Stockholm operation - residential units. Zdravko Markovski, Head of JM Residential Stockholm and JM Production

Transcription

1 Stockholm operation - residential units Zdravko Markovski, Head of JM Residential Stockholm and JM Production

2 JM Residential Stockholm SEKm January September Full Year 2006 Income 3,596 3,302 4,707 Operating profit Operating margin (%) Number of available building rights 12,100 12,000 12,300 Strong sales Increased prices Cost control Capacity shortage Stronger competition over building rights Improvement of margins Very high return on operating capital Capital Markets day 27 november,

3 Sold residential units Stockholm Number ,968 1,754 1, ,542 1,258 1,271 1, Q Q1-Q3 Q4 Capital Markets day 27 november,

4 Housing starts residential units Stockholm Number ,706 1,937 1, ,150 1,134 1,246 1, Q Q1-Q3 Q4 Capital Markets day 27 november,

5 Tenant-owned apartment prices in Stockholm Tenant-owned apartment prices in Stockholm county quarter 3, advertised prices SEK/m Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Q Q 3 Total inner city High price, Östermalm Suburbs Periphery South Periphery North Source: Tyréns Temaplan AB/ Erik Olsson Fastighetsförmedling AB Capital Markets day 27 november,

6 Demographic developments vs housing production Stockholm Number Population increase Completed homes Capital Markets day 27 november,

7 % JM's tenant-owned apartments available for sale in different size intervals Stockholm >150 Sq.m Q2-07 Capital Markets day 27 november,

8 % 60 JM's tenant-owned apartments available for sale in different price brackets Stockholm < SEK 1m SEK 1-2m SEK 2-3m SEK 3-4m > SEK 4m Q2-07 Capital Markets day 27 november,

9 100% Type of housing during life 80% Young adults Modern families with children Modern seniors 60% Move from home First tenant-owned apartment Growing family - singlefamily home Shrinking family return to tenant-owned apartment Often dual household 40% X X X 20% 0% Rented apartment Tenant-ownership Single-family home - other Capital Markets day 27 november,

10 Young adults Large social power Experience-driven Personal history is status symbol Friends among the most important "Café generation" becomes "home generation" Not overgrown young people, just want a different adult life Source: Opinonbengal Capital Markets day 27 november,

11 Modern family with children "Sweden's most attractive target group" Reproduce own childhood Weekends are sacred Include children in old life Strong desire to spend on experiences Telecom pioneers Source: Opinonbengal Capital Markets day 27 november,

12 Seniors don't feed the pigeons "Good life" - health and harmony Underestimated target group Redefined identity; roll reversals occur Spenders - nothing left for the children Dreams of travel, experiences, housing Source: Opinonbengal Capital Markets day 27 november,

13 A few current trends Less interest in kitchen and bathroom. Instead we devote more money and time to Capital Markets day 27 november,

14 The home - a performance arena Interest in interior design flourishing in families with children After a life with focus on friends, now time to build a home with two incomes and a new focus on pleasure for the family as goal Today more people can afford to spend more on themselves. Income growth and the economic upturn have also given families with children more freedom The home is a performance arena for the family Capital Markets day 27 november,

15 The home an entertainment arena The need to gather the family in a secure atmosphere in the midst of a hectic life drives the trend for an increased focus on experiences at home The good times have increased the demand for "entertainment tools" at home which is relatively new among families with children Families with children with a "bonus room" furnish it as a home theater, game room, dance room or playroom Capital Markets day 27 november,

16 The home furnishing market for seniors is expected to increase Most players in the market see an increase in consumption of home furnishings as a probable development. During renovation they prefer to do one room at a time, For example the bathroom during one year and the kitchen the next year Combination of old things, modern design and technology perceived as an interesting part of the market More materialistic with purchases of home furnishing than during other phases in life. They want the best Capital Markets day 27 november,

17 Larger ongoing project - Stockholm Bolinder Strand Hägernäs Räknestickan Järvastaden Silverdal Frösunda Kojan Kvarnholmen Plomben Liljeholmskajen Långbro Hammarby Sjöstad Hotellviken Capital Markets day 27 november,

18 Frösunda - Solna Total of about 750 residential units 477 started, including stage 5 with 114 residential units during Q Completion 2011 Capital Markets day 27 november,

19 Liljeholmskajen - Stockholm Total of about residential units 1,212 started, including stage 11 with 42 residential units during Q Completion 2011 Capital Markets day 27 november,

20 Bolinder Strand - Järfälla Total of about 600 residential units 480 started, including stage 10 with 46 residential units during Q Completion 2011 Capital Markets day 27 november,

21 Långbro - Stockholm Total of about 760 residential units 490 started, including 76 during Q Capital Markets day 27 november,

22 Plomben - Stockholm Total of about 400 residential units 113 started during Q3 07 Capital Markets day 27 november,

23 Järvastaden Solna - Sundbyberg Total of about 2,000 residential units 91 started during Q Capital Markets day 27 november,

24 Kvarnholmen - Nacka Total 300,000 sq.m. residential and commercial, including about 2,100 residential units. Expansion period Capital Markets day 27 november,

25 Telefonplan - Stockholm Total of about 300 residential units 113 started Q Capital Markets day 27 november,

26 Räknestickan - Vällingby Total of about 280 residential units 137 started including 87 residential units during Q Capital Markets day 27 november,

27 Silverdal - Sollentuna Total of about 400 residential units 271 started including 66 residential units during Q Capital Markets day 27 november,

28 Hägernäs - Täby Total of about 800 residential units 481 started including stage 9 with 50 residential units in Q Completion 2010 Capital Markets day 27 november,