City of Greater Dandenong Our Place

City of Greater Dandenong Our Place

2 City of Greater Dandenong Our Place

Contents Greater Dandenong 4 Economic activity clusters 7 Connectivity 8 Residential property prices 10 Value of building work 11 Industrial Development 12 Development sites 13 City of Greater Dandenong Our Place 3

Greater Dandenong Greater Dandenong is a dynamic and diverse city that encompasses an area of 129 square kilometres in Melbourne s south-east. Greater Dandenong is located approximately 24 km from the Melbourne central business district (CBD) and is recognised as the capital of south east Melbourne. It is a suburban municipality characterised with a mix of residential areas, large activity centres, extensive industrial precincts and green wedge land. Central Dandenong (located 35 km from Melbourne CBD) started as a township in 1852 and at the start of the 20th century was an important regional city with its own suburbs. The City of Greater Dandenong was formed in 1994 by the merge of the Cities of Springvale and Dandenong. The city s rich and diverse history is reflected in historical sites that show the changing face of the city. Melbourne Burnley Tunnel 35km Monash Fwy East Link Princes Hwy Dandenong Ranges Victoria Springvale Port Phillip Bay Noble Park Dandenong Keysborough Metro Melbourne Greater Dandenong 4 City of Greater Dandenong Our Place

The valuable contributions made by Indigenous Australians and people from all over the world who settled in the municipality since the post-war industrial boom form an important part of the city. Today, Greater Dandenong is the most culturally diverse municipality in Victoria with residents coming from 156 different birthplaces. The municipality features state of the art cultural and sporting facilities; and monthly arts events and festivals. Greater Dandenong is renowned for its shopping and food experiences in the retail areas, including the cultural precincts, Little India, Afghan Bazaar and Sensational Springvale. Council supports these precincts by providing shopping and food tours. There are over 50 primary and secondary schools in the City including leading public and independent schools. The municipality features TAFE institutes, university learning hubs and is located close to a major university. Recent population growth is largely the consequence of residential developments in Keysborough South and central Dandenong. Key facts about Greater Dandenong (2012): Total Building work: $482 million 1 Non-housing construction: 59 per cent 1 Value of non-housing building work: $2,000 per capita (20 per cent higher than metro Melbourne) 1 Residential property median price: $383,415 2 1. Data source: Building Commission Victoria, Pulse 2012 2. Data source: Land Data Department of Sustainability and Environment, 2012 City of Greater Dandenong Our Place 5

7000 jobs in Springvale 4000 jobs in Noble Park North 1500 jobs in Noble Park 7000 jobs in Dandenong 5000 jobs in Dandenong West 1500 jobs in Central Keysborough 11,000 jobs in Central Dandenong 2000 jobs in Keysborough West Retail activity centre 30,000 jobs in Dandenong South Industrial cluster Health and education cluster Central business district Data source: ABS, Census of Population and Housing, 2011 6 City of Greater Dandenong Our Place

Economic activity clusters Varying in employment intensity, several economic activity clusters are scattered across the municipality. They include a central business district, three major industrial precincts, four central activity centres and a health/education hub. Plan Melbourne Metropolitan Planning Strategy identifies Dandenong South as a national employment cluster and a State-significant industrial precinct. 3 Greater Dandenong s industrial precinct in Dandenong South employs almost 30,000 people with manufacturing; wholesale and transport; postal and warehousing industries as major employers. Combined, these industries account for around 77 per cent of employment in the precinct. 4 The precinct constitutes one of Australia s most significant and productive manufacturing areas. Industrial activity is also clustered in other parts of Dandenong, Keysborough and Noble Park North. In addition to the industrial activity, Noble Park North cluster has also a strong commercial component predominantly in financial and insurance services. The commercial and retail centres offer vibrant business activity and a culturally diverse customer experience. Known as the Melbourne s second city centre, Dandenong central business district employs 11,000 people in a variety of sectors. Public administration and safety and retail sectors are the major employers in the centre. The district includes Little India and Afghan Bazaar cultural precincts, a modern shopping complex, the iconic Dandenong Market and traditional strip shopping area. With almost 7000 people working in the centre, Springvale is Greater Dandenong s second largest activity centre. Industrial and semi-industrial activity is mainly located to the north of the railway line in Springvale; and south of the railway line is one of Melbourne s most dynamic and comprehensive Asian theme retail precincts. The two retail activity centres in Noble Park and Keysborough employ 1500 people each. Keysborough features a modern shopping complex, whereas Noble Park offers a more traditional strip shopping atmosphere. North of central Dandenong there is a vibrant medical and education precinct with a major hospital, a number of medical practices and a TAFE education provider. Almost 7000 predominantly highly skilled people are employed in this cluster. 3. Source: Department of Transport, Planning & Local Infrastructure, 2013 4. Unless otherwise stated, the data in this publication is derived from the Australian Bureau of Statistics (ABS), Census of Population and Housing, 2011 City of Greater Dandenong Our Place 7

Connectivity Greater Dandenong motorists are served by the M1 Freeway (Monash Freeway), Princes Highway and EastLink as well as several other major arterial roads. EastLink is a tolled section of the M3 freeway that links the rest of metro Melbourne through the eastern and south-eastern suburbs. The local road network stretches to 635 km and footpaths add up to 993 km. As an interchange station for the Pakenham and Cranbourne lines as well as the Gippsland railway line, Dandenong railway station is approximately 50 minutes train travel time from central Melbourne. It is adjacent to the centre of Dandenong and serves as a transport hub for an extensive bus network. With half hourly departures from the Dandenong station, the free shuttle bus service runs 9.15am 5.15pm Monday to Saturday to key destinations in Central Dandenong including retail centres and Dandenong Hospital. The bus also runs on a Sunday to and from the Dandenong Market. Cycling is facilitated via the off-road and on-road cycling network which connects the city trails with a variety of popular destinations. 8 City of Greater Dandenong Our Place

Melbourne CBD North Rd Nepean Hwy Maroondah Hwy Burwood Hwy Monash Springvale Rd Princess Hwy EastLink Knox Kingston Greater Dandenong Monash Fwy Port Phillip Bay Freeways Highways / Major Rds Railway Frankston Mornington Peninsula Fwy Casey City of Greater Dandenong Our Place 9

Residential property prices Median house prices in Greater Dandenong have remained consistently lower than those in metro Melbourne as a whole over the last few decades. From the mid eighties to 2001, median house prices in Greater Dandenong did not increase as fast as those in metro Melbourne. During the last decade, however, prices in the municipality have outpaced those in metro Melbourne. In part, this reflects a change in housing stock available for sale within Greater Dandenong such as second and third home-buyer family homes in Keysborough. In addition, the change reflects an improvement in the accessibility of Greater Dandenong as a result of Eastlink and other transport improvements. In line with national trends, from 2011, the median price decreased both in the municipality and metro Melbourne. Greater Dandenong median prices, however, decreased by a relatively smaller proportion than metro Melbourne as a whole. Median house prices Metro Melbourne Greater Dandenong $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 Data source: Land Data, Department of Sustainability and Environment, 2012 10 City of Greater Dandenong Our Place

Value of building work Construction of workplaces is the largest component of the local building activity. This demonstrates the importance of non-housing investment in the municipality. On a per capita basis, total building value in 2012 was $3,300 per person in Greater Dandenong. This compared with $4,000 total building value per person across metro Melbourne as a whole. On the other hand, the value of non-housing construction was $2,000 per capita in Greater Dandenong compared with $1,600 in metro Melbourne as a whole. Building activity Housing Non housing $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Data source: Building Commission Victoria, Pulse 2012 City of Greater Dandenong Our Place 11

Industrial Development Industrial areas expand rapidly in Greater Dandenong as large parcels of green wedge land are converted into development sites. Aerial photographs (below) of a section of the Greater Dandenong industrial growth area between Hammond Road and Ordish Road from 2002 and 2012 illustrate an example of this significant industrial area growth over the ten year period. Consistent with the ongoing investment in non-housing construction, the industrial areas still continue to grow. Map source: City of Greater Dandenong Aerial Photograph 2002, Ordish Road and Hammond Road Map source: City of Greater Dandenong Aerial Photograph 2012, Ordish Road and Hammond Road 12 City of Greater Dandenong Our Place

Development sites Even with the ongoing growth in industrial building investment, greater Dandenong still continues to provide exceptional industrial development opportunities. The industrial vacant land in the municipality including current developments and future releases is currently estimated at almost 700 hectares. Developers and owner occupiers have the opportunity to join high profile companies and take advantage of master planned eco-industrial estates conveniently connected to Melbourne s south eastern arterial road network. Depicted on the next page are just some of the currently available industrial sites located strategically within Dandenong South industrial precinct. City of Greater Dandenong Our Place 13

Example development sites in Greater Dandenong LOGIS Eco-Industrial Estate 154ha Estate One 46ha The Key Industrial Park 102ha M1 & M2 Industrial Parks 120ha Innovation Park 74ha Power Park 50ha Map source: City of Greater Dandenong Aerial Photograph March 2013, Dandenong South and Keysborough 14 City of Greater Dandenong Our Place

Greater Dandenong offers many attractive opportunities for industrial, commercial and retail investment worth exploring. Come and explore our great City. City of Greater Dandenong Our Place 15