Live at Prima Pearl your greatest asset
FLINDERS ST ENTERPRIZE PARK BATMAN PARK YARRA RIVER SOUTHBANK PROMENADE QUEENSBRIDGE HOTEL CLARENDON ST CROWN ENTERTAINMENT COMPLEX KINGS WAY QUEENSBRIDGE ST POWER ST CITY RD A unique and vibrant suburb in the heart of Melbourne s world renowned arts scene Southbank, skirting the southern edge of the Yarra River opposite Melbourne s CBD, is one of Australia s most popular business and leisure destinations. Every year Southbank welcomes millions of people who are attending events at the Melbourne Convention Centre, visiting the Crown Entertainment Complex or frequenting the high concentration of five star restaurants and luxury fashion boutiques along its riverfront boulevard. A collection of some of the state s most significant cultural buildings are located within Southbank including the National Gallery of Victoria, the Arts Centre, the Malthouse Theatre and the Australian Centre for Contemporary Arts. Its close proximity to the CBD makes it an attractive destination for many international corporations, with Price Waterhouse Coopers, ANZ and CPA Australia basing their headquarters at Southbank. Prima Pearl is the latest addition to what is fast becoming a famous piece of skyline. Upon completion Prima Pearl will be the second tallest tower in Melbourne, taking its place amongst Eureka Tower, the iconic Arts Centre spire, Rialto and Freshwater Place. The premium residential tower with its elegant curved glass façade, which changes from bronze to gold, sits in harmony with its luxurious, glittering neighbours and will provide its residents with the city at their doorstep. 2 3
Luxuriously appointed apartments with amenities reminiscent of a five star hotel Each Prima Pearl apartment is finished in the highest quality fixtures and fittings to provide an enduring sense of quality and style whilst being easy to maintain. Kitchen bench tops are stone, appliances are the latest offering from Miele and joinery is soft close with a timber veneer or 2-pack finish. Apartments have been planned to make the most of spectacular views across the Melbourne city skyline, over Albert Park Lake and to the Dandenong Ranges. Floor to ceiling glazing allows plenty of natural light into the central living spaces and bedrooms. Beyond your apartment, residents will have access to over 2198sqm of exclusive amenities including an indoor swimming pool, sauna and spa, fully equipped gymnasium, private cinema and virtual golf driving range. In addition, a spectacular Sky Lounge on level 67 offers 360 degree views of the city along with additional lounge, fitness and recreational amenities. 4 5
Quick facts about Prima Pearl Second tallest residential building in Melbourne standing at 225m. 67 levels comprising 661 apartments and eight levels of podium parking for 577 cars. Located on the top floor, an exclusive Sky Lounge provides leisure amenities to Prima residents residing above level 46, including an infinity pool, sauna, steam room, private dining, catering kitchen, lounge and bar. Two lobbies; one on Queensbridge Street for Prima residents (levels 36-66) and one on Power Street for Pearl residents (levels 10-35). Apartment sizes are made up of 1, 2, 3 bedroom and penthouse apartments, including six levels of sub-penthouse apartments. A whole floor of hotel style amenities is provided on level 9, including a virtual golf driving range, cinema, day spa, pool area with relaxation decks, sauna, spa, steam room and a fully equipped fitness centre. State of the art high-speed lifts; four for Prima residents, three for Pearl residents plus a dedicated goods lift. Green living plant walls in both lobbies and planter boxes to the podium levels. High performance double glazed curtain wall glass façade, which starts concave at the bottom of the building and slowly becomes convex, giving the building a distinctive shape. State of the art glass provides outstanding thermal and acoustic properties. It also provides privacy as it is highly reflective from the outside but extremely clear when looking from the inside out. High quality fixtures and fittings to apartment interiors including Miele appliances, stone bench tops, LED down lights, roller blinds, Omvivo tapware and shower heads and colour screen intercoms. Security access via electronic swipe card and intercom control. 24/7 concierge, security and on-site building management service. NBN ready. Exclusively residential only, does not cater for short term holiday stays. 6 7
The team behind the building The vision for Prima Pearl was to bring a world class 100% residential tower to Southbank, which provided residents with an unparalleled level of recreational amenity and added value to the Melbourne skyline through a captivating architectural design. It was an ambitious project. Occupying a premium location and standing at 225m tall, the project required a highly experienced and innovative team who could bring the dream to reality. PDG Joint Developer PDG are a customer-centric developer of premium residential apartment buildings. A 27 year history in inner Melbourne and an acclaimed network of partners ensure quality is delivered to PDG customers at every level. Schiavello Joint Developer Schiavello was founded in 1966 on the premise that anything is possible. Today they are one of the most respected furniture and fit-out companies in Australia. They are a top 100 Australian private company, employing over 1300 people. Disegno Australia Designers Disegno Australia, PDG s inhouse architecture and design team, is involved in all stages of the development process from initial design, through to construction, ensuring that all projects are completed to the highest possible standard. Disegno Australia has worked in partnership with a number of architectural practices, teaming up to create some of Melbourne s most impressive new landmarks for PDG including Prima Pearl. Bates Smart Architect Bates Smart is one of Australia s longest running architectural firms. Over their 160 years of continuous practice, they have won 118 national and international awards for industry, achievement, contribution and design excellence. Brookfield Multiplex Construction Brookfield Multiplex is a leader in global contracting and development management. Their expertise covers building, engineering and the maintenance of property and infrastructure assets. Established in 1962, Brookfield Multiplex has delivered more than 750 projects across the world. Melcorp Property Sales & Property Management Melcorp was originally established to help customers who required assistance in leasing out or on-selling their PDG property. They were also responsible for the off the plan sales within Prima Pearl. With 30 years of industry experience and a 20 year relationship with PDG, Melcorp s expertise now spans the full range of sales, leasing and property management services. OCM Owners Corporation Management OCM will be the owners corporation managers for Prima Pearl. OCM is committed to ensuring that the buildings they manage are well-kept, harmonious and enjoyable places to live. Places where things just work and problems are quickly rectified, where residents are proud of their home and property values are protected because the building and its facilities are cared for. 8 9
Your greatest asset Melcorp Property provides a complete range of real estate services to deliver you the best possible results. Why buy or rent at Prima Tower with Melcorp? Melcorp Property is a PDG associated company, originally established to ensure that the high level of service that PDG customers had come to expect, would be continued well beyond the settlement of their property. Melcorp were also the original agents selling Prima Pearl off-the-plan for PDG. As such, they have an intimate knowledge of the building, its facilities and the different apartment types. Having an agent with considerable knowledge of a property is key to delivering the best value to customers and preserving values within the building. Melcorp have managed resales and rentals for a number of other PDG developments including Zen, Verve and Milano in the CBD, and The Artist in Fitzroy. Melcorp s track record with these developments is outstanding, with the agency significantly outperforming the market. What sets Melcorp apart from other CBD real estate companies? Melcorp is privately owned and focussed solely on quality inner Melbourne real estate. They are not a franchise and have a central team of passionate, knowledgeable and experienced professionals. Having a single market focus means that Melcorp s resources and knowledge are not dispersed across a number of markets. Inner Melbourne comprises a range of different pockets, each with their own unique appeal and culture and micro market conditions. Melcorp make it a priority to understand each of these areas and indeed the unique characteristics of individual residential buildings. Melcorp understand what is required to sell and lease apartments to the CBD market. By the end of 2014 they will have four inner city offices in operation. Each of these will be based within a landmark residential development and will achieve strong exposure to local foot traffic. Why is an on-site Melcorp office desirable? Melcorp will have a brand new office within Prima Pearl. This will allow them to provide a convenient and dedicated service to owners, landlords and tenants of Prima Pearl properties as well as the surrounding Southbank area. Melcorp s Prima Pearl office, located at 1 Queensbridge Street in Southbank, will receive great exposure to local traffic. It is surrounded by major Melbourne attractions including Eureka Tower and Crown Entertainment Complex as well as high-end shopping and dining. Window displays, sales and rental booklets will advertise properties to those walking past and coming into the office, giving each listing excellent exposure to the local market. An on-site office also enables tenant s daily concerns and building maintenance issues to be dealt with promptly. Being on-site allows property managers to physically deal with the issue or arrange for one of Melcorp s approved maintenance contractors to deal with the issue. 10 11
Melcorp Head Office 477 Swanston Street Melbourne VIC 3000 +61 3 9663 1117 Melcorp at Prima Pearl 1 Queensbridge Street Southbank VIC 3006 +61 3 9663 1117 Melcorp at Zen 23 Therry Street Melbourne VIC 3000 +61 3 8638 1818 info@melcorp.com.au melcorp.com.au