Managing Broker/Owner Meeting August 22, 2014 Janet Jernigan, 2014 MIBOR President Welcome!
The Transition is over! Managing Brokers New Language Watch for the Change
Board of Director Elections District 2 (Hancock County, helby County, Eastern Marion County) Dan Adams, Artisan REALTOR tacy West, Prudential Indiana Realty Group District 5 (Hendricks County, Morgan County, Western Marion County) Dan Baldini, Polaris Real Estate Group, Inc. Marvin Burris, RE/MAX Centerstone District 6 (Boone County, Hamilton County, Montgomery County) Phil Ludlow, Carpenter, REALTOR Helen Metken, F.C. Tucker Company
teve ullivan, MIBOR CEO Janet Jernigan, 2014 MIBOR President MIBOR trategic Plan Update Realtrends August 2014 Article: The Naïve Question What s working and what s not in real estate today? (Article will be on the MIBOR.com website after the meeting)
REAL TREND / MIBOR REEARCH Listing Portal Advertising Analysis and Benchmark tudy
THANK YOU pecial thank you to those who submitted the survey. Your individual benchmarking report will be released next week. We still need to obtain Google Analytics Access from a few of the participants.
About REAL Trends REAL Trends is a consulting and communications company for the residential real estate industry. We are well known for our REAL Trends 500 Brokerage Analysis, Top Thousand Agent Ranking, America s Best Real Estate Agents, Online Performance tudy and countless research reports and industry publications.
About Our Tech Consulting - Brokerage Consulting - Technology Companies - Industry Technology Research
Now Let s Get Into The Presentation.
What to Expect pecial Findings From MIBOR urvey Google Analytics Data Industry Listing Portal Analysis The Big Acquisition and What It Means to You
WHY? 240 Total Monthly Real Estate Visits Glass half empty: We are doing this because the listing portals have nearly half of all real estate eyeballs on a monthly basis. 120 of 240 Million/Mo. Glass Half Full: Analyzing the relationship because there is 120 million real estate visitors per month up for grabs.
Why? Consumers are there.
How is your market using them?
Average Monthly pends Realtor.com - $3,350 per month 87% of overall listing portal spend. Trulia - $174 per month 4.5% of overall spend. Zillow - $148 per month 3.8% of overall spend. Homes.com - $181.5 4.7% of overall spend.
Average Monthly Lead Volume Realtor.com 109 per month 46% of overall leads. Trulia - 36 per month 15% of overall. Zillow 69 per month 29% of overall. Homes.com 21 per month 9% of overall.
Cost Per Lead $30.73 per Realtor.com Lead $4.83 per Trulia Lead $2.14 Per Zillow Lead $8.64 per Homes.com Lead
Adjusted Cost Per CONTACT $150.22 per Realtor.com Lead $32.83 per Trulia Lead $10.72 Per Zillow Lead $22.80 per Homes.com Lead
ROI Calculation Formula: Total Monthly Contacts x Average Closing Rates= (Total Deals/Mo x Average GCI (assumption 2.5% Commission rate) for your market) minus average monthly spenditure. -$2,648.88 for Realtor.com per month or Negative.79 cents per dollar. -$7.08 for Trulia per month. Negative -.04 per dollar. $285 for Zillow per month. $1.92 return on the dollar. $82.31 for Homes.com Per Month. 45 cents return on the dollar.
Website Traffic Dynamic Average ize Monthly Visits of ample size (only midwest firms) 108,000 visits/month. Average Monthly Zillow Referrals: 110 Average Monthly Trulia Referrals: 56 Average Monthly Realtor.com Referrals: 170 Average Monthly homes.com Referrals: 5
Maximizing Your Relationship with the Portals 7 teps to Increase Your Return
1) Direct Broker Feed 2) Upgrade to all the pro/premier solutions. 3) Use All Four 4) Think outside the box (they aren t just buyer leads) 5) Custom Agent Feed. 6) Claim your listings 7) TETIMONIAL
ZULIA.com The Big Acquisition and What it Means to You
What they are saying Versus What we are hearing Innovation will be more prevalent This is in the best interest of the consumer and agent Two giants running independently innovation will be thwarted. We can squeeze more revenue out of the agents and increase our consumer presence