SCOTTISH ACCOMMODATION BAROMETER REPORT: DECEMBER 2017/2016 REPORT - HOTELS 1.0 INTRODUCTION DECEMBER 2017/2016 Welcome to the VisitScotland Scottish Accommodation Barometer covering December 2017 and benchmarking against December 2016. The Barometer reviews Accommodation performance throughout Scotland, highlighting trends across various sectors and categories of the industry. This Barometer offers a snapshot of accommodation performance based on participating providers. Comments and feedback should be directed to Marina Martinolli (Tel: 0141 331 8400 or via E-mail: mma4@gcu.ac.uk). 2.0 EXECUTIVE SUMMARY DECEMBER 2017 Serviced Accommodation properties for the month of December 2017 experienced a marginal increase of 0.50% compared with December 2016 when comparing room occupancy rates. Occupancy rates, as expected, continued to decrease from previous months. December occupancy rates highlighted seasonal variations between the urban centres of Glasgow and Edinburgh, where a greater number of visitors were attracted by Christmas shopping and winter/new Year events compared with the more remote and inaccessible rural locations. The Hotel sector performed marginally better than the Guest House/B&B sector. December saw an increase of 1.8% in visits numbers within the visitor attraction sector comparing December 2017 with December 2016. Category Room Occupancy Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change ALL SERVICED ACCOMMODATION 48.08% 47.58% 0.50% 67.00% 47.58% 19.42% Category Bed Occupancy Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change ALL SERVICED ACCOMMODATION 40.02% 36.99% 3.03% 53.12% 36.99% 16.13% The Revenue per available occupied room for December 2017 was 110.87 compared with 88.45 in December 2016. This figure is based solely on accommodation providers who provided financial information for either December 2017 and/or 2016. RevPAR DECEMBER 2017/2016 Room - Average RevPAR ( ) Dec-17 Dec-16 ALL SERVICED ACCOMMODATION 110.87 88.45 3.0 SERVICED ACCOMMODATION - HOTELS 3.1 Performance by Hotel Category December 2017/2016 In the Hotel sector, the room occupancy rate for the period December 2017 was 53.05% when compared to data from the previous year of 57.98% occupancy rate; this shows a decrease -4.93%. Percentage room occupancy and bed occupancy rates for Hotels in Greater Glasgow and Edinburgh & Lothian were the highest in December 2017. Operators in Inland, Large Urban Areas; properties with more than 100 rooms; properties charging a tariff of 70 or more fared best in room occupancy rates in December 2017. The table below shows the Room Occupancy rate recorded for December 2017/2016 as well as the % change calculation for the Hotel sector Category Room Occupancy Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Hotels 53.05% 57.98% -4.93% 72.37% 73.36% -0.99% In the Hotel sector, the bed occupancy rate for the period December 2017 was 43.05% when compared to data from the previous year of 45.84% occupancy rate; this shows a decrease of -2.31%.
The table below shows the Bed Occupancy rate recorded for December 2017/2016 as well as the % change calculation for the Hotel sector Category Bed Occupancy Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Hotels 43.53% 45.84% -2.31% 56.76% 56.12% 0.64% Room Occupancy by Former VisitScotland Area DECEMBER 2017/2016 Area Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Aberdeen & Grampian 37.81% 45.15% -7.34% 56.64% 64.61% -7.97% ALLFV 51.80% 49.12% 2.68% 68.28% 64.38% 3.90% Angus & City of Dundee 34.55% 61.36% -26.81% 69.33% 70.27% -0.94% Ayrshire & Arran 45.88% 36.86% 9.02% 75.70% 72.88% 2.82% Dumfries & Galloway 25.40% 28.76% -3.36% 53.70% 56.68% -2.98% Edinburgh & Lothian 74.17% 79.31% -5.14% 78.78% 83.92% -5.14% Greater Glasgow 68.15% 66.74% 1.41% 81.71% 79.78% 1.93% Highlands of Scotland 43.58% 40.52% 3.06% 73.44% 71.85% 1.59% Kingdom of Fife 47.28% 42.91% 4.37% 67.91% 66.29% 1.62% Orkney 27.94% 0.00% 27.94% 67.80% 63.06% 4.74% Perthshire 48.03% 54.02% -5.99% 71.50% 69.42% 2.08% Scottish Borders 30.52% 25.65% 4.87% 62.08% 60.02% 2.06% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 21.67% 30.66% -8.99% 65.26% 63.76% 1.50% Bed Occupancy by Former VisitScotland Area DECEMBER 2017/2016 Area Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Aberdeen & Grampian 20.70% 30.86% -10.16% 35.11% 40.79% -5.68% ALLFV 29.50% 30.45% -0.95% 61.78% 63.25% -1.47% Angus & City of Dundee 30.52% 54.49% -23.97% 48.15% 46.07% 2.08% Ayrshire & Arran 36.57% 29.45% 7.12% 58.33% 57.57% 0.76% Dumfries & Galloway 23.95% 20.41% 3.54% 34.65% 43.53% -8.88% Edinburgh & Lothian 69.28% 65.87% 3.41% 64.85% 66.95% -2.10% Greater Glasgow 47.42% 48.35% -0.93% 57.62% 54.25% 3.37% Highlands of Scotland 32.48% 28.66% 3.82% 62.12% 56.00% 6.12% Kingdom of Fife 41.12% 37.07% 4.05% 56.37% 56.12% 0.25% Orkney 19.04% 0.00% 19.04% 53.17% 44.08% 9.09% Perthshire 40.19% 48.69% -8.50% 61.29% 53.30% 7.99% Scottish Borders 28.41% 23.39% 5.02% 47.10% 45.47% 1.63% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 12.90% 18.58% -5.68% 51.96% 50.25% 1.71% Room Occupancy by Location (Accessibility & Density) DECEMBER 2017/2016 Location accessibility/density Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Large Urban Areas 68.46% 71.76% -3.30% 79.69% 79.97% -0.28% Other Urban Areas 51.95% 45.19% 6.76% 75.03% 72.55% 2.48% Accessible Small Towns 49.43% 49.61% -0.18% 74.23% 65.95% 8.28% Remote Small Towns 34.14% 56.00% -21.86% 65.47% 67.07% -1.60% Accessible Rural 56.35% 44.16% 12.19% 65.14% 66.39% -1.25% Remote Rural 29.33% 40.00% -10.67% 61.25% 66.21% -4.96%
Bed Occupancy by Location (Accessibility & Density) DECEMBER 2017/2016 Location accessibility/density Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Large Urban Areas 64.01% 55.58% 8.43% 60.70% 58.50% 2.20% Other Urban Areas 41.15% 35.03% 6.12% 61.79% 57.57% 4.22% Accessible Small Towns 42.20% 42.57% -0.37% 65.52% 51.90% 13.62% Remote Small Towns 18.10% 44.87% -26.77% 52.39% 53.86% -1.47% Accessible Rural 43.08% 34.72% 8.36% 51.93% 50.47% 1.46% Remote Rural 21.92% 32.01% -10.09% 47.25% 54.46% -7.21% Room Occupancy by Location (Geographic) DECEMBER 2017/2016 Location - geographic Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Coastal 45.21% 49.25% -4.04% 67.25% 67.59% -0.34% Inland 61.37% 66.21% -4.84% 77.28% 77.64% -0.36% Islands 34.75% 43.85% -9.10% 72.69% 72.39% 0.30% Bed Occupancy by Location (Geographic) DECEMBER 2017/2016 Location - geographic Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change Coastal 35.91% 35.85% 0.06% 51.66% 50.22% 1.44% Inland 51.53% 55.17% -3.64% 61.71% 60.29% 1.42% Islands 29.76% 33.56% -3.80% 61.07% 61.05% 0.02% Room Occupancy by size DECEMBER 2017/2016 Volume of Size (rooms) Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change 1 to 3 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 4 to 10 32.43% 48.57% -16.14% 54.86% 64.17% -9.31% 11 to 25 33.65% 42.24% -8.59% 63.22% 66.06% -2.84% 26 to 50 55.46% 52.30% 3.16% 73.91% 72.04% 1.87% 51 to 100 55.27% 64.57% -9.30% 78.47% 77.83% 0.64% Over 100 66.25% 69.93% -3.68% 79.13% 78.30% 0.83% Bed Occupancy by size DECEMBER 2017/2016 Volume of Size (rooms) Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change 1 to 3 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 4 to 10 22.42% 40.58% -18.16% 38.40% 52.42% -14.02% 11 to 25 23.95% 32.99% -9.04% 51.55% 52.58% -1.03% 26 to 50 44.84% 41.24% 3.60% 64.32% 54.21% 10.11% 51 to 100 47.32% 50.93% -3.61% 61.53% 60.29% 1.24% Over 100 59.07% 55.83% 3.24% 60.36% 57.98% 2.38% Room Occupancy by tariff DECEMBER 2017/2016 Volume of Tariff Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change 20 29.99 0.00% 0.00% 0.00% 38.80% 0.00% 38.80% 30 39.99 0.00% 0.00% 0.00% 57.27% 61.17% -3.90% 40 49.99 54.40% 51.22% 3.18% 58.11% 61.80% -3.69% 50 59.99 45.00% 42.29% 2.71% 71.06% 72.39% -1.33% 60-69.99 46.67% 44.20% 2.47% 61.50% 69.89% -8.39% 70 + 55.83% 64.34% -8.51% 75.00% 75.87% -0.87% Bed Occupancy by tariff DECEMBER 2017/2016 Volume of Tariff ( ) Dec-17 Dec-16 %Change Jan-Dec17 Jan-Dec16 %Change 20 29.99 0.00% 0.00% 0.00% 25.41% 0.00% 25.41% 30 39.99 0.00% 0.00% 0.00% 39.73% 44.38% -4.65% 40 49.99 32.18% 37.30% -5.12% 41.28% 42.72% -1.44% 50 59.99 34.59% 28.77% 5.82% 59.89% 55.07% 4.82% 60-69.99 55.43% 28.02% 27.41% 50.88% 45.08% 5.80% 70 + 44.96% 51.41% -6.45% 59.11% 59.95% -0.84%
WEATHER & CURRENCY GRAPHS Weather Temperature
Rainfall Hours of Sunshine Source: Met Office (2017) http://www.metoffice.gov.uk/climate/uk/summaries/datasets
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