Stage 1 Property Preparation & Pre- Marketing PREPARATION o Punch List is complete o Clean Property Make sure entire Punch List is complete and signed off. Get all Final Lien Waivers signed by contractors. Send cleaning crew to clean entire property inside and out. o Curb Appeal Make sure curb appeal is 100%. PRE- MARKETING o Re Analyze Comparables o Install Lockbox o For Sale Sign o Property Details o Stage Property o Landscaping o Property Photos o Virtual House Tour o Directional Signs o Sign Person o Video Marketing o Local Agents o Print Flyers Analyze comparables again to make sure your ARV has not changed from when you purchased the home. Set your final list price. Install a lockbox on the property if you are listing the home yourself. If you are having another agent list make sure they install their box. Make sure your For Sale sign is up and very visible. You should always have signage up during construction but you may need to swap out message. Get all property details ready for the property (Dimensions, room count, bed bath, sq/ft, year built, materials, special features, etc.) Make the home appealing to the highest number of potential buyers. Do not over stage but create emotion by adding furniture. Also define odd areas in home if needed to showcase what can be done there. Schedule bi- weekly landscaping to ensure curb appeal is kept clean at all times. Hire a professional photographer to take the best photos possible of all areas of the home. Look online or other listings in your area to locate a professional if needed. Have photographer put photos together in a album and create a link so that you can use as a virtual tour online and in the MLS. Purchase directional signs and place on all major or busy streets driving leads to your house. Ensure that you have a flyer/sign hanger so you will be ready to distribute all marketing material. Make a video walkthrough and post on social media. (optional) Email list of agents that contacted you during construction. Also pull list of all agents that have SOLD any property near your subject home and email them about the upcoming listing. Order as many professional flyers as you will need for all marketing.
o List of Open Houses o Caravan Information o Schedule Broker s & Public Open House o Sponsors o Buyer Incentives o Seller Disclosures o Drive By Property Pull up a list of upcoming Open Houses that are being held in the area from MLS or online so that you can preview and see what else is available. You should also network with agents there as they may have buyers. Find out when and where ALL the local broker caravans are in your area. Set the scheduled dates for 1st broker and public open house. (Broker s open houses differ from standard open house events; they are designed strictly for real estate agents). Try to get sponsors to pay for marketing if possible. (Such as your lender or agent relationships) Plan any buyer incentives you may be willing to offer. Such as 3 months or prepaid yard care or cleaning services. Complete all seller disclosures that are standard and mandatory in your area so you have them ready for when you go to contract. Set a weekly schedule to drive by your property to ensure all is beautiful and maintained properly.
Stage 2 Marketing Your Property for Sale ONLINE MARKETING o MLS (Multiple Listing Service) o Website o Craigslist o Syndicate using Sellpoint o Syndicate to any Local Websites o Facebook Album o Facebook Event o Facebook Ads o Facebook Mastery o Facebook - Local Real Estate Co. o Enhanced Listing Status o Photo Viewer/Organizer o Video o YouTube o Social Media o Post Ad at MilitaryByOwner.com EMAIL MARKETING o Buyers List o Real Estate Agent List Upload the property onto the MLS (Locate any/all MLS services in your area and see if they have any input sheets that you can download and use to aggregate all data needed) Make sure you post finished photos and details on your company website. Post the property on Craigslist. Use the Sellpoint app within Realeflow to broadcast to websites online Syndication your property listing to any local websites that Sellpoint doesn't post on. Make an album on Facebook and tag everyone on it. Create Facebook event, which is the open house, and invite all "friends" to it. Create an ad on Facebook. (Optional) Post property on the Facebook Mastery page and FBWins.com Post the event on local real estate company Facebook walls. Make sure you have a relationship with them OR they may very likely get upset and delete. Purchase any enhanced listing status on big websites like Zillow, Realtor.com, etc. Upload pictures to a image viewer/organizer so you can easily use them when needed. Make a movie/video using online programs if you don't have another video of property Upload all videos to your YouTube channel. If you do not have a YouTube channel for your business then create one. Share this video on Facebook and all other social media. Make sure you post details about you house on ALL other social media. Create & purchase an ad at www.militarybyowner.com. (Optional) Email all buyers in your buyer's database. Email all agents in your real estate agent database.
o Meetup Groups o Mastery Community FLYERS o Door Knock o Flyer - Open House o Flyer - At Property o Post Cards o Flyers - Local Business TEXT BLAST o Moby SIGNS o For Sale Signs o Directional Signs o Balloons NETWORKING o Affiliates o Agents o Word of Mouth o Events o Mastery Email all Meetup Groups you are a part of. Email all Mastery investors you have in your database. Door knock as many neighbors as you can to inform them of open house and property for sale. Hand out a flyer. (Ask questions; see if they're looking to sell, etc.). Order new listing flyers with new open house date if you have not done so in Pre Marketing. Leave flyers at the house and make sure you check weekly so you do not run out. Additionally to full size flyers you can order postcards and mail to neighbors within a certain radius of your property for sale. Drop off flyers at local businesses so they can display. Network with the owners and ask if they might have any friends or family looking to buy or sell homes. Text out any contacts who you have gathered by using the Moby app within Realeflow. Put up For Sale Sign at the property if you have not done so already. Put up For Sale Directional Signs 3-5 days before the Open House. And also leave the signs out to further attract attention. Use balloons the day of Open House and beyond to further attract attention to you property.(optional) Call people you personally do business with and tell them about the house for sale. Call agents that have recently sold something in the neighborhood and/or you have in your network and tell them about the house for sale. Anyone you talk to mention that you have a house for sale. Bring flyers to any local networking events you attend and pass flyers out and leave them where designated. Call all local Mastery investors and let them know about the house for sale. Also go on the Mastery site and search in the "Members Directory" for other local members.
BROKER CARAVAN o Flyers o Go to Brokers Caravan o Network with Agents o Add Property to Caravan o Text Agents OPEN HOUSE - PUBLIC o Call Town o Flyers o Attend Public Open House o Add TOUR # to MLS Print out flyers for Brokers Caravan (As many as needed) Locate the schedule of all Brokers Caravans by calling any local realtor boards. Plan on attending as many as possible. Talk to as many agents as you can to let them know more about your house for sale. Determine the process for adding a property to the actual caravan and make sure it gets on the list. You can text agents the day of the scheduled caravan to assure there are no issues. Some caravans are held on a different day than the actual meeting. Call Town and go online to see if local community has any public events, town fairs, farmers markets, etc. (Keep holidays in mind). Print out flyers and pass out at all local events. Advertise the open house and the house for sale in general. Even if you have agent hold your house open, attend the 1st one to help provide any additional information to possible buyers. Be sure to add your open house date to the listing on the MLS. OPEN HOUSE THINGS TO BRING o New Listing Flyer o Warranties o List of Improvements o Sign in Sheets o Town Information Packet o FAQ o Balloons o Open House Signs o Open House Directional Signs Latest version of your Professional Listing Flyer. Any and ALL warranties for appliances, new roof, HVAC, etc. This will help buyers feel even more comfortable with making an offer on your home. Bring a list of improvements to provide to the public. Sign in sheet to keep track of brokers. Bring town information packet to help inform brokers. School systems, etc. and other local information that will be useful for buyers to know. Info and frequently asked questions about the home or buying a home. (Optional) Balloons the day of the caravan to help find property. Bring open house signs to help find property. Bring directional signs to help find property.
OPEN HOUSE THINGS TO BRING (continued) o Laptop with portable printer o List of Local Agents o Business Cards o Food or Bonus o Pens o Signs o Air Fresheners o Music o Tape o Mop o Towels o ipad o Sponsor Brochures/Flyers/Biz Cards o Purchase and Sale Contracts Bring laptop with portable printer. (Optional) Bring list of local agents to text while sitting at open house. Bring your business cards to pass out to brokers. Bring Drinks, chips, lunch, or any other bonus you offer. Bring pens for writing and the sign in sheet. Bring any other marketing signs you have for property. Install air fresheners if needed. Bring music to play at the open house. Bring tape to have if needed for the open house. Bring mop to clean floor. Bring paper towels in case you need to clean up, etc. Bring ipad to become friends with everyone that shows up Bring any Sponsor Brochures/Flyers/Biz Cards necessary. Bring purchase and sale contracts to the open house.
Stage 3 Closing & Follow- up CLOSING o Offer Acceptance o Open Escrow (Attorney) o Change MLS to pending o Seller Disclosures o Rehab Reports o Confirm Buyer's Deposit o Property Inspection o Title Report o Appraisal Packet o Attend Property Inspection o Appraisal Ordered o Actual Appraisal o Pest Clearance o Request for Repairs o Respond Request for Repairs o Confirm Appraisal o Confirm Response to Repairs o Inspection Contingencies o Buyer's Loan o Appraisal Contingency Negotiate terms with buyer and accept best offer. Open with Escrow or your closing attorney. Mark listing pending. Change showing instructions to contact listing agent for access. Change lockbox combo/info so all have to contact your/agent to see house. Send Seller disclosures to escrow/attorney so they can provide to the buyers Send all reports from rehab to escrow/attorney so they can provide to the buyers. Make sure buyer has given their deposit to escrow/attorney. Confirm when property home inspection is and plan on attending that. Confirm that title report has been sent to the buyers. Prepare appraisal package to include appraisal cover letter, simplified scope of work with retail project costs, plans, permits, comps Make sure you or your representative attends the home inspection to meet and greet the buyer. You also want to answer any/all questions about the property that the home inspector may have. Confirm that the appraisal has been ordered. Attend the appraisal and give the appraiser the appraisal packet you created. Schedule any and all pest clearance needed prior to closing. Follow up with buyer to confirm if there will be any request for repairs following the home inspection. Provide written response to all buyer requests for repairs. Confirm that the appraisal is in and lender has it. Confirm that buyer has responded and agreed to our final decision on all request for repairs. Confirm dates on inspection contingencies and that buyer has and will be removing all on schedule. Follow up continually with lender, escrow/attorney, agents, etc. that buyers loan is progressing. Confirm dates on appraisal contingencies and that buyer has and will be removing all on schedule.
o Loan Contingency o De- Staging o Send Pest Clearance o Loan Docs o Signing Loan Docs o Down Payment o Buyers Repairs o Final Walk Thru o Loan Doc Signing o Loan Funding o Confirmation of Recording o MLS to Sold o Remove Signage o Remove Lockbox o Utilities o CAW! FOLLOW- UP o Buyers Gift o Feedback/Survey o Call Buyer o Testimonial o Agents o FB Wins Confirm dates on loan contingencies and that buyer has and will be removing all on schedule. Schedule de- staging ahead of time so it does not delay the closing. Make sure buyer receives any/all pest clearance. Confirm loan docs have been ordered. Confirm when buyers will be signing loan docs. Confirm buyer down payment is into lender. Confirm all buyer agreed upon request for repairs are complete. Confirm date and time of the final walk thru and plan on attending. Confirm when loan docs will be signed. Confirm when loan will be funded. Confirm recording by having escrow/attorney send an email confirmation of recording. SOLD Change the MLS listing to SOLD. Remove ALL signs from and around the property. Make sure you remove the lockbox. Make sure you cancel ALL utilities and remove out of your name - gas, electric, trash, water, sewer, oil, etc. Send CAW (celebrate all win) email out to you team and post on FortuneBuilders Mastery Facebook. Send buyers gift and Thank You card out. Send survey or feedback email out to agents and buyer. Call buyer to make sure they got moved in okay. (Optional if you have their information) Follow up call with the buyer for testimonial Call agents and say Thank You. Discuss future business. BE SURE and go to www.fbwins.com to share deal with all of Mastery!