Course Learning Goal The goals of the Asia/Pacific and International Real Estate course are to provide: Knowledge of the Asia/Pacific real estate marketplace Methods for researching, analyzing, and applying market information Skills for facilitating real estate transactions in Asia/Pacific markets Recommendations for building key contacts in real estate organizations, commerce, and government Learning Objectives Identify the social, political, and geographical characteristics of Asia/Pacific countries. Develop market intelligence by researching factors that shape Asia/Pacific real estate markets and assessing business opportunities. Adapt business and social behavior to conform to customs and cultural norms. Develop strategies for making productive network contacts and marketing your real estate services to clients and customers from Asia/Pacific countries. Course Outline Introduction A. Course Learning Goal B. Learning Objectives 1. Exam 2. Activities and Class Procedures C. Countries Included in Study D. CIPS Designation E. Getting Acquainted: Map Quiz or Pre-Quiz 2012 NATIONAL ASSOCIATION OF REALTORS Page 1 of 9
I. Asia Pacific Market Trends A. Asia/Pacific Vast Distances, Diverse Cultures B. The Pacific Rim the Ring of Fire C. Trend 1: Middle Class Expansion D. Trend 2: More Very Wealthy Individuals E. Trend 3: Sending Children Abroad for Education F. Trend 4: Trade Agreements Around the Pacific Rim 1. Asia-Pacific Economic Cooperation (APEC) 2. The Southeast Asian Economic Community G. Trend 5: The World s Workshop and Back Office H. Trend 6: Inflation I. Trend 7: Real Estate Speculation and Bubbles J. Trend 8: Emerging Economies, Developing Real Estate Markets K. Trend 9: Demand for Class A Office and Retail Space L. Trend 10: Non Reserve Currencies M. Trend 11: Mega Cities, Small Living Spaces N. Trend 12: Very Young to Very Old O. Trend 13: Social Safety Net Development P. Trend 15: Internet Connected Q. Practitioner Perspective: Why Asia? II. Cultural Influences A. High Context/Low Context B. Social Values 1. Personal Savings Rate 2. The Individual Versus the Group 2012 NATIONAL ASSOCIATION OF REALTORS Page 2 of 9
3. Relationships 4. Family Loyalty 5. Saving Face C. Practitioner Perspective: Adapt Your Behavior, Respect the Culture D. Religions and Beliefs 1. Numerology 2. Fêng Shui 3. Confucianism 4. Taoism 5. Islam 6. Shinto 7. Buddhism 8. Hinduism 9. Sikhism III. Building Your Asia/Pacific Real Estate Business Network A. Look at Local Market Trends B. Consider Your Own Interests C. Who You Need to Meet D. 3 Rules for Effective Network Building E. 21 Ideas for Building Your Asia/Pacific Network F. Practitioner Perspective: Asia/Pacific Emerging Opportunities G. Asia/Pacific Real Estate Expositions and Events 1. Effective Expo Attendance 2. Asia/Pacific Expos and Events H. Practitioner Perspective: Building Your Network 2012 NATIONAL ASSOCIATION OF REALTORS Page 3 of 9
I. Three-Step Brainstorming Exercise: Network Building IV. A Look at the People s Republic of China A. Geography B. Special Economic Zones (SEZs) and Free Trade Zones C. China s 12 th Five Year Plan Inclusive Growth 1. Greening of China 2. 7 New Strategic Emerging Industries (SEIs) D. China s Boom Towns E. Foreign Direct Investment F. The Rising Renminbi Currency Trends 1. Will the Renminbi Replace the U.S. Dollar? 2. Why Does This Matter? 3. Renminbi-Denominated Dim Sum Bonds G. Real Estate in China-Cooling the Market 1. Financing 2. Land Rights 3. Rental Property H. Can Foreigners Own Real Estate in China? 1. Foreign Invested Enterprises I. Real Estate Professionals in China J. The Big Story Chinese Buyers Abroad 1. China s Millionaires 2. What Does This Mean for the Real Estate Professional? K. Internet Fieldtrip L. Doing Business in China Beyond the Basics 2012 NATIONAL ASSOCIATION OF REALTORS Page 4 of 9
1. Names 2. Connections Guanxi 3. Women in Business 4. Business Cards 5. Meetings 6. Negotiations and Contracts 7. Interpreters 8. Demeanor 9. Business Dining 10. A Few Taboos V. A Look at Japan A. Geography B. Economy and Business 1. Japan s Work Force and GDP 2. Japan s National Debt C. 2011 Tohoku Earthquake and Tsunami D. Land Lease E. Can Foreigners Own Real Estate? F. Secondhand Housing G. Homeownership Trends H. Rental Property I. Real Estate Professionals in Japan J. Practitioner Perspective: Japanese Investors K. Internet Fieldtrip 2012 NATIONAL ASSOCIATION OF REALTORS Page 5 of 9
L. Doing Business in Japan Beyond the Basics 1. Names 2. Initial Contact and Introductions 3. Intermediaries 4. Business Relationships 5. Business Cards 6. Meetings Demeanor 7. Negotiations and Decisions 8. A Few Taboos 9. Social Etiquette VI. A Look at India A. Geography B. The Modern State of India 1. Economic Growth 2. India s Growing Middle Class 3. India s Work Force and GDP 4. Home Ownership 5. Subsidies and Rising Commodity Prices 6. Monsoon Season an Economic Indicator 7. Infrastructure 8. Spreading Urbanization 9. Indian Anti-Corruption Movement C. Foreign Direct Investment (FDI) D. The India Diaspora Your Next Client? 1. NRIs and PIOs 2012 NATIONAL ASSOCIATION OF REALTORS Page 6 of 9
2. NRI colonies 3. Why Is This Important For Your Business? 4. Bank Accounts for NRIs E. Buying Real Estate in India 1. Agricultural Land 2. Mortgage Financing 3. Real Estate Transaction Costs 4. Can Foreign Citizens of Non-Indian Origin Buy Real Estate? F. Commercial/Investment Real Estate G. Rental Property H. Real Estate Professionals in India I. Practitioner Perspective: A Snapshot of Indian Opportunities J. Internet Fieldtrip K. Doing Business in India Beyond the Basics 1. Names 2. Initial Contact and Introductions 3. Women in Business 4. Business Cards 5. Meetings 6. Demeanor 7. Contracts and Negotiations 8. A Few Taboos 9. Social Etiquette VII. A Look at the Philippines A. Geography 2012 NATIONAL ASSOCIATION OF REALTORS Page 7 of 9
B. The Philippine Diaspora Your Next Client? C. The Economy of the Philippines D. The Big Story Business Process Outsourcing E. Foreign Ownership of Real Estate F. Homeownership 1. Citizenship Retention and Reacquisition Act 2. Special Resident Retiree s Visa (SRRV) Program G. Rental Property H. Real Estate Professionals in the Philippines I. Practitioner Perspective: It s Better in the Philippines J. Internet Fieldtrip K. Doing Business in the Philippines Beyond the Basics 1. Names 2. Initial Contact and Introductions 3. Business Cards 4. Negotiations and Decisions 5. Demeanor 6. Social Etiquette VIII. Country Profiles A. A Look at Australia B. A Look at Hong Kong C. A Look at Indonesia D. A Look at South Korea E. A Look at Malaysia F. A Look at New Zealand 2012 NATIONAL ASSOCIATION OF REALTORS Page 8 of 9
G. A Look at Singapore H. A Look at Taiwan I. A Look at Thailand J. A Look at Vietnam 2012 NATIONAL ASSOCIATION OF REALTORS Page 9 of 9