ARIZONA S REAL ESTATE COMPANY Your Home Marketing Plan PREPARED ESPECIALLY FOR: Valued Client Yvette Kaplan EQUAL HOUSING OPPORTUNITY
Marketing Your Listing SERVICE TO YOU DURING THE LISTING Yvette Kaplan My Commitment to Sell Your Home Keep all aspects of the transaction confidential. Treat clients and their representatives with respect and cooperation. Respond to every client call or e-mail promptly. Solicit management assistance immediately if a problem develops MARKETING SERVICES INCLUDE A written marketing plan listing all websites where the listing will be posted. A written comparable market analysis that includes current listings, recent sales, plus expired or withdrawn listings. PROCESSING THE LISTING Complete the full listing packet and turn it in for processing within 24 hours. Coordinate sign and keysafe placement. Post listing to Long Realty website, Multiple Listing Service website, and Realtor.com website. Take digital pictures. Place listing on personal web site including color pictures, slide show, video tour and a detailed description. SERVICING THE LISTING Call or e-mail sellers each week with a complete update regarding that week s showings and marketing activities. Call or e-mail sellers after all open houses to share feedback. Send open house invitations to target area. Every 30 days meet with the seller to review and update the Home Selling Plan, update the comparable sales data, and to discuss positioning with respect to price.
Once You Get an Offer SERVICE TO CLIENTS DURING OFFER NEGOTIATIONS Yvette Kaplan My Commitment to Sell Your Home Advise in the negotiating process. When possible, present all offers and counteroffers in person. While an offer is being negotiated, call or e-mail sellers daily to keep them informed, even if there is no resolution of the negotiation. SERVICE TO CLIENTS WHILE THE PROPERTY IS UNDER CONTRACT Call or e-mail the sellers as needed but not less than once a week to keep them informed. Call the other agent, the lender, the escrow officer as needed but not less than once a week to keep all parties informed. In compliance with the purchase contract, instruct the closing agent/escrow. to open and draw documents. Ask closing agent to keep brokers informed directly of all transaction activity. Monitor transaction for timely completion of all contingences including, but not limited to, deposits, inspections, and loan contingencies. Coordinate for the buyers inspection appointments. If necessary, assist sellers in obtaining estimates of any work needed. Monitor status of buyers loan and report to sellers. Assist sellers in complying with local ordinances. Follow progress of title transfer. Anticipate and assist in solving any special problems associated with the sale of the property. Coordinate any other transactions relating to the sale of this property. Coordinate closing logistics including final closing, appointment and moving arrangements. Monitor buyers deposit of funds and signing of all final documents. Personally inform sellers when the property has closed/recorded. On moving day, transfer keys and garage door openers from sellers to buyers. Follow up with sellers to make sure they have received all final documentation. Follow up and advise on delivery of proceeds.
Understanding Buyer Behavior INCREASING Use of THE Internet to Search for Homes (2003-2012) 71% 77% 24% 79% 80% 22% 21% 84% 18% 87% 18% 90% 13% 89% 15% 88% 13% 90% 11% 29% 42% 53% 57% 59% 66% 69% 76% 74% 75% 79% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Frequently Occasionally What does this mean to you? You want an agent that has maximum exposure for your property on the Internet. *NAR Profile of Home Buyer and Sellers 2012
Understanding Buyer Behavior Where the Buyer Found the Home They Purchased Internet 42% Real Estate Agent 34% Yard Sign/ Open House Sign 10% Friend, Relative or Neighbor 6% Home Builder 5% Directly from the Seller/Knew the Seller 2% Print Newspaper Advertisement 1% What does this mean to you? Most buyers found the home they purchased through an agent or the Internet. That is why it is important to list your home with an agent and company that have these strengths. *NAR Profile of Home Buyer and Sellers 2012
A Targeted Marketing Strategy to Sell Your Home My Marketing My Powerful Network Current Market Conditions Pricing Strategy
Exposure Through Websites In addition to being in the MLS system, your home will be listed on these highly trafficked websites Exposing you to Millions of Potential Buyers. LongRealty.com My Website real estate sea rch REALTOR.com The most exposure to buyers through a national network of high traffic websites.
Video Tours The usage of online video has exploded. When you list your property with me I will have a professionally narrated video tour of your property produced and available on LongRealty.com, my website, thousands of Long Realty agent websites and on YouTube.com. 85% of US Internet users view video online. On YouTube.com hundreds of millions of videos are viewed daily. The average US viewer spends over 23.2 hours watching video online each month*. Long Realty video tours are viewed over 250,000 times a year. Listings with virtual media are 40% more likely to get viewed online than those without. A video tour is just another way I differentiate your property to a huge base of potential buyers. Get your listing noticed online with a Long Realty video tour. *comscore Video Metrix, December 2012
Marketing Your Property with Mobile Search Consumers are increasingly using mobile devices to search the web for information. 83% of adults have cell phones or smart-phones and, among them, 35% have accessed the internet via their phone.* This creates a unique opportunity to market your property to buyers embracing mobile web search. Your property will be posted on our mobile website m.longrealty.com as well as my mobile website. How buyers are finding information is changing rapidly, that is why you should feel confident listing with me as I use the latest technology to market your property. Reach more potential buyers through mobile web search. *comscore 2/2011
Yvette Kaplan Reaching More Buyers Through Long Realty s Mobile App. Mobile applications are used by 68% of new home shoppers at the onset and throughout their research.* Available for ipad, iphone and Android Buyers can search active listings, pending sales and recently sold properties across Arizona. Current and Accurate - Information updated every 15 minutes Find nearby properties Draw your own search area Track favorite listings Large, high resolution property photos HomeScan - Scan the neighborhood for homes using a live camera view Scan the QR Code or Visit: longrealtyapp.com/yvettekaplan from your mobile device. *Source: Google and Complete Home Shopper Mobile Survey, 2012 For the most exposure to buyers, there s no comparison.
Staging Your Home VACANT AND OCCUPIED HOMES PREVIOUSLY ON THE MARKET* 126 Vacant and Occupied Homes Listed Un-Staged Not Sold Those same homes were Staged, Listed, SOLD SOLD 2009 Study 01-09 to 12-09 263 Average DOM 60 Average DOM 78% less time on market This study includes 126 vacant and occupied homes (not staged) previously on the market an average of 263 days unsold. Those same homes were staged and sold in 60 days on average after staging. This is 78% less time on the market. Staging your home can help increase the chance of a successful sale. *Source: Real Estate Staging Association Report, February 2010
Quick Start 30-Day Marketing Plan Your first thirty days on the market are the most critical. In order to maximize the opportunities available to you during this important window of time I will implement the following steps Input your property into MLS Install keysafe Install customized For Sale sign Take multiple pictures of your home for all internet advertising Create a professional video tour Submit your home to Long Realty Company website Input your property into my Long Realty Mobile App Syndicate your property onto search websites Post your property on CraigsList Create a customized property photo flyer Install specialty tubes for flyer distribution on For Sale sign Talk enthusiastically about property at office meetings Schedule two Open Houses Advertise Open Houses on Long Realty Company website Pick up business cards/sign-in sheets names and phone numbers Call agents for follow-up comments and share with you Send listing update emails to any buyers registered through the Long Realty website My marketing plan goes to work right away to find a buyer quickly.
Our National Network From California to Florida & Every Point in Between The real estate companies of HomeServices of America, a Berkshire Hathaway affiliate, have decades of experience managing every aspect of real estate. We have a significant national presence and our companies offer every conceivable local connection you would imagine. Being a part of HomeServices of America expands my network to over 16,000 real estate sales associates in 22 companies, and gives Long Realty the strength, reach and assets of a Berkshire Hathaway affiliate. Long Realty can give your property national exposure. *Will be transitioning to Berkshire Hathaway HomeServices in fourth quarter 2013 through first quarter 2014.
Our International Network A global network of 550 premier real estate firms with 140,000 sales associates in 30+ countries around the world. Leading Real Estate Companies of the World represents the bestknown local and regional real estate firms, like Long Realty. Even in a challenging market, these companies continue to outsell the competition $72 billion more than any other national brand in 2012. MORE U.S. HOME SALES VOLUME IN 2012 THAN ANY NATIONAL REAL ESTATE BRAND $272 Leading Real Estate Companies of the World $200 $188 $126 $119 $107 Volume shown in billions of dollars Leading Real Estate Companies of the World Coldwell Banker RE/MAX Prudential Keller Williams Century 21 Sotheby s Real Living ERA Realty Executives Better Homes & Gardens 250 200 150 100 $53 50 $37 $23 $17 Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2012 production. $11 0 Long Realty can give your property international exposure.
Long Realty s Regional Coverage Long Realty has grown to over 1,200 agents in more than 38 office locations across Arizona and Mexico. That means there are many Long Realty agents working with potential buyers right now across the region that I can network with about your listing. PHOENIX ARIZONA Prescott Valley Camp Verde Nogales/Rio Rico To San Carlos, Mexico Being part of the Long Realty brand I can give your property maximum exposure.
Pricing Strategy Setting your asking price correctly is the key to successful results. Guided by my local market expertise, you ll be able to make that decision with confidence. Properties Priced Right: Increase showings Bring more interested buyers Creates ease in the appraisal process Keeps the prime market momentum the first 30 days Sends a message to buyers about your motivation to sell Over-Priced Properties: Help sell the competition Reduce showings Lose buyers unwilling to negotiate Can cause appraisal problems Lose the prime market momentum the first 30 days Send a message to your buyers about your motivation Net the seller less It is important to remember that the value of your home is ultimately not set by you, but rather by the amount of money a buyer is willing to pay for it at any given time. Asking price in relationship to the market. % of prospective buyers who will look at the home. +15% 10% +10% 30% Market Value 60% -10% 75% -15% 90% Armed with the latest market knowledge I can help guide you through an effective pricing strategy.
Pricing Strategy Pricing your property properly when first listed can help you get a higher percentage of your list price and sell it in half the time. The majority of showings occur when a house is first placed on the market. If you price too high when you put it on the market, you run the risk of incurring higher holding costs and ultimately getting less for your property. Category Selling Price/ List Price 1 DOM 2 No Price Change 97.2% 45 1+ Price Changes 95.3% 132 This data shows that home priced right from the beginning sell faster and for a higher percentage of list price than those that end up doing price reductions. Capitalize on early buyer activity by having your home priced right from the beginning. 1. Data obtained from ARMLS using Brokermetrics software. Based on residential closed sales activity from 2/2011-2/2012 2. Data obtained from ARMLS using Brokermetrics software. Based on residential closed sales activity in 2/2012
Pricing Your Property to Move Your property will generate the most attention and showings in the first weeks it s on the market. For best results, you should list it at a realistic price right from the beginning. If your price is too high relative to the competition, the right buyers will not even look at an otherwise attractive property - particularly during the critical state of initial market exposure. Trend of Inquiries per Week on Market NUMBER OF BUYER INQUIRIES 1 4 3 2 WEEKS ON MARKET 5 6 7 8 9 Pricing it right from the start will give your property maximum exposure.
Smooth Transactions I am not only dedicated to finding a buyer for your property, but also helping you negotiate the best terms for your sale and experience a smooth transaction. Our personalized service is backed by the Long Realty team of experts all working together to give you a smooth and successful outcome. They include: Supportive, experienced management team Backing of a full service marketing department Expertise of the entire organization specialists in technology, relocation, mortgage, title and insurance I will consistently monitor all time limits, terms and conditions on contingencies that need to be adhered to by buyer and seller and guide you through the entire process. Arrange for all inspections (physical, geological, termite, etc) and assist in resolving any and all problems that may arise. Coordinate disclosure forms, including any pertinent regional/state disclosures, and help to coordinate that forms are completed in a timely manner. Provide you with government mandated information regarding environmental hazards and lead based paint. Coordinate with the appropriate third parties top check that your property conforms to all governmental regulations. Review closing statements and documents prior to closing. Facilitate closing details. I am backed by a team of experts to guide you through the process to a successful closing.
Quality One-stop Services Faster and More Accurate Service Easy-to-Understand Title Insurance Policies Exceptional Resolutions & Accountability Extraordinary Customer Service & Personnel (520) 918-4853 LongTitle.com Full-Title Search & Commitment Within 48-Hours After Escrow Multiple National Underwriters with Expanded Coverage Long Companies Home Closing Guarantee: On-Time Closing and Closing Costs Guaranteed Free Title Insurance Quotes On-Line Full-Service Personal Insurance Agency Representing 10 National Leading Insurance Carriers Dependable Coverage At Competitive Rates Knowledgeable Licensed Insurance Agents (520) 918-6565 LongInsuranceGroup.com No Delays Your Insurance In Place By Closing Convenient On-line Quote Requests With No Obligations Comparison Shopping Made Easy Since We Shop For You You can confidently entrust the many facets of your home sale to one central contact.