BROKERAGE PROPOSAL MONARCH LIBRARY SYSTEMS Prepared by: Michael Brusca Newmark Grubb Gialamas 1001 Fourier Drive Suite 100 Madison, WI 53717
Table of Contents 1. About Newmark Grubb Knight Frank 2. About Newmark Grubb Gialamas 3. Property Information 5. Disposition Strategy 6. Sales Comps 7. Sales Recommendations/Fees
About Newmark Grubb Knight Frank A Global Leader in Commercial Real Estate Newmark Grubb Knight Frank is one of the world s leading commercial real estate advisory firms. We provide a fully integrated platform of services to prominent multinational corporations and institutional investors across the globe, as well as to owners and users of real estate on a local, regional and national level. Strategic Thinking, Effective Execution Newmark Grubb Knight Frank s integrated services platform provides clients with a singlesource solution for every phase of occupying or owning a property from strategic planning, site selection, design, construction and initial occupancy to ongoing cost-effective operations and dispositions. Our full range of services includes Leasing advisory Global corporate services Investment sales and financial services Property and Facilities management Program and Project management Consulting Appraisal and Valuation Services As the advisor on hundreds of millions of square feet worldwide, including headquarters and Class A office space, industrial, manufacturing and warehouse facilities, data centers, retail properties, medical buildings and multi housing assets, we understand the property issues our clients are facing in the areas of energy efficiency, sustainability and other smart building practices, and we work with them to implement practical, cost-effective solutions.
About Newmark Grubb Knight Frank A Strong Foundation Newmark Grubb Knight Frank is part of BGC Partners, Inc. (NASDAQ: BGCP), a leading global brokerage company primarily servicing the wholesale financial markets with approximately 220 financial products and offices in over 35 major markets. BGC entered the commercial real estate services industry with the acquisition of Newmark Knight Frank in October 2011, and further expanded its real estate offering through the acquisition of the assets of Grubb & Ellis Company in April 2012. Today, the combined Newmark Grubb Knight Frank, driven by a shared entrepreneurial spirit and commitment to superior client service, is one of the most dynamic and innovative service providers in the industry.
About Newmark Grubb Gialamas Newmark Grubb Gialamas is one of the largest full service commercial and residential real estate firms in Wisconsin. We are also one of the only real estate firms in Wisconsin able to deliver a comprehensive range of commercial and residential real estate service offerings. Our clientele includes institutional investors, real estate investment trusts, private investors, multinational corporations and other users of commercial and residential real estate services. Our firm spends a significant amount of time and energy recruiting and retaining the best commercial real estate talent in the industry. Below is a quick snapshot of Michael Brusca, the lead broker on this project: MICHAEL BRUSCA Vice President - Brokerage 608-698-4445 michael.brusca@nggwi.com PROFESSIONAL BACKGROUND For more than 11 years, Michael has been involved in nearly every facet of the commercial real estate business from market research to brokerage to development. This diverse experience has created a unique combination of customer service, market expertise, deal making and analytical skills. Most recently, Michael was promoted as Vice President of Brokerage with Newmark Grubb Gialamas. During his time at Newmark, Michael has sold & leased over 10 million dollars of real estate transactions. Prior to joining Newmark Grubb Gialamas, Michael owned and operated commercial properties, restaurants and music venues which gives him a unique and diverse background that benefits his clients. AFFILIATIONS & MEMBERSHIPS Commercial Brokers Group Downtown Madison Inc. Middleton Chamber of Commerce Wisconsin Real Estate Salesperson Wisconsin Real Estate Broker
Property Information - Total Land Size: 4 Acres - Building: 6,000/SF - Tax Key: 23611150141005 - Zoning: G-1 Industrial - City Of Horicon
Disposition Strategy How will Newmark Grubb Gialamas Market Door Creek Business Park? Newmark has developed a clear and concise marketing and disposition strategy to: 1. Effectively reach the entire prospect community 2. Accurately and efficiently satisfy the needs of all of our clients and owners. Our team will work tirelessly to bring qualified buyers to Monarch Library System. Activity generation and accountability are the two key elements to our strategic marketing of properties. In addition to the day-to-day marketing that every other brokerage firm can provide, we set ourselves apart by doing what others will not. We pride ourselves in our ability to generate activity and results on our listings. Our goal is to ensure every business in our target area is aware of the property and the vacancy to make certain that no deals are missed. This is done via cold calls, mailings and e-mails. We work our listings as if they were our own assets. Day-to-Day Marketing Activity: Continuous/Aggressive Cold Calling On-going Tenant Mailing & Prospecting Property Drive & Xceligent email blasts Broker Correspondence Newmark Database Tracks all activity and tenants Newmark Website Xceligent - Commercial Database Exchange LoopNet Building brochure and e-brochure with floor plans Marketing Meeting/ Reporting: Newmark will commit to regular marketing meetings (on-site and/or conference call) with the owner, frequency of the meetings is at the owner s discretion. During this meeting a marketing report of all the past months marketing activity will be distributed and discussed. This report will detail all calls, emails, showings, proposals and purchasing activity. Most importantly, we will provide you with a report of every active prospect as it relates to the building and provide an update on those prospects until they execute a purchase.
Disposition Strategy (continued) Marketing Plan: The success of disposing of a property is dependent on the listing company s and agent s willingness, aggressiveness and diligence to execute a defined marketing plan for the property. We believe Door Creek Business Park presents a unique opportunity for industrial development. Target Companies: Through our marketing efforts, we will target users like: Development Firms Construction Firms Manufacturing & Distribution Industry Cold Calling: At the heart of any good marketing campaign is simple and professional cold calling and canvassing for prospects. This process can be completed in a variety of different ways, but it is essential for the success of Door Creek Business Park. Goal: To make every buyer and broker in our target area aware of the property and the opportunity. Mailers: We will be conducting staggered prospect mailings followed up with a telephone call by Michael Brusca. Internet Marketing: Xceligent Listing: Xceligent is a multiple listing service for the commercial industry of which Newmark is a member and user. The property will be entered into this database and be accessed by brokers and real estate professionals both locally and nationally. Property Drive/Cirex: A local Madison, WI trade magazine/web site available to member brokers that have vacancies listed within to inform the brokers of South Central Wisconsin that there is space available to lease within the property. Loopnet: Another multiple listing service for the commercial industry of which Newmark is a member and user. The property will be entered into this database and be accessed by brokers and real estate professionals both locally and nationally. Networking: Newmark will continue to work very closely with other local and national brokers who specialize in commercial brokerage. Our brokers attend local meetings, golf outings, and other networking events that create successful relationships.
Disposition Strategy (continued) Other Marketing Vehicles: Brochures: Newmark supplies brochures to all perspective Buyers and Brokers describing the opportunities that are available at the Property. Property Drive & Xceligent Blasts: A monthly email blast that reaches approximately 950 members and non-members. Throughout my career, much of my success as a commercial real estate broker can be attributed to the fact that I take ownership of each of my listings. I learn the intricacies of the property, how it fits in the marketplace and ultimately the type of users that will appreciate the unique attributes of the property. I live and breathe commercial real estate and my listings are constantly top of mind as I network throughout the community and prospect for new tenants. The listing websites are appropriate for sharing lease rates, available space and pictures of the property, but commercial real estate still requires the knowledge and aggressiveness of a good broker. I believe I am that broker! In my experience, success occurs through a broker s hard work and dedication to his or her craft. Being active in the marketplace, being proactive with tenants, communicating with all parties and being creative are the attributes that make an assignment successful. Newmark Grubb Gialamas has predicated itself on creating successful projects and the Advance Building Corporation properties will be no different!
Property Comparables 809 Park Ave Beaver Dam, WI 5,048/SF Sold price - $275,000 Price/SF $54.48 N169 W21005 Meadow Lane Jackson, WI 5,282/SF Sold Price - $367,000 Price/SF $69,48 411 North River Rd West Bend, WI 3,520/SF Sold Price - $220,000 Price/SF $62.50
Disposition Recommendations/Fees Based on recent sales comparables and current market conditions we recommend marketing the building for sale based on the following terms: For Sale: $389,000 ($60,00/SF) Newmark Grubb Gialamas fee is proposed in the following manner: Six (6%) percent of the closing price. I greatly appreciate the opportunity to submit a proposal for the disposition of 112 Clinton St, and look forward to working with you!