, M Managing the beautiful noise: evidence from the Neil Diamond shows. Journal of convention and event tourism. (revised). National publications: 2011 VAN DER MERWE, P., SAAYMAN, M., WARREN, R. & KRUGELL, W Socio-demographic profile and travel behaviour of biltong hunters in South Africa. Acta Academica, 42(3): SAAYMAN, M Motives for attending the Cultivaria Arts Festival. Journal for sport, physical education and recreation, 33(1): VAN DER MERWE, P., SAAYMAN, M. & ROSSOUW, R The impact of hunting for biltong purposes on the South African economy. Acta commercii. 2011:pp ). FOURIE, J., SLABBERT, E. & SAAYMAN, M The leisure and sport participation patterns of high school learners in Potchefstroom. Journal for Sport, Physical Education and Recreation 33(1): KRUGER, M., SAAYMAN, M. & ELLIS, S A motivation based typology of open water swimmers. South Africa Journal for Sport, Physical Education and Recreation. 32(2): SAAYMAN, M., VAN DER MERWE, P. & ROSSOUW, R The economic impact of hunting in the Northern Cape Province. South African Journal Of Wildlife Research. 41(1):

5 SAAYMAN, M.; SAAYMAN, A. & SLABBERT, E Who spends and who does not: Clustering visitors at a national arts festival South African Journal of Business Management, 42(1):9-16. DU PLESSIS, E. & SAAYMAN, M Factors influencing pricing in the accommodation sector in South Africa. Southern African journal of entrepreneurship and small business management, 4: DU PLESSIS, E. & SAAYMAN, M Grading and price in the accommodation sector of South Africa. Acta academica, 43 (1): MARAIS, M. & SAAYMAN, M Key success factors of managing the Robertson Festival. Acta Academica, 43(1): KRUGER, M., ENGELBRECHT, L.R. & SAAYMAN, M The Role of Culture with Festival Entrepreneurs, Acta Commercii, 11: STREICHER, H. & SAAYMAN, M Travel motives of participants to the Pick n Pay Cape Argus Cycle Tour. Journal for Sport, Physical Education and Recreation. 32(1): KRUGER, M. & SAAYMAN, M Travel motives to Kruger and Tsitsikamma National Parks: A comparative study. South African journal of wildlife research, 40(1): KRUGER, M., SAAYMAN, M. & ELLIS, S Does loyalty pay? First-time versus repeat visitors at a national arts festival. Southern African business review. 14(1): OBERHOLZER, S., SAAYMAN, M., SAAYMAN, A. & SLABBERT, E The socio-economic impact of Africa s oldest marine park. Koedoe, 52(1):1-9. SAAYMAN, M. & ROSSOUW, R The Cape Town International Jazz Festival more than just jazz. Development Southern Africa. 27(2): SAAYMAN, M., MARAIS, M. & KRUGELL, W Measuring success of a wine festival is it really that

6 simple? South African journal for research in sport, physical education and recreation. 32(2): FRY, D., SAAYMAN, A. & SAAYMAN, M The relationship between tourism and trade in South Africa. South African journal of economics, 70(3): KRUGER, M., SAAYMAN, M. & SAAYMAN, A Expenditure-based segmentation of visitors to Tsitsikamma National Park. Acta commercii, 10: JONKER, E. & SAAYMAN, M Socio-demographic analysis of festival entrepreneurs in South Africa. The Southern African journal of entrepreneurship and small business management. 3(Art 101):1-17. KRUGER, M., SAAYMAN, M. & STRYDOM, A Firsttime versus Repeat Visitors: Is there a difference? The Case of Volksblad Arts Festival. Acta academica. 42(4): SAAYMAN, A & SAAYMAN, M Forecasting tourist arrivals to South Africa. Acta Commerci KRUGER, E. & SAAYMAN, M Key success factors in managing a conference centre in South Africa. South African Journal for Research in Sport, Physical education and Recreation, 31(2): SAAYMAN, M., VAN DER MERWE, P. & PIENAAR, J Expenditure based segmentation of tourists to Kruger National Park. Acta academica, 41(3): SAAYMAN, M., SAAYMAN, A. & FERREIRA, M The socio-economic impact of the Karoo National Park. Koedoe, 51(1): SAAYMAN, M. & SAAYMAN, A Socio-demographic and behavioural determinants of visitors to the Kruger National Park. South African Journal of Economics and Management Sciences, 21(4): SAAYMAN, M. & SAAYMAN, A Why travel motivation and socio-demographics matter in managing a National Park. Koedoe, 51(1): SAAYMAN, M. & KRUGER, M Travel motives of

7 visitors attending Oppikoppi Music Festival. Acta academica, 41(4): SAAYMAN, M., SLABBERT, E. & VAN DER MERWE, P Travel motivations to marine resorts: a tale of two cities. South African Journal of Sport, Physical Education and Recreation, 31(1): Accepted DU PLESSIS, E & SAAYMAN, M Pricing guidelines for graded hotels and guesthouses in South Africa. South African business review. (Accepted). SLABBERT, E., VAN DER MERWE, P. & SAAYMAN, M Travel behaviour of South African tourism students. South African journal for sport, physical education and recreation. 34(1) (Accepted). KRUGER, M. & SAAYMAN, M Wrestling with the reasons why fans attend the WWE. South African Journal for research in sport, physical education and recreation. 34(2). KRUGER, M. & SAAMAN, M The question is not to promote or not to promote, but raher when to promote. South African theatre journal. (Accepted). KRUGER, M., SAAYMAN, M. & SAAYMAN, A Identifying the big spenders at a national arts festival. Acta Academica (accepted). 5. Papers presented International papers: 2011 SAAYMAN, M. & DE KLERK, S Networking of festival entrepreneurs at the Grahamstown National Arts Festival. Paper presented at the 8 th ASGE International Entrepreneurship Research Exchange, held in Melbourne, Australia on 1-4 February SAAYMAN, M. & SAAYMAN, A Clustering attendees at the Philharmonic Orchestra s Summer Festival. Paper presented at the 4 th International Conference on Advances in Tourism Economics, held in Lisbon, Portugal on April SAAYMAN, M Keynote address: Is it a case of where have all the flowers gone. Paper presented at the International Global

8 Sustainable Tourism Conference, Nelspruit, Mbombela on November SAAYMAN, M. & SAAYMAN, A An analysis of South Africa s African Tourism Market. Paper presented at the 3 rd IATE Conference, held in Bournemouth, United Kingdom on 3-7 July SAAYMAN, M. & SAAYMAN, A Clustering attendees at the Philharmonic Orchestra's Summer Festival. Paper presented at the 4 th International Conference on Advances in Tourism Economics, held in Lisbon, Portugal on April SAAYMAN, M. & SAAYMAN, A An analysis of South Africa's African Tourism Market. Paper presented at the International Association for Tourism Economics Conference held in Bournemouth, UK on 4-7 July KRUGER, M. & SAAYMAN, M Determinants of visitor spending: an evaluation of participants and spectators at the Two Oceans Marathon. Paper presented at the International Association for Tourism Economics Conference held in Bournemouth, UK on 4-7 July KRUGER, M. & SAAYMAN, M The question is not to promote or not to promote, but rather when to promote. Paper presented at the 61 st AIEST Conference held in Barcelona, Spain on 28 August-1 September DU PLESSIS, L. VAN DER MERWE, P. & SAAYMAN, M Environmental factors influencing tourists' experience to South African National Parks. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on October DE WITT, L., VAN DER MERWE, P. & SAAYMAN, M Key aspect of ecotourism: a visitors perspective. International conference on Tourism and Management Studies. Paper presented at the International conference on Tourism and Management Studies held in Algarve, Portugal on October SCHOLTZ, M., KRUGER, M. & SAAYMAN, M Determinants of demand to the Kruger National Park during the 2008/2009 economic recession. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on October KRUGER, M. & SAAYMAN, M How green are consumers at a green destination in South Africa. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on October 2011.

9 KRUGER, M. & SAAYMAN, M Who are the Comrades of the Comrades Marathon. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on October ENGELBRECHT, W.H., KRUGER, M. & SAAYMAN, M Is the roar of the lion all a visitor to the Kruger National Park expect? Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on October MANNERS, B., KRUGER, M. & SAAYMAN, M Managing the beautiful noise: evidence from the Neil Diamond shows. Paper presented at the International Conference on Tourism and Management Studies held in Algarve, Portugal on October VAN DER MERWE, P. AND SAAYMAN, M Comparison of travel motives between International and National tourist to Kruger National park. Paper presented at the 5 th ICNT conference held in Oslo, Norway on 30 November to 2 December SAAYMAN, A. & SAAYMAN, M Econometric Modelling of inbound tourist expenditure in South Africa. Paper presented at the Consumer Behaviour in Tourism Symposium held in Brunico, Italy on 1-3 December KRUGER, M. & SAAYMAN, M I ve got jazz under my skin a reason for travel. Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April KRUGER, M. & SAAYMAN, M Assessing the viability of first-time and repeat visitors to an international jazz festival in South Africa. Paper presented at the 2010 Global Events Congress IV held in Leeds, UK on July KRUGER, M., SAAYMAN, M. & ELLIS, S A motivation based typology of open water swimmers. Paper presented at the 2010 Global Events Congress IV held in Leeds, UK on July ERASMUS, L.J.J., KRUGER, M. & SAAYMAN, M Key success factors in managing the tourist experience at the Klein Karoo National Arts Festival. Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April KRUGER, M., PRETORIUS, L. & SAAYMAN, M Does travel behaviour of South African tourism students from different

10 cultural backgrounds differ? Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April KRUGER, M. & SAAYMAN, M I ve got jazz under my skin reasons for travel. Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April MALAN, Q., KRUGER, M. & SAAYMAN, M The economic value of the 2010 FIFA Soccer World Cup on sex tourism in South Africa. Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April SAAYMAN, M., SAAYMAN, A. & RUSSOUW, R The socioeconomic impact of Kruger National Park. Paper presented at the 2 nd Quantitative Approaches in Tourism Economics and Management Conference held in Perpignan, France on 2 July SAAYMAN, M. & SCHUTTE, I.C A proposed strategic plan for Geotourism development in South Africa. Paper presented at the Second Global Geotourism Conference held at Royal Mulu Resort, Sarawak, Malaysia on April SCHOLTZ, M., KRUGER, M. & SAAYMAN, M Recession? What recession? Reasons for visiting the Kruger National Park. Paper presented at the International Graduate Tourism Research Conference held in Kuala Lumpur, Malaysia on April SAAYMAN, M Determinants of spending: An evaluation of three major sporting events. Paper presented at the 11 th World Leisure Congress held in ChunCheon, Korea on 28 August - 2 September DE KLERK, S. & SAAYMAN, M Festival entrepreneurs at [net]work. Paper presented at the Tourism Entrepreneurship Conference held in Waterloo, Canada on April KRUGER, M. & SAAYMAN, M Does attendance at a wine festival lead to increased wine sales? Paper presented at the 60 th International Association of Scientific Experts in Tourism held in Potchefstroom, South Africa on September KRUGER, M., BOTHA, K. & SAAYMAN, M Information source preferences and associated expenditure of first-time and repeat visitors at a South African wine festival. Paper presented at the 60 th International Association of Scientific Experts in Tourism held in Potchefstroom, South Africa on September KRUGELL, W. & SAAYMAN, M Would you pay for greener

11 tourism? Evidence from the Wacky Wine Festival Paper presented at the 60 th International Association of Scientific Experts in Tourism held in Potchefstroom, South Africa on September VAN DER MERWE, P., SAAYMAN, M. & WARREN, R Does the location of game farm matter? Paper presented at the 60 th International Association of Scientific Experts in Tourism held in Potchefstroom, South Africa on September SHAW, G., SAAYMAN, M. & SAAYMAN, A Identifying risks facing the South African tourism industry. Paper presented at the 60 th International Association of Scientific Experts in Tourism held in Potchefstroom, South Africa on September SAAYMAN, M Regional impacts of natural attractions: Progress and pitfalls. Paper presented at the International conference advances in tourism economics held in Lisbon Portugal on April (Keynote address). DU PLESSIS, L. & SAAYMAN, M The relationship between grading and price in the accommodation sector of South Africa. Paper presented at the 3 rd International ICNT (International Competence Network of Tourism Research and Education) held in Potchefstroom on October OBERHOLZER, S., SAAYMAN, M., SAAYMAN, A. & SLABBERT, E The socio-economic impact of Africa's oldest marine park. Paper presented at the Coastal & Marine Tourism Congress (CMT) held in Port Elizabeth on June VAN DER MERWE, P., SLABBERT, E. & SAAYMAN, M Travel motivations of tourists to selected marine destinations. Paper presented at the Coastal & Marine Tourism Congress (CMT) held in Port Elizabeth on June FRY, D., SAAYMAN, A. & SAAYMAN, M The relationship between tourism and trade in South Africa. Paper presented at the International conference advances in tourism economics held in Lisbon Portugal on April VAN DER MERWE, P., SAAYMAN, M. & PIENAAR, J Expenditure-based segmentation of South African biltong hunters. Paper presented at The 67 th International Atlantic Economic conference held in Rome, Italy on March SAAYMAN, M., SAAYMAN, A. & SLABBERT, E Expenditurebased segmentation of visitors to the Grahamstown Arts Festival. Paper presented at The 67 th International Atlantic Economic conference held in Rome, Italy on March 2009.

12 ROSSOUW, R. & SAAYMAN, M Assimilation of tourism satellite accounts and applied general equilibrium models to inform tourism policy analysis. Paper presented at the 17 th International Input-Output Conference held in Sao Paulo, Brazil on July SAAYMAN, M. & SAAYMAN, A Why travel motivation and socio-demographics matter in managing a National Park. Quantitative Approaches in Tourism Economics and Management. 1st QATEM Workshop University of Perpignan, France. 27 June SLABBERT, E. & SAAYMAN, M The Influence of culture on community participation in a South African Arts Festival. EUTO Conference Registration. Nottingham, UK September SAAYMAN, M., VAN DER MERWE, P. & SAAYMAN, A The Socio-Economic Impact Of An Urban Park: The Case Of Wilderness National Park. EUTO Conference Registration. Nottingham, UK September SAAYMAN, M. & SAAYMAN, A Regional Development And National Parks In South Africa: Lessons We Have Learned. EUTO Conference Registration. Nottingham, UK September SNYMAN, J.A. & SAAYMAN, M Determinants of Foreign Direct Investment for the South African Tourism Industry. AIEST 58 th Conference: Real Estate Management in Tourism. Whistler, Canada September SAAYMAN, M. & VIVIERS, P Key success factors for conference tourism. International Students Conference. IMC University of Applied Sciences, Krems, Austria. May SAAYMAN, M. & VAN DER MERWE, P Travel motivation of visitors to the Kruger National Park. Heide, Germany Nov (Presenter). SAAYMAN, A. & SAAYMAN, M The determinants of inbound tourism to South Africa. Paper presented at the Advances in Tourism Economics Conference, Villa Nova do Santo André, Portugal, April. (One of the top 8 papers). STREUDERS, C., VAN DER MERWE, L., SAAYMAN, M. & VIVIERS, P The economic value of the Soccer World Cup Paper presented at the 21 st International Tourism Student Conference: Sport Tourism, Borlange, Sweden May (Best paper and presentation award). SAAYMAN, M Policy and productivity in tourism industries Paper presented at the Productivity in Tourism: fundamentals and concepts for achieving growth and

13 competitiveness Conference, Macau, China August AIEST. (Chairperson of session). SAAYMAN, M. & VAN DER MERWE, P Travel motivation of visitors to the Kruger National Park. Heide, Germany Nov (Presenter). SAAYMAN, M., VAN DER MERWE, P. & PIENAAR, J Expenditure based segmentation of tourists to the Kruger National Park. Mallorca, Spain October (Presenter). BOKSBERGER, P.E., SAAYMAN, M. & ORSOLINI, N The creation of value in tourism using minimal resources: A conceptual approach. Kampala, Uganda October. Organized by ATLAS. SAAYMAN, M. & SLABBERT, E Socio-economic impact of National Parks in Botswana. Gaborone, Botswana. National papers: VAN DER MERWE, P., SAAYMAN, M. & ROSSOUW, R Expenditure based segmentation of South African biltong hunters. Paper presented at the 23 rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds, held in Durban, South Africa on September WARREN, R., VAN DER MERWE, P., & SAAYMAN, M The relationship between popular species and spending. Paper presented at the 23 rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds, held in Durban, South Africa on September KRUGER, S. & SAAYMAN, M The relationship between film and students holiday preference. Paper presented at the 23 rd Annual conference of The Southern Africa Institute for Management Science (SAIMS). Finding a silver lining for business in the global economic and political dark clouds, held in Durban, South Africa on September SAAYMAN, M Applied Research: Pitfalls and Challenges. Paper presented at Central Ubiversity of Technology, held in Bloemfontein: South Africa on 12 October VAN DER MERWE, P., SAAYMAN, M. & ROSSOUW, R The economic impact of hunting in the Northern Cape Province. Paper presented at the SAWMA (Southern African Wildlife Management Association) Symposium held in Thaba Nchu on September SAAYMAN, M Tourism research: is it a case of adapt or die? Presented at the Tourism Colloquium held at the University of Johannesburg on 1 October 2009 DU PLESSIS, L., VAN DER MERWE, P. & SAAYMAN, M

14 Importance of hunting for tourism development. Paper presented at the interprovincial conference on creative tourism in the Karoo: Implications for 2010 and beyond held in Gariepdam on 4-6 November SAAYMAN, M. & VAN DER MERWE, P Action Plan: Northern Cape Hunting Industry. Institute for Tourism and Leisure Studies: Potchefstroom. 6 February, Workshop and 19 March 2008 Draft presentation. SAAYMAN, M Leierskap en leerforum ATKV: 2010 Sokker Wêreldbeker. Instituut vir Toerisme en Vryetydstudies, 20 Mei KRUGER, M., SAAYMAN, M. & SAAYMAN, A Expenditure based segmentation of visitors to the KKNK. SAIBW. September SAAYMAN, M Scientists Symposium Tsitsikamma National Park July Tsitsikamma National Park. SAAYMAN, M Tourism marketing: Challenging the future. National Zoological Gardens of SA. Kwalata Lodge. Pretoria, South Africa. 9 October. (Presenter). 6. Research NRF rating and year rated: C2 in 2009 SAAYMAN, M Tourism Plan for the Vredefort Dome World Heritage Site. Paper presented at a workshop at Geoparks, Geological and Mining Conservation and Tourism Development in South Africa: Council for Geoscience. Pretoria: South Africa. 22 June Keynote speaker.

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