EXECUTIVE SUMMARY You currently have 8,863 listings, and you are subscribed to 58 publishers. 7 of your brokers currently have a paid subscription to ListHub. You currently have 104 registered brokers using ListHub. Top Publishers by Number of Views Publisher Property Views % of Views Zillow 697,196 61% Trulia 203,112 18% Chattanooga Association of REALTORS 72,396 6% Top Locations of Your Online Consumers City Property Views % of Views Chattanooga, TN 64,958 27% Hixson, TN 14,961 6% Ooltewah, TN 10,181 4% Listing Inventory Number of Views - Last 12 Months Number of Inquiries - Last 12 Months Broker registrations Top Property Categories Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 1,687 243,880 512 222 1st $200K - $300K - 3BR Residential - For Sale 614 98,365 274 56 2nd $100K - $200K - 4BR Residential - For Sale 437 90,645 175 74 3rd Metrics Alert: Reported Issue(s) A potential reporting issue has been identified with realtor.com. Thank you for your patience while we investigate and work to remedy the situation. Page 1 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Zillow 0 697,196 1,131 203 Not Provided Trulia 0 203,112 454 351 73 Chattanooga Association of REALTORS 0 72,396 Not Applicable 0 0 Chattanooga Times Free Press 0 72,204 0 24 28 Homes.com 0 35,462 59 135 1 LandWatch 0 21,190 2,485 224 358 Keller Williams 0 12,651 0 18 0 LandAndFarm 0 4,674 163 33 17 LakeHomesUSA 0 3,427 433 10 0 HomeFinder.com 0 2,732 146 5 4 RealtyStore 0 2,472 15 6 0 HouseHappy 0 2,224 0 0 0 RealtyTrac 0 863 0 0 0 Chase My New Home 0 773 5 1 1 ApartmentList 0 653 0 0 0 Juwai 0 575 113 0 0 Lands of America 0 482 0 3 0 SearchALLProperties by L2L 0 400 0 0 0 Total 1,135,846 5,112 1,026 487 Phone Page 2 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone USHUD.com 0 384 40 0 1 eppraisal 0 356 3 0 2 HouseHunt.com 0 270 0 1 0 RealEstateCentral 0 240 0 0 0 HomeBidz 0 225 0 6 0 RentRange 0 203 1 3 0 LotNetwork.com 0 138 3 0 0 Foreclosure.com 0 129 0 0 0 SellersLane 0 123 0 0 0 FreedomSoft 0 91 0 0 0 New Home Source 0 72 0 0 0 elookyloo 0 38 2 3 0 BidSelect 0 25 0 0 0 Zumper 0 22 1 0 0 RealQuest Express 0 15 0 0 0 FindTheBest Homes 0 13 0 0 0 CommercialSearch 0 6 0 0 0 Harmon Homes 0 3 0 0 0 Total 1,135,846 5,112 1,026 487 Page 3 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone LeadingRE.com 0 3 0 0 0 Showing Suite 0 2 1 0 0 Guidance Realty 0 1 0 0 0 The Real Estate Book 0 1 7 0 0 AdWerx 0 0 0 0 0 BuyerHomeSite.com 0 0 0 0 0 FindAPlace4Me by VisualTour 0 0 0 0 0 Home2.me by TourFactory 0 0 0 0 0 HomeWinks 0 0 1 0 0 HUD Seeker 0 0 0 0 0 ImagesWork by CirclePix 0 0 2 0 0 LearnMoreNow.com 0 0 0 0 0 Open Real Estate Community 0 0 0 0 0 realtor.com Not Applicable 0 Not Applicable 0 0 USALifestyleRealEstate 0 0 0 0 0 Vast 0 0 2 0 0 Homes By Lender 0 Not Provided 0 Not Provided Not Provided HomeTourConnect 0 Not Applicable 0 0 0 Total 1,135,846 5,112 1,026 487 Page 4 of 8
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone Hubdin 0 Not Provided 0 Not Provided Not Provided Property Shark 0 Not Provided 16 Not Provided Not Provided XiLi Mobile 0 Not Applicable 2 0 1 Organic Not Applicable Not Applicable 27 0 1 Total 1,135,846 5,112 1,026 487 Inquiries by Publisher Page 5 of 8
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing Activity by Inventory Category Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 1,687 243,880 512 222 1st $200K - $300K - 3BR Residential - For Sale 614 98,365 274 56 2nd $100K - $200K - 4BR Residential - For Sale 437 90,645 175 74 3rd $200K - $300K - 4BR Residential - For Sale 424 84,584 256 46 4th $300K - $400K - 4BR Residential - For Sale 286 48,600 135 23 5th $100K - $200K Lot/Land - For Sale 514 18,015 318 72 6th $10K - $20K Lot/Land - For Sale 531 10,661 302 80 7th $100K - $200K - 2BR Residential - For Sale 292 35,651 116 28 8th $300K - $400K - 3BR Residential - For Sale 253 35,435 158 20 9th $20K - $30K Lot/Land - For Sale 441 8,726 224 63 10th There are an additional 241 inventory categories that are not shown. Page 6 of 8
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top States Property % of State % of Views % of Visits Inquiries Views Inquiries Tennessee 133,701 55% 1,881 38% 369 38% Georgia 38,386 16% 936 19% 188 19% Florida 10,930 4% 405 8% 101 10% North Carolina 7,985 3% 134 3% 33 3% Alabama 6,651 3% 263 5% 57 6% California 4,486 2% 81 2% 20 2% Texas 3,713 2% 57 1% 27 3% South Carolina 3,684 2% 59 1% 12 1% Illinois 3,290 1% 77 2% 10 1% New Jersey 3,061 1% 30 1% 9 1% New York 2,466 1% 127 3% 8 1% Kentucky 2,237 1% 61 1% 11 1% Top Cities Property % of City % of Views % of Visits Inquiries Views Inquiries Chattanooga, TN 64,958 27% 753 16% 123 13% Hixson, TN 14,961 6% 160 3% 23 2% Ooltewah, TN 10,181 4% 173 4% 31 3% Soddy Daisy, TN 7,480 3% 68 1% 15 2% Rossville, GA 6,942 3% 136 3% 19 2% Dalton, GA 6,376 3% 125 3% 32 3% Ringgold, GA 6,152 3% 109 2% 10 1% Signal Mountain, TN 4,504 2% 70 1% 4 0% Cleveland, TN 4,283 2% 69 1% 11 1% Nashville, TN 2,473 1% 50 1% 6 1% Knoxville, TN 2,388 1% 62 1% 5 1% Absecon, NJ 2,220 1% 0 0% 0 0% Page 7 of 8
EXPLANATION OF TERMS Explanation of Terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Publisher labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the publishers, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected from a publisher website to a property page chosen by the company. Inquiries - an event where the consumer starts an email interaction with the broker or agent using a link on the website. This would result in the broker/agent receiving an email with a return email address for the consumer. Includes the number of times a consumer clicked on "Click to view phone number" or called the listing broker or agents via a mobile app. Listing Count - the number of active listings that each agent has on the date of the report or the number of active listings in a property category on the date of the report. The Listing Count may include properties that are no longer active but were at some point active during the time period of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. Not Applicable - this indicates that the website does not include the feature that would generate metrics in this category. For example, some websites do not have a property detail page for each listing, and therefore the reports would not display "views" for that site. Not Provided - this indicates that the website does not provide this category of data for inclusion in the reports. Performance Rank - unique algorithms determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of views, visits/click-throughs, and the number of inquiries. Property Views - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the publisher website. Realtor.com view and lead data is based on the listings you are currently marketing on realtor.com, and may be different from the number of listings that are in the ListHub data feed. This is because generally, listings are sent directly by your MLS to realtor.com while ListHub accesses your listings separately using a different data feed. Please note the definition for "Property Views" in the ListHub reports is different from the definition for "Views" in the realtor.com Control Panel. You can review the ListHub definition of views above. In the realtor.com Control Panel, "Views" includes multiple types of events, including but not limited to the following: a) the number of consumer views of the listing detail page b) the number of times the listing is viewed in the search results and c) Featured Home associated clicks and views. - indicates that the traffic reported by the site includes traffic from mobile applications. - Metrics Alert. Our systems monitor the quality and accuracy of metrics we receive from publishers. If we receive metrics data that is incorrect or requires validation, the Metrics Alert Icon will display beside that publisher on your report, along with details about the issue. Page 8 of 8