SCOTTISH ACCOMMODATION BAROMETER REPORT: MARCH 2018/2017 REPORT - HOTELS 1.0 INTRODUCTION MARCH 2018/2017 Welcome to the VisitScotland Scottish Accommodation Barometer covering March 2018 and benchmarking against March 2017. The Barometer reviews Accommodation performance throughout Scotland, highlighting trends across various sectors and categories of the industry. This Barometer offers a snapshot of accommodation performance based on participating providers. Comments and feedback should be directed to Marina Martinolli (Tel: 0141 331 8400 or via E-mail: mma4@gcu.ac.uk). 2.0 EXECUTIVE SUMMARY MARCH 2018 Serviced Accommodation properties for the month of March 2018 experienced an increase of 8.44% comparing percentage room occupancy rates with March 2017. March occupancy rates increased from previous months The Hotel sector performed marginally better than the Guest House/B&B sector, although both changes were marginal. Severe weather conditions impacted on all accommodation sectors during the month of March 2018. March 2018 saw a decrease of 0.2% in visits numbers within the visitor attraction sector comparing March 2018 with March 2017. Category Room Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change ALL SERVICED ACCOMMODATION 62.86% 54.42% 8.44% 58.81% 49.39% 9.42% Category Bed Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change ALL SERVICED ACCOMMODATION 49.13% 38.80% 10.33% 45.91% 35.10% 10.81% The Revenue per available occupied room for March 2018 was 122.76 compared with 93.47 in March 2017. This figure is based solely on accommodation providers who provided financial information for either March 2018 and/or 2017. RevPAR MARCH 2018/2017 Room - Average RevPAR ( ) Mar-18 Mar-17 ALL SERVICED ACCOMMODATION 122.76 93.47 3.0 SERVICED ACCOMMODATION - HOTELS 3.1 Performance by Hotel Category March 2018/2017 In the Hotel sector, the room occupancy rate for the period March 2017 was 63.69% when compared to data from the previous year of 63.36% occupancy rate; this shows an increase 0.33%. Percentage room occupancy and bed occupancy rates for Hotels in Perthshire and Ayrshire & Arran were the highest in March 2017. Operators in Inland, Large Urban Areas; properties with more than 100 rooms; properties charging a tariff of 70 or more fared best in room occupancy rates in March 2017. The table below shows the Room Occupancy rate recorded for March 2018/2017 as well as the % change calculation for the Hotel sector Category Room Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Hotels 63.69% 63.36% 0.33% 59.63% 57.77% 1.86% In the Hotel sector, the bed occupancy rate for the period March 2017 was 49.83% when compared to data from the previous year of 46.08% occupancy rate; this shows an increase 3.75%.
The table below shows the Bed Occupancy rate recorded for March 2018/2017 as well as the % change calculation for the Hotel sector Category Bed Occupancy Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Hotels 49.83% 46.08% 3.75% 46.65% 42.37% 4.28% Room Occupancy by Former VisitScotland Area MARCH 2018/2017 Area Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Aberdeen & Grampian 50.32% 35.15% 15.17% 48.33% 31.00% 17.33% ALLFV 45.07% 50.12% -5.05% 39.72% 40.39% -0.67% Angus & City of Dundee 64.64% 64.27% 0.37% 61.65% 57.67% 3.98% Ayrshire & Arran 76.29% 81.51% -5.22% 66.09% 65.86% 0.23% Dumfries & Galloway 48.90% 39.09% 9.81% 42.97% 34.63% 8.34% Edinburgh & Lothian 62.25% 72.20% -9.95% 59.81% 61.49% -1.68% Greater Glasgow 73.88% 79.93% -6.05% 69.76% 75.80% -6.04% Highlands of Scotland 63.88% 65.84% -1.96% 60.10% 60.73% -0.63% Kingdom of Fife 53.23% 61.36% -8.13% 50.24% 56.10% -5.86% Orkney 35.84% 45.50% -9.66% 46.50% 33.51% 12.99% Perthshire 77.62% 63.67% 13.95% 73.53% 54.41% 19.12% Scottish Borders 65.90% 49.76% 16.14% 60.89% 49.04% 11.85% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 45.42% 39.35% 6.07% 36.20% 37.93% -1.73% Bed Occupancy by Former VisitScotland Area MARCH 2018/2017 Area Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Aberdeen & Grampian 32.66% 21.92% 10.74% 29.37% 20.35% 9.02% ALLFV 34.51% 38.83% -4.32% 30.12% 28.73% 1.39% Angus & City of Dundee 45.07% 43.80% 1.27% 41.61% 44.21% -2.60% Ayrshire & Arran 53.56% 58.94% -5.38% 48.60% 50.81% -2.21% Dumfries & Galloway 49.46% 23.24% 26.22% 40.41% 21.18% 19.23% Edinburgh & Lothian 0.00% 53.36% -53.36% 39.25% 44.41% -5.16% Greater Glasgow 53.26% 53.31% -0.05% 49.55% 53.63% -4.08% Highlands of Scotland 50.77% 53.42% -2.65% 46.92% 49.70% -2.78% Kingdom of Fife 42.23% 46.62% -4.39% 41.39% 44.53% -3.14% Orkney 19.80% 31.13% -11.33% 31.85% 21.35% 10.50% Perthshire 60.87% 52.52% 8.35% 59.78% 48.48% 11.30% Scottish Borders 52.19% 35.90% 16.29% 50.27% 35.07% 15.20% Shetland Islands 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% Outer Hebrides 27.98% 24.62% 3.36% 21.75% 23.11% -1.36% Room Occupancy by Location (Accessibility & Density) MARCH 2018/2017 Location accessibility/density Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Large Urban Areas 68.17% 76.95% -8.78% 64.58% 69.52% -4.94% Other Urban Areas 63.13% 66.48% -3.35% 57.80% 61.85% -4.05% Accessible Small Towns 67.02% 58.09% 8.93% 64.08% 62.36% 1.72% Remote Small Towns 53.58% 44.60% 8.98% 49.17% 43.73% 5.44% Accessible Rural 66.52% 56.80% 9.72% 62.57% 49.13% 13.44% Remote Rural 52.78% 43.99% 8.79% 49.02% 38.78% 10.24%
Bed Occupancy by Location (Accessibility & Density) MARCH 2018/2017 Location accessibility/density Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Large Urban Areas 52.48% 53.41% -0.93% 47.03% 48.84% -1.81% Other Urban Areas 51.48% 50.64% 0.84% 45.75% 48.61% -2.86% Accessible Small Towns 53.35% 49.91% 3.44% 53.25% 54.16% -0.91% Remote Small Towns 37.24% 31.92% 5.32% 32.28% 28.82% 3.46% Accessible Rural 53.57% 44.10% 9.47% 50.33% 36.79% 13.54% Remote Rural 41.18% 32.71% 8.47% 37.97% 29.86% 8.11% Room Occupancy by Location (Geographic) MARCH 2018/2017 Location - geographic Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Coastal 58.66% 57.91% 0.75% 54.99% 51.36% 3.63% Inland 68.72% 70.64% -1.92% 64.28% 67.54% -3.26% Islands 65.35% 55.47% 9.88% 58.98% 49.27% 9.71% Bed Occupancy by Location (Geographic) MARCH 2018/2017 Location - geographic Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change Coastal 45.33% 42.76% 2.57% 41.88% 37.91% 3.97% Inland 54.06% 51.64% 2.42% 51.17% 51.51% -0.34% Islands 46.59% 43.12% 3.47% 43.68% 14.61% 29.07% Room Occupancy by size MARCH 2018/2017 Volume of Size (rooms) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 1 to 3 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 4 to 10 36.08% 35.53% 0.55% 33.59% 34.06% -0.47% 11 to 25 53.14% 51.25% 1.89% 48.28% 46.96% 1.32% 26 to 50 56.34% 54.53% 1.81% 51.96% 53.19% -1.23% 51 to 100 68.40% 79.44% -11.04% 63.27% 75.12% -11.85% Over 100 68.95% 73.70% -4.75% 66.08% 65.16% 0.92% Bed Occupancy by size MARCH 2018/2017 Volume of Size (rooms) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 1 to 3 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 4 to 10 24.84% 21.38% 3.46% 23.13% 21.02% 2.11% 11 to 25 40.77% 41.41% -0.64% 37.19% 37.65% -0.46% 26 to 50 46.11% 43.24% 2.87% 41.95% 43.01% -1.06% 51 to 100 52.84% 61.06% -8.22% 47.62% 57.82% -10.20% Over 100 54.11% 49.51% 4.60% 52.51% 45.83% 6.68% Room Occupancy by tariff MARCH 2018/2017 Volume of Tariff Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 20 29.99 0.00% 38.81% -38.81% 0.00% 38.81% -38.81% 30 39.99 45.16% 0.00% 45.16% 40.38% 39.75% 0.63% 40 49.99 59.89% 42.72% 17.17% 57.05% 38.27% 18.78% 50 59.99 57.40% 65.26% -7.86% 52.82% 56.62% -3.80% 60-69.99 44.30% 37.81% 6.49% 40.20% 35.65% 4.55% 70 + 65.69% 68.25% -2.56% 61.93% 62.01% -0.08% Bed Occupancy by tariff MARCH 2018/2017 Volume of Tariff ( ) Mar-18 Mar-17 %Change Jan-Mar18 Jan-Mar17 %Change 20 29.99 0.00% 25.42% -25.42% 0.00% 25.41% -25.41% 30 39.99 28.25% 0.00% 28.25% 31.88% 29.27% 2.61% 40 49.99 48.48% 22.83% 25.65% 44.82% 21.11% 23.71% 50 59.99 44.96% 56.70% -11.74% 41.52% 47.29% -5.77% 60-69.99 31.10% 28.63% 2.47% 27.82% 27.56% 0.26% 70 + 52.15% 49.37% 2.78% 48.97% 45.33% 3.64%
4.0 WEATHER & CURRENCY GRAPHS Weather Temperature Rainfall Hours of Sunshine Source: Met Office (2018) http://www.metoffice.gov.uk/climate/uk/summaries/datasets
Currency GBP EUR GBP USD Source: https://www.ofx.com/en-gb/forex-news/historical-exchange-rates/