Table of Contents Introduction: How to Get The Most Out of This Course. Module 1: Secrets for Attracting Client Referrals.. Referral System Summaries.... Action Plan for Module 1... Toolkit for Module 1........ Monthly Client Newsletter... Sample Client Newsletter... Weekly Email Tips... 8 11 12 15 17 18 18 22 Strategic Letters.... Inquiry Thank You Email.... Inquiry Thank You Card...... Ultimate Scenario Letter...... Any Questions Letter....... More Docs Needed Letter.... Referral Cards Letter.... Home Seller Letter.... Turbulence Letter..... After Closing Thank You Letter...... Client Satisfaction Survey.... Popcorn.Letter..... 23 25 26 28 29 31 32 35 37 42 43 45 Birthday Card Campaign... We Love Referrals........ 46 47 3
Refer-a-Friend Gift Card..... Client Appreciation Party........ Implementation Plan...... Dinner and Entertainment Agenda..... Scripts......... Invite Card Samples...... Success Strategies....... Referral Tips..... Change of Address Card.......... Enrollment Form.... Module 2: Secrets for Attracting Realtor Referrals..... Referral System Summaries... Action Plan for Module 2... Toolkit for Module 1........ Call Capture Strategy... Realtor Value Card.......... Call Capture Manual....... Recorded Message Scripts...... Realtor Action Checklist..... Sample Teaser Email to Send to Realtors... Realtor Needs Assessment........ Consumer Tips Card..... 50 53 53 55 55 57 58 59 60 62 65 66 72 73 74 74 75 84 93 94 95 98 Just Sold/Listed Card........ Just Listed Email Template for Your Realtors.... 101 101 Fusion Newsletter........ Fusion Newsletter Teaser Email...... Fusion Newsletter Enrollment Form....... Fusion Ads........... 104 106 108 111 4
Unique Feature Sheets......... Counter Offer Endorsement......... 112 113 Pre-Listing Endorsement Letter........... Pre-Listing Presentation Survey..... 113 115 New to the Neighborhood............ Sponsored Seminar........... 9 Things to Consider When Planning Your Seminar..... 119 120 120 FSBO Campaign.......... 122 Marketing Kit Instructions...... 122 Intro Letter... 124 FSBO Informational Sheet... 125 Qualified Mortgage Lender Letter... 127 18 Tips for Selling Your Home Faster..... 128 FSBO Teaser Card #1...... 129 FSBO Teaser Card #2..... 130 FSBO Teaser Card #3..... 131 FSBO Lead Call Back Script.. 132 FSBO Follow-up Script After You Send Intro Letter. 133 FSBO Marketing Handbook........ 134 FSBO Marketing Checklist..... 144 FSBO Home Feature Sheet... 145 FSBO Guest Registry...... 146 FSBO Agreement of Understanding....... 147 Strategic Realtor Letters........... Listing Agent Letter......... Buyer Agent Letter.......... 148 148 149 Module 3: Secrets for Leveraging Joint Venture Alliances... Referral System Summaries.... Action Plan for Module 3........ Toolkit for Module 3........ 151 152 155 157 5
Guest Expert Interview. 158 JV Attraction Email Template...... 158 JV Attraction Email Template (Referred). 159 JV Prospecting Script.......... 160 Info Needed Email....... 162 Webinar Title Examples........ 163 Teaser Email Sample #1...... 164 Teaser Email Sample #2........ 165 Teleseminar/Webinar Preferred Vendors........ 166 JV Endorsement Letter.... Instructions..... Financial Planner Approach Letter... Endorsement Letter... Report Request Form.... Financial Planner Marketing Checklist. 167 167 168 169 170 172 Promo Gift Certificate..... Second Chance Card....... Win-Win-Win Seminar........ Seminar Flyer... Sample Seminar Confirmation Letter... 7 Steps to Generate More Leads from Doing Live Events... Corporate Benefits Program.... Intro Letter.... Sample Flyer..... Module 4: Secrets for Boosting Your Networking Results.... Referral System Summaries. Action Plan for Module 4..... Toolkit for Module 4.... 173 174 176 177 178 179 180 180 182 183 184 190 191 Strategic Networking....... Dream Team Intro Letter...... Preferred Vendor Nomination Form......... 6 192 192 193
New Member Application Form........... Bob Burg s Secrets to Becoming a Networking Pro........ Networking Follow-up........... Networking Event Guest Registry Form......... Networking Questions: What Do You Do?....... Networking Questions: What Do You Need Now?... Magnetic Selling Scripts... 1 st Contact: After Prospect Requests the Free Report... 1 st Contact: After Prospect Calls Your Recorded Hotline... 2 nd Contact: After Prospect Receives the Report... Script for Prospect that Call Hotline, But Don t Leave Message... Script for Prospecting Referral Sources... Overcoming Common Referral Source Objections...... Dale Vermillion Rate Shopper Script... Script for Capturing Contact Info From Purchase Deal Prospects... Home Seller Follow-up Script (Cold Contact).... Home Seller Follow-up Script (Warm Contact).... Transcripts...... Module 1 Module 2... Module 3... Module 4... 194 197 198 199 200 201 203 204 205 206 207 208 209 210 211 212 213 215 215 264 322 365 7