EXECUTIVE SUMMARY You currently have 6,228 listings, and you are subscribed to 50 publishers. 6 of your brokers currently have a paid subscription to ListHub. You currently have 86 registered brokers using ListHub. Top Publishers by Number of Views Publisher Property Views % of Views Zillow 533,840 76% Trulia 118,527 17% LandWatch 16,435 2% Top Locations of Your Online Consumers City Property Views % of Views Spokane, WA 62,798 44% Seattle, WA 5,455 4% Liberty Lake, WA 1,856 1% Listing Inventory Number of Views - Last 12 Months Number of Inquiries - Last 12 Months Broker registrations Top Property Categories Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 959 129,127 571 126 1st $100K - $200K - 4BR Residential - For Sale 495 92,177 302 108 2nd $200K - $300K - 4BR Residential - For Sale 491 69,317 199 29 3rd Page 1 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Zillow 3,360 533,840 1,173 122 Not Provided Trulia 4,328 118,527 729 302 43 LandWatch 3,331 16,435 1,756 162 219 Homes.com 3,112 11,552 20 35 0 Keller Williams 465 3,843 0 10 0 HomeFinder.com 4,388 3,683 225 2 7 Homes&Land 3,329 3,646 14 0 0 LandAndFarm 1,307 3,278 97 20 17 LakeHomesUSA 3,371 2,350 377 14 1 Chase My New Home 3,100 1,644 9 0 0 RealtyStore 3,314 1,039 6 0 0 SearchALLProperties by L2L 3,212 445 0 55 0 USHUD.com 3,319 439 49 0 0 eppraisal 3,146 432 2 0 1 RealtyTrac 3,270 245 0 0 0 HouseHunt.com 3,188 237 7 3 0 Foreclosure.com 3,380 227 6 0 0 The Real Estate Book 4,124 173 0 1 0 Total 702,574 4,668 743 292 Phone Page 2 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone RealEstateCentral 3,371 162 0 1 0 New Home Source 130 158 4 0 0 LotNetwork.com 875 40 0 0 0 elookyloo 3,248 33 0 1 0 CommercialSearch 77 32 0 0 0 SellersLane 3,268 32 0 0 0 BidSelect 466 24 0 0 0 Juwai 3,195 24 14 0 0 Home2.me by TourFactory 3,136 12 6 0 0 FreedomSoft 3,279 9 0 0 0 RealQuest Express 3,380 9 0 0 0 Harmon Homes 3,380 4 0 0 0 AdWerx 3,144 0 0 0 0 BuyerHomeSite.com 3,187 0 0 0 0 FindAPlace4Me by VisualTour 3,146 0 0 0 0 Guidance Realty 3,197 0 0 0 0 HomeBidz 2,197 0 1 0 0 HomeWinks 3,331 0 0 0 0 Total 702,574 4,668 743 292 Page 3 of 7
DETAILED ANALYSIS: PUBLISHER COMPARISON CHART (CONTINUED) This report shows a comparison of activity generated from your listings online. Views, visits, and inquiries are based on the number of listings displayed by the publisher. If the publisher displays a listing provided by a source other than ListHub or if a listing is not displayed due to an uploading error, the activity data for that listing is not included in ListHub reports. Views by Publisher Inquiries by Publisher How Do The Publishers Compare? Listings Consumer Traffic Inquiries Publisher Total Property Views Email Phone HUD Seeker 3,268 0 1 0 0 ImagesWork by CirclePix 3,030 0 0 0 0 Lands of America 1,331 0 0 0 0 LearnMoreNow.com 3,380 0 0 0 0 Showing Suite 3,812 0 0 0 0 USALifestyleRealEstate 3,136 0 0 0 0 Vast 4,726 0 0 0 0 VisualShows 4,237 0 0 0 0 Homes By Lender 3,240 Not Provided 0 Not Provided Not Provided HomeTourConnect 3,270 Not Applicable 0 0 0 Hubdin 3,144 Not Provided 0 Not Provided Not Provided Property Shark 3,432 Not Provided 2 Not Provided Not Provided XiLi Mobile 3,327 Not Applicable 2 0 1 Organic Not Applicable Not Applicable 168 15 3 Total 702,574 4,668 743 292 Page 4 of 7
DETAILED ANALYSIS: PROPERTY CATEGORIES This report shows the categories of your top listings ranked based on the number of visits/click-throughs, inquiries and listings. Listing Activity by Inventory Category Description Listing Count Property Views Inquiries Performance Rank $100K - $200K - 3BR Residential - For Sale 959 129,127 571 126 1st $100K - $200K - 4BR Residential - For Sale 495 92,177 302 108 2nd $200K - $300K - 4BR Residential - For Sale 491 69,317 199 29 3rd $200K - $300K - 3BR Residential - For Sale 464 41,233 201 30 4th $100K - $200K - 2BR Residential - For Sale 289 29,704 177 41 5th $200K - $300K - 5BR Residential - For Sale 174 33,621 131 17 6th $100K - $200K - 5BR Residential - For Sale 126 26,562 84 10 7th $100K - $200K Lots & Land - For Sale 496 10,122 233 46 8th $300K - $400K - 4BR Residential - For Sale 198 23,411 112 14 9th $10K - $20K Lots & Land - For Sale 94 3,938 152 62 10th There are an additional 220 inventory categories that are not shown. Page 5 of 7
DETAILED ANALYSIS: LOCATION OF YOUR ONLINE CONSUMERS The shading on the map shows the relative number of consumers in each state that visited your properties online based on GIS coding. GIS coding is technology used to geographically locate online consumers. Top States Property % of State % of Views % of Visits Inquiries Views Inquiries Washington 97,669 66% 3,296 73% 611 76% California 11,008 7% 268 6% 31 4% Idaho 6,402 4% 182 4% 27 3% Oregon 4,365 3% 145 3% 20 2% Texas 2,249 2% 35 1% 12 1% Arizona 2,005 1% 49 1% 2 0% Montana 1,917 1% 28 1% 5 1% Alaska 1,866 1% 31 1% 9 1% Colorado 1,569 1% 44 1% 9 1% Nevada 1,487 1% 22 0% 5 1% New York 1,036 1% 24 1% 4 0% Florida 994 1% 20 0% 10 1% Top Cities Property % of City % of Views % of Visits Inquiries Views Inquiries Spokane, WA 62,798 44% 1,943 44% 342 45% Seattle, WA 5,455 4% 160 4% 48 6% Liberty Lake, WA 1,856 1% 68 2% 4 1% Cheney, WA 1,662 1% 52 1% 6 1% Post Falls, ID 1,565 1% 30 1% 13 2% Portland, OR 1,162 1% 48 1% 3 0% Hayden, ID 1,123 1% 28 1% 2 0% Tacoma, WA 1,039 1% 28 1% 6 1% Vancouver, WA 924 1% 16 0% 3 0% Lebanon, OR 878 1% 20 0% 3 0% Las Vegas, NV 825 1% 8 0% 2 0% Coeur D Alene, ID 803 1% 22 1% 3 0% Page 6 of 7
EXPLANATION OF TERMS Explanation of Terms Agent ID - Each agent has a unique user ID per MLS and per office. Since it is possible for some agents to hold more than one agent ID, the ID is included for the purpose of distinction. Publisher labeled "Organic" - an instance when the consumer was taken to the property page hosted by ListHub by a means other than one of the publishers, such as when the consumer searches for a specific property address in a search engine and is taken directly to the property page. - occurs when a consumer is redirected from a publisher website to a property page chosen by the company. Inquiries - an event where the consumer starts an email interaction with the broker or agent using a link on the website. This would result in the broker/agent receiving an email with a return email address for the consumer. Includes the number of times a consumer clicked on "Click to view phone number" or called the listing broker or agents via a mobile app. Listing Count - the number of active listings that each agent has on the date of the report or the number of active listings in a property category on the date of the report. The Listing Count may include properties that are no longer active but were at some point active during the time period of the report. Listing Inventory - the total active listings that are being pulled from the MLS each month. Not Applicable - this indicates that the website does not include the feature that would generate metrics in this category. For example, some websites do not have a property detail page for each listing, and therefore the reports would not display "views" for that site. Not Provided - this indicates that the website does not provide this category of data for inclusion in the reports. Performance Rank - unique algorithms determine the performance of listings within certain property categories as well as the performance of listings for each agent. This algorithm factors in the number of listings, the number of views, visits/click-throughs, and the number of inquiries. Property Views - occurs when a consumer clicks on the thumbnail view of a property to view more details, while still on the publisher website. - indicates that the traffic reported by the site includes traffic from mobile applications. Page 7 of 7