1. Graphic and web designers brief 2. CIAM 6 exhibition draft key themes (Briefing document)

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1 CIAM 6 REVISITED_DESIGN BRIEFS 1. Graphic and web designers brief 2. CIAM 6 exhibition draft key themes (Briefing document) 1. Graphic and Web Designers Briefs Introduction: This commission is for a graphic designer with web design expertise or a graphic designer who is partnered with a suitable web designer. The designer(s) should have experience of design for cultural and heritage organizations and be skilled at communicating with diverse audiences. They should understand how to work across a range of platforms and have knowledge of how to design for and integrate social media. They will be required to develop high quality design that is accessible and engaging and can be enjoyed by a wide audience including children and older people. Designers should be aware of the art historical context of CIAM and engage with this in their design. CIAM 6 can be linked to Russian Constructivisim, Purisim, the Bauhaus and de Stijl. Background to project: This project celebrates and revisits the Congress International d Architecture Moderne (CIAM) that took place in Bridgwater in When eighty world leading designers, architects and planners met in Bridgwater to debate urban futures. On the 70 th anniversary, Bridgwater Arts Centre, will host CIAM 6 Revisited an exhibition and conference celebrating this cultural legacy and capturing its value for the communities of Bridgwater. The project will focus on associated mid 20th Century architecture and urban design heritage. It will explore the heritage of different design cultures converging at and diverging from Bridgwater. It will enter into the spirit of CIAM 6 and the kinds of collaboration, design discourse and debate fostered at the Conference and the value of this heritage today. In preparation for this application to the Heritage Lottery Fund match funding has been secured from the Town Councils, the Royal Institute of British Architects and Knightstone Housing to; celebrate a hidden though significant architecture and design history in an exhibition and digital archive. engage residents and communities to develop content for this exhibition about urban futures. offer opportunities for young people to be inspired by architecture and urban design, to take part in workshops and a young people s re-enactment of the conference. facilitate debate, exploring the ethos of CIAM to investigate ideas about how to collaborate, share ideas, meet challenges and think creatively about our future built environment. extend and provide access to the cultural capital of the town by building partnerships between socially and culturally engaged organizations. Develop and launch a CIAM 6 online interative archive, website and social media presense. 1

2 Brand & exhibition design scope of services The designer will work collaboratively with the curator and project director in: Brand design Develop a striking and time distinctive graphic style of brand for the CIAM 6 revisited Exhibition. Design templates for the following: invites, exhibition posters, web interfaces, conference programs and schools pack. Design easy to use and amusing feedback templates and questionnaires. Exhibition design To a design strategy prepared by the curator identifying the exhibition layout, key themes and artefacts (see the following draft key themes ): Design templates for introductory text to the five main themes as attached and for image and artefact captions to be completed by volunteers. Design the convergence/divergence CIAM timeline based on information from the curator, design as accompanying postcard. Prepare key images for large scale reproduction and source. Information/elements to be provided by the curator: Cache of images with permissions to use secured. Design strategy/ organization and key texts. Coordination of input from volunteers to deliver some texts/captions. Design (including expenses) = 1,500 + VAT + Exhibition Costs: 2,300 + VAT Web/digital archive design scope of services Source a domain name and internet service provider (include in cost) secure for ten years. Using the graphic identity developed for the exhibition as a whole create a user friendly interface for the CIAM 6 Archive. Using a Wordpress or similar template make the web/archive interface interactive enabling people to add comment and content in particular to the crowd researching of the eighty- seven delegates biographies. Link to other social media content including: Facebook, twitter, flicr, Google maps and Pinterest. Embed an easy to use feedback form using Survey Monkey or similar. Set up visitor tracking. Hand over management of the Archive to volunteers at Bridgwater Arts Centre. Design and Costs: 2,500 + VAT 2

3 Training in open source digital media It is not essential but if wished the designers could also offer two training workshops in using the digital platform created and using open source digital media focusing on: twitter, flicr, Google maps and Pinterest. Fee 600 (Venue BAC) Key dates early Feb 2017 appoint designers. Feb 2017 develop brand and templates March 17 launch website for use by crowd researchers March 17 train crowd researchers June/July 17 design exhibition elements September 17 exhibition opens Submission requirements On a maximum of five A4 pages please tell us about: How you would respond to the brief (max 100 words). How you see the opportunities and challenges of the project (max 200 words). Your day rates and how you would deploy the budget, explaining how you would add value to the commission. Four relevant projects minimum two web/digital: with web links. And provide: CVs of the people who will be doing the project. Two client referees. Confirmation of availability and revisions to timeframe if needed The commission will be awarded based on the team s response to the brief and the design criteria identified in the introduction, their experience and value for money. 3

4 2. CIAM 6 EXHIBITION DRAFT KEY THEMES THE MAKING OF THE CONGRESS INTERNATIONAL D ARCHITECTURE MODERNE ( ) (Exhibit: copies of original diagrams papers from Zurich, film of the making of their influential Athens Charter on a cruise liner) o How did the organization come about, what were it aims how did it work? - Explain how was CIAM founded, directed what and organized. Explain the input of diverse international groups was coordinated to generate propaganda, ideas or policy. o Why Bridgwater? - Explain how they chose Bridgwater instead of New York as a destination in 1947 and how they agreed on the conference themes of: Restating CIAM aims, redefining the organization, Urbanism, Architectural Expression and Architectural Education. Also topical are conversations held about; the relationship between art and architecture, a popular ownership of and appreciation of architecture and the postwar housing crisis. CONVERGENCE AND DIVERGENCE (Exhibit: specially created CIAM timeline to interpret and map migration of ideas, heritage) o What role does CIAM 6 have to play in the history of ideas about art, architecture and urbanism? o The spirit of CIAM was inspired by early 20 th century art, architecture and design movements such as: Russian Constructivisim, Purisim, the Bauhaus, de Stijl. The second world war enforced a journey across Europe into England and often onto America. Explain how heritage migrated, how people and ideas travelled and how ideas changed. o How did the ideas CIAM promoting developed overtime? - While design thinking in the Netherlands moves forward reflexively from CIAM to the present, in the UK and America a perceived break with modernism is eventually precipitated with the failure of some large scale public housing projects symbolized by the collapse of Ronan Point (London, May 1968) or the demolition of Pruitt Igoe (St Louis, USA April 1972). How did CIAM succeed and what was the impact of this perceived failure? CIAM 6 DELEGATES (Exhibit; CIAM 6 Group Photo and crowd research biographies and images. CIAM 6 conference stills form Zurich, The RIBA and Magnum - resituated in the streets and projected in the theatre at Bridgwater Arts Centre) o What are the stories behind the photographs? What relationships between delegates can we observe and what are people s individual stories? What is their role in creating valuable heritage how have they shaped our thinking about everyday spaces, about; housing, kitchens, chairs, cities - etc. o How did women pioneers become influential in 20 th C design? The conference gave an important presence to women who were some of the first women graduates into the design professions. They included; Jane Drew, Helena Syrkus, Lotte Stamm Bess, Minette de 4

5 o o Silva, Jacqeline Trywhitt and Monica Pidgeon. What are their specific contributions? Can crowd researchers fluent in different languages give new interpretation to hidden heritage? Post WWII a veil is being gradually drawn over the elegant iterations of modernisim developed in Poland, Hungary, Russia and Czechloslovakia. And some brilliant designers like Greta Schutte Lihostzky in Austria find themselves out of kilter in postwar western Europe. How do local design cultures reassert themselves in Africa, Asia and the West Indies?- Starting initially in the UK through the work of Drew and Fry, de Silva and de Syllas how do architects make design specific to different cultures and climates? MAKING CIAM (ARTEFACTS) (Exhibits: selected photographs and film of key buildings, furniture, journals, books and other artefacts. On line digital map) o What were the roles of different disciplines; writers, artists, architects, urbanists? Explain how it was where the term urbanisim came into modern parlance and where designers worked collaboratively to speculate on city futures in a new way. Explain why it was a major propaganda instrument for the modern movement in architecture and who the propagandist were. Writers can also be shown to play an important role in curating the identity of CIAM (there were five important writers/journalists at the conference). A famous Magnum photographer happened to be passing through. What are the roles of these different design and creative disciplines? o What are the cities influenced by CIAM like to live in, can we connect with them today? CIAM can be linked to the post war planning of; Brasilia, Chandigarh (recently added to the UNESCO World Heritage list), Rotterdam, Amsterdam and London can crowd researchers connect us to people and places today. CIAM & BRIDGWATER TODAY (Exhibit: A Bridgwater Laboratory - physical and digital models, surveys and maps made by young people. Photographs of CIAM 6 re-enacted). o How do we think about neighbourhoods today? Delegates researched how to identify people s evolving needs and how they could conceptualize the city to meet these needs. They formulated the idea of a neighborhood organized around a school, what are the needs of neighborhoods in Bridgwater today? o How can we envision optimistic urban futures? By re-enacting CIAM 6 to explore change in Bridgwater what can we learn about and contribute to the future? o Can the spirit of CIAM be revisited? - As well as framing and promoting modernist architecture CIAM exemplified ways to; be open to the future, structure collective conversations, share research methods, debate - collaborate, agree and disagree how can we use these skills in digital media today to make spaces. 5