Summer 2008 volume 2 issue 2 HOPE Study Team Payroll Team Wendy Benedetti Eleanor Frank Natalie Nossal Terry Shrive Museum of Art Staff We welcome your feedback on this newsletter and your questions and comments about the McMaster brand design. If you would like to be on our mailing list please email howeljd@mcmaster.ca President s Awards FOR OUTSTANDING SERVICE IN 2007 CENTRE FOR STUDENT DEVELOPMENT Academic Skills Resources & Services Award Recipients 2007 Leah Allan Connie Barry 2005 Rena Cornelius Julie Fairservice Jane Howe Debbie Lobban Medy Espiritu Mara Giannotti 2003 Brent Warren Donna Waxman BScN Program Staff Team Debra Lynne Kigar Sheila Lynott Domenica Mazepa Kathy McIntosh Tina Horton Cheryl-Ann Jackson 2000 Boiler House Team 2006 Tamara Baldwin John Bator Theresa Cooke Rose Mason Brad Sheeller Alan Stafford Kathy Steele May Zhai Lorraine Moss Gary Weatherill Anti-Bullying Event Team Mail Services Team Inspiring from Within Conference Organizing Committee Team* 2004 Milica Pavlica Jane Radix Bert Visheau Peter Whitaker Admissions Team MNR I-125 ALARA Team SOLAR Team 2002 Janet Delsey Doug Keller Wendy Mattingly Sandy Miller Rocco Piro Wendy Selbie Steven Beierl Susan Birnie Marvin Gunderman Doris Hutchison Diane Kerss Deane Maynard Liza Thong 1999 Ida Kopac Frances McCrone Debbie Marinoff MAC On-line Team Grounds Team CACUSS Conference Planning Committee Anne Hollingshead David Kidney Carol Lavery Stephanie Lisak Anna Robertson Mary Jane Sayles Office of Student Liaison Security Services 2001 Health Sciences Library Staff 1998 Helen Barton Tim Louks Anne Snider Chris Sylvester Bogdan Wilk Custom Courseware Team Maclife Team Joanne Crossley Eva Incze Laurie Kennedy Maria Paiva Antoinette Somo CIS Team * = Special Achievement Award Children s Christmas Party Team* Elaine Riehm Kathryn Ryan Anna Sciascetti Joyce Wignall Mary Louise Beecroft* Jim Stark* 1997 www.workingatmcmaster.ca Keeping you on course http://csd.mcmaster.ca/academic 2007-2008 In this issue we look at: When given lemons, make white space... A picture is worth 1,000 words for the Centre for Student Development... Award for the Awards poster... Well-branded first year handbook piques interest...
Centre for Continuing Education The Centre for Continuing Education has developed a postcard flyer that uses white space to keep focus on the rich, well-thought-out, imagery central on the page. The still life image links nicely to the supporting text, creating a clean, confident look based on the McMaster advertising format. Writer: Todd Rich Designer: Deuce Design
Inspiring from within conference poster CENTRE FOR STUDENT DEVELOPMENT Academic Skills Resources & Services Keeping you on course http://csd.mcmaster.ca/academic 2007-2008 The Centre for Student Development has taken a new photographic approach to conveying its signature lighthouse, which used to be represented graphically in the form of a logo. This alternative delivers more emotional impact and tells a clear story. Writer: Peter Walsh Designer: Brad Coburn
Student Liason Office The Student Liason office produced a well-branded cover for the 2008 first year handbook. Candid photography captures a convincing and engaging perspective of students. Ample white space creates a spacious, well-balanced feel and keeps the eye on the page. Editor and content: Paula Johnson Designer: Deuce Design
President s Awards President s Awards FOR OUTSTANDING SERVICE IN 2007 Award Recipients 2007 Leah Allan Connie Barry Rena Cornelius Julie Fairservice Jane Howe Debbie Lobban Brent Warren Donna Waxman BScN Program Staff Team Boiler House Team 2006 Tamara Baldwin John Bator Theresa Cooke Rose Mason Brad Sheeller Alan Stafford Kathy Steele May Zhai Grounds Team CACUSS Conference Planning Committee * = Special Achievement Award 2005 Medy Espiritu Mara Giannotti Debra Lynne Kigar Sheila Lynott Domenica Mazepa Kathy McIntosh Lorraine Moss Gary Weatherill Anti-Bullying Event Team Mail Services Team Inspiring from Within Conference Organizing Committee Team* 2004 Anne Hollingshead David Kidney Carol Lavery Stephanie Lisak Anna Robertson Mary Jane Sayles Chris Sylvester Bogdan Wilk Custom Courseware Team Maclife Team Children s Christmas Party Team* 2003 Tina Horton Cheryl-Ann Jackson Milica Pavlica Jane Radix Bert Visheau Peter Whitaker Admissions Team MNR I-125 ALARA Team SOLAR Team 2002 Janet Delsey Doug Keller Wendy Mattingly Sandy Miller Rocco Piro Wendy Selbie Office of Student Liaison Security Services 2001 Joanne Crossley Eva Incze Laurie Kennedy Maria Paiva Elaine Riehm Kathryn Ryan Anna Sciascetti Joyce Wignall HOPE Study Team Payroll Team 2000 Steven Beierl Susan Birnie Marvin Gunderman Doris Hutchison Diane Kerss Deane Maynard Liza Thong 1999 Ida Kopac Frances McCrone Debbie Marinoff MAC On-line Team Health Sciences Library Staff 1998 Helen Barton Tim Louks Anne Snider Antoinette Somo CIS Team Mary Louise Beecroft* Jim Stark* 1997 Wendy Benedetti Eleanor Frank Natalie Nossal Terry Shrive Museum of Art Staff The annual President s Awards team has come up with a large format poster that not only lists winners but is aesthetically strong. The dynamic angle of the photo gives the trophies an abstract beauty that if shot any other way might come across as mundane. This poster is an exceptional example of portraying factual information in an exciting way. www.workingatmcmaster.ca Designer: Simon Oakley, Media Production Services