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ly Indicators A RESEARCH TOOL PROVIDED BY METRO MLS FOR ACTIVITY IN THE 4-COUNTY MILWAUKEE METROPOLITAN AREA 2018 Quick Facts Some economy observers are pointing to 2018 as the final period in a long string of sentences touting several happy years of buyer demand and sales excitement for the housing industry. Although residential real estate should continue along a mostly positive line for the rest of the year, rising prices and interest rates coupled with salary stagnation and a generational trend toward home purchase delay or even disinterest could create an environment of declining sales. - 8.6% Change in Closed Sales + 10.2% Change in Median Sales Price - 3.3% Change in Inventory New Listings in the Milwaukee region decreased 7.4 percent to 1,887. Pending Sales were down 63.1 percent to 578. Inventory levels fell 3.3 percent to 4,964 units. Prices continued to gain traction. The Median Sales Price increased 10.2 percent to $223,000. Days on Market was down 25.6 percent to 32 days. Buyers felt empowered as s Supply of Inventory was up 6.5 percent to 3.3 months. Tracking reputable news sources for housing market predictions makes good sense, as does observing trends based on meaningful statistics. By the numbers, we continue to see pockets of unprecedented price heights combined with low days on market and an economic backdrop conducive to consistent demand. We were reminded by Hurricane Florence of how quickly a situation can change. Rather than dwelling on predictions of a somber future, it is worth the effort to manage the fundamentals that will lead to an ongoing display of healthy balance. Market Overview 2 New Listings 3 Pending Sales 4 Closed Sales 5 Days on Market Until Sale 6 Median Sales Price 7 Average Sales Price Percent of List Price Received 8 9 Housing Affordability Index 10 Inventory of Homes for Sale 11 s Supply of Inventory 12 Data is refreshed regularly to capture changes in market activity. Figures shown may be different than previously reported. as of October 10, 2018. All data from Metro MLS. Report 2018 ShowingTime.

Market Overview Key market metrics for the current month and year-to-date figures. Key Metrics Historical Sparklines 9-2017 9-2018 YTD 2017 YTD 2018 New Listings 2,038 1,887-7.4% 20,917 19,655-6.0% Pending Sales 1,565 578-63.1% 15,924 14,478-9.1% Closed Sales 1,679 1,535-8.6% 15,062 14,909-1.0% Days on Market Until Sale 43 32-25.6% 50 41-18.0% Median Sales Price $202,325 $223,000 + 10.2% $205,000 $216,000 + 5.4% Average Sales Price $243,103 $258,414 + 6.3% $242,808 $255,925 + 5.4% Percent of Original List Price Received 96.3% 97.1% + 0.8% 96.4% 97.4% + 1.0% Housing Affordability Index 162 135-16.7% 160 139-12.9% Inventory of Homes for Sale 5,132 4,964-3.3% -- -- -- s Supply of Homes for Sale 3.1 3.3 + 6.5% -- -- -- All data comes from Metro MLS. for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 2

New Listings A count of the properties that have been newly listed on the market in a given month. To Date 2,011 2,038 20,634 20,917 1,887 19,655 +1.3% -7.4% +1.4% -6.0% October 1,706 1,780 +4.3% November 1,241 1,177-5.2% December 762 777 +2.0% January 1,540 1,525-1.0% February 1,871 1,638-12.5% March 2,656 2,345-11.7% April 2,507 2,343-6.5% May 2,821 2,756-2.3% June 2,712 2,472-8.8% July 2,342 2,326-0.7% August 2,430 2,363-2.8% 2,038 1,887-7.4% 12- Avg 2,052 1,949-5.0% Historical New Listing Activity 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 3

Pending Sales A count of the properties on which contracts have been accepted in a given month. To Date 1,561 1,565 15,513 15,924 14,478 578 +0.3% -63.1% +2.6% -9.1% October 1,412 1,442 +2.1% November 1,302 1,186-8.9% December 1,023 939-8.2% January 1,060 1,175 +10.8% February 1,461 1,469 +0.5% March 1,959 1,964 +0.3% April 2,052 1,962-4.4% May 2,253 2,114-6.2% June 1,968 2,022 +2.7% July 1,804 1,721-4.6% August 1,802 1,473-18.3% 1,565 578-63.1% 12- Avg 1,638 1,504-8.2% Historical Pending Sales Activity 2,400 2,100 1,800 1,500 1,200 900 600 300 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 4

Closed Sales A count of the actual sales that have closed in a given month. To Date 1,722 1,679 14,982 15,062 14,909 1,535-2.5% -8.6% +0.5% -1.0% October 1,540 1,666 +8.2% November 1,340 1,396 +4.2% December 1,247 1,264 +1.4% January 880 939 +6.7% February 856 938 +9.6% March 1,453 1,540 +6.0% April 1,686 1,730 +2.6% May 2,056 1,970-4.2% June 2,478 2,252-9.1% July 1,969 2,027 +2.9% August 2,005 1,978-1.3% 1,679 1,535-8.6% 12- Avg 1,599 1,603 +1.5% Historical Closed Sales Activity 2,750 2,500 2,250 2,000 1,750 1,500 1,250 1,000 750 500 250 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 5

Days on Market Until Sale Average number of days between when a property is listed and when an offer is accepted in a given month. To Date 64 69 43 50 32 41-32.8% -25.6% -27.5% -18.0% October 63 49-22.2% November 65 48-26.2% December 72 55-23.6% January 73 64-12.3% February 78 68-12.8% March 67 51-23.9% April 57 48-15.8% May 48 38-20.8% June 41 34-17.1% July 39 30-23.1% August 42 33-21.4% 43 32-25.6% 12- Avg 54 43-20.4% Historical Days on Market Until Sale 140 120 100 80 60 40 20 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 6

Median Sales Price Median price point for all closed sales, not accounting for seller concessions, in a given month. To Date $201,000 $202,325 $223,000 $216,000 $205,000 $194,000 +0.7% +10.2% +5.7% +5.4% October $200,500 $207,750 +3.6% November $185,000 $200,000 +8.1% December $187,750 $194,100 +3.4% January $184,900 $185,000 +0.1% February $178,700 $184,000 +3.0% March $192,000 $202,500 +5.5% April $208,000 $210,000 +1.0% May $199,900 $215,200 +7.7% June $219,900 $234,925 +6.8% July $215,000 $230,000 +7.0% August $215,000 $224,900 +4.6% $202,325 $223,000 +10.2% 12- Med $202,500 $214,800 +6.1% Historical Median Sales Price $245,000 $225,000 $205,000 $185,000 $165,000 $145,000 $125,000 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 7

Average Sales Price Average sales price for all closed sales, not accounting for seller concessions, in a given month. To Date $258,414 $237,253 $243,103 $242,808 $230,438 $255,925 + 2.5% + 6.3% + 5.4% + 5.4% October $241,216 $242,956 +0.7% November $228,451 $237,552 +4.0% December $230,613 $234,558 +1.7% January $219,431 $228,919 +4.3% February $212,010 $220,022 +3.8% March $222,130 $242,561 +9.2% April $243,352 $249,679 +2.6% May $240,288 $254,228 +5.8% June $257,519 $277,416 +7.7% July $255,375 $270,336 +5.9% August $252,417 $262,038 +3.8% $243,103 $258,414 +6.3% 12- Avg $240,887 $252,068 +4.6% Historical Average Sales Price $300,000 $280,000 $260,000 $240,000 $220,000 $200,000 $180,000 $160,000 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 8

Percent of Original List Price Received Percentage found when dividing a property s sales price by its original list price, then taking the average for all properties sold in a given month, not accounting for seller concessions. To Date 95.4% 96.3% 97.1% 95.4% 96.4% 97.4% +0.9% +0.8% +1.0% +1.0% October 95.1% 95.2% +0.1% November 94.6% 95.0% +0.4% December 93.8% 94.4% +0.6% January 93.0% 94.0% +1.1% February 93.6% 95.0% +1.5% March 95.1% 96.7% +1.7% April 96.6% 97.3% +0.7% May 97.4% 98.1% +0.7% June 97.6% 98.7% +1.1% July 97.2% 98.5% +1.3% August 96.6% 97.6% +1.0% 96.3% 97.1% +0.8% 12- Avg 96.0% 96.8% +0.8% Historical Percent of Original List Price Received 100% 98% 96% 94% 92% 90% 88% 86% All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 9

Housing Affordability Index This index measures housing affordability for the region. For example, an index of 120 means the median household income was 120% of what is necessary to qualify for the median-priced home under prevailing interest rates. A higher number means greater affordability. To Date 168 162 174 160 135 139-3.8% -16.7% -8.4% -12.9% October 169 157-7.1% November 175 162-7.7% December 166 167 +0.2% January 172 172-0.3% February 179 171-4.4% March 166 154-7.2% April 155 145-6.1% May 163 142-13.2% June 148 129-12.7% July 152 131-13.8% August 152 134-11.6% 162 135-16.7% 12- Avg 163 150-8.4% Historical Housing Affordability Index 250 230 210 190 170 150 130 110 90 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 10

Inventory of Homes for Sale The number of properties available for sale in active status at the end of a given month. 6,160 5,132 4,964-16.7% -3.3% October 5,771 4,833-16.3% November 5,076 4,206-17.1% December 4,105 3,436-16.3% January 4,108 3,374-17.9% February 4,178 3,214-23.1% March 4,484 3,265-27.2% April 4,567 3,335-27.0% May 4,763 3,614-24.1% June 5,065 3,667-27.6% July 5,127 3,883-24.3% August 5,206 4,233-18.7% 5,132 4,964-3.3% 12- Avg 4,799 3,835-20.2% Historical Inventory of Homes for Sale 14,000 13,000 12,000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 11

s Supply of Inventory The inventory of homes for sale at the end of a given month, divided by the average monthly pending sales from the last 12 months. 3.9 3.1 3.3-20.5% +6.5% October 3.7 2.9-21.6% November 3.2 2.6-18.8% December 2.6 2.1-19.2% January 2.6 2.1-19.2% February 2.6 2.0-23.1% March 2.7 2.0-25.9% April 2.8 2.0-28.6% May 2.9 2.2-24.1% June 3.1 2.3-25.8% July 3.1 2.4-22.6% August 3.2 2.7-15.6% 3.1 3.3 +6.5% 12- Avg 3.0 2.4-20.0% Historical s Supply of Inventory 16 14 12 10 8 6 4 2 0 All data comes from Metro MLS for activity in the 4-County Milwaukee Metropolitan Area. Report 2018 ShowingTime. 12