Eight unique living experiences, one distinctive precinct.

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1 Eight unique living experiences, one distinctive precinct.

2 Tribeca East Melbourne Table of contents Tribeca precinct in New York has developed a distinct personality as a unique and colourful neighbourhood which integrates converted warehouses, lofts, bars, restaurants and galleries. Tribeca East Melbourne shares the essence of New York s iconic precinct, connecting contemporary architecture with the Victoria Brewery s heritage, to create eight individual boutique buildings. Each of these buildings have been named after famous moments in the brewery s history. Within the landmark castellated facade, a unique living concept has been designed by four leading architects and five designers, including globally renowned Philippe Starck. Tribeca is located in one of Melbourne s most exclusive suburbs, adjacent to the vibrant shopping and entertainment areas of Brunswick, Smith and Victoria Streets and the Melbourne CBD. 01 East Melbourne 03 Tribeca 05 Albert 09 Wharton 13 Powlett 17 Victoria 19 Brew Tower 19 Aitken 19 Milne 19 Cohen Cellars 19 Brew Tower 21 Lifestyle Precinct 23 Retreat 25 Investment Information

3 East Melbourne Have you been lately? Tribeca is your chance to live in an area that has recently been described as one of Melbourne s most desirable suburbs. An East Melbourne address is as elusive as it is enviable. Rich parklands, open green spaces, wide landscaped streets and grand Victorian townhouses punctuate an area which in recent times has become infused with the finest in Melbourne s art, food, bars and sport. All this in the shadow of an invigorated CBD and only minutes from Brunswick, Smith and Victoria Streets. Maybe its time to re-think city living? Johnston St Carlton Gardens Brunswick St Smith St Wellington St Albert St Bourke St CBD Collins St Flinders St Treasury Gardens Fitzroy Gardens Wellington Pde Powlett St Victoria St Yarra Park Yarra River MCG Bridge Rd Punt Rd Park Areas Fitzroy Gardens

4 Tribeca Eight individual living experiences From the early 1800 s until the 1960 s Tribeca New York served as the hub of Manhattan s wholesale and retail food suppliers. Today, the original façade of factories, showrooms and warehouses are still maintained in the conversion to loft apartments, fashionable boutiques, bars, restaurants and galleries. Now its your turn. Tribeca features 8 individual living experiences set amongst a gourmet supermarket, retail precinct, cafés, restaurants, an exclusive gymnasium and rooftop swimming pool. Transformed by Philippe Starck and a team of leading architects and designers, Tribeca is a successful fusion of contemporary architecture, existing heritage and inner city vitality in one of Melbourne s most desirable suburbs. Have you been to Tribeca? I applaud Tribeca, East Melbourne, as a development which demonstrates how a historically significant site can be adapted into a high quality, modern, mixed use development by working with local and state planning authorities. Premier of Victoria Hon Steve Bracks

5 Albert Are you bold enough for the stylish red textures and polished finishes that will transfer you from the tree lined streets of East Melbourne to a world of style that is Albert? warehouse style apartments are punctuated with dramatic voids and finished with state of the art stainless steel kitchen appliances. Interior Designer SJB Interiors Architect SJB Architects Brew Tower Cohen Cellars Victoria Pool Albert Street Albert Milne Victoria Parade Wharton Powlett Powlett Street Aitken Entrance hallway

6 Lounge Kitchen

7 Wharton Philippe Starck s inimitable style is evident the moment you enter the Wharton. A fusion of contemporary architecture, heritage structure and Starck s innovative sense of design, creates a series of truly unique living spaces. Private terraces, park views and light filled living areas provide inspired options for inner city living. Interior Designer Yoo, Philippe Starck Architect Allom Lovell & Associates Brew Tower Cohen Cellars Victoria Pool Albert Street Albert Milne Victoria Parade Wharton Powlett Powlett Street Aitken Dining & Lounge

8 Lounge Kitchen

9 Powlett Powlett provides a sophisticated and stylish approach to warehouse living. successful marriage of old and new is maintained as historical charm and period features fuse with purpose designed modern spaces perched above Powlett Street. Living so close to the city, it s essential your living space feels relaxed and comfortable. se apartments have been created for the street smart and offer the very finest in this inner urban renaissance while providing the ultimate backdrop to a life less ordinary. Interior Designer Rice & Skinner Architect SJB Architects Brew Tower Cohen Cellars Victoria Pool Albert Street Albert Milne Victoria Parade Wharton Powlett Powlett Street Aitken Foyer

10 Loungeroom Kitchen & Dining

11 Victoria design centrepiece of this lifestyle precinct, Victoria, rises above the castellated façade and proves that contemporary architecture and raw finishes can also be elegantly beautiful. From within the living spaces is a lookout to the urban landscape that is Melbourne. Rich timber finishes and stainless steel kitchen appliances complement smart design creating an environment that is inner city living at its very best. Interior Designer Hecker Phelan Guthrie Architect Bruce Henderson Architects Brew Tower Cohen Cellars Victoria Pool Albert Street Albert Milne Victoria Parade Wharton Powlett Powlett Street Aitken Kitchen & Loungeroom

12 Aitken Milne Cohen Cellars Brew Tower heart and soul of Tribeca, a mix of residential and retail spaces, these buildings are as interesting as they are diverse. All with their own texture, their own nature - their own mix of history and design. From a skytop penthouse that watches over Melbourne to intimate apartments and retail opportunities, each area is worth exploring for what it may offer. Brew Tower and its plant and machinery is a rare and important surviving part of Victoria s Brewing History. Ray Osborne Acting Executive Director Heritage Victoria Aitken Milne Cohen Cellars Brew Tower Brew Tower Cohen Cellars With its main entry directly off stylish Powlett St, the apartments are arranged within the walls of the heritage façade and enjoy outlooks towards the eastern suburbs of Melbourne or the quiet views over the central courtyards of Tribeca. A wide selection of apartments and part of Victoria Pde Historic façade. Access is centrally located from the Plaza area and enjoys views to the north and east towards the city. Located next to the Brew Tower, these apartments are totally enclosed in the refurbished original cellars of the site. Very private and intimate, it has central views over the vibrant lane way linking Tribeca from Victoria Pde to Albert Street. Located in the center of the project in the original Brew Tower. Comprising of 4 apartments with three levels of retail office space and is also the location of the Brew Tower Museum at Tribeca. Listed on the Heritage Victoria Register, it enjoys amazing views of the city with the distinctive design flair of Philippe Starck. Victoria Pool Albert Street Albert Milne Victoria Parade Interior Designer Hassell Interior Designer Hassell Interior Designer Yoo, Philippe Starck Interior Designer Yoo, Philippe Starck Wharton Powlett Powlett Street Aitken Architect SJB Architects Architect SJB Architects Architect Allom Lovell & Associates Architect Allom Lovell & Associates

13 lifestyle precinct Tribeca is an exhibition of visionary design and architecture, nestled in a unique location. East Melbourne is one of Melbourne s most beautiful and sought after addresses. Tribeca complements the history of the suburb and the brewery with modern urban design cafes, restaurants, a supermarket, computers, florist and more to come. Director Grocery Bar Cafe/Bar at Tribeca Florist Proposed Medical Clinic IT Real Estate Restaurant Albert Street Cafe Residential Residential Computer Proposed Hairdresser Cafe/bar Retail Precinct Supermarket Victoria Parade Residential vibrant Tribeca retail precinct

14 Our philosophy is to be an intrinsic part of the local community; close knit people with a real sense of belonging. Tribeca has successfully created such a community in the heart of Melbourne and we re proud to be part of it. It offers residents and fellow traders a unique environment to live and work. Manager Tribeca gourmet supermarket After many successful years in some of Melbourne s hottest new restaurants including Cavalli, Basque and Fawkner, we are thrilled to be developing a new informal dining room, bar and courtyard at the fabulous Tribeca. Continuing our reputation as very entrepreneurial restaurateurs we wanted to expand our business and fell in love with Tribeca s new millennium approach, perfect location and ultra modern yet historical feel. Restaurateur Tribeca Brassiere

15 Retreat To complete your Tribeca living experience is the hidden treasure a private rooftop pool and gym. perfect place for a time of self indulgence, this area, with its wooden decking, makes the most of the sun at any hour of the day and serves as the perfect place to reconnect with the basic elements. re s something curiously comfortable about soaking in the afternoon sun. It s about staying in shape, feeling good and feeling the warmth of the textures that surround you. Brew Tower Cohen Cellars Victoria Pool Albert Street Milne Wharton Powlett Powlett Street Aitken

16 East Melbourne is one of Australia s most exclusive suburbs. Herald Sun, February 2004 Historically, property prices have been among the highest in Melbourne due to the quality of location, the wide range of amenities and exclusivity, making East Melbourne residential properties some of the most tightly held in Melbourne. view of the city over Fitzroy Gardens from Tribeca Figure 1: Completed Apartment Stock Since 1990, June 2004 re is a low quantity of completed apartments in East Melbourne which is representative of the scarce development opportunity in the suburb. Figure 2: Future Apartment Stock, June 2004 re is low future stock in the area. Of the 469 apartments under construction, 90% are attributed to Tribeca. Figure 3: Income Distribution, 2001 Private Dwellings East Melbourne attracts high income, high quality investors and purchasers. Tribeca is an outstanding residential and investment opportunity. Easy access to tram, train and bus services and major arterials Close to Melbourne s finest schooling institutions, universities and hospitals East Melbourne has enjoyed consistent capital growth and is very tightly held Good tenant profile in boutique development Close proximity to CBD, bars, restaurants, sporting facilities, shopping, culture and gardens Outstanding contemporary design by Philippe Starck, one of the world s leading designers High rental demand Ready to move in Superior fixtures and finishes Private facilities rooftop gym and pool Historically significant site Diversity in style and design options Data Source: ABS, Charter Keck Cramer

17 Tribeca East Melbourne s new living precinct encapsulates the essence of contemporary lifestyle, set against a rich palette of design and history. Come and experience the unique style and vitality that is Tribeca Corner Powlett St & Albert St (Old Victoria Brewery Site) East Melbourne