Media Kit 2017
Contents Media Kit 2017 3 Contents Architectenweb 4 Partnership 10 Print campaigns 18 As a cross-media platform, Architectenweb has an unsurpassed reach among architects: Three-quarters of all architects in the Netherlands go to Architectenweb.nl once or more per week What kind of results do Basic and Advanced members and Partners see with Architectenweb? Join the Architectenweb network and meet architects, consultants and customers, both online as well as at various events: Meet architects, consultants and customers at our network events and congresses You are guaranteed to be found within your segment at Architectenweb.nl Generate significantly more leads than regular members Effectively increase the name recognition of your brand, product or event among architects: Advertisement or advertorial in Architectenweb magazine Online campaigns 8 Topic sponsoring 14 Customization 20 Make architects aware of your product and your brand at Architectenweb.nl: Product advertorial in the biweekly Them@gazine Product or project advertorial in the weekly Architectenweb newsletter and on the Architectenweb.nl website Banner on Architectenweb.nl or in the Architectenweb newsletter Twice per year the Architectenweb editorial office conducts an in-depth exploration of a current topic over a period lasting several months. Link your brand to one of these topics and develop a quality dialog with architects: Help shape the content of the topic Branded content at Architectenweb.nl Attend breakfasts and congresses Branded content in Architectenweb magazine Congresses receive an average rating of 8 More things are possible at Architectenweb than you might think. Together with you, we would like to compile a plan and then implement it for you. Project visit Customized campaign Contest
Architectenweb There s really only one platform for Dutch architects Three-quarters of all Dutch architects visit Architectenweb.nl once or several times every week. A quarter of architects visit the website every day. It s no wonder that many architects have set Architectenweb.nl as their home page. Media Kit 2017 4 Architectenweb No other website is visited by Dutch architects as frequently as Architectenweb.nl. Every month, Architectenweb.nl is visited more than 300,000 times. The website offers architects the most current news overview as well as by far the most complete project guide and product guide. When architects look for a partner for their construction project and are focused on construction products, they start with a visit to Architectenweb.nl. Suppliers who are listed on the website with their product and project portfolio generate valuable leads this way. A cross-media platform Architectenweb is a platform for exchanging ideas about the spatial planning of the Netherlands. This is our mission. The Architectenweb.nl website is the heart of it all, the place where everything comes together. In recent years we successfully spread our wings to other media as well. Throughout the year Architectenweb organizes a large variety of events: congresses, networking events, project visits and breakfasts. All together, these events are attended by about one thousand architects per year. Consultants and customers are increasingly attending our events too. A new edition of Architectenweb magazine comes out twice a year. Every edition of this leading trade journal focuses on a current topic in architecture, such as offices, public buildings or interior design. The magazine has a circulation of more than 6,000 copies by far the highest circulation on the market. Consultation The Architectenweb team will be glad to help you familiarize yourself with the platform that Architectenweb offers and advise you how you can most effectively convey your message to architects on our platform. For more information about the business opportunities outlined in this Media Kit, please contact one of our Account Managers. Architectenweb.nl is by far the most frequently visited website by Dutch architects Architectenweb s events are visited by many architects No Dutch architectural magazine has such a high circulation as the Architectenweb magazine BART SAKKERS Senior Account Manager M +31 (0)6 3196 9917 T +31 (0)20 713 0612 E bs@architectenweb.nl JENNEKE HELLEMONS Senior Account Manager M +31 (0)6 4672 2879 T +31 (0)20 713 0611 E jh@architectenweb.nl MARISKA KAMP Account Manager T +31 (0)20 713 0619 E mk@architectenweb.nl
Media Kit 2017 5 Architectenweb Social media Online Architectenweb.nl 300,000 visitors per month 150,000 unique visitors per month 1,200,000 views per month Architectenweb.nl product guide 260,000 pageviews per month Architectenweb.nl product guide 180,000 pageviews per month Twitter 15,000 followers Facebook 185,000 followers Events 2 congresses per year with 150 to 300 visitors 4 networking conferences per year Several project visits per year LinkedIn 10,000 members Newsletter and Them@gazine 11,000 subscribers Magazine 6,000 copies per issue
Media Kit 2017 6 Architectenweb Through Architectenweb.nl, countless suppliers can continuously market themselves to architects. What kind of results can be achieved? Below is an overview with the achievements of the ten most successful Basic members, Advanced members and Partners. More exposure on Architectenweb.nl equals more leads. Membership Basic Advanced Partner Top 10 average product views per year 8,200 24,600 41,000 Top 10 average project views per year 3,040 9,120 15,200 Top 10 average company page views per year 780 2,340 3,900 Top 10 average product requests per year 10 30 50 Top 10 average brochure downloads per year 58 97 Top 10 average product views Architect 54% Interior designer 17% Contractor 14% Membership Student 5% Partner Customer 3% Top 10 average segment banner clicks per year 773 Other 7% Top 10 average segment banner views per year 198,385
Media Kit 2017 7 Architectenweb Top 10 average product views 0 12,500 25,000 37,500 50,000 Basic Advanced Partner Top 10 average requests and downloads 11 500 Top 10 average external company clicks 8,000 Top 10 average company views 88 375 250 6,000 4,000 146 125 2,000 0 0 Basic Advanced Partner Basic Advanced Partner Basic Advanced Partner
Online campaigns Make architects aware of your product and your brand in a targeted manner Whether you wish to highlight a specific construction product or increase your name recognition, an online campaign will allow you to reach many architects in a relatively short amount of time. And we will give you precise details regarding the achieved results. Media Kit 2017 8 Online campaigns Reach a large number of architects in a limited amount of time Quickly generate solid leads amongst architects Get precise insight into the results of your online campaign Membership Basic Advanced There is no other website in the Netherlands that is visited as frequently as Architectenweb.nl. Architectenweb.nl enjoys more than 300,000 visits every month. With an advertorial or banner you can benefit from this enormous reach like no other. Nowhere else can you influence so many architects with your campaign as you can at Architectenweb.nl. Advertorials The most effective way to bring the specific advantages of your construction product and its possible applications in a project to the attention of architects is to use an advertorial. You can publish this in the Architectenweb newsletter or the Them@gazine webspecial. You can also place your advertorial in the Architectenweb newsletter on the home page of the Architectenweb.nl website. The weekly Architectenweb email newsletter combines an overview of the most important news of the week with an overview of new construction products and projects. The Them@gazine webspecial highlights a specific product segment or current topic (for example: ceilings) every two weeks. Banners A banner is the most effective way to communicate your corporate identity. Your own graphic drawing in combination with eye-catching animation: with a well-designed banner you can attract the attention of all architects in the Netherlands. Increasing your name recognition among architects has never been this easy. Corporate presentation Number of products 5 20 Number of projects 5 20 Brochures 3D/2D models New products on the home page Per year 525 950 Architectenweb Partners reserve the right to unlimited publishing of products and projects. For more information about Partnerships, please go to page 10.
Media Kit 2017 9 Online campaigns Advertorials: Banners: Advertorial: Architectenweb newsletter Reach: 11,000 subscribers Frequency: once per week Possibility of also placing your advertorial on the home page of Architectenweb.nl Banner: Architectenweb.nl Large rectangle banner Per 50,000 views 1,000 Product or project advertorial 725 One week on home page Architectenweb.nl 275 Banner: Architectenweb.nl Advertorial: Them@gazine web special Large leaderboard banner Per 50,000 views 1,000 Reach: 11,000 subscribers Frequency: biweekly Advertorial 725 Banner: Architectenweb newsletter Reach: 11,000 subscribers Frequency: once per week Full banner 250
Partnership Expand your network among architects Join Architectenweb s exclusive Partner network and meet many architects at the networking events that we organize especially for this. Media Kit 2017 10 Partnerschip About a thousand architects attend the events organized by Architectenweb throughout the year. As an Architectenweb Partner, you will have exclusive access to these events and get to know many architects. You will benefit like no other from the enormous network that Architectenweb has amongst architects. Expanding your network has never been this easy. Specially for our Partners, we organize a networking event four times per year where architects, consultants and customers can meet. This network event consists of two components: a networking event and brief presentations by experts about a current topic such as circular construction, renderings or Design & Build contracts. As a Partner, we will also invite you to suggest topics. Architectenweb actively invites relevant architects to every networking event. A participant list is sent to all participants before the event, so that you know in advance whom you will meet at the networking event. Join Architectenweb s Partnership network and meet many architects Enjoy unlimited publishing of products and projects at Architectenweb.nl Guaranteed to be found in your segment of the product guide at Architectenweb.nl
Media Kit 2017 11 Partnerschip In addition to the above-mentioned networking events, you as a Partner will also have exclusive access to the congresses that Architectenweb organizes every year. Be found in your segment guaranteed Access to Architectenweb s network is only the beginning of the Partnership. We have reserved the most important spot on our website for our Partners. Only our Partners have the right to unlimited publishing of products and projects and are assisted in this by the Architectenweb team. You are guaranteed to be listed at searches in your segment. This prominent position is accompanied by a banner that is displayed in your segment for the entire year. No architect will be able to miss seeing you. Entering the German market More and more Dutch architectural firms are landing projects in Germany. On this afternoon several of these firms will demonstrate how to approach this market. What are the do s and don ts? And what kind of buildings are the architectural firms designing? Lots more leads The high visibility of our Partners on Architectenweb. nl has a great effect. The product presentations of our Partners are viewed more often on average compared to the product presentations of our regular members and hence also generate a lot more leads. This investment will immediately yield excellent results for you. Networking events In 2017 a series of networking events will focus on four current topics: commercial buildings, entering the German market, holiday homes and entering the French market. Industrial buildings How much leeway do you have as an architect when designing industrial buildings? Does architecture stop at the office space or can industrial buildings also be included in the design process? These and other questions will be discussed on this afternoon with regard to designing industrial buildings.
Media Kit 2017 12 Partnerschip Holiday homes Roompot is currently building thousands of new holiday homes in the Dutch province of Zeeland. Vacations and weekends away to destinations in our own country remain popular. Ownership of two homes is also increasing. Where are these homes being built? And what role can architects play when designing these homes? It s an exciting but still under-illuminated topic. Entering the French market Compared to other countries, France has a reputation of being largely inaccessible to foreign architectural firms. However, a few Dutch firms, such as MVRDV and KAAN, are currently enjoying success there. What was their key to entering this market? And what are their experiences? Holiday homes Public Buildings Congress Interior Design Congress Industrial buildings Entering the German market Entering the French market Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Do you have an idea for an event? Are you an (aspiring) Partner of Architectenweb and do you have an idea for a networking event? If so, let us know! The contextual framework for this is simple: Every networking event is not about a specific project or product but rather about a general topic in the construction process that designers, customers, consultants, suppliers and builders have to deal with. For more information about the Partnership, please contact one of our Senior Account Managers. They will be glad to come by and discuss the Partnership with you. Partnership Exclusive access to networking events Exclusive access to congresses Unlimited publishing of products and projects on Architectenweb.nl Guaranteed display in searches in the product and project guides A banner in your segment on Architectenweb.nl for one year Advertorial in Architectenweb newsletter or Them@gazine 11,000 subscribers Your corporate news published under Partner News on the Architectenweb.nl home page Named as a Architectenweb Partner on Architectenweb.nl Named as a Partner in Architectenweb magazine Partnership: 6,250
Media Kit 2017 13 Partnerschip Specially for our Partners, we organize a networking event four times per year We have reserved the most important spot on our website for our Partners
Theme sponsoring Connect your brand to a relevant theme In 2017 the Architectenweb editorial office will conduct an in-depth exploration of a current theme over a three-month period. We will invite companies from the manufacturing sector to link their name to one of the themes as a sponsor, to help shape the content of the theme periods and to convey your message in an entirely new way through branded content. Media Kit 2017 14 Theme sponsoring Architectenweb is the first truly cross-media platform for architects. Twice per year, Architectenweb s editorial office explores a theme with news reports on Architectenweb.nl, discussions on social media, two breakfasts, one congress and one special edition of Architectenweb magazine. Each medium is used in its own way; the media reinforce each other in the mix and intensive involvement on the part of architects in the themes is achieved. As a sponsor, you will help influence how the editorial office decides on the theme s content. But more importantly, you will be involved in and be a part of the content that is generated for each medium. Between the news reports about the theme on Architectenweb.nl, your product will be highlighted once in a branded content article. You will be actively involved in discussions on social media. You will be invited to weigh in during the breakfasts. You will be a part of the full-day congress. And in the special edition of Architectenweb magazine, your expertise will be presented by a comprehensive branded content article. As a sponsor, you will not only make a concrete contribution to the professional debate you will be a part of it yourself. It s an entirely new way of communicating, in which sending has been replaced by dialogue. This generates very valuable and high-quality contacts within the scope of the theme periods. Branded content A seemingly editorial article about a project where your product is featured that s branded content. In this article the project is described from the architect s perspective. When the article delves more in depth about the project implementation, you will be presented as a partner in the building process. With branded content you communicate in a way that seamlessly aligns with the architectural world. Research has shown that branded content is particularly well-suited to precisely communicate the values of your company and your product portfolio. Branded content gives you an excellent way to profile yourself as the architect s partner as a party that likes to provide input about the application of certain products from the very beginning of the design process. Also interesting: branded content is valued just as highly as editorial articles. Every theme period contains the following: A series of articles on Architectenweb.nl wherein the theme is elaborated, including a branded content article in which you and your expertise are presented Discussions on social media such as Twitter, Facebook and LinkedIn which you can join Two breakfasts where a part of the theme is elaborated and which you can join A congress for 150-300 architects of which you will be a part A special edition of Architectenweb magazine with a circulation of 6,000 copies in which you and your expertise are presented in a branded content article
Media Kit 2017 15 Theme sponsoring Branded content, both in the Architectenweb magazine as well as in the Architectenweb.nl news column, is only offered within the theme periods. Branded content arises from close cooperation with the Architectenweb editorial office, which will write the branded content, choose the project or perspective of the content together with you and interview both you and the architect of the project. Thanks to their daily contact with architects, the editorial office knows what matters to architects and how this can be responded to with branded content. Public buildings They are the locations where people meet and where cultural expression is celebrated. They are intersections in urban life. Our cities cannot exist without public buildings. That s why municipal authorities and other parties continue to invest in them. With the right architecture, public buildings can not only attract more people, but can even place a neighborhood or even an entire city on the map and continuously transform it. City offices, museums, theaters, train stations, shopping centers, stock exchanges, libraries, mosques, pop music venues... public buildings come in all shapes and sizes. But the focus of all public buildings is to attract people. Routes must be logical and effective. The design of the exterior, entrance and interior must tell a story as a whole. Ultimately, there s no task that influences urban life as much as the design of public buildings. So it s no wonder that architects really enjoy working on these types of buildings. Congresses receive an average rating of 8 The congresses that Architectenweb has held in the past four years have been given an average rating of 8 by the attending architects in surveys sent out following the events. The architects have consistently found the content of the congresses to be relevant for their professional activities. A textbook example of how you can organize an interesting day with in-depth content, said architect Marlies Rohmer about The Big School Congress. A top-quality event! Well-programmed, very inspiring, said architect Reimar van Meding, KAW, about The Big Transformation and Renovation Congress. Public buildings Interior design Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Themes Public buildings and interior design: These are themes that the editorial office will focus on for a period of three months in 2017. We currently only have an outline of the content of the themes. As a sponsor or main sponsor, we invite you to provide input on the exact content of the theme. For our part, we will be glad to advise you on how you can profile yourself within the theme in order to bring about fruitful dialog with architects.
Media Kit 2017 16 Theme sponsoring Interior design Unique experiences is what it s all about when it comes to designing stores, hotels, restaurants, cafés and office space. Experiences that highlight the brand and the location, but above all also offer experiences that people want to keep repeating. Various typologies are merging in this respect. Restaurant and lounges in office buildings are often inadequate for the same facilities in shopping centers or hotels. What makes space enjoyable to spend time in? A part of this experience is certainly objective. The layout, the climate control, the acoustics and the lighting of the space must simply be good. But in addition to this, the experience of the space also has an artistic side that is more difficult to rate. The space must offer a recognizable and contemporary experience while simultaneously be soothing and stimulating. The interior designer or architect demonstrates his or her skill in creating the right balance between all of the ingredients materials, furniture and space. Want to know more about the theme sponsoring? Then please contact one of our Senior Account Managers. Do you have a question about the content of the theme periods? Then please contact our Editor-in-Chief. Theme sponsoring Associate Sponsor General Presence at theme period kick-off session Online Logo with link to own website in all theme articles in Architectenweb.nl news column Named in key articles in news column on Architectenweb.nl Products and projects included in the file regarding the theme on Architectenweb.nl Branded content article in news column on Architectenweb.nl Involved in discussions about the theme on social media Logo in all marketing materials on the theme period Events Presence at two breakfasts Presence at a congress with own team Named in opening congress with your products by Editor-in-Chief Block for product presentation at the congress Magazine Half-page advertorial in Architectenweb magazine Two-page branded content article in Architectenweb magazine Four-page branded content article in Architectenweb magazine Logo on the cover of Architectenweb magazine Additional project visit Additional event Main Sponsor AC AC Price 2,750 4,750 6,750 Included AC Additional cost
Media Kit 2017 17 Theme sponsoring An entirely new way of communicating where sending has been replaced with dialogue Architectenweb congresses receive an average rating of 8 by architects
Print campaigns Reach architects at other reading moments The highest circulation on the market, content that is highly valued by architects and always revolves around a current topic: that s Architectenweb magazine. Media Kit 2017 18 Print campaigns Another collector s item! That s the response we often get from architects about an edition of Architectenweb magazine that we publish. In the magazine, architects can find the latest news about issues pertaining to schools, offices, public buildings, interior design or other current topics. Trend-setting projects, insightful analyses and interesting interviews: that s what architects will find in Architectenweb magazine. Extremely valuable expertise. Architectenweb magazine has the highest circulation on the market. More than 6,000 copies are printed of every edition. More than 90% of this circulation is distributed amongst architects, interior designers and other spatial designers. Almost all architects in the Netherlands can be reached this way. Architects receive Architectenweb magazine entirely for free. Architects can subscribe to this at Architectenweb.nl, which they are doing in huge numbers, and which confirms their involvement in and appreciation of the magazine. Architectenweb magazine Every edition of Architectenweb magazine revolves around a current topic. This year the topics will be the following, respectively: Public buildings (spring) Interior design (fall) Is your focus on one of these markets? Then your brand or product should not be missing from these editions. Branded content A seemingly editorial article in the magazine about the application of your product in a project that s branded content. The foundation for this is close cooperation between you as the supplier and Architectenweb s editorial office. This is how an article is created that perfectly connects to the architect s world and that is highly valued by these professionals. Branded content is exclusively available to our Partners within the so-called topic periods (see page 14 and beyond). Every edition of Architectenweb magazine revolves around a current topic Architectenweb magazine has the highest circulation on the market
Media Kit 2017 19 Print campaigns Architectenweb magazine Circulation 6,000 copies Published Twice per year Advertisement (full page) 2,000 Advertisement cover (full page) 3,500 Advertorial (half page) 1,000 Advertisement (half page) 1,000 Insert upon request
Customization Let us make things easier for you with Architectenweb A unique online campaign, an excursion, a contest, a day chairmanship Architectenweb can be more useful to you than you might think. Together with you, we would like to compile a plan and then implement it for you. Media Kit 2017 20 Customization Are you proud of your product s application in a building and want to give a tour to a group of architects? Do you want to generate attention for a contest or event using an online campaign amongst architects? Whatever the goal, at Architectenweb we want to help you determine how to make architects aware of your mission in the most effective way possible. Every year Architectenweb organizes various successful project visits. We also regularly endorse contests and smaller and larger events. Architectenweb is even a media partner of trade shows such as Architect@Work, Gevel and Material Xperience. The Architectenweb team knows architects as the target group through and through. You can benefit from this knowledge. A small sample of the possibilities: A visit to a project where your product has been applied, preceded by a presentation by the architect and wrapped up with a cocktail Extensive campaign for raising awareness of an event A contest regarding a topic that is relevant for you: from announcement to reporting of results A series of videos about your work, products and projects For more information about our customized solutions, please contact one of our Senior Account Managers.
Archello The international platform for architecture and design While Architectenweb focuses on the Netherlands, Archello focuses on the entire world. The platform was developed by the creators of Architectenweb and has as its mission to connect architects, suppliers and customers throughout the entire world. Media Kit 2017 21 Archello Archello is the only platform in the world where several stories are told with regard to a project, from the architect s to the supplier s. Its unique content makes Archello the richest and most complete platform for architecture and design that there is. More than a million people throughout the world use Archello to see how projects are developed. More than 70% of these users are architects and designers. An Archello for every country In countries such as Germany, Great Britain and France, Archello highlights the most relevant projects and products for the respective country. Users in that country get their own Archello dished up, as it were. For suppliers, this offers the possibility of effectively cultivating specific markets through Archello. More than 30,000 architectural firms, consulting firms and suppliers publish their projects and products on Archello. Thousands of these companies get new followers every day, thereby developing their own community on the platform. Featured project or product Be featured with your project or product for an entire week on Archello s home page and be shared with more than 1,200,000 followers on Facebook, Twitter and Pinterest. For more information, please contact one of Archello s Senior Account Managers. GUIDO MENSINK Senior Account Manager Archello E guido.mensink@archello.com Featured project of product Reach: 1,200,000 readers and followers via social media Only for Architectenweb members 695
Partners Media Kit 2017 22 Partners An overview of the Architectenweb Partners R Solid Wood Systems MBI The Floor is Yours world leading in bamboo
For the Them@gazine schedule and much more, go to www.bereikdearchitect.nl