C O L D W E L L B A N K E R emarketing Advantage Trusted Agents with the Right Tools for Smarter Decisions
C O L D W E L L B A N K E R emarketing Advantage TABLE OF CONTENTS Real Estate s New Reality Your Buyer is Online...3 Expanding the Buyer Universe... 4 Location, Location, Location... 5-10 An Innovation Leader... 11 Redefining Customer Service... 12 Enjoy the emarketing Advantage... 13
Real estate s new reality your buyer is online. Since 90% of home shoppers use the Internet as part of their home search 1, a comprehensive online marketing program is essential to generating the greatest possible demand for your home. 100 80 60 40 20 Use of Media During Home Search Process 1 71 % 74% 90 % 89 90 % 88 % % 84 80 77 % % % 87% 43 % 53 % 50 % 55% 50 % 47 % 37 % 41% 41 % 40 % 36 % 30 % 27 % 0 1999 2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Internet Newspaper Coldwell Banker s websites provide rich text, multiple photos, school and neighborhood information, driving directions, affordability charts and much more. Classified advertising is no longer able to satisfy the consumers demand for timely information, nor does it provide visual images. Coldwell Banker Residential Brokerage uses its size and resource advantage to dominate the Internet, entering into national marketing relationships with the world s top real estate sites. This creates the broad-based exposure for your home that makes it easy for buyers to find your property, but is next to impossible for local or regional brokerages to replicate. When a home shopper finds your property, Coldwell Banker s feature-rich websites provide the service tools to encourage shopper interest and help buyers and sellers stay connected throughout the transaction process. 1 2011 National Association of REALTORS Profile of Home Buyers and Sellers.
Expanding the buyer universe. As the first real estate company to fully embrace the Internet and continue to provide the latest innovative technology, Coldwell Banker Residential Brokerage has perfected the formula for expanding your home s exposure to potential home buyers. Today, through our careful investment and powerful alliances, we ve claimed virtual ownership over the Internet s most exclusive real estate exposing your home to a global audience of more than 16 million buyers on 575+ highly-trafficked websites every day. FrontDoor.com Trulia.com Yahoo! Homes realtor.com Zillow.com coldwellbanker.com CBDFW.com IHT.com Homes.com AOL RealEstate NYTimes.com MSN HomeFinder.com WSJ.com emarketing that makes a difference. A home buyer is nearly three times more likely to use the Internet than newspapers at some point during their home search process. 2 By providing our sales associates with a comprehensive emarketing program, Coldwell Banker Residential Brokerage is helping to ensure that your property appears where today s home buyers will be shopping. We also offer the most powerful online agent branding program, which features or showcases your property on the dominant real estaterelated websites realtor.com, Trulia, Zillow, Yahoo! Homes, AOL and MSN. Your property is seen by buyers three times more often than it would be without this enhancement, offered only by Coldwell Banker Residential Brokerage. Home buyers start online so do we. 90% of home buyers are searching online. 2 To tap into this audience of home buyers, we are continually purchasing key real estate search terms on major search engines like Yahoo! and Google. The millions of dollars we are spending on search engine advertising this year includes thousands of search terms. 3 2 2012 National Association of REALTORS Profile of Home Buyers and Sellers. 3 Based on the estimated retail value of NRT LLC s annual spend for search engine advertising. Coldwell Banker Residential Real Estate is a member of the NRT family of companies. NRT has over 700 offices and 41,300 sales associates operating in more than 35 metropolitan areas.
Location, Location, Location. It s an axiom as old as the industry itself. Location is everything! That s why Coldwell Banker Residential Brokerage has built, brokered and bought some of the Internet s most valuable real estate for hosting your home listing. Through powerful alliances, your property appears on more than 575 websites and is exposed to 16 million visitors every day. >> CBDFW.com Once a buyer has zeroed in on your area as a desirable location, CBDFW.com helps ensure that your listing receives the full benefits of its geographic desirability. Buyers who visit can find your home searching by city, zip code, MLS number or by property type. They have access to community information that will help them further appreciate your area. CBDFW.com also gives visitors access to innovative features like our automated listing update tool that alerts buyers when your home comes on the market. Nearly 50,000 listings are displayed throughout Dallas/ Fort Worth on CBDFW.com, averaging 80,000 visitors per month 4, and formatted for smartphone. 4 Google Analytics, April 2013
>> coldwellbanker.com Our nationally advertised website enjoys 3 million potential home buyers among its monthly visitors 5. Formatted for smartphones, this site offers the first-of-its-kind iphone app available. According to Nielsen and comscore Media Metrix, Coldwell Banker websites had the highest number of unique visitors among all national real estate brands for 2012. >> coldwellbankerpreviews.com This award-winning site features more than 15,000 luxury property listings an exceptional home inventory that attracts affluent buyers from more than 100 countries worldwide. >>RealEstate.AOL.com Our listings are exposed to the entire AOL online community of over 5 million unique users with 3.9 million monthly visitors 5. >> ExceptionalPropertiesOnline.com Our $1 million-plus properties are posted on RobbReport.com. An enriched multimedia format expands brand awareness and provides consumers with timely information, expert recommendations and access to purchasing ultra-luxury goods online, driving visitors to its site. 5 ComScore, March 2013
>> FrontDoor.com 4 million listings are viewed by over 1 million monthly visitors and our properties are exposed to over 89 million households via HGTV.com 6. >>HomeFinder.com This site connects our listings with buyers and sellers via the local real estate sections of over 375 newspapers nationwide, and offers more than 3 million listings, which are viewed by 1.8 million monthly visitors 6. >> Homes.com Our homes are exposed to 15.1 million monthly visitor6. 6 ComScore, Marh 2013.
>> NYTimes.com Our residential listings are featured in the popular real estate section on NYTimes.com/Great Homes, with 39 million monthly visitors 7. >> IHT.com Our homes and land are displayed in the upscale International Herald Tribune s Properties section, attracting 61,800 monthly visitors in 160 countries as the global edition of The New York Times. >> realtor.com All Coldwell Banker listings are showcase enhanced listings. The National Association of Realtors website receives over 59 million visits per month 7. >> MSN Real Estate As part of MSN.com, MSN Real Estate receives 39.4 million monthly visitors 7 as home buyers are driven to view our listings. 7 ComScore, March 2013
>> Trulia.com Your property listing will be enhanced on Trulia.com and link to 42.4 million monthly visitors 8 referred by partner websites. Trulia.com links interested home buyers directly to your property listing on CBDFW.com. >>UniqueHomes.com The premier real estate magazine has brought $1 million-plus luxury properties and high-end home buyers and sellers together for 40 years, resulting in billions of dollars in sales worldwide. Unique Homes targets affluent consumers in more than 80 countries around the world. >>WallStreetJournal.com All listings over $500,000 are delivered to the leading provider of business and financial news on the Web with 12 million monthly visitors 9. >>cn.wsj.com (China) and PropGoLuxury.com Since 9% of international buyers purchasing U.S. homes are from China, all of our $1 million-plus listings are now featured on the Chinese edition of The Wall Street Journal and its host, PropGoLuxury.com. 8 ComScore, March 2013 9 Compete, April 2013
>> Yahoo! Homes Your home s listing is specially enhanced on Yahoo! Homes and reaches 16.2 million monthly visitors 10 with multiple photos, property details and more. >> Zillow.com One of the most visited real estate websites and powerful consumer brands, Zillow averages 96.7 million monthly visitors 10 and includes enhanced Coldwell Banker property listings. >> Zoopla.com This prominent U.K. property website displays $1 million-plus properties from nearly 13,000 real estate offices, generating 271,000 monthly visitors 10. >> 1stdibs.com Our $1 million-plus properties in select markets are featured in 1stdibs new luxury real estate section, reaching a worldwide audience of affluent collectors for over 203,000 visits 11 a month. Nearly 500,000 registered users receive a weekly link to 1stdibs online magazine. Ask your sales associate for a complete list of 575+ websites where your listing will appear or click here. 10 Com Score, March 2013 11 Compete, April 2013
An Innovation Leader. Smartphone and iphone Search Optimization Coldwell Banker continuously innovates, staying on the cutting edge of the real estate industry. We do everything possible to showcase your property most effectively. Coldwell Banker was the first national real estate brand to: Customize our site for smartphone screens Display listings on a GPS device Launch an iphone app showcasing millions of our own international listings and international data exchange (IDX) properties in thousands of markets worldwide Launch an ipad app that pulls in property and agent videos into a real estate search for cities and countries across the globe Video Home Showcasing on YouTube.com Coldwell Banker On Location is the first dedicated video real estate channel on YouTube. On Location allows buyers to search for videos via map and has had over 3 million visitors since its launch. Also featured is a neighborhood ratings system powered by Yelp!, the premier city guide for area hotspots with input from users like you. * Com Score, March 2013 ** Compete, April 2013
Redefining customer service. After generating the greatest exposure for your property, we follow it up with the most knowledgeable and responsive customer service in the business. Before we changed how the industry looks at technology, almost half of the online inquiries made to sales associates went unanswered. Of those inquiries that did receive a reply, the average response time was measured in days. Now, the technology and infrastructure of Coldwell Banker Residential Brokerage enables immediate sales associate notification, making it possible to respond to potential buyers within seconds. Online Rapid Response System With our proprietary online rapid response system, HomeBase intouch, your sales associate has a tool that ensures every potential buyer for your property receives a fast, professional response. All online inquiries about your property from our websites and partner websites will go directly to your sales associate s cell phone within seconds. In the blink of an eye, your potential buyer can connect with the one sales professional who best knows your home and its unique selling features. Web Traffic Report Updated monthly, this report reflects overall traffic and engagement on CBDFW.com, coldwellbanker.com, realtor.com and our national partner websites. Information includes types of traffic, countries and states of origin, referring sites, leads and listing views. Online Showing Report Our Online Showing Report system provides the number of click-throughs or views your property receives on CBDFW.com, coldwellbanker.com, realtor. com, Trulia, Zillow, Yahoo! Homes, AOL, MSN and NYTimes.com. These reports can be produced weekly, monthly or by date range.
Enjoy the emarketing advantage. While the thought of creating a successful emarketing plan that will ensure your home s sale may seem overwhelming, the reality is easy. Choose to work with a Coldwell Banker Residential Brokerage sales associate. The keys to selling your home online. It takes the right mix of technology, resources, expertise and knowledge to make the most of your emarketing opportunities. We have it all. Now, when you ask, What are you doing to sell my home? your Coldwell Banker Residential Brokerage sales associate will respond: I m generating broad exposure for your property with unprecedented spending on America s leading Internet real estate sites and portals. I m making sure your listing is exposed to 16 million buyers on 575+ websites every day at no additional cost to you. I m posting multiple photos of your home and a detailed property description two of the most sought-after features by online home shoppers. I m using tens of thousands of search terms on the Internet s biggest search engine sites to drive buyers to view your online property. I m using the latest technology to respond immediately to your service requests and the inquiries of interested buyers. Selling in ways the others can t. As part of the largest full-service residential real estate brokerage company in the U.S. and on the Internet, Coldwell Banker Residential Brokerage has the technology and the resources to do it all. We ensure your property will be seen by more buyers, that it will include the information consumers want, and that your sales associate will respond instantly to inquiries. Remember, no marketing plan is complete without the Coldwell Banker Residential Brokerage emarketing Advantage.
2013 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Operated by a subsidiary of NRT LLC. 5046DFW_B5/13