ABN REALTY THE ABN GROUP S OWN LICENSED REAL ESTATE AGENCY abnrealty.com.au
CONTENTS INTRODUCING ABN REALTY PTY LTD...3-4 BENEFITTING FROM THE ABN GROUP EXPERIENCE... 5 THE EXPERT ADVISORY PANEL... 6 ABN REALTY THE TEAM & SERVICES...7-8 PROPERTY MANAGEMENT SERVICES...9-10 PETER GIANOLI A PROFILE... 11 PETER GIANOLI APARTMENT SALES & MARKETING EXPERIENCE... 12 PETER GIANOLI INTERNATIONAL MARKETING EXPERIENCE... 13 ABN REALTY CONTACT DETAILS...BACK PAGE 1 2
INTRODUCING ABN REALTY PTY LTD ABN Realty is a licensed real estate agency established by the Alcock Brown-Neaves Group (ABN Group) for the specific purpose of marketing and selling property and investment offerings which are developed by the ABN Group in partnership or joint venture with external parties. ABN Realty was established in 2012 and is overseen by Peter Gianoli, General Manager of ABN Realty and also Investor Assist, a division of the ABN Group. ABN Realty sits alongside Investor Assist in the ABN Group corporate structure and utilises the expert sales, marketing and customer relations skills of the Investor Assist staff and consultants. THE ABN GROUP S OWN LICENSED REAL ESTATE AGENCY Launched in 2012, ABN Realty was established to better serve our clients through the promotion and selling of property and investment offerings developed by the Alcock Brown-Neaves (ABN) Group. ABN Realty assists in the sourcing and development of exclusive land for the ABN Group MITCH WHALAN LICENSEE AND DEVELOPMENT MANAGER building companies and their clients, plus aligns itself in joint venture with fellow land suppliers PARENT COMPANY DIVISONS BUILDING SUPPLY BUSINESSES and other industry leaders. THE PROPERTY MANAGEMENT ADVANTAGE THE ABN GROUP HOME BUILDERS HOMEBUYERS CENTRE THE MAKER ABN Realty is equipped to manage all types of residential investments including houses, ABN DEVELOPMENTS CELEBRATION HOMES CEILING SOLUTIONS apartments, townhouses and units incorporating strata, survey strata and green title investments. Our comprehensive property management BLUEBAY FINANCE DALE ALCOCK HOMES CONCRETUS services are designed to maximise the returns on your investment allowing you to relax and enjoy AXIOM CONVEYANCING APG HOMES BOEING PLUMBING the benefits of a professionally managed property. ABN Realty operates in Perth, Melbourne, the north-west of Western Australia plus have RESOLVE FINANCE WEBB & BROWN-NEAVES HI-POINT ROOFING international sales and marketing connections in Singapore which greatly strengthens the reach and client base of the sales team. INVESTOR ASSIST ABN REALTY PTY LTD INVESTOR ASSIST BOUTIQUE HOMES ABN Realty operates under ABN Realty licensee, Mitch Whalan, a licensed real estate agent and development manager who has been working in the property industry since 1993 and holds a Bachelor of Business and a Post Graduate Singapore Diploma in Finance and Investment. Perth Melbourne 3 4
BENEFITTING FROM THE ABN GROUP EXPERIENCE THE EXPERT ADVISORY PANEL In addition to having the skills and expertise driving the ABN Realty team, any client of ABN Realty also benefits from the strength and experience of the entire Alcock Brown-Neaves (ABN) Group - Australia s leaders in construction, property and finance. Having constructed more than 54,000 homes since it was established in 1978, the ABN Group has established itself as an industry heavyweight and is the name behind ABN Realty plus some of the most successful home building companies including Homebuyers Centre, Dale Alcock Homes, Celebration Homes, apg homes, Webb and Brown-Neaves and a number of supporting businesses across the finance and construction sectors. ABN Realty is guided by an expert panel of eight industry leaders who are all part of the ABN Group and take a hands-on approach to provide the best possible direction and advice across all aspects of the business. Any external client or business who appoints ABN Realty will have the added advantage of indirectly benefitting from the services provided by the Expert Advisory Panel. THE PANEL HAS ALMOST 200 YEARS COLLECTIVE EXPERIENCE IN THE PROPERTY INDUSTRY AND IS COMPRISED OF THE FOLLOWING MEMBERS: SOME OF THE FUNCTIONS OF THE PANEL INCLUDE: n Dale Alcock, Managing Director, ABN Group n Garry Brown-Neaves, Director, ABN Group n Damien Eves, Chief Executive Officer, ABN Group n Jeff Miller, Chief Financial Officer, ABN Group n Don Crellin, General Manager, Resolve Finance n Andrew Auret, General Manager, ABN Developments n Max Pirone, General Manager, ABN Design & Product Development n Peter Gianoli, General Manager, Investor Assist and ABN Realty n Provide expert knowledge and guidance to ABN Realty business operations; n Members of the panel are guest speakers at Group seminars and industry related events n Share relevant topics, industry news, trends and learnings from across the Group; n Contribute blog articles, guides, papers and other useful resource materials for the associated companies within the Group n Oversee and provide input all across all products, land acquisitions, house and interior designs, fixtures, fittings, colour schemes and materials plus speciality investment finance packages; n Provide mentoring and assistance to ABN Realty management, staff and clients. 5 6
ABN REALTY THE TEAM & SERVICES ABN Realty, is able to provide a full suite of sales, on an exclusive or joint venture arrangement and marketing and customer relations services which a package of services can be tailored to suit the can be tailored to suit any project or requirement project. These services may include a combination and welcomes the opportunity to be appointed of the following: NEW BUSINESS n Identify and evaluate new business opportunities SALES n Highly skilled and experienced property sales consultants; n Competitor analysis; n Recommended pricing; n Recommended release strategy; n Design and product feedback; n Review and critique of floor plans and designs; n Market Research; n Sales and Leasing. ABN Realty project sales team will assume primary responsibility for any project marketed and sold by ABN Realty although all ABN Realty sales staff will be fully briefed across all ABN Realty projects to maximise potential sales leads and cross-promotion opportunities. All ABN Realty sales staff are mobile with portable devices and available to work from external locations such as third party offices, sales offices, display apartments or are available to meet with clients when or as required. MARKETING n Market research; n Strategic marketing services; n Coordination of all promotional materials; n Database marketing; n Online tools and resources including blog posts, articles, papers and calculators; n Media relations; n Event coordination and promotion; n Coordination of client and industry communications; n Coordination of all point of sale and display requirements; n Community consultation; n Relaunches; n Resort and hotel marketing; n International marketing; n Social media. PREMIUM SALES & MARKETING n Specialised sales and marketing services for penthouse or luxury apartments. CUSTOMER RELATIONS n Preparation of contract documentation; n Client selections and upgrades; n Pre and post settlement inspections; n Client handovers. PROPERTY MANAGEMENT n Liaison role between property owners and tenants; n Rent collections and reviews; n Account payments, owner payments, invoicing and trust accounting; n Property Condition Reports, inspections and maintenance; n Property marketing and leasing. Any additional services can be discussed and negotiated on request. 7 8
PROPERTY MANAGEMENT - SERVICES condition of the property and acts as a guide for tenants so they know how the property should be maintained. Every PCR includes photographs of the interior and exterior of the property so there can be no room for error if there is damage or unauthorised changes to a property. TENANT APPLICATIONS INCOME AND EXPENDITURE REPORTS ABN Realty provides a detailed report at the end of every financial year which summarises all the income and expenditures for a property. It is a valuable report for accountants for taxation purposes plus will highlight how an investment property is performing. EXPERT ADVICE In addition to the services outlined above, every ABN Realty property manager will work with investors to identify how a property can be best maintained, presented and marketed. ABN Realty specialises in the management of investme nt properties so the property managers are trained to identify the most durable, low ABN Realty recognises the important role property management plays for every investor and provides a comprehensive property management service to exceed both client and tenant expectations. Although newly established, ABN Realty has a comprehensive system of protocols and procedures to ensure best practice and optimise staff efficiencies thereby enabling every client to maximise the ABN Realty has a strict tenant application process which will be clearly outlined to every client. It covers who must attend the property inspection; what option fee is required; what references are gathered from prospective tenants; how thoroughly tenants are checked before a recommendation is made; pet policies; rent assistance policies; and how the final tenants are selected. ABN Realty has a strict policy for defaulting tenants and rental arrears plus access to national databases which enables the property managers to conduct thorough background checks and identify any tenants who have previously defaulted on their lease. FEE STRUCTURE When a client appoints ABN Realty to property manage an asset, a detailed fee structure is provided which clearly identifies and outlines every cost associated with the service. There are no hidden fees or charges and costs are competitive with industry standards. This report also explains how a property will be advertised and who is responsible for the advertising costs. maintenance and cost effective materials, fixtures and solutions for every property. The property managers are also trained to give expert recommendations on a wide range of additional items including insurances; By-Laws; pest control; garden maintenance; local council requirements; security and appliances; sustainability initiatives and recycling; and much more. performance of their investment property or portfolio. ABN Realty continually gathers client and market intelligence on an ongoing basis to ensure the business is leading the industry in terms of service and delivery. ABN Realty is committed to not only managing a client s asset, but understanding their overall investment objectives. PROPERTY INSPECTIONS & FINAL INSPECTIONS ABN Realty inspects every property on a regular basis to ensure the terms and conditions of the lease are upheld and the property is being maintained as it should. An updated PCR is provided to the owner and breach notices, followed by re-inspections, will be issued and arranged if and as required. PROPERTY CONDITION REPORT A detailed final inspection is carried out when a A comprehensive Property Condition Report (PCR) is tenant vacates the property and ABN Realty will the most important document an investor can have advise the client is any recommended upgrades are to safeguard their asset and ABN Realty prepares required before the next tenant moves in to maximise a detailed report which clearly details the physical the returns for the property. 9 10
PETER GIANOLI - A PROFILE Peter Gianoli joined the ABN Group in 2011 as General Manager of Investor Assist and ABN Realty. His vibrant personality, contemporary business approach and stead-fast commitment to achieving nothing less than success is reflected throughout the business and his team s approach Peter has more than twenty years experience in the property industry and throughout his career, in his various roles, has overseen the sale and settlement of in excess of $1bn worth of product. Peter has an MBA in Marketing amongst his other qualifications and in YEAR ROLE COMPANY 2000 was recognised as National Marketer of the Year from the Australian Marketing Institute. Peter has managed teams of sales, marketing and customer relations staff of more than 30 employees and has managed multiple developments at any given time spanning the full breadth of the property development industry including high density mixed use commercial and residential developments; integrated housing developments; land subdivisions; lifestyle villages; hotel and resort developments; managed investment opportunities; property development funds; and property investments. Peter s experience in the property industry is outlined below: 2011 to current General Manager Investor Assist and ABN Realty Pty Ltd (ABN Group) 2007 to 2011 Managing Director Allegro Group Formed Allegro Group to provide specialised sales and marketing services for property projects and developers. Previously provided dedicated sales and marketing services for Saville Australia and was the dedicated sales and marketing agency for Diploma Group 2006 National Sales and Mirvac Group Marketing Director 2000 Sales and Marketing Director Mirvac (WA) Pty Ltd 1995 Development Director Mirvac Fini (formerly Fini Group) Joined Mirvac Fini as Director with the responsibility for overseeing corporate and project specific marketing 1990 Joint Founder Creating Communities Creating Communities was a company formed to provide expert community consultation and community building advice PETER GIANOLI APARTMENT SALES & MARKETING EXPERIENCE Peter Gianoli is one of Australia s most accomplished sales and marketing directors and throughout his career, his respective sales teams have been responsible for the successful sale of apartments (off-theplan or completed) within the following high profile developments: NAME DIPLOMA Rise Apartments Sky Apartments Foundry Apartments Joondalup Apartments Zenith Apartments Salt Apartments Arcus Apartments LOCATION Perth CBD Perth CBD Midland Joondalup Perth CBD Rockingham (off-the-plan) NAME SAVILLE AUSTRALIA Capital Square Saffron Apartments Excelsior MIRVAC Peninsula Tower 1 Peninsula Tower 2 Peninsula Tower 3 Peninsula Tower 4 The Point South Cove In addition to his extensive apartment sales experience, it is also important to highlight Peter s extensive housing and land sales and marketing experience gained throughout his career. Peter was responsible for driving the successful sales and marketing campaigns across the following local and national awardwinning projects: n Quay West Resort Bunker Bay n Mindarie Land Estate n Seascapes, Meadow Springs and Bridgewater Land Estates, Mandurah n The Sebel Residence, East Perth n The Docklands (Vic) n The Entrance (NSW) LOCATION (off-the-plan) Perth CBD South Perth Burswood Burswood Burswood Burswood Mandurah East Perth Peter is widely recognised as one of Australia s foremost property marketing experts and his experience and understanding of the property industry has resulted in him becoming a highly sought after speaker and presenter for local, national and international property events. Peter has travelled the world educating audiences and was a keynote speaker at the 2008 Cityscape Property Exhibition in Dubai. 11 12
PETER GIANOLI INTERNATIONAL MARKETING EXPERIENCE Property investment is no longer a local proposition and Peter Gianoli has considerable experience selling and marketing to the international consumer. During his time at Mirvac Fini, Peter was responsible for marketing six different off-the-plan apartment projects to international buyers. All projects were located within East Perth in Western Australia and were marketed to buyers in Singapore, Indonesia and China and achieved solid results. Peter understands the important role the international consumer plays in the Perth apartment market and has previously appointed agents from different cultural backgrounds who are fluent in a range of languages to bridge any potential cultural barriers between the sales team and the customer. This enables clients to better translate documents and materials, plus it adds a great deal of value to the process. In addition, Peter s extensive knowledge of the property industry has seen him become a highly sought after speaker on the subject of property marketing and in 2008 he was the keynote speaker at the Cityscape Property Exhibition in Dubai. ABN Realty, under the expert guidance of Peter Gianoli, has the ability to leverage Peter s extensive knowledge, experience and networks within the international property industry to encourage sales and marketing opportunities to the overseas buyer. Services can include managing sales promotions across the world at exhibitions, hotels and other suitable venues. This process includes attending to all the organisational aspects of an event includes preparation of promotional materials, hosting at events and providing the sales team with the necessary support. Peter also has a sound knowledge of any approvals or restrictions an international purchaser must be aware of or take into consideration if they are looking to purchase property within Australia. 13 14
ABN REALTY CONTACT DETAILS ABN Realty welcomes the opportunity to discuss any local, national or international sales and marketing opportunities. Further information can be obtained by contacting ABN Realty on the details listed below: PETER GIANOLI General Manager ABN Realty Ground Floor, Optima Building 133 Hasler Road Osborne Park WA 6017 P: 08 92007200 E: pgianoli@abnrealty.com.au ABN Realty Pty Ltd trading as ABN Realty. Licence number: 64283. ABN number: 66 158 825 542. abnrealty.com.au