WELCOME We are delighted to welcome you to Anthony Pepe Estate Agents; for more than 30 years we ve been committed to providing our clients with the best possible service and to improving that service every single day. We d love you to put us to the test we want you to have high expectations and we are confident we will exceed them. At Anthony Pepe we are continuously looking forward and leading the way in our area to become an agency that others aspire to be like. We have endless ambition to innovate, but with this ambition also comes calm; my team succeeds because they do what s required of them exceptionally well. Whether you re selling your home, looking for a property to purchase, considering lettings or looking for a rental home yourself, we are here to help you in any way you need. CHARLIE PERDIOS Managing Director 2 3
The Anthony Pepe difference At Anthony Pepe, we don t conform to stereotypes. Whilst other high street and online agents will focus on your property listing, we are working to find you a buyer or tenant. Our extensive database provides us with opportunities, and our experienced negotiators transform these opportunities into viewings. We are focused on completing a sale and finding excellent tenants, not just listing a property; the mark of a good estate agent isn t the number of properties on the market, but the number of completed sales and lets. Whatever inspires you to move, Anthony Pepe is the difference you seek. Our results speak for themselves, but we take most pride in our client satisfaction, by meeting and exceeding your expectations; we mould our service around your specific needs and the quality remains the same whether you are a buyer, seller, landlord or tenant. For us, excellence is a habit, a natural instinct of knowing and exceeding the needs of every seller and landlord. This level of instinct can only be achieved through a flexible service; we may be tenacious about our goals, but we are flexible about our methods. 4 5
Sales Local Property, Local Knowledge, Local Experts Any kind of change can be unsettling with moving home being no exception. There is no such thing as a perfect sale because every home, vendor and buyer is unique which is why we adapt our service to your needs. We get results because we concentrate on all elements of the process, not just the end goal; we manage all aspects of the sale, supporting you through the entire process and ironing out any issues so that you can focus on your future. From achieving the best possible price to keeping chains together, we focus on what is most important to you. At Anthony Pepe, we genuinely have your best interests at heart. Our whatever it takes approach gives you the best possible chance of achieving your moving goals within your own time frame. We consider ourselves to be partners, working with you throughout the process of selling or buying your home. Our promise is that nothing will be too much trouble; no question too inconsequential, no request too onerous. We will make sure that you feel confident, respected and listened to. You can expect to receive an honest, expert valuation of your home. The right valuation gives you the sale price that you need within the timescale that you want. That means not choosing too high a price and risk your property sitting on the market, but also not pricing too low and leaving money on the table. This is a fine art that our experienced sales valuers have mastered and we will always ensure to give you transparent, informed advice. We never forget that you are our client, and our experienced sales negotiators will work tirelessly to achieve the price level that you need for your sale. Our dedication is evident in our results; we achieve an average of 98% of the asking price on all our property sales. Going the extra mile is embedded in our culture at Anthony Pepe; in a service-based industry, going the extra mile is what you need and what we are happy to provide, no matter what it takes. 6 7
Lettings at your service With over 30 years of experience and leaders in the field of residential lettings, we have grown alongside the landlords that we represent. With Anthony Pepe Estate Agents managing your properties, you can relax, reassured by the knowledge that we have your best interests at heart. We don t take the first tenant to view your property, we take the right tenant; the one that will look after your property as if it were their own home and, of course, pay on time every time. Our experience of thousands of lets means that our instincts in selecting the perfect tenant are second to none. The peace of mind of having the right tenant in your property can give you is priceless. Because of our experience and professional approach to residential property lettings, we have a successful track record of managing hundreds of properties throughout North London. Our landlord clients benefit from the knowledge and expertise of our staff who put their interests at the heart of everything they do. We know that every client and every property is different, and that property management needs to reflect that individuality. At Anthony Pepe we offer our landlords complete flexibility and tailor-made packages to suit their needs and their budget. Efficient, outstanding, and proactive management of your property together with our ability to maximise its potential provide you with a service dedicated to protecting your assets. 8 9
Property Management Tenants expectations are continuously rising and, as such, both private and corporate tenants are demanding professionally managed lets. In our opinion, offering a prospective tenant a professionally managed property speaks volumes. The best tenants will expect the best service and, as an award-winning agency you can be confident that we will deliver a high-quality property management service. At Anthony Pepe we understand that running a tenanted property yourself can take up more of your time than anticipated. Our tailor-made, comprehensive Property Management service ensures that the lettings of your property runs both smoothly and stress-free. From the moment you instruct us, we ll manage every aspect of letting your property beginning with finding you the very best tenants, negotiating the best price on your behalf, and for the duration of the tenancy our experienced team will be available to deal with any issues that arise, ensuring that both your property and tenants are well looked after. You can enjoy the peace of mind that we will take care of your property and your tenant from beginning to end. 10 11
Land & New Homes If you re a landowner or homebuilder, our dedicated team have an innate ability to understand how to maximise the opportunities available to you. From a successful launch to attracting investors and buyers and delivering sales, our driven team will fully support your project and will present you with lucrative solutions for any land you may be looking to develop. Headed by our very own Managing Director Charlie Perdios, our Land and New Homes Department has a wealth of experience and specialist knowledge in the North London property market; we can offer you expert and realistic advice based on current and future market conditions. You don t need to be a large-scale developer to use our land and new home services; whether you own a building plot or a home with a large garden, with or without planning permission, we can guide you through the entire process from planning to building, also identifying the most appropriate market for your project to ensure that you achieve the maximum gross development value. 12 13
7Magnificent Reasons to Choose Anthony Pepe 1 Local Network of Offices We have offices in Palmers Green, Highbury, Harringay and Crouch End which, unlike corporate franchise agencies, act as a network. This means that we share data, applicants, and properties thereby guaranteeing your property maximum exposure to potential buyers and tenants across our extensive database. It isn t our location that makes us a local agent, it is being part of the community, knowing the people, the character, the best places to go, how a street feels first thing in the morning and as the sun goes down at night this is what is means to be local. This can t be taught; it is part of who we are and why we excel at what we do. Tapping into our community we are able to use one of the most powerful resources available: word of mouth. The unique synergy between our offices and local knowledge of our staff lends us the capability to suggest areas and properties that other agents are unable to; if you are upsizing or downsizing to a different area, we are able to find you an onwards purchase and manage the chain of transactions. We are the agent best placed to find you the perfect buyer or tenant, or the perfect property perhaps even in an area that you hadn t considered before. Magnificent 2 Marketing As perfectionists, we ensure that the marketing materials produced for your home entice a buyer, making them want to know more. Stunning professional photography, virtual reality tours, and intriguing details provide the foundation from which we can win hearts and minds. We target our advertising through online property portals, our website, in local and national magazines, sponsored social media posts and print, ensuring we maximise exposure and reach the right buyers or tenants for your property. Taking advantage of digital mediums, we captivate, engage and entertain our following, thus extending the reach of potential clients beyond the realms of traditional methods. Social media isn t about what we do or sell, success lies in the stories we tell, and we know we excel at translating our business into tangible narratives that our audience connect with. With the constant developments in technology, we always look to invest in digital media that enhances our service and adds value to our clients. 14 15
3 Relocation Agent Network Not only can we maximise the potential of your property by utilising our community connections and network of local offices, but we are also part of the Relocation Agent Network meaning that your property will be marketed throughout a 600-office national network to attract those who may be looking to relocate to the area. As part of Cartus, the world premier provider of global relocation, the Relocation Agent Network reaches over 160 countries and moves 160,000 clients every year, so is a powerful part of our marketing strategy. We are proud to have been chosen to offer this service exclusively in our areas of Palmers Green, Southgate, Harringay, Highbury, Crouch End and Wood Green. If life or work demand that you relocate, we can get you started on your journey by introducing you to the best agent in the area that you are moving to. 4 Expertise Anthony Pepe Estate Agents are members the National Association of Estate Agents (NAEA) and are registered with The Ombudsman Property services. As a member of the Property Ombudsman, we follow the code of practice for residential sales which has been approved by the OFT under the Consumer Codes Approval Scheme. We are also members for lettings related matters and can resolve disputes referred by landlords or tenants fairly via the Ombudsman. All members of staff are made familiar with the Code of Practice for Residential Estate Agents. Membership of these professional bodies means you can be confident that you are dealing with a professional, regulated firm of estate agents, that will provide you with the very best moving experience; NAEA members join voluntarily to ensure they are at the forefront of industry developments and to show transparency through abiding by their nationally recognised codes of practice. 16 17
5 Award-winning Our culture, actions, and results have been recognised with a multitude of industry awards for our sales and lettings services. 2017 2016 2015 2014 2013 2012 2011 Best Estate Agency Guide Palmers Green Office, Sales, Exceptional Best Estate Agency Guide Palmers Green Office, Lettings, Excellent Best Estate Agency Guide Harringay Office, Lettings, Highly Rated Best Estate Agency Guide Harringay Office, Sales, Highly Rated Estas, Best Letting Agency London North Gold Estas, Best Letting Agency London North Silver Sunday Times, Best Small London Estate Agency Gold Sunday Times, Best Small London Letting Agency Gold The Negotiator Awards Best Small Independent Estate Agency in UK Silver The Negotiator Awards Best Small Independent Letting Agency in UK Bronze The Negotiator Awards Best London Agency Silver Sunday Times, Best Lettings Branch Manager UK Sunday Times, Best Valuer UK Sunday Times, Best Small London Estate Agency Gold Sunday Times, Best Small London Letting Agency Gold Negotiator Awards Best London Agency Gold Sunday Times, Best Small London Estate Agency Gold The Negotiator Awards Best Small Independent Estate Agency UK Bronze The Negotiator Awards Best London Agency Shortlisted Sunday Times, Best Small London Estate Agency Gold Sunday Times, Best Small London Estate Agency Silver 18 19
6 Proven Track record Your home is probably your single most valuable asset and choosing which agent to market your home is an important decision. A leading agent since 1987, our credentials offer you the guarantee you want and need from an agent. Our awards speak volumes, but our client testimonials are our biggest reward. For our testimonial videos you can visit anthonypepe.com/testimonials but for now, this is what some of our recent clients have said about us I contacted Anthony Pepe to locate an affordable one bed/shared accommodation for myself, within 3 days of making contact I had found the perfect property and was driven from viewing to viewing by a very professional and knowledgeable agent... highly recommend! James A (Rater Agent) We would like to thank Nasia and Andrea at Anthony Pepe for offering such an excellent and professional service. We were so lucky to have them to help us get through the last few months. Our sale was quite complicated but they always gave us good advice, they managed to overcome various hurdles and help us see the positive side of things! We are now ready to move to our new home and we are grateful to them for their help. Thank you guys you re fantastic! The team at Anthony Pepe is always seeking to improve and innovate. They are totally well prepared for any situation: trained and motivated. Everything is thoroughly reviewed by an independent audit and the systems are tweaked to ensure absolute consistency, however they do allow for differences in each branch to suit the local demographic. There is a fab culture at this agency they are always trying to better themselves and regularly come up with fresh ideas and innovations. The management team runs a tight ship but are always friendly and approachable. The staff are trained in communication skills and they regularly participate in role play exercises to ensure they re fully prepared for any number of situations. There are some excellent initiatives which are benefitting both turnover and profit, as well as building excitement and engagement in the local community. The Sunday Times Judges 2016 Eleni (Rater Agent) 20 21
7 Our People It s not just our network of offices that sets us apart but our staff; we employ only the best sales people who will work tirelessly to secure you the best buyer or tenant. We are experts in our industry and our highly trained, knowledgeable, skilled staff will work tirelessly to achieve you the best result possible. All employees receive expert training provided by the best estate agency mentors in the country to help them reach their full potential and perform at the highest possible level for you the client. They are also all given the opportunity to gain technical NAEA and ARLA qualifications; our aim is to have 90% of our staff technically qualified by the end of 2018. If you need an estate agent that will not just sell or let your house, but help you to move home, then we could be the one you re looking for. We d love to know about your moving plans, so when you re ready, let s have a chat. Harringay Office 407 Green Lanes London N4 1EY Tel: 0208 341 9999 harringay@anthonypepe.com Property Management Tel: 0208 882 6568 propertymanagement@anthonypepe.com Palmers Green Office 301 Green Lanes London N13 4XS Tel: 0208 882 6567 palmersgreen@anthonypepe.com Highbury Office 100 Highbury Park London N5 2XE Tel: 0207 704 2100 highbury@anthonypepe.com Crouch End Office 7 Topsfield Parade London N8 8PR Tel: 0208 348 2545 crouchend@anthonypepe.com info@anthonypepe.com www.anthonypepe.com 22 23
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