LinkedIn Key to Higher Rankings.

LinkedIn Key to Higher Rankings. Intro: Did You Know? http://www.youtube.com/watch?v=cl9wu2kwwsy 3 rd Edition =11.0 million views (career impact) http://www.youtube.com/watch?v=6ilqrurewe8 4 th Edition = 1.7 million views (media trends) 2 LinkedIn KEY (to Higher Rankings) Keywords in fields highlighted in GREEN below influence your profile ranking. Title (Maximum 44 characters including spaces): Headline (Maximum 120 characters including spaces): Update: (Maximum 140 characters including spaces): (like a Tweet) Current: [Automatic from Current Position(s)] Past: [Automatic from Current Position(s)] Education: [Automatic from Current Position(s)] Recommendations: [Automatic Count] (3 minimum for complete profile) Connections: [Automatic Count] - (light color font if set to private) Websites: [Labels can be edited and the hyperlinks work] Summary: (Maximum 1,900 characters including spaces): Specialties: (Maximum 500 characters including spaces): Applications: (News, Personal Slide Presentations, etc.): Box (Free storage for up to 40 downloadable 25 megabyte files) SlideShare (Maximum three files displayed on LinkedIn) Experience (Positions may overlap) [Mo & Yr Start] to [Mo & Yr Finish]: Job Title (Description): (Maximum 100 characters including spaces): at Employer (Company): (Maximum 100 characters including spaces): Actions & Results: (Maximum 2,000 characters including spaces): Education (Enrollment may overlap) [Mo & Yr Start] to [Mo & Yr Finish]: School Name: (Select from Drop-Down Menu or Other): Degree Field of Study (Maximum 100 Characters including spaces): Additional Notes: (Maximum 970 Characters including spaces): Activities and Societies: (Maximum 500 Characters including spaces): Additional Information: Websites (Maximum Three Hyperlinks): Interests (Maximum 900 Characters including spaces): Groups & Associations (Maximum 920 Characters including spaces): Honors& Awards (Maximum 920 Characters including spaces): Contact Settings (Maximum 2,040 Characters including spaces): 3 References: 4 At least one makes all Keywords in that experience section count twice. 5 6 Copyright 2010 - David J. Lanners, MBA, PMP 1

Keyword Placement is Critical Title: Interests: Dennis O'Hagan, AHS, CDPE, I.R.E.S., SFR (35/40 characters).. Addison Real Estate Headline:.. Affordable Housing Affordable Housing Specialist, Distressed Property Expert, International Real.. Allen Real Estate Estate, Short Sales & Foreclosure Resource (120/120 characters).. Anna Real Estate.. Carrollton Real Estate Specialties:.. Career Counseling Addison Real Estate Allen Real Estate Anna Real Estate Carrollton Real Estate.. Collin County Real Estate Collin County Real Estate Coppell Real Estate Dallas Real Estate Denton County.. Continuing Education Real Estate Distressed Property Specialist Flower Mound Real Estate Frisco Real.. Coppell Real Estate Estate Irving Real Estate Lewisville Real Estate Little Elm Real Estate McKinney.. Dallas Real Estate Real Estate Murphy Real Estate North Dallas Real Estate Parker Real Estate Plano.. Denton County Real Estate Real Estate Prosper Real Estate Richardson Real Estate The Colony Real Estate.. DFW Real Estate Wylie Real Estate (494/500 characters).. Distressed Real Estate Groups & Associations:.. Flower Mound Real Estate Active Rainer's - Dallas, Texas.. Frisco Real Estate Best Practices for Telephone Prospecting.. International Real Estate CareerConnection - Dallas, Texas.. Irving Real Estate CareerDFW Board of Directors.. Leadership Development Certified Distressed Property Experts.. Lewisville Real Estate Collin County Association of Realtors (CCAR).. LinkedIn Coaching Connect Realty.com Dallas, Texas.. LinkedIn Consulting Council of Residential Specialists.. LinkedIn Education DFW - Midlevel Executive Group (MEG).. LinkedIn Training Friends of Country Place Living (LinkedIn).. Little Elm Real Estate Graduate Realtor Institute (GRI).. Marketing & Sales International Real Estate Specialist (IRES).. McKinney Real Estate McKinney Chamber of Commerce.. Murphy Real Estate National Association of Realtors (NAR).. National Real Estate RE/MAX Associates - (DFW Texas Area).. North Dallas Real Estate RE/MAX in Portugal - (International Real Estate).. Parker Real Estate RE/MAX Texas Real Estate Professionals.. Plano Real Estate SalesBlogcast.com - (Sales Leadership).. Prosper Real Estate Texas Affordable Housing Specialist (AHS).. Real Estate Education Texas Association of Realtors (TAR).. Real Estate Training Texas Certified Distress Property Experts (CDPE).. Richardson Real Estate Texas Realtors Leadership Program (TRLP).. Texas Real Estate The Linked CXO (Executive Networking).. The Colony Real Estate Women s Council of Realtors (WCR) (919/920 characters).. Wylie Real Estate (898/900 characters) 14 15 16 Question Best Answer 17 18 Copyright 2010 - David J. Lanners, MBA, PMP 3

31 32 33 34 Posting Jobs Online - Price Comparison Effective on February 28, 2010 Location: Dallas, Texas Job Board Name List Price Comments $ Cost / Qualified Resume Dice $459.00 Career Hub for Technology Insiders? CareerBuilder.com $419.00 Largest Exposure and Screening Tools $175.50 HotJobs.com $369.00 Price: $189 to $369 based on Location? Monster.com $365.00 Price: $210 to $395 based on Location? LinkedIn.com $195.00 $97.50 "Stimulus Special" in January $18.33 CrossroadsCareer.org $30.00 Largest Christian Job Board in the U.S.? Craigslist.com $25.00 Price: $0 to $75 based on Location? TweetMyJobs.com $19.99 Price for one day is only $1.99? CareerDFW.org $0.00 Price: $0 (Maintained by Volunteers) $0.00 Feedback to David Lanners at: leaderhelper@gmail.com 35 36 Copyright 2010 - David J. Lanners, MBA, PMP 6

LinkedIn Four simple steps to a recommendation that can benefit both parties. 37 LinkedIn Recommendations that can benefit both parties 1) Define the relationship between the parties 1. Define the relationship between the parties 2. Identify the role of the one being endorsed 3. Year 1 st hired, more than once?, attributes 4. Paste in a spell checked recommendation Note: Compensation to the service provider might be a non financial business development opportunity in exchange for delivery of a valueadding presentation to members of the receiving organization. 2) Identify a Role in an Education relationship (or) 2) Identify a Role in the Colleague group (or) Copyright 2010 - David J. Lanners, MBA, PMP 7

2) Identify a Role in the Business Partner group (or) 2) Identify a Role in Service Provider relationship and 3) Show 1 st year hired and Select up to Three Attributes 4) Paste in a short spell checked recommendation* x Our organization brought Joseph Lanners in to coach senior and midlevel executives on the art and science of recruiting at UTD. We saw throughout his presentation and during our follow up discussion that Joseph is dedicated to helping others develop win win solutions. The value that Joseph provided earned him a place on the list of those we can enthusiastically recommend to other executive groups. x x Note: The recommender s name along with a link to the recommender s LinkedIn profile will automatically be added by LinkedIn to the bottom of the written recommendation. *Avoid self promotion in recommendations. 47 48 Copyright 2010 - David J. Lanners, MBA, PMP 8