Social Innovation Festival 2013
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- Lucinda Baker
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1 OVERVIEW Background: Social Innovation Festival (10 Day Fest) is the annual signature programme presented by the Jockey Club Design Institute for Social Innovation (J.C.DISI), with principal support from the Hong Kong Polytechnic University and the Hong Kong Jockey Club Charities Trust. The first edition of 10 Day Fest was held in 2013, from September 27 to October 6. Objective: 1. To invite local and international civic leaders, intellectuals, activists, and changemakers to exchange ideas and insights under the theme of social innovation. 2. To engage the university community, various knowledge institutes, faculties, departments, and centres interested in social innovation. 3. To showcase the expertise and competence of designer, and the roles it plays to nurture social value in the next generation of designers. 4. To gather public support for social innovation and to advocate design as a form of social capital and generative capacity. 5. To anchor J.C.DISI identity through the curatorship and presentation of quality exhibition and events, including the archival and sharing of best cases, practices, and works relating to social innovation. Goal: 10 Day Fest aims to become the most popular and inspiring series of events, centering on the theme design and society, for both professionals and the community at large. Programme Period: 27 Sep 6 Oct, 2013 Main Venue: Jockey Club Innovation Tower, the Hong Kong Polytechnic University Campus, Hung Hom, Kowloon PAGE 1 / 14 by J.C.DISI
2 Programme Activities: There were various types of activities, included: 13 Highlights Landmark Installation: The Wheel (36,700 visitors) Landmark Installation: Ladders (36,700 visitors) Festival Opening (Opening Ceremony and Ageless Catwalk) (300 participants) Festival Opening (City Inside a Broken Sky) (150 participants) Festival Opening (Young Designers Live Demo) (420 participants) Thinkers Lecture (190 participants) The Happy Summit (237 participants) Voices Concert (524 participants) Changemakers Cinema (719 participants) Dean s Salon (11 participants) G/Local Seminars (79 participants) Social Enterprises Clinic (78 participants) Open House (69 participants) 35 Workshops Paint a Ladder Workshops (250 participants) Bamboo Structure Workshops (20 participants) Running Skirts: Flower Making Workshops (8 participants) Inflatable Monsters Workshop (22 participants) Boombottle Workshops (36 participants) Pop-Forming Workshops (75 participants) Onion Skin Handkerchief Dyeing Workshops (32 participants) The Exit: A Location-based Game Workshops (33 participants) Encore Fellowship: Silver Age Life CV Workshops (25 participants) Design for The Silver Age: Co-Creation Design Workshop (30 participants) PH.D. Salon (17 participants) MAKE for Social Innovation: Design for Visually Impaired (31 participants) Can-Carry Workshops (31 participants) PAGE 2 / 14 by J.C.DISI
3 22 Exhibitions 35 Individual Exhibitors (Antoon Versteegde/ William Lim/ Anothermountainman/ Jaffa Lam/ So Kwok Kin/ Stanley Siu/ Rosanna Kwok/ Amanda Ho/ Yuen Yeung/Studio Zhai/ Eureka Design/ Kinsun Tung/Groundwork Architecture + Urbanism/ Peter Hasdell/ Hanna Wirman/ Benny Tam/ Linny Sze/ Roger Ball/ Brian Lee/ Martin Smith/ Kenny Chow/ Michael Siu/ Jackie Kwok/Tang Ming Xi/ Timothy Jachna/ Fred Han/ Laurent Gutierrez/ Remi LeClerc/ Siu King Chung/ Calvin Leung/ Lio Yeung/ Marco De Mutiis) 39 Institutional Exhibitors and Presenters (Energizing Kowloon East Office/ INDEX: Design to Improve Life /PolyU School of Design/ PolyU School of Design Research Labs/ The Helen Hamyln Centre for Design, the Royal College of Art/ Lio Yeung/ PolyU Department of Building Services Engineering/ PolyU Department of Electrical Engineering/ PolyU Department of Applied Social Sciences/ Esquel Group/Studio Zhai/ Wanchai Visual Archive/ Fashion farm Foundation/ Hong Kong Ambassadors of Design/Hong Kong Design Centre/ Linny Sze/ Benny Tam/The Hong Kong Red Cross/ Eureka Design/Urban Regeneration Office Taipei City/Groundwork Architecture + Urbanism/ World Design Capital Helsinki 2012/PMQ Management/ ARMI/ Alvar Aalto Academy/Hanna Wirman/ Andrea Hasselager/ Christian Zheng Sheng College/ Hong Kong Woman Workers Association/ Hong Kong Raffles School of Continuing Education/ Commercial Radio Hong Kong/ Senior Citizen Home Safety Association/ PolyU Institute of Active Ageing/C.I.R.E.C.A. / Domaine de Boisbuchet/ PolyU Institute of Textiles and Clothing/ Eight Points Interiors/ Artwow Group/ Miro) 12 Private Guided Tour TOTAL NUMBER OF VISITORS TO THE FESTIVAL: 36,700 PAGE 3 / 14 by J.C.DISI
4 PARTNERS & SPONSORSHIP Funded by: Proudly Supporting: Academic Partners: Partner Institute 2013: Media Partners: Festival and Project Partners: Supporting Organizations: Sponsors: Supporting Offices: TOTAL: The Hong Kong Jockey Club Charities Trust Hong Kong: Our Home of HKSAR Government 17 Academic Partners 1 overseas Institute 3 Media Partners 22 Organizations (17 Local, 5 Overseas) 42 Organizations 10 Sponsors 10 Offices 107 Partners & Sponsors PROMOTIONAL CHANNEL List of Channel: Online Promotion: / PolyU official website / J.C. DISI facebook fan page ( { 4,157 fans as of } / PolyU facebook fan page { 28,879 fans as of } / J.C.DISI instagram / edms / J.C.DISI youtube Channel ( Radio Commercial Spots: 80 spots insertion in Commercial Radio Hong Kong from Mid-Sept till even date Outdoor Advertising: Tsim Sha Tsui & Hung Hom area Buntings (17 pcs, both sided) / Yau-Tsim-Mong Cross district street Banners (10 pcs) / PolyU main entrance staircases / PolyU campus banners (40+ pcs) Leaflet & Posters delivery: 42 Local supporting organization and institutions TOTAL SPOTS: 52+ SPOTS MEDIA COVERAGE & PR VALUE Total No. of Media: 55 Media (13 Newspaper, 10 Magazine, 16 Radio programmes, 2 TV shows and 14 online media) *as of Total No. of Audience Reached: 13,006,695 *as of Total PR Value: HKD 5,902,402 *as of PAGE 4 / 14 by J.C.DISI
5 {Appendix} 10dayFest Video Channel PAGE 5 / 14 by J.C.DISI
6 {Appendix} 10dayFest Photos [Highlights] Ageless Catwalk & Festival Opening PAGE 6 / 14 by J.C.DISI
7 [Highlights] A City under Broken Sky Concert, Voices Concert & Street Artist Performance PAGE 7 / 14 by J.C.DISI
8 [Highlights] Happy Summit, Thinker s Lecture, Change Maker Cinema PAGE 8 / 14 by J.C.DISI
9 [Highlights] Social Enterprises Clinic, Dean s Salon PAGE 9 / 14 by J.C.DISI
10 [Highlights] Landmark installations: The Wheel by Antoon Versteegde PAGE 10 / 14 by J.C.DISI
11 [Highlights] Landmark installations: The Ladder by William Lim PAGE 11 / 14 by J.C.DISI
12 [Up-cycling Workshops] Boom Bottle making, Pop-foaming, Onion Skin Dyeing, Can-Carry making PAGE 12 / 14 by J.C.DISI
13 [Co-Creation Workshops] Silver Age Co-Creation & MAKE for Social Innovation workshops PAGE 13 / 14 by J.C.DISI
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