EXECUTIVE SUMMARY You currently have 5,178 listings, and you are subscribed to 53 publishers. 6 of your brokers currently have a paid subscription to ListHub. You currently have 82 registered brokers using ListHub. Top Publishers by Number of Views Publisher Property Views % of Views Zillow 473,543 68% Trulia 153,709 22% Homes.com 21,389 3% Top Locations of Your Online Consumers City Property Views % of Views Spokane, WA 69,005 41% Seattle, WA 4,231 3% Liberty Lake, WA 2,174 1% Listing Inventory Number of Views - Last 12 Months Number of Inquiries - Last 12 Months Broker registrations Top Property Categories Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 900 132,572 520 148 1st $100K - $200K - 4BR Residential - For Sale 472 100,535 476 115 2nd $200K - $300K - 4BR Residential - For Sale 373 53,343 237 65 3rd Page 1 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Zillow 2,936 473,543 1,252 116 Not Provided Trulia 3,696 153,709 480 201 37 Homes.com 2,726 21,389 2 37 0 LandWatch 2,917 19,320 1,640 134 235 LandAndFarm 1,182 4,996 101 55 20 Keller Williams 500 4,616 0 12 0 Homes&Land 2,666 4,301 44 0 0 HomeFinder.com 3,787 3,719 395 2 2 Juwai 2,767 2,798 2 0 0 LakeHomesUSA 2,984 2,497 297 24 3 RealtyStore 2,919 1,283 20 1 1 RealtyTrac 2,902 1,000 0 0 0 Chase My New Home 2,725 697 5 0 1 L2L Network 572 644 0 19 0 USHUD.com 2,919 448 23 0 0 Foreclosure.com 2,929 268 2 0 0 RealEstateCentral 2,979 208 0 0 0 SellersLane 2,710 201 0 0 0 Total 696,497 4,771 611 555 Phone Page 2 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone HouseHunt.com 2,827 199 3 3 0 The Real Estate Book 3,718 170 0 0 0 New Home Source 124 148 4 0 1 eppraisal 2,514 134 3 0 0 LotNetwork.com 833 45 1 0 0 BidSelect 500 30 1 0 0 elookyloo 2,780 29 2 0 0 HomeBidz 1,679 25 0 0 0 CommercialSearch 62 20 1 1 0 FreedomSoft 2,852 17 0 0 0 RealQuest Express 2,929 16 0 5 0 Property Pursuit 2,902 10 0 0 0 Home2.me 2,767 7 3 0 0 HUD Seeker 2,916 6 3 0 0 Harmon Homes 2,929 4 0 0 0 AdWerx 2,511 0 0 0 0 BuyerHomeSite.com 2,770 0 0 0 0 FindAPlace4Me by VisualTour 2,676 0 0 0 0 Total 696,497 4,771 611 555 Page 3 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone Guidance Realty 2,723 0 0 0 0 HomeWinks 2,912 0 0 0 0 ImagesWork by CirclePix 2,636 0 0 0 0 Lands of America 1,093 0 0 0 0 LearnMoreNow.com 2,929 0 0 0 0 MobileRealEstateListings by Dee Sign 2,710 0 0 0 0 USAGolfHome 142 0 0 0 0 USALifestyleRealEstate 2,767 0 0 0 0 Vast 3,992 0 393 0 235 VisualShows 3,756 0 0 0 0 Homes By Lender 2,850 Not Provided 0 Not Provided Not Provided HomeTourConnect 2,902 Not Applicable 0 0 0 LiquidusMedia 2,858 Not Applicable 0 0 0 Property Shark 2,989 Not Provided 1 Not Provided Not Provided Showing Suite Not Provided Not Provided 0 Not Provided Not Provided XiLi Mobile 2,926 Not Applicable 0 0 0 Organic Not Applicable Not Applicable 93 1 20 Total 696,497 4,771 611 555 Page 4 of 7
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing Activity by Inventory Category Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 900 132,572 520 148 1st $100K - $200K - 4BR Residential - For Sale 472 100,535 476 115 2nd $200K - $300K - 4BR Residential - For Sale 373 53,343 237 65 3rd $200K - $300K - 3BR Residential - For Sale 384 32,725 139 31 4th $200K - $300K - 5BR Residential - For Sale 148 34,596 147 19 5th $100K - $200K - 2BR Residential - For Sale 245 24,333 182 47 6th $10K - $20K Lots & Land - For Sale 92 5,023 179 122 7th $300K - $400K - 4BR Residential - For Sale 171 20,700 194 49 8th $100K - $200K - 5BR Residential - For Sale 111 28,080 88 12 9th $100K - $200K Lots & Land - For Sale 522 11,001 293 26 10th There are an additional 219 inventory categories that are not shown. Page 5 of 7
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top States Property % of State % of Views % of Visits Inquiries Views Inquiries Washington 107,965 62% 2,862 65% 443 54% California 14,431 8% 300 7% 71 9% Idaho 6,839 4% 122 3% 28 3% Oregon 6,010 3% 106 2% 18 2% Texas 3,750 2% 267 6% 124 15% Arizona 3,487 2% 71 2% 1 0% Alaska 2,507 1% 69 2% 6 1% New Mexico 2,232 1% 14 0% 7 1% Colorado 1,827 1% 37 1% 6 1% Florida 1,675 1% 57 1% 31 4% North Carolina 1,447 1% 51 1% 7 1% Montana 1,442 1% 5 0% 0 0% Top Cities Property % of City % of Views % of Visits Inquiries Views Inquiries Spokane, WA 69,005 41% 1,650 39% 216 28% Seattle, WA 4,231 3% 127 3% 13 2% Liberty Lake, WA 2,174 1% 92 2% 8 1% Lynnwood, WA 2,131 1% 13 0% 0 0% Portland, OR 1,519 1% 10 0% 1 0% Post Falls, ID 1,384 1% 21 0% 6 1% Renton, WA 1,268 1% 33 1% 7 1% Phoenix, AZ 1,141 1% 15 0% 0 0% Hayden, ID 1,028 1% 22 1% 7 1% Anchorage, AK 963 1% 51 1% 4 1% San Diego, CA 912 1% 3 0% 0 0% Coeur D Alene, ID 901 1% 15 0% 3 0% Page 6 of 7
EXPLANATION OF TERMS Explanation of Terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Publisher labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the publishers, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected from a publisher website to a property page chosen by the company. Inquiries - an event where the consumer starts an email interaction with the broker or agent using a link on the website. This would result in the broker/agent receiving an email with a return email address for the consumer. Includes the number of times a consumer clicked on "Click to view phone number" or called the listing broker or agents via a mobile app. Listing Count - the number of active listings that each agent has on the date of the report or the number of active listings in a property category on the date of the report. The Listing Count may include properties that are no longer active but were at some point active during the time period of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. Not Applicable - this indicates that the website does not include the feature that would generate metrics in this category. For example, some websites do not have a property detail page for each listing, and therefore the reports would not display "views" for that site. Not Provided - this indicates that the website does not provide this category of data for inclusion in the reports. Performance Rank - unique algorithms determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of views, visits/click-throughs, and the number of inquiries. Property Views - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the publisher website. - indicates that the traffic reported by the site includes traffic from mobile applications. Page 7 of 7