LONDON S PRINCIPAL ADDRESS
2 THE DEVELOPMENT DEVELOPER Principal Place Residential Ltd. A joint venture managed by Brookfield, Concord Pacific and W1 Developments DEVELOPMENT Principal Tower, a 50-storey luxury residential building, with 243 apartments ESTIMATED COMPLETION 3 years from the building start date, which is estimated to begin in Q1 2015 LOCAL AUTHORITY London Borough of Hackney TENURE 981 BUILDING WARRANTY NHBC GROUND RENT 1 bed: 550 2 bed (inc 1 bed plus study): 650 3 bed (inc 2 bed plus study): 750 Penthouses: 1,000 SERVICE CHARGES Estimated 6.96 psf, p.a. CAR PARKING 51 allocated car parking spaces CYCLE PARKING 251 cycle spaces LOCATION London EC2 SITE Within EC2, the site is situated on the corner of Shoreditch High Street and Worship Street
3 MAP CITY ROAD ISLINGTON hoxton square OLD STREET shoreditch town hall N GOSWELL ROAD OLD STREET E Street Art GREAT EASTERN STREET SHOREDITCH HIGH STREET TEA BUILDING OLD STREET SILICON ROUNDABOUT CURTAIN ROAD SHOREDITCH HIGH STREET COMMERCIAL STREET SCLATER ST SHOREDITCH BRICK LANE A1 BARBICAN CENTRE CHISWELL ST BRICK LANE BARBICAN MUSEUM OF LONDON LONDON WALL CITY ROAD MOORGATE FINSBURY CIRCUS LONDON WALL BROADGATE CIRCLE CITY OF LONDON EXCHANGE SQUARE LIVERPOOL STREET (2018) SPITALFIELDS MARKET COMMERCIAL STREET BRICK LANE A40 BANK OF ENGLAND BISHOPSGATE SALESFORCE TOWER HOUNDSDITCH ST PAUL S TOWER 42 ALDGATE EAST ST. PAUL S CATHEDRAL NEWGATE STREET BANK THREADNEEDLE STREET ROYAL EXCHANGE LEADENHALL MARKET THE GHERKIN QUEEN VICTORIA STREET MANSION HOUSE LONDON CANON STREET MONUMENT FENCHURCH STREET TOWER GATEWAY MONUMENT TOWER HILL RIVER THAMES LONDON BRIDGE TOWER OF LONDON TOWER BRIDGE
4 AERIAL VIEW the gherkin TOWER 42 ST PAUL S CATHEDRAL the shard LIVERPOOL STREET STATION SALESFORCE Tower PRINCIPAL TOWER TATE MODERN LONDON EYE
5 LOCAL AREA Principal Tower is located in a highly sought after central London district, where the City meets Shoreditch a unique blend of tradition and creativity. It is close to the City s most venerated institutions, such as the Bank of England, to four Michelin-starred restaurants, such as Galvin, to the soon-to-be-opened Nobu Hotel, as well as to the eclectic buzz of Shoreditch, where global brands like APC and Burberry rub shoulders with artisan bakeries and pop-up boutiques. (CLOCKWISE FROM LEFT) Louis Vuitton at THE Royal Exchange The area attracts premium brands from around the world. TRAMSHED Mark Hix s chicken and steak diner with its own art space. Spitalfields MARKET Boutiques line the streets near Spitalfields Market. GALVIN LA CHAPELLE Michelin-starred modern French cuisine in gothic surroundings. MAISON TROIS GARÇONS Lifestyle café featuring seasonal menu and eclectic design shop. SHOREDITCH WALL ART Creativity takes to the streets.
6 site plan Principal Place is a comprehensively planned mixed-use scheme. Consisting of: Principal Tower, a 50-storey luxury residential building featuring impressive views of London 600,000 sq. ft. premium office space housed in a 16-storey state-of-the-art commercial building 20,000 sq. ft. of retail facilities including refined boutiques, smart cafés, lively bars and gourmet eateries A refurbished historic building to accommodate a fine dining restaurant Everything is connected by a half-acre public piazza beautifully landscaped by Townsend. Principal Place is the new hub for London life at its most vibrant.
7 principal tower EXTERIOR
8 principal tower INTERIORs The interiors have been designed by world renowned architects Foster Interiors and LIV Designs. Each apartment has been designed to maximise the views and create spacious apartments, which reflect the architectural style of Foster+Partners. Within each apartment, buyers have the option to select their kitchen and bathroom interiors from a wide range of sample options Living room
9 (ABOVE) Kitchen loft palette (RIGHT) Master bathroom urban palette
10 COMMUNAL AREAs The dramatic curved staircase leads to the mezzanine double height lobby. The lobby s design and materials establish a relationship with the surrounding landscape and piazza, while taking inspiration from the area s industrial heritage. This is reflected in the textured, leathered grey stone of the floor; the oiled steel of the staircase and balustrade; the metal framing detail to the stone walls. A contemporary chandelier of illuminated brass rods has been commissioned from renowned lighting designers, Random, specifically for the building. (ABOVE) Lobby (RIGHT) Principal place
11 (FROM TOP) Gym, pool and screening room
12 SPECIFICATION Master Bathroom Space in the master bathrooms is optimised to provide double vanity counters and to create a luxurious yet calm hotel-like feel. The basins and bathtub are under-mounted to stone for a sleek modern look, with Dornbracht basin and shower fixtures. The large format stone flooring has a finish reminiscent of concrete another reference to the area s industrial heritage with a touch of glamour introduced by the floating stone-clad vanity counter. Storage is discreetly concealed behind the counter s heated mirrors. Kitchen A base palette of faded oak herringbone timber flooring extends throughout the apartments. There are two primary palettes. The urban palette is deeper and combines dark stained timber veneer with copper tones, while the lighter loft palette combines a soft grey stained timber with white stone. In the two-bedroom apartment, the smart timber veneer joinery of the kitchen provides a sleek backdrop to the dining area. LEDs mounted to the underside of cabinets provide both mood and task lighting. Kitchens will be provided by premier brand Poggenpohl, Appliances include built-in, glass-fronted wine-fridge, Miele hob, oven and coffee machine and integrated Siemens fridge/freezer. Living Room All interiors are designed by Foster + Partners own in-house interiors practice in collaboration with LIV Interiors to seamlessly blend with the architecture. A cool palette, carefully considered detailing and the very best materials combine to create serenely elegant spaces. The spectacular views are an integral part of the apartments epic vistas of an epic skyline.
13 TERMS OF PAYMENT Reservation at international launch 1. 5,000 Reservation Fee payable within 24 hours to the Seller s agents (without which this reservation will be null and void) 2. Contracts to be exchanged within 14 days of signing this Reservation Agreement ( Period ) 3. 10% Deposit payable on exchange of contracts to the Seller s solicitors (following receipt the Reservation Fee will be refunded by the Seller s agent(s) 4. 10% staged construction payment payable one year after exchange and 80% payable on completion, together with additional payments provided for under the terms of the contract Exchange at international launch 1. 5,000 Reservation Fee payable immediately to the Seller s agents 2. Exchange contracts immediately 3. 10% Deposit payable within 21 days to the Seller s solicitors (following receipt the Reservation Fee will be refunded by the Seller s agents) 4. 10% staged construction payment payable one year after exchange and 80% payable on completion, together with additional payments provided for under the terms of the contract Documentation required for exchange of contract A. Photo Identification Passport or Identification Card B. A current Utility Bill or Bank Statement showing name and home address a. No older than 6 months Please be advised that the solicitors must have signed and certified the original copies of the above. If the purchase is being taken in a Company name then the following must be provided: A. A copy of the Certificate of Incorporation and Memorandum of Articles And Association B. Evidence of the Company s registered address C. A list of Directors and Shareholders D. Individual Photo Identification and Address Identification for Directors and Shareholders VENDOR S SOLICITORS Howard Kennedy Fsi LLP 19 Cavendish Square London W1A 2AW T: +44 (0)20 3350 3350 E-mail: matthew.tebbot@hkfsi.com Web: howardkennedyfsi.com PURCHASER S SOLICITORS GCL Solicitors LLP Guildford Surrey GU1 3DA Tel: +44 (0)1483 577091 E-mail: df@gclsols.com Web: www.gclsols.com