WHY RE/MAX? Discover what more than 100,000 agents around the world already know. RE/MAX gives entrepreneurs a place to thrive. It s an environment of vast support services, extensive resources and incredible brand power. 2
THE POWER OF THE BRAND RE/MAX agents love the brand. Place the RE/MAX balloon next to your name and instantly tap into incredible brand awareness, trust and reputation. The RE/MAX brand opens doors to more potential clients and more potential business.
17.3 Average Transactions Among Large Brokerages Based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages No. 1 In U.S. Home Sales Sales leadership by total residential transaction sides 6,986 Offices Worldwide As of year-end 2015 No. 1 In Brand Name Awareness MMR Strategy Group study of unaided awareness RE/MAX By the Numbers $115,446 Average Commissions U.S. agents, as of year-end 2015 104,000 Agents Worldwide As of year-end 2015 Nearly 100 Countries 15.4 Average Years In Real Estate U.S. agents, as of year-end 2015
RE/MAX vs. THE INDUSTRY TRANSACTION SIDES PER AGENT LARGE BROKERAGES ONLY 1 U.S. RESIDENTIAL TRANSACTION SIDES 2 BRAND AWARENESS (UNAIDED) 3 COUNTRIES 4 OFFICES WORLDWIDE AGENTS WORLDWIDE 17.3 960,000+ 27.0% 95+ 6,986 104,826 WHAT DO ELITE PRODUCERS LOVE MOST ABOUT RE/MAX? 10.4 Not released 0.4% 5 516 6,500 A recent survey revealed:* 1 Brand power/name recognition 9.4 120,919 1.9% 30 2,350 36,800 2 3 Home of the top agents Independence/freedom 8.7 Not released 4.0% 1 1,200 42,000 4 Winning environment/culture 8.6 730,128 14.0% 34 3,000 84,800 *From an April 2016 survey of RE/MAX Diamond Award Club ($1 million GCI), Titan Club ($750K GCI) and Chairman s Club ($500K GCI) members. 8.2 411,731 19.7% 63 6,900 101,400 7.0 62,738 1.0% 2 300 10,200 6.8 843,547 8.3% 13 773 133,212 6.3 100,297 1.6% 44 835 18,800 Data is full-year or as of year-end 2015, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2015; Keller Williams, Realty Executives and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1 Transaction sides per agent calculated by RE/MAX based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire does not include HomeServices of America. 2 Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 4 Based on lists of countries claimed at each franchisor s website, excluding claimed locations that are not independent countries (i.e. territories, etc.). 7
NATIONAL FRANCHISES RANKED BY TRANSACTION SIDES PER AGENT AMONG LARGE BROKERAGES 1 RE/MAX 17.3 THE TOP 3 SOURCES OF NEW BUSINESS FOR TOP PRODUCERS Realty Executives 10.4 ERA 9.4 Berkshire Hathaway Home Services 8.7 1 Based on 2016 REAL Trends 500 data, citing 2015 transaction sides for the 1,605 largest participating U.S. brokerages. Coldwell Banker includes NRT. Berkshire Hathaway HomeServices does not include HomeServices of America. How do the most productive agents generate business? Referrals rule.* 1 2 3 Referrals from consumers Referrals from other agents Internet leads Coldwell Banker 8.6 *From an April 2016 survey of RE/MAX Diamond Award Club ($1 million GCI), Titan Club ($750K GCI) and Chairman s Club ($500K GCI) members. Century 21 8.2 Better Homes & Gardens 7.0 Keller Williams 6.8 Sotheby s 6.3 $109,571 2015 average RE/MAX commissions worldwide $115,446 2015 average RE/MAX commissions in the U.S.
LOTS AND LOTS OF LEADS Leads pour in at RE/MAX. Nearly 3,000 every day, in fact. Through the LeadStreet system, these leads are distributed directly to RE/MAX agents with no tacked-on corporate fees. Since its inception in 2006, LeadStreet has delivered more than 16 million fee-free leads.
MILLIONS OF CONSUMERS SEARCH FOR PROPERTIES ON: LIFE OF A LEAD remax.com global.remax.com theremaxcollection.com remaxcommercial.com DATA IS PROCESSED THROUGH GENERATING 16 MILLION LEADS DELIVERED TO RE/MAX AGENTS REFERRAL FEE-FREE 13
INCREDIBLE EVENTS There s nothing like a live event to invigorate your career. No matter your niche or specialty, there s a RE/MAX event designed to fit your needs. At the heart of it all is the annual RE/MAX R4 convention. Each year, thousands of RE/MAX Associates from around the globe gather for an unforgettable week of networking, education and entertainment. 15
Welcome, Agent > Apps My Apps All Apps MAX/CENTER Your hub for all things RE/MAX. Access everything you need with a simple click. ADDITIONAL TOOLS: Single Page Agent Website (SPAW) Your free business website, connecting you with consumers on a personal level. RE/MAX Mobile App Provide your clients with The RE/MAX online publication, filled with compelling stories, real estate strategies and news you can use. Your one-stop shop for leads, contacts and listings. Access and customize professional marketing materials for print, video, email and online promotions. Find logos, marketing materials, the international Expert solutions to your tech questions and concerns, 24/7. Comprehensive real estate education when you want TECHNOLOGY SUITE RE/MAX APPLE WATCH APP It s a rarity in the real estate industry. The ios real estate app provides consumers with location-based home searches, scrollable property listings, individual listing details and agent contact links. a real estate search app, referral roster, event it, where you want it. branded to your business. schedules and more! 17
EVERYONE KNOWS YOUR NAME The new RE/MAX ad campaign That s the sign of a RE/MAX agent showcases the dedication, professionalism and hard work of RE/MAX agents. It s just the latest in a string of successful campaigns that have helped establish RE/MAX as the No. 1 name in real estate.* As a result, buyers and sellers know about RE/MAX and you long before they re ready to move. * MMR Strategy Group study of unaided awareness 18
KEY MARKETING MOVES When you merge a powerful global brand with great personal marketing, you create something special. 1 2 3 4 Include valuable, relevant information in your marketing. Create and share original content, confirming your expertise. In social media, focus on the platforms you care about most. Be genuine. All the time. From 5 Areas You Can t Afford to Overlook, from ABOVE, the RE/MAX magazine
THE RE/MAX COLLECTION Success in the luxury-home market requires a specific approach and a certain finesse. With an elegant look and distinctive brand, The RE/MAX Collection positions you as the luxury expert in your market and around the globe. Resources such as a dedicated website, distinctive signage, and ad programs with global publications provide invaluable assistance in promoting your luxury properties to millions of qualified buyers.
Fine Homes & Luxury Properties theremaxcollection.com Earn the CLHMS designation through RE/MAX University Market yourself and your listings with the distinctive branding of The RE/MAX Collection Enjoy worldwide listing syndication on websites including theremaxcollection.com and global.remax.com Network with other luxury professionals at The RE/MAX Collection Luxury Forum, held annually 21
RE/MAX COMMERCIAL With thousands of clients served and billions of dollars in transactions, RE/MAX Commercial is one of the industry s most notable commercial networks. RE/MAX Commercial Practitioners have access to industry-leading tools, training and resources along with the extensive reach of the global RE/MAX referral network. And it s all backed by the power and resources of one of the most recognized brands in residential real estate.
A Better Way in Commercial Real Estate remaxcommercial.com Ranked as one of the Top 25 Commercial Real Estate Brokerage Networks by National Real Estate Investor magazine RE/MAX closed more than $11 billion in commercial sales and lease volume from more than 24,000 transactions in 2015 Commercial-specific education at annual events and through RE/MAX University All product groups represented industrial, land, hospitality, multi-family, etc. 23
CULTURE OF CARING RE/MAX agents are all about helping others and it doesn t end with home sales. Through the Miracle Home and Miracle Property programs, you can easily make a donation to your local Children s Miracle Network Hospital after each closed transaction. This way you, and your clients play a role in helping sick children get better. To date, RE/MAX agents have donated more than $147 million to help kids. 24
joinremax.com 2016 RE/MAX, LLC. Each RE/MAX office independently owned and operated. 16_98489