PROPER VALUATION OF ENERGY EFFICIENT HOMES THROUGH DATA CENTRALIZATION AND SHARING October 13, 2016
Today s Focus 1) How can we use data collected through participation in EE programs to thoroughly document the EE features of a home and articulate the tangible benefits of EE homes for real estate market professionals and consumers to: a) Drive proper valuation of EE homes, and b) Drive higher ROI s for builders, and c) Generate growth opportunities for raters/verifiers 2) Can we create a self-perpetuating market for EE homes driven by consumer demand and proper ROI for new home builders and home owners investing in EE upgrades? 10-Oct-16 2
Agenda and Panel Barriers to Proper EE Home Valuation Shaun Hassel Advanced Energy Fiona Douglas-Hamilton SEEC Data Consolidation, Validation, and Distribution Matt Christie TRC Bob Burns Pivotal Energy Solutions Michael Atkins Earth Advantage The Brave New World and Your Role Fiona Douglas-Hamilton SEEC Shaun Hassel Advanced Energy Q&A/Discussion 7-Oct-16 3
BARRIERS TO PROPER VALUATION OF ENERGY EFFICIENT HOMES: THE BIG PICTURE Shaun Hassel
Value for Green Homes 10-Oct-16
Spokane Market Overview: Zillow Home Value Index 9.8% 1-year change (Aug 2016) 10-Oct-16
10-Oct-16
10-Oct-16
Win-Win Opportunities for the Real Estate Market 10-Oct-16
BARRIERS TO PROPER VALUATION OF ENERGY EFFICIENT HOMES: THE LOCAL PICTURE Fiona Douglas-Hamilton
11-Oct-16 REAL ESTATE HAPPENS 24/7
GREENING THE MLS 11-Oct-16 13
STILL A FRAGMENTED MARKET 64 REALTOR and Independent Broker Associations across WA, OR, ID and MT 11-Oct-16 14
MLS GREEN FIELDS Support the appraiser to isolate value for green and energy efficient homes 11-Oct-16 15
BROKER LACK OF EDUCATION Fewer than 1 in 100 real estate brokers have any green training = Polluted Data 11-Oct-16
MARKET VALUATION OF ENERGY EFFICIENCY AND GREEN CERTIFICATION OF PACIFIC NORTHWEST HOMES
Copyright 2014 The Big Surprise 18
Copyright 2014 The Implications The need for certification verification and documentation Autopopulate? Centralized database of certifications to query? 20
CLOSING THE GAP: DATA CONSOLIDATION Matt Christie
NEEA s Voluntary Program Coordination This has value! We sell value! Develop means to improve the data s: Terminology Consistency Volume 10-Oct-16 22
CLOSING THE GAP: DATA CONSOLIDATION AND VALIDATION Bob Burns
What Is? Cloud-based data and workflow management platform designed for the collection, storage, and sharing of energy efficiency program data Data Flow Data Sharing 10-Oct-16 24
Goal in the Pacific Northwest Establish Axis as the primary data hub for all energy ratings and all voluntary and utility-sponsored new construction energy efficiency programs in the Northwest Why Is This Important? 1) Enables a common, scalable energy savings calculation platform for NEEA and its partner utilities 2) Establishes a trusted data source for energy efficiency program data that can be leveraged for market transformation purposes Critical Elements 1) Consolidation of data from disparate sources 2) Quality of the data 10-Oct-16 25
Data Consolidation Support for NEEA s Regional Vision: 1) Direct use of Axis for program administration and data collection 2) Consolidate data through API connections 10-Oct-16 26
Data Quality and Data Validation Workflow Enforcement Program Enrollment Agreement Management Certification Quality Assurance Certification QA File QA Field QA Pre-QA Incentive Processing 10-Oct-16 27
Data Quality and Data Validation Program-Level Validation Participation requirements Enrollment, company accreditations/registration, user accreditations Data collection requirements Company associations Program-specific data points and checklists Range/type checking Energy rating validation REM/Rate version validation Full REM/Rate.blg file parsing w/ range/type checking REM/Rate data to.blg file to home validation 10-Oct-16 28
Data Quality and Data Validation Data-Level Validation Address validation Address normalization/geocoding/duplicate detection Company validation Duplicate detection Data validation Energy rating vs. checklist/program data consistency checking Sample set validation 10-Oct-16 29
CLOSING THE GAP: DATA DISTRIBUTION Michael Atkins
PACE Data Flow: Overview Utility Program Data Ratings: HERS, HES, LEED Green Building Registry MLS Zillow/Trulia REALTOR Appraiser Homebuyer Lender
Data Flow: Intake PACE Utility Program Data HPXML Data Uploads PDF Document Uploads Quality Control/Admin Role Sharing Authorization set Matching to existing records Green Building Registry Ratings: HERS, HES, LEED
Data Flow: To MLS Green Building Registry MLS RESO Standard Format conversion Green Fields are only data sent Link to PDF Documents Link to Detailed Source Data Sharing Authorizations Address matching Link to Detailed Source Data pass through for authorized users Link to PDF Documents pass through to IDX
MLS Data Flow: From MLS to REALTOR/IDX Zillow/Trulia REALTOR Green Fields shown to REALTOR/IDX Auto-Pop to include in listing Links back to Green Building Registry for PDF level details Green Building Registry
Data Flow: From MLS to Appraiser & Lender Lender MLS Appraiser Green Fields shown to Appraiser Links back to Green Building Registry for PDF & Source Data Details Green Building Registry
THE BRAVE NEW WORLD: PROPER VALUATION OF ENERGY EFFICIENT HOMES Fiona Douglas-Hamilton
HOW CAN WE KNOW VALUE? 11-Oct-16 37
MLS Green Fields Support the appraiser to isolate value for green and energy efficient homes 11-Oct-16 38
What s Important to an Appraiser and Why LIABILITY VERIFIABLE LOCAL DATA COMPETENCY 11-Oct-16 39
IS THERE ADDED VALUE? 11-Oct-16
MARKET VALUATION OF ENERGY EFFICIENCY AND GREEN CERTIFICATION OF PACIFIC NORTHWEST HOMES
Project Scope TASK 1: IDENTIFYING MARKET TRENDS TASK 2: ANALYZE CONTRIBUTORY VALUES TASK 3: RESILIENCY OF PREMIUMS TASK 4: CASE STUDIES ON EPS Update of 2009 GBVI study Using results from 2009 case study
METHODOLOGY OVERVIEW Paired sales analysis method standard practice in field appraisals (but not in appraisal valuation studies) Statistical model (and power study) was developed with Martin Brown for the 2014-5 Energy Trust of Oregon valuation study Unique and accurate in its verification process and time of sale analysis Designed to obtain buy-in from local real estate appraisers Appraisers are (rightly, it turns out) skeptical of regional or national results that are applied generally rather than to specific market areas
VERIFICATION Data integrity: painstakingly verify accuracy of subject properties used in the analysis Reviewed MLS listings for accurate entries (NWMLS, RMLS, Intermountain MLS) Verified that subject properties were valid Removed invalid subject properties Scrubbed those remaining subject properties for anomalous conditions
METHODOLOGICAL APPROACH In summary: A hugely expanded analysis using accepted residential appraisal techniques that has not been attempted before on this scale. Pro: More accurate, detailed, granular, local knowledge Con: Initially labor intensive, limits potential pool of subject properties
FINDINGS
Overall Results There is a relationship between premiums and condition of the market The premium for third party certified homes remains while declining 11-Oct-16 50
Transmitting Value for Energy Efficient & Green Homes Requires: VISIBILITY MLS Input Form Quantitative (energy) Qualitative Fields (health) Documentation Analysis of Data & Reporting back to the market Energy label at point of sale 11-Oct-16 51
Transmitting Value for Energy Efficient & Green Homes Requires: EDUCATION Real Estate Brokers Loan Officers Appraisers Underwriters 11-Oct-16 52
A MILESTONE 11-Oct-16 53
THE BRAVE NEW WORLD: YOUR ROLE Shaun Hassel
Value for Green Homes 10-Oct-16
10-Oct-16
10-Oct-16
10-Oct-16
10-Oct-16
10-Oct-16
10-Oct-16
Q&A PANEL DISCUSSION Shaun Hassel Fiona Douglas-Hamilton Matt Christie Bob Burns Michael Atkins
THANK YOU! Shaun Hassel shassel@advancedenergy.org Fiona Douglas-Hamilton fiona@seecsolutions.com Matt Christie mchristie@trcsolutions.com Bob Burns rburns@pivotalenergysolutions.com Michael Atkins matkins@earthadvantage.org