OUTLINE... FESTIVAL OF ARCHITECTURE

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3 Outline

4 OUTLINE... FESTIVAL OF ARCHITECTURE What it the CAA? Context and readiness How it was created Impact/successes Future of the CAA What this may mean to YOU Q & A

5 What is the CAA?

6 WHAT IS THE CAA? OUR MISSION The mission of the Consulting Architects of Alberta is to strengthen the practice of the consulting architectural firms of Alberta by serving as the business voice for our member firms. We will represent, advocate for and support practicing architects to build a positive business environment for the architectural firms in Alberta.

7 42 FIRMS CAA MEMBERS ACI ARCHITECTURE BARBARA SHIPMAN ARCHITECTURE BARR RYDER ARCHITECTS & INTERIOR DESIGNERS BENNETT ARCHITECT BKDI ARCHITECTS BRINSMEAD KENNEDY ARCHITECTURE BURGESS BREDO ARCHITECT CANNON DESIGN ARCHITECTURE COUPLAND KRAEMER ARCHITECTURE & INTERIOR DESIGN DAVID MURRAY ARCHITECT DIALOG FERRARI WESTWOOD BABITS ARCHITECTS FRIESEN TOKAR ARCHITECTS & LANDSCAPE & INTERIOR DESIGNERS GEC ARCHITECTURE GROUP2 QUINN YOUNG ARCHITECTURE & INTERIOR DESIGN HARTWIG ARCHITECTURE HIP ARCHITECTS HFKS ARCHITECTS HODGSON SCHILF ARCHITECTS HOK IBI GROUP J.B. JAMIESON ARCHITECT JOHN MURRAY ARCHITECTURAL ASSOCIATES KASIAN ARCHITECTURE INTERIOR DESIGN & PLANNING LEBLOND PARTNERSHIP ARCHITECTS & PLANNERS MANASC ISAAC ARCHITECTS MARSHALL TITTEMORE ARCHITECTS MANU CHUGH ARCHITECT MCKAY HLAVACEK ARCHITECTS NORR ARCHITECTS PLANNERS OMICRON ONPA ARCHITECTS RIDDELL KURCZABA ARCHITECTURE ENGINEERING INTERIOR DESIGN ROCKLIFF PIERZCHAJLO ARCHITECTS & PLANNERS RUSSELL ARCHITECTURE S2 ARCHITECTURE SHELTERBELT ARCHITECTURE SIMPSON ROBERTS ARCHITECTURE INTERIOR DESIGN STANTEC ARCHITECTURE STURGESS ARCHITECTURE THE WORKUN GARRICK PARTNERSHIP ZEIDLER PARTNERSHIP ARCHITECTS

8 WHERE DOES THE CAA FIT? RAIC Security Solidarity Prosperity

9 CHARTER MEMBER UNIVERSITY OF CALGARY DOWNTOWN CAMPUS CALGARY ALBERTA

10 CHARTER MEMBER EDMONTON INTERNATIONAL AIRPORT: TOWER EDMONTON ALBERTA

11 CHARTER MEMBER EDMONTON VALLEY ZOO: MAKIRA OUTPOST EDMONTON ALBERTA BARRY JOHNS (ARCHITECTURE) LTD. ARCHITECT OF RECORD WITH GROUP2 ARCHITECTURE ENGINEERING LTD.

12 CHARTER MEMBER EXTENDICARE MICHENER HILL CONTINUING CARE CENTRE RED DEER ALBERTA

13 CHARTER MEMBER SIR WINSTON CHURCHILL SQUARE EDMONTON ALBERTA

14 CHARTER MEMBER MEDIACOM HQ TORONTO ONTARIO

15 CHARTER MEMBER CITY OF RED DEER CIVIC YARDS: ADMIN & SHOPS BUILDING RED DEER ALBERTA

16 CHARTER MEMBER ALBERTA CHILDREN S HOSPITAL CALGARY ALBERTA

17 CHARTER MEMBER BOREAL CENTRE FOR BIRD CONSERVATION SLAVE LAKE ALBERTA

18 CHARTER MEMBER CCIS UNIVERSITY OF ALBERTA CAMPUS EDMONTON ALBERTA

19 CHARTER MEMBER DAYSLAND HEALTH CENTRE DAYSLAND ALBERTA

20 CHARTER MEMBER SADDLERIDGE TRI-SERVICES BUILDING CALGARY ALBERTA

21 CHARTER MEMBER SOUTHGATE CENTRE EDMONTON ALBERTA

22 How & why the CAA came to be

23 HOW & WHY THE CAA CAME TO BE... GLOBAL & NATIONAL FACTORS Pace of change BIM, LEED, P3, Design-build, emergence of off-shore design 2008 economic crash Urban/rural patterns Political power shift to west

24 HOW & WHY THE CAA CAME TO BE... PROVINCIAL FACTORS Alberta as an energy Province Regulatory issues A/E/C business issues Changing players/processes Changing/eroding perception in value of design services Changes within design firms

25 HOW & WHY THE CAA CAME TO BE... NEED ESTABLISHED/READINESS Alberta Association of Architects [AAA] Allied organizations Governments

26 How was the CAA Created?

27 CREATING Telebooth meeting Awareness Leadership testing ideas Facilitated visioning Roundtable with business leaders STORMING Charter members invest Legal status Association management consultant as catalyst Structure begins Member value proposition outlined Strategic planning Recruitment begins Advocacy work begins NORMING Recruitment Communications Internal organization Introduction to stakeholders Committees/issues coming forward Banff Session booth IPC Conference Partnership ALIGNING More significant advocacy/industry consultation. Internal committees more focused Positions better defined Key messages established Infrastructure Partners Conference TRANSITIONING Transitional year Re-organizing committees Leadership transition Solidifying financial support Challenges ahead National outreach at RAIC

28 2008 CREATING Telebooth meeting Awareness Leadership testing ideas Facilitated visioning Roundtable with business leaders 2008 CREATING Telebooth meeting Awareness Leadership testing ideas Facilitated visioning Roundtable with business leaders

29 2009 STORMING Charter members invest Legal status Association management consultant as catalyst Structure begins Member value proposition outlined Strategic planning Recruitment begins Advocacy work begins 2009 STORMING Charter members invest Legal status Association management consultant as catalyst Structure begins Member value proposition outlined Strategic planning Recruitment begins Advocacy work begins

30 2010 NORMING Recruitment Communications Internal organization Introduction to stakeholders Committees/issues coming forward Banff Session booth IPC Conference Partnership 2010 NORMING Recruitment Communications Internal organization Introduction to stakeholders Committees/issues coming forward Banff Session booth IPC Conference Partnership

31 2011 ALIGNING More significant advocacy/industry consultation Internal committees more focused Positions better defined Key messages established Infrastructure Partners Conference 2011 ALIGNING More significant advocacy/industry consultation Internal committees more focused Positions better defined Key messages established Infrastructure Partners Conference

32 2012 TRANSITIONING Transitional year Re-organizing committees Leadership transition Solidifying financial support Challenges ahead National outreach at RAIC 2012 TRANSITIONING Transitional year Re-organizing committees Leadership transition Solidifying financial support Challenges ahead National outreach at RAIC

33 Advocacy

34 ADVOCACY... INITIAL APPROACH Inviting discussion Listening Revealing perceptions Identifying concerns Generating understanding Collaborating on solutions

35 ADVOCACY... SCOPE OF ISSUES Gaps in client/consultant expectations Perception of value Procurement Contracts Fees/scope of services Sustainability of architectural industry

36 ADVOCACY... HOW WE HAVE BEEN EFFECTIVE Respectful of industry Actively participating in cross-industry committees Sharing market knowledge Identifying trends Identifying opportunities

37 ADVOCACY... WHY WE HAVE BEEN EFFECTIVE Offering solution-focused perspective Taking proactive approach Slowly changing the paradigm Receptiveness of Government Support of Consulting Engineers of Alberta Support of RAIC & AAA Support of construction associations

38 ADVOCACY... KEY ACCOMPLISHMENTS Scope & Fee Guide issued IPC Conference stakeholder University of Alberta [U of A] contract language adjusted Alberta Infrastructure [AI] Hospitals: Prime Consultant Agreement adjusted The City of Edmonton consulting CAA on procurement issues Alberta Health Services reviewing contract

39 ADVOCACY... CURRENT ISSUES Debriefing guidelines Prime Consultant Agreement: Infra version changed Education of procurement specialists to develop curricula Hazmat & other specialty consultants Project delivery decision matrix Intellectual property of U of A Consultation with City of Calgary Contract language Honoraria: active discussion with U of A and AI

40 Future for the CAA

41 FUTURE FOR THE CAA... Sustainability of the CAA Business impacts for consulting architects in Alberta Event planning

42 What this may mean to YOU

43 WHAT THIS MAY MEAN TO YOU... NEWFOUNDLAND A new energy economy: identifying and tackling trends better with a business association actively engaged in the advocacy mandate ELSEWHERE IN CANADA Same benefits applied to broader factors without the same extremes associated with a volatile economy

44 Summary

45 SUMMARY... Alberta-specific initiative in an energy province Stand-alone advocacy organizations are free to do things that regulatory bodies cannot A collective voice is stronger We are making a difference When industry stakeholders collaborate, business outcomes can be powerful

46 BARBARA BRUCE EXECUTIVE DIRECTOR OF CAA TOM TITTEMORE PAST CHAIR OF CAA PRINCIPAL OF MARSHALL TITTEMORE ARCHITECTS TOLL FREE: