Selling Your Home The Anonen Williams Team Lori Anonen (612) 695-3582 Brad Williams (612) 408-1953 lorianonen@edinarealty.com bradwilliams@edinarealty.com
The Anonen Williams Team The Anonen Williams Team Lori Anonen Lori is a member of the National Association of REALTORS. She is a wife, and mother to three children. In her free time she enjoys assistant coaching youth sports, going to the cabin, and reading. It is her objective to ensure a smooth process, from start to finish, for all of her clients. Brad Williams Brad is a member of the National Association of REALTORS. He s served in the military for over 15 years, and it is his objective to continue to serve America s finest in the real estate market. In his free time, he enjoys golfing, discovering new music, and spending time with friends and family. Our Mission Our mission is to provide world-class service to our clients. We will accomplish this by gaining the trust of our clients and ensuring they re the most informed clients in the marketplace. Whether first-time homeowners, or seasoned investors, our clients will be guided through the process by a team that is committed to excellence.
Market Leader for the Past 15 Years For the 15th consecutive year, Edina Realty was the number one real estate firm in the Minnesota and western Wisconsin marketplace. 22,000 17,600 Leader in Closed Transactions Edina Realty had 43% more closed transactions than our next closest competitor (Coldwell Banker Burnet). Over 21,000 transactions in 2014* Leader in New Listings Taken Edina Realty listed 15,524 properties in 2014*, 39% more than our next closest competitor (Coldwell Banker Burnet). Leader in Lender-Mediated Transactions In 2014, 9% of the transactions handled by Edina Realty were lender-mediated, short sales or lender-owned. Edina Realty leads the lender-mediated market with 12.7% market share. Edina Realty has the experience and track record to successfully market and close complex transactions! 13,200 *Based on information from the REGIONAL MULTIPLE LISTING SERVICE OF MN, Inc. for 13-county metro area for 2014 and for brokers who had greater than 1 percent market share. This report is based on closed transactions and is deemed reliable but not guaranteed. 8,800 4,400 0 Market Share Leaders Edina Realty Coldwell Banker Burnet RE/MAX Results RE/MAX Advantage Plus Keller Williams Premier Realty Keller Williams Classic RLTY NW Counselor Realty Units 21,426 14,961 12,790 4,877 3,908 2,170 1,785 Market Share 20.4% 14.2% 12.2% 4.6% 3.7% 2.1% 1.7% 554 (1/15)
Be on the Website that Attracts More Traffi c Edinarealty.com proves to be the most comprehensive, user-friendly real estate website in the region, averaging over one million total visits each month. Website Traffic (Visits) - Edina Realty vs. Closest Competitors 70% 60% 50% 40% 30% Edina Realty The MLS Online (Mpls) Coldwell Banker Burnet Re/Max Results Counselor Realty, Inc. 20% 10% 0% *Data based on custom category of competitive sites as defined by Edina Realty. Based on monthly average traffic Jan. 2014 Dec. 2014. Source: Experian Hitwise. 588 (2/15)
Edina Realty vs. the Market Edina Realty outperformed the market 72.6 percent vs. 70.5 percent of homes that were listed and sold. In short, our agents sell more of their listing inventory than the competition. 83 82 81 80 79 78 77 76 75 Cumulative Days on Market 2014 76 81 12% 11% 10% 9% 8% 7% 6% 5% 4% Expiration Rate 2014 # expired / total listings 7.1% 9.9% 74.0% 73.5% 73.0% 72.5% 72.0% 71.5% 71.0% Percent Sold 2014 # sold / went off market 72.6% 70.5% 70.0% 70.5% Based on information from the REGIONAL MULTIPLE LISTING SERVICE OF MINNESOTA, INC. for 2014. Average Days on Market is based upon cumulative days on market, which does account for previous listing contracts. Figures are based on closed sales. The Market includes data from all brokers, including Edina Realty. *RMLS data from 13 county metro areas on previously owned homes that were not in forclosure, lenderowned, or potential shortsale. 584 (1/15)
Determining Your Property s Value Ultimately, a home s value is determined by the highest agreedupon price between a buyer and a seller. A Competitive Market Analysis (CMA) is created to estimate the value of your home under current market conditions. It s a very time-sensitive report that looks at the attributes of your property, as well as other relevant properties in your area. Active Listings The more properties available, the more competition you have for buyers. Sold Listings Compare the sale prices of homes with their list prices, and you ll see the strength of the market. Ultimately, a home s value is determined by the highest agreed-upon price between a buyer and a seller. Expired Listings Homes that are priced higher than the market supports often result in few showings and no sale. Apply CMA data to ensure your property is priced to actively attract buyers, not just sit on the market. 513 (2/15)
How Long Is It Taking Homes to Sell? Average Days on Market Average Days on Market (ADOM) is a statistic that shows how long the average home is on the market before it sells. This number fluctuates over time and provides a good insight into market activity. What Can Influence ADOM? Inventory of homes for sale Current economy Source: RMLS 13-County metro area. This does not include new construction. Foreclosure rates Interest rates Number of buyers in the market Availability of credit Want to Sell Quicker? There are things you can do to improve the chances your house will sell in less time. Price it right from the start. The strategy of starting high and reducing the price over time often leads to longer time on market and a lower fi nal selling price. Make sure a deep and thorough cleaning of the garage, yard and every room has been done prior to listing. Strive for your home to look move-in condition. Remove personal items and show as much empty fl oor and wall space as possible. 511 (1/15)
Price it Right from the Start One of the key factors determining how long your property will be on the market is its sales price. If priced too high, it will stay on the market longer than other properties priced closer to fair market* value. On average, the longer it s on the market, the lower the eventual sales price will be. By working with an Edina Realty agent, your property can be priced right from the start. Percentage of Original List Price Received Based on Days on Market Days on Market *Fair Market Value: The price a property can realistically sell for based on the sales price of comparable properties in the same area. 518 (1/15)
Pricing Your Property to Sell? Source: BookAShowing data on Edina Realty listings The longer a home is on the market, the more buyers become wary which can further reduce its perceived value and eventual sale price. Price it right, right from the start Listings generate the most attention and showings the first few weeks they are on the market. So for best results, your property should hit the market with a strategic price. Don t Price High and Sell Low Avoid starting with an inflated price, thinking you can reduce it later. It might be too late to capture the interest of buyers who are focusing on new listings later on. Buyers are well-informed. Keep in mind, buyers now have more informational tools than ever when shopping for a home. They can quickly determine whether a home is priced higher than the market commands. If so, they ll move on to the next property. 515 (9/15)
Pricing: How Soon Do You Want to Sell? If a property is overpriced by even 5 or 10 percent, it will stay on the market longer than others priced closer to fair market value. Your Edina Realty agent can help you price your property correctly from the beginning! Fair Market Value: The price a property can realistically be sold for, based on sale prices of comparable properties in the same area. Priced High Fewer potential buyers Longer time on the market Requires price reductions to sell Ideal Pricing Zone Priced Low Substantially more potential buyers Better chance for quick sale Possibility for multiple offers 522 (2/15)
Marketing Your Home COMMUNICATING Education- Keep you educated and up-to-date on listing and selling market conditions in your area. You will be aware of all new listings, price changes, and sales of any properties that are your immediate competition. Keeping You Informed- Provide updates on all activity regarding your home including showings, feedback responses and buyer inquires. PREPARING YOUR HOME FOR SALE Home Preparation- Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers. Home Staging- Present you with advice on presenting your home to show exceptionally well and sell for the highest possible value. PROMOTING YOUR HOME TO REAL ESTATE AGENTS Maximum Exposure- Submit your home listing for exposure to over 7,000 agents in the Minneapolis Association of Realtor (MAAR) Agent Tour- We will add your home to our local Realtor tour as soon as possible once your home is actively listed for sale. PROMOTING YOUR HOME ON THE INTERNET Promotion on over 65 sites- Your buyer is likely to find your home here fist! Edina Realty Apps and Websites- We have all the latest technology that will be right at your buyers fingertips. Social Media Marketing- All listings will be advertised on our Facebook business page. Maximum exposure- Your home will have 18 photos taken by a professional photographer on the MLS with full captions underneath to help potential buyers visualize your home online. SHOWING YOUR HOME Custom Listing Book- Create a custom listing book to be placed in your home for buyers to reference home features, lot size, utility and tax information, neighborhood benefits, schools, shopping, medical and other buyer benefits. Easy Access For Showings- Enhance convenience of buyer viewing by placing a lockbox on your home. Open House- Promote your home to the public through Open Houses, at your convenience and with your permission. MANAGING INTEREST IN YOUR HOME AND GETTING YOU TO CLOSING DAY Tracking Interest- Track all home showings interest and public inquires. Potential Buyer Motivation- Follow-up on all agents who have shown your home to answer questions and further motivate buyers interest. Potential Buyer Evaluations- Ensure that any offers from buyers are pre-approved and capable of closing on the home. Negotiations- Represent you through contract negotiations to help generate the best possible terms to fit your needs. Managing the closing- Coordinate your closing from contact through financing and all closing activities on your behalf to ensure a smooth hassle free closing day.
NetworkONE is Great for Sellers! NetworkONE is an Edina Realty exclusive tool for our REALTORS which helps match buyers and sellers before a home even comes on the market. Here s how it works: If you are interested in selling your home, but you are not quite ready to put it on the market due to a home maintenance project, timing conflicts or other obstacles, your Edina Realty agent can enter your property information into the NetworkONE system and make it available to our network of 2,300 agents. Our technology matches your home s features with buyers who are looking for a property like yours. Pre-listing your home in NetworkONE can give you some extra time to put those finishing touches on your home before you list it or can allow you to test the waters without a flurry of showings. You could have your home sold before you even put a sign in the yard. I posted a pre-list on NetworkONE and received a call from an agent in another sales office 10 minutes later requesting more information and a showing that afternoon. Beth Bell, Edina Realty REALTOR, who sold the pre-list in one day using NetworkONE As always, if a seller is ready to put their home on the market, we encourage them to list it in the MLS to be exposed to the entire market. However, if home maintenance projects, timing conflicts or other barriers exist to putting a home on the market, NetworkONE is a great way to dip a toe in the water before jumping in. 559 (1/15)
Making a Good First Impression When showing your property, you only get one chance to make a good impression. Here are some suggestions to increase the desirability of your property to potential buyers and help you sell at the best price and in the least amount of time. Curb Appeal Is Essential A buyer s first impression is formed by viewing the outside of your property. A mowed lawn, trimmed hedge and weeded garden all help create a good first impression. Inspect the exterior of your property, including shutters and windows. Steel or aluminum siding should be clean. If the house needs painting, buyers will notice and may consider it a major objection to purchasing your property. Pay close attention to the front door it should sparkle. Polish the doorknob, clean the glass and replace a worn screen. Cleanliness Counts A sparkling, clean home greatly enhances its appeal to buyers. Scrub each room from top to bottom and give the entryway, kitchen and bathrooms special attention. Shampoo the carpeting or even consider replacing or removing it if hardwood floors are underneath. Eliminate odors whenever possible. Eliminate Clutter Look at each room with a less is best objective. Remove unneeded furniture to make each room appear more spacious. Look at each room with a less is best objective Remove unneeded furniture to make each room appear more spacious. Clear kitchen countertops except for what you use daily. Even closets, cupboards and other storage areas should be neat. Then box everything you don t use regularly and donate it, sell it, discard it or store it. If It s Broken, Fix It A loose doorknob, broken dishwasher, dripping faucet and squeaky door all detract from a property s value. Repairs now can eliminate a buyer s objections later. Small Touches Make Big Impressions With minimal expense, you can improve the appearance of any room. Consider replacing worn area rugs and throw pillows. New towels can freshen a tired kitchen or bath. Flowers fresh or silk add warmth and charm to any location. 546 (2/15)
What s Involved In Showing Your Property? Coordinating Appointments Agents request showings through your listing agent s office. An office coordinator will call you to inform you of each request Your special instructions (re: pets, etc.) are provided to the agent once the appointment has been confirmed Agents use the security lockbox How Long Are Showings? Typically, showings are given a one hour window Most sellers leave the property to allow agents and buyers privacy while viewing the home Circumstances may cause an agent to be earlier or later than expected You will be notified as soon as possible if an appointment is cancelled or rescheduled Agent Previews An agent may view the property alone in an attempt to match the needs of a client May schedule a follow-up appointment to bring buyers Helps agents stay up-to-date on available inventory Unexpected Requests If individuals stop by without an appointment to see your property, have them call the phone number on the For Sale sign to schedule an appointment Even those who identify themselves as REALTORS need to coordinate appointments through Edina Realty 545 (2/15)
Make Your Move Checklist By being well-prepared for your move, you can help ensure it goes as smoothly as possible. Here s a detailed checklist to get you started! q Arrange for a mover or moving truck (call early!) n Ask for referrals from your agent and friends q Get moving supplies n Boxes, tape, labels, markers n Packing materials: newspaper, bubble wrap q Change your address Complete a change-of-address card at the post office. Notify others directly: n Contacts such as your employer, insurance agent, bank, credit card companies, cell phone company n Attorney, accountant, doctor, dentist n Magazines subscriptions and publications (send a copy of your mailing label) n Other contacts (clubs, associations) n Friends and relatives n Home security n Garbage collection n Cable/satellite TV n Lawn or snow removal n Cleaning service q Cancel and set-up utilities n Telephone/Internet n Electrical n Gas/fuel oil n Water/sewer q Contact schools and day care n Notify of move n Request children s records and/or transcripts q Tie up loose ends n Obtain medical and dental charts and records n Get copies of prescriptions q Settle financial matters n Close local charge accounts n Transfer bank accounts n Empty safe deposit box q Cancel and set-up services n Newspapers 578 (2/15)
The sellers closing process Step 1 Purchase Agreement is signed by all parties. Step 2 Closing date and time are scheduled. Step 3 Closer obtains title documents, association information and payoff figures for current mortgages. The title commitment is reviewed. Step 4 Closer drafts seller documents and sends preliminary HUD to buyer s closer, listing agent, and seller. Step 5 Closing is conducted, seller and agent receive copies of closing documents. Step 6 Buyer s title company disburses all funds and submits the deed to the county for recording. ER 561 (3/15)
How REALTORS Are Paid You may rely upon the expertise of a REALTOR to help you buy or sell a home but you may not know how your REALTOR is compensated for his/her professional service. Seller pays 100% commission to listing broker 55% retained by listing broker Listing agent paid by broker 45% paid to selling broker Selling agent paid by broker This chart is an illustration of how a standard real estate commission is divided. Actual percentages vary Did You Know: REALTORS are self-employed and receive NO salary or benefits. They get no paid vacation time, insurance, company cars or expense accounts from their broker. REALTORS are paid only for results if and when they successfully close a property transaction. Edina Realty REALTORS are compensated the same, whether a buyer purchases a home listed by Edina Realty or another broker. REALTORS have ongoing out-of-pocket expenses similar to those of any small business. 573 (2/15)
Contact Information Lori Anonen REALTOR Cell: (612) 695-3852 Email: lorianonen@edinarealty.com Website: www.lorianonen.edinarealty.com Brad Williams REALTOR Cell: (612) 408-1953 Email: bradwilliams@edinarealty.com Website: www.bradwilliams.edinarealty.com