UK OCCUPANCY SURVEY FOR SERVICED ACCOMMODATION JANUARY 2011

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Occupancy () UK OCCUPANCY SURVEY FOR SERVICED ACCOMMODATION Commissioned by the National Tourist Boards of England, Northern Ireland and Scotland and by Visit Wales (part of the Welsh Assembly Government) and supported by the Department for Culture, Media and Sport Co-ordinated by TNS Travel and Tourism JANUARY 1 UK: Bedspace Occupancy: 7-8 6 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 7 33 39 41 47 51 57 59 65 56 5 43 38 8 29 36 39 41 49 49 54 59 5 46 38 33 9 27 35 36 43 47 49 55 58 51 47 37 35 1 27 36 36 43 48 53 59 59 55 5 41 36 32 2222 hotels, guest houses and bed and breakfast establishments throughout the UK supplied the data upon which the figures in this summary of results are based (see notes 2 and 3, page 7 sample s and the calculation of occupancy rates). UK bedspace occupancy in January was 32, five percentage points higher than in January 1. At 46, room occupancy was four percentage points higher than in January 1. 1

Occupancy () Occupancy () 1 8 6 National: Bedspace Occupancy: January 7 - England Northern Ireland Scotland Wales UK 7 35 26 26 21 33 8 29 25 29 21 29 9 27 24 29 21 27 1 28 27 27 34 21 25 22 32 1 8 6 National: Room Occupancy: January 7 - England Northern Ireland Scotland Wales UK 7 5 39 35 47 8 45 38 43 35 44 9 42 35 42 32 41 1 43 32 38 31 42 49 31 36 33 46 Bedspace occupancy varied from 34 in England to 21 in Northern Ireland while room occupancy varied from 49 in England to 31 in Northern Ireland. When compared with January 1, occupancy levels rose in England and Wales (by 6 and 2 percentage points respectively). In Northern Ireland, bedspace occupancy rose by 1 percentage point but room occupancy fell by a similar amount. In Scotland occupancy levels fell by 2 percentage points. When compared with four years earlier, occupancy levels throughout the UK had fallen (by up to 9 and 5 percentage points room and bedspace occupancy, Northern Ireland) with the exception of bedspace occupancy in Wales which had risen by 1 percentage point. Bedspace occupancy by non-uk residents remained at its January 1 level in England, Wales and Northern Ireland (comparable figures for Scotland are no longer collected (see notes 5a (sample s) and 5b (changes in data collected) page 7)). Table 1: Occupancy Levels: January 9 Bedspace occupancy Room occupancy 9 1 9 1 9 1 England 27 28 34 42 43 49 1191 125 1567 Northern Ireland 24 21 35 32 31 184 1 182 Scotland 29 27 25 42 38 36 293 35 324 Wales 21 22 32 31 33 161 152 149 UK 27 27 32 41 42 46 1829 1622 2222 Table 2: UK/Non-UK Occupancy Levels: January 9 (see notes 5a and 5b, page7) UK bedspace occupancy Non-UK bedspace occupancy Percentage of non- UK guests Percentage of non- UK bednights 9 1 9 1 9 1 9 1 9 1 England 19 19 21 4 5 5 16 13 17 22 1191 125 1567 Northern Ireland 17 14 14 7 7 7 27 3 31 31 32 34 184 1 182 Scotland ** ** ** ** ** ** ** ** ** ** ** ** 293 35 324 Wales 18 16 19 1 1 1 ** ** ** 7 6 6 161 152 149 UK 19 19 21 4 5 5 16 13 17 21 1829 1622 2222 ** figures not available 2

Occupancy () Occupancy () 1 8 6 UK: Bedspace Occupancy by Type of Accommodation: January 7 - Hotels Guest houses B&Bs 7 37 21 18 8 32 22 18 9 31 18 18 1 31 18 17 36 17 UK: Room Occupancy by Type of Accommodation: 1 January 7-8 6 Hotels Guest houses B&Bs 7 52 3 27 8 49 33 28 9 46 28 26 1 47 27 24 5 29 27 Occupancy levels in hotels and guest houses had risen (by up to 5 percentage points bedspace occupancy, hotels) when compared with January 1. In bed and breakfast establishments, room occupancy had risen with bedspace occupancy remaining unchanged (see Table 3). When compared with January 1, four of the six categories (those with 1-3, 11-25, 26-5 and more than 1 letting bedrooms) saw a rise in occupancy levels, with the greatest rise (of 7 percentage points) being in bedspace occupancy in the largest establishments. Establishments with 4-1 letting bedrooms experienced a slight rise in room occupancy with bedspace occupancy falling by a similar amount while both measures of occupancy fell in establishments with 51-1 letting bedrooms (see Table 5). When compared with January 1, occupancy levels rose in all locations rose with the greatest rise (of 7 percentage points) being in establishments in city/large town locations (see Table 6). Only the most expensive establishments (those with a maximum tariff of more than 6.) showed an increase in both measures of occupancy when compared with January 1. Bedspace occupancy rose slightly in the.- 49.99 tariff band with room occupancy remaining unchanged. Room occupancy rose slightly in the 3.- 39.99 tariff band but all other occupancy levels fell slightly (see Table 7 and note 5a, page 7 (sample s)). 3

Table 3: Occupancy Levels by Type of Establishment: January 9 a: Hotels Bedspace occupancy Room occupancy 9 1 9 1 9 1 England 31 32 37 46 48 52 389 344 965 Northern Ireland 29 23 26 42 39 37 69 7 71 Scotland 32 31 32 46 43 44 7 232 Wales 26 26 26 39 38 91 83 9 UK 31 31 36 46 47 5 749 74 1358 b: Guest Houses Bedspace occupancy Room occupancy 9 1 9 1 9 1 England 19 19 22 29 29 32 279 264 232 Northern Ireland 11 14 14 16 17 18 22 13 17 Scotland 17 15 13 25 23 21 46 5 5 Wales 13 11 13 18 17 17 34 3 UK 18 18 28 27 29 381 357 319 c: Bed & Breakfast Establishments Bedspace occupancy Room occupancy 9 1 9 1 9 1 England 19 18 19 27 26 3 518 415 37 Northern Ireland 1 7 9 13 11 15 93 57 9 Scotland 15 12 1 22 17 15 47 48 42 Wales 11 1 9 16 14 13 36 39 39 UK 18 17 17 26 24 27 694 559 46 4

Table 4: Weekend (Fri, Sat and Sun nights) and Weekday Occupancy Levels and Non-UK Percentages: January 9 (see notes 5a & 5b, page 7) Bedspace occupancy Room occupancy Percentage of non-uk guests Percentage of non-uk bednights Weekend Weekday Weekend Weekday Weekend Weekday Weekend Weekday 9 1 9 1 9 1 9 1 9 1 9 1 9 1 9 1 England 26 27 34 29 29 34 46 47 54 37 39 42 17 21 15 14 18 11 18 22 21 16 21 19 Northern Ireland 29 3 25 19 21 17 37 38 32 34 35 29 34 28 28 29 35 38 34 32 33 32 36 38 Scotland 3 3 27 28 25 24 36 35 33 44 39 ** ** ** ** ** ** ** ** ** ** ** ** Wales 22 22 24 19 19 28 28 3 35 33 34 ** ** ** ** ** ** 5 5 5 8 6 7 UK 26 27 32 28 28 31 44 44 49 38 39 41 17 21 15 14 18 12 17 21 16 19 ** figures not available Table 5: Occupancy Levels by Size: January 9 a: Percentage Bedspace Occupancy 1 3 rooms 4 1 rooms 11 25 rooms 26 5 rooms 51 1 rooms >1 rooms 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample England 14 14 15 249 18 18 334 26 22 25 139 31 3 31 91 37 38 6 29 32 41 694 Northern Ireland 5 4 5 84 14 15 16 23 21 18 17 28 23 12 22 13 3 21 24 21 35 34 33 13 Scotland 1 9 9 38 23 18 15 7 25 22 23 55 27 24 26 61 42 44 38 46 37 37 38 54 Wales 1 8 8 32 18 13 15 39 24 22 24 22 28 27 27 27 24 31 28 14 27 32 29 15 UK 13 13 14 3 18 17 466 26 22 24 244 3 29 3 192 37 37 141 3 33 776 B: Percentage Bedroom Occupancy England 21 22 23 249 28 27 28 334 37 33 38 139 43 42 45 91 51 52 52 6 5 54 59 694 Northern Ireland 6 6 8 84 19 26 23 33 29 24 28 34 25 33 13 42 34 39 21 52 49 42 13 Scotland 15 13 13 38 33 25 23 7 36 31 34 55 39 34 37 61 55 56 5 46 54 53 55 54 Wales 13 11 11 32 24 39 36 31 38 22 41 37 27 36 45 45 14 47 46 44 15 UK 21 3 28 26 27 466 37 33 37 244 42 41 43 192 5 52 51 141 5 53 57 776 5

Table 6: Occupancy Levels by Location: January 9 A: Percentage Bedspace Occupancy 9 1 Seaside City/large town Small town Country/village 9 1 9 1 9 1 England 23 24 7 33 35 44 593 27 24 28 356 18 22 411 Northern Ireland 18 14 38 29 22 27 59 28 22 14 57 13 19 11 28 Scotland 19 19 18 37 34 33 34 128 28 22 72 24 24 19 87 Wales 26 24 24 33 3 38 32 25 16 12 14 22 17 15 18 69 UK 23 23 315 33 35 42 85 26 23 26 57 19 21 595 B: Percentage Bedroom Occupancy England 31 3 35 7 52 53 59 593 39 44 356 32 29 36 411 Northern Ireland 23 24 26 38 43 36 39 59 42 32 57 19 27 16 28 Scotland 28 27 26 37 49 47 49 128 42 32 29 72 33 31 26 87 Wales 34 32 33 33 49 53 46 25 27 3 22 24 22 26 69 UK 31 3 33 315 51 52 57 85 39 37 41 57 31 29 34 595 Table 7: Occupancy Levels by Tariff (maximum charge for one person for bed and breakfast): January 9 (see note 5a, page 7) A: Percentage Bedspace Occupancy <.. 29.99 3. 39.99. 49.99 5. - 59.99 > 6. 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample 9 1 Sample England - - - 14 12 11 53 16 14 15 195 25 18 19 165 21 26 26 87 29 3 37 11 Northern Ireland - - - - 12 8 9 39 13 7 1 46 17 15 16 29 23 18 14 31 25 27 53 Scotland 19 - - - 23 23 9 28 25 21 13 58 26 24 19 38 29 28 26 35 32 34 34 165 Wales - - - - 12 14 13 11 11 11 11 46 15 17 18 33 34 32 14 28 26 27 6 UK - - - 15 13 11 131 17 15 14 345 25 18 19 25 23 27 26 15 29 3 36 1279 B: Percentage Bedroom Occupancy England 33 - - - 18 53 24 22 24 195 36 26 26 165 29 37 37 87 44 45 52 11 Northern Ireland - - - - 16 9 16 39 18 1 14 46 28 25 28 29 35 26 26 14 45 42 38 53 Scotland 31 - - - 34 36 15 28 3 23 58 37 34 29 38 46 37 33 35 44 47 48 165 Wales - - - - 17 18 17 11 16 17 16 46 31 26 27 18 43 43 14 41 39 41 6 UK 33 - - - 21 19 131 25 22 23 345 36 27 27 25 32 37 36 15 44 45 51 1279 - occupancy level not available due to insufficient data 6

Notes 1. The figures in this summary are based on data available within eight weeks of the end of the month. In many cases the boards will re-run the monthly analysis later in the year to include data which was received too late for inclusion in this summary. These later figures will be used in the Annual Summary. 2. The minimum target sample for Northern Ireland, Scotland and Wales is open establishments per month while in England there is currently no target minimum sample. Larger sample s may be used in some areas in order to enable Boards to undertake further analysis based on geographical sub-divisions of the data. 3. In the calculation of occupancy rates for the UK, occupancy rates from each country have been weighted using the number of bedspaces known to be available in the area. Prior to 6 the same method of calculation was used to obtain occupancy rates for England with occupancy rates for each English region being weighted using the number of bedspaces known to be available in the area. From 6, occupancy figures for England have been calculated directly from submitted data, again being weighted by bedspaces available. 4. Occupancy rates: Bedspace occupancy Percentage of available bedspaces which were occupied Room occupancy Percentage of available rooms which were occupied Non-UK bedspace occupancy Percentage of available bedspaces which were occupied by non-uk guests Percentage of non-uk guests Percentage of arrivals which were non-uk guests Percentage of non-uk bednights Percentage of occupied bedspaces which were occupied by non-uk guests 5. It should be noted that: (a) the figures in Tables 2, 4 and 7 may be based on a subset of the sample for all guests. This is because separate UK and non-uk data is not known for all establishments in the sample (Tables 2 and 4), not all establishments provide daily data (Table 4) and not all establishments give tariff details (Table 7); and (b) because of changes in the data collected, it is no longer possible to provide UK/non UK figures for Scotland or figures relating to arrivals for Wales (Tables 2 and 4). (c) from June 1, English occupancy data includes additional occupancy information for the 1+ room hotel sector supplied by STR Global. Given the change in the structure of the sample, care should be taken the interpretation of year-on-year changes. 6. Accuracy of the results: The statistical accuracy of the results depends upon the of the sample, the variation in occupancy rates between establishments and (to a smaller extent) the of the survey population. As the sample is self-selecting, it is not possible to calculate true statistical margins of error. However, it is likely that the results are accurate to between ± 5.9 (sample of 5) to ±1.6 (sample of 65). As there continues to be a substantial core of survey participants providing data every month, the trends which are identified by the survey are believed to reflect accurately overall trends in the use of serviced accommodation. Background As part of the EU Directive on Tourism Statistics adopted in January 1995, the UK is required to submit monthly occupancy rates for hotels and similar establishments (ie serviced accommodation) to Eurostat, the statistical office of the European Community. The responsibility for providing this data lies with the National Tourist Boards for England, Scotland and Northern Ireland and with Visit Wales (part of the Welsh Assembly Government), each of whom is responsible for the implementation of an occupancy survey in their area, carried out according to a common specification and standard, thus ensuring the production of comparable occupancy data for the whole of the UK. The types of accommodation included in the survey are defined as tourist accommodation which is arranged in rooms and where bed-making and cleaning services are provided. This includes: Hotels, motels, inns, guest houses, farm guest houses, bed and breakfast establishments The types specifically excluded are: Youth hostels and University accommodation This summary has been compiled by TNS Travel and Tourism (UK Survey Co-ordinator for ) from figures supplied by (or on behalf of) the National Tourist Boards of England, Northern Ireland and Scotland and Visit Wales (part of the Welsh Assembly Government). Further information about the surveys in individual areas may be obtained from the relevant organisations VisitBritain (8 846 9), Northern Ireland Tourist Board (289 231 221), VisitScotland (131-332 2433) and Visit Wales (29 47 999) TNS-RI Travel and Tourism, 19 Atholl Crescent, Edinburgh, EH3 8HQ. Tel: 131-656. Fax: 131-656 1. E-mail: occsurvey@tns-global.com 7