Brought to you by the CALIFORNIA ASSOCIATION OF REALTORS Supplement to California Real Estate Magazine 2016 YOUR MEMBERSHIP YOUR WAY A reference guide to your C.A.R. member benefits
WHY YOUR MEMBERSHIP MATTERS Together, you are more than 180,000 California REALTORS that have helped us remain a powerful real estate organization for over a century. Our collective voice is strong, resonating loudly in the legal, legislative, and consumer advocacy arenas. And as an individual member of C.A.R., you have access to diverse information propel your business forward and ensure your continued success. FREE FINANCING ISSUES SUPPORT FREE ZIPFORM ACCOUNTS EDUCATIONAL AND CERTIFICATION OPPORTUNITIES FREE E-SIGNATURES FREE LEGAL ASSISTANCE ACCESS TO ALL C.A.R. STANDARD FORMS LOCALIZED MARKET DATA AND STATISTICS TABLE OF CONTENTS Why Your Membership Matters 2 President s Message 3 Must-Have Business Tools 4 Financing Help 6 Legal Support 7 Education & Legislative Involvement 8 Transaction Tools 9 CCRE 10 Data You Need 11 Consumer Ad Campaign 12 Webinars & Custom Marketing 13 FAQ 14 Contact Us 15 2
FROM YOUR PRESIDENT ZIGGY ZICARELLI For more than a century, C.A.R. has worked to help preserve and promote excellence, integrity, and professionalism for the real estate industry. As a member of C.A.R., you have direct access to products, services, and professional opportunities available to you at no cost, or offered at special essential transactional tools, education resources, and how you can get more involved with the association. I hope this reference guide serves you well and I encourage you to use it as a resource to navigate all of C.A.R. Thank you for your continued support. Sincerely, PRESIDENT, PAT ZIGGY ZICARELLI Style Realty + Investment Co., Inc. 18850 Ventura Boulevard, #216 Tarzana, CA 91356 (818) 996-9996 zzicarelli@gmail.com PRESIDENT-ELECT, GEOFF MCINTOSH Main Street - REALTORS 244 Redondo Ave. Long Beach, CA 90803 (562) 719-2206 geoff@msrlb.com Ziggy Zicarelli, 2016 C.A.R. President TREASURER, JARED MARTIN Keller Williams Westland Realty 7625 N. Palm Ave. #106 Fresno, CA 93711 (559) 320-0611 jared.kw@gmail.com CHIEF EXECUTIVE OFFICER, JOEL SINGER 525 S. Virgil Ave. Los Angeles, CA 90020 (213) 739-8269 joels@car.org 3
15 MUST-HAVE AND FREE You read that right the free to you as a C.A.R. member. zipform Plus: Send contracts and store client information with the ease of this online transaction program. A 2016 NAR and C.A.R. member car.org/tools/zipform/ zipform Mobile: FREE access to your zipform account from your tablet or smartphone. Clients can even sign on-the-go from your tablet using TouchSign! on.car.org/zfmobile ClientDIRECT : Stay connected with your entire network with this FREE and completely redesigned email newsletter. clientdirect.net Housing Market Forecast: A semi-annual report that projects where mortgage rates, home sales, and median prices are headed. car.org/marketdata/ marketforecast/ C.A.R. Legislative Advocacy: Helping preserve your ability to do business and to protect private property rights at the state and federal government levels. car.org/governmentaffairs/ Down Payment Assistance Resource: Help your clients identify homeownership programs in their target real estate area. downpayment.car.org 4
C.A.R. BUSINESS TOOLS > Legal Hotline: Free one-on-one legal advice from C.A.R. attorneys regarding real estate matters, including expedited service for brokers. (213) 739-8282 It s even easier to connect with C.A.R. Attorneys when you download the new, FREE Legal Hotline App www.car.org/legal/app/ California Real Estate Magazine: Delivers timely information about trends and issues affecting California real estate. on.car.org/creonline Finance Helpline: A hotline for REALTORS that provides one-on-one assistance the transaction. on.car.org/ C.A.R. Webinars Fundamental information from C.A.R. on a wide variety of topics ranging from market data to trends all from your own computer screen. car.org 12 Free Hours Online Continuing Education Courses: 12 free hours of online continuing education every year! on.car.org/12freece ziplogix Digital Ink : A free digital signature solution for signing forms inside zipform. on.car.org/digitalink zipform MLS-Connect: Import listing and agency data that is stored electronically in an MLS database, but has not been keyed into zipform. on.car.org/ zfmlsconnect car.org The ultimate online resource for industry information, current headlines, C.A.R. education and events, and the latest in real estate legislative and economic updates. Consumer Advertising Campaign: Highlights the value REALTORS bring to a real estate transaction, while raising the public awareness of the REALTOR. car.org/aboutus/adcampaign/ 5
FINANCING HELP, A CALL OR CLICK AWAY Financing can be complicated. Let us help simplify it for you. FINANCE HELPLINE Contact C.A.R s Finance Helpline to receive one-on-one assistance and help with 1 2 3 CALL US: (213) 739-8383 EMAIL US: financehelpline@car.org VISIT US ONLINE: finance.car.org You can submit your information and receive a call back. % DOWN PAYMENT RESOURCE DIRECTORY Offer your buyers a powerful way to search for available down payment assistance programs in their target real estate market. The average award for home buyers assistance they need by visiting downpayment.car.org. TOOLS YOU CAN USE Visit youcanuse) customizable information for your and more. on.car.org/financetoolsyoucanuse $ 2016 BACK TO BASICS WEBINAR SERIES The C.A.R. Finance Helpline will again offer you a critical series of webinars crafted to provide you transaction. Visit car.org/tools/ for upcoming webinar dates and details. 6
LEGAL SUPPORT FROM ANYWHERE, ANYTIME LEGAL HOTLINE APP: Makes it even easier to stay informed on important legal issues and includes: LEGAL HOTLINE Free one-on-one legal advice from C.A.R. attorneys regarding real estate service for brokers. (213) 739-8282 > Click-to-call contact list Latest news Recent laws Legal Q&As Prerecorded webinars Access to zipform Mobile Social media links calls-to-action www.car.org/legal/app/ C.A.R. REALEGAL : Stay informed on the legal news that matters most relating to law changes, updates and industry developments. LEGAL SECTION OF CAR.ORG: Find immediate answers to popular legal questions and other important information such as disclosure charts, legal Q&As, Legal Live Webinars, and more. C.A.R. OMBUDSMAN HOTLINE: A free service to help resolve disputes with other REALTORS. (213) 739-7227 or ombudsman@car.org Four Ways to Get Free Legal Help 1 2 3 4 PHONE Call (213) 739-8282 EMAIL Click Contact Us at the bottom of car.org and select Legal Hotline Question as your subject. WEBSITE Find Q&As, disclosure charts, and legal articles at qa.car.org/. VIDEO Go to videos.car.org and select the Legal tab. Scroll through available legal videos on the right side of the screen. 7
EDUCATION, YOUR WAY C.A.R. tools and educational resources are within reach no matter where you work. Our vast C.A.R. Education Course Catalog offers a along with offering you the choice of how you want to learn. LearnMyWay Participate in live real estate training courses from anywhere you can connect to the Internet. Online 24/7 Take quality training at your own pace. Professional development and license renewal courses cover the most timely topics in real estate. Live Lecture Sort through your local association calendar for live education courses offered in your area. 12 Hours of FREE Online CE Courses Choose from the mandatory course topics required by the California Bureau of Real Estate (CalBRE) or choose from a wide variety of other online courses. (CalBRE sponsor #4883) car.org/education/ GET INVOLVED IN ISSUES THAT MATTER There are many ways you can participate in legislative advocacy as a C.A.R. member. Legislative Liaisons: This program offers regular updates about issues in Sacramento and Washington that may impact real estate and your business. car.org/governmentaffairs/getinvolved/ C.A.R. Red Alerts: You can help strengthen our REALTOR voice by responding to C.A.R. Red Alerts sent out when our C.A.R. Government Affairs team needs a louder voice. 2016 Legislative Day: Join thousands of California REALTORS to convene at the issues on Wed., April 27, 2016 at our annual Legislative Day. Field Rep Program: Field representatives are available to visit local associations and help promote political involvement. REALTOR Broker Involvement: If you re a broker, join C.A.R. s Broker Involvement Program and when your help is needed, C.A.R. will contact you to urge your agents to look for and respond to C.A.R. Red Alerts. 8 car.org/governmentaffairs/getinvolved/
YOUR SUITE OF TRANSACTION TOOLS FREE zipform Plus features Now access your zipform account for free from any tablet or smartphone. Add and edit forms, create new transactions, apply templates, send forms for digital signatures, and more! NEW Formerly known as relay, ziptms allows brokers, agents, or transaction coordinators more consistency and transparency within transaction management. Now you can track and manage all transaction information and activities from listing through closing. A 2016 NAR and C.A.R. member To see more zipform add-on features click on SHOP inside your zipform account. NEED HELP? 5 FREE Ways to solve your zipform Issues A free digital signature program that can be used with both zipform forms and non-zipform forms and now allows signers to view and sign from any screen. Lets you save all documents related Form account. You can even save non-zipform documents. A 2016 Allows you to email a digitized version of the Combined Hazards Book and a separate signature page directly to your client. for use with new C.A.R. Standard Forms that have been added to the forms library. Gives you a list of appropriate forms ter you respond to a series of yes/no questions related to that transaction. MLS-Connect Import data that is stored electronically in an MLS database, but has not been keyed into zipform. A unique web conferencing tool available 24/7 for unlimited use which allows you to share your computer screen as well as video conference with your clients. C.A.R. Sample Letter Library Pre-printed form letters allow REALTORS to assist themselves or clients without drafting legal language on their own. Service Providers Import NHD and Home Warranty information into your forms to Learn which companies are already inside zipform. > CALL C.A.R. Forms Helpline (213) 739-8227 > EMAIL cs@car.org > ONLINE on.car.org/zfsupport > VIDEO on.car.org/zfvideos > WEBINARS car.org/education/webinars/ Brokers or Team Leaders? Check out our zipform for Brokers and Teams, which now exclusively offers document and management within zipform. Approving documents and review process, reduces paperwork, and provides a smooth and easy closing process. car.org/tools/zipform/brokers/ 9
THOUGHT PROVOKING CONTENT YOU CAN USE The Center for California Real Estate is dedicated to promoting dialogue, action, and advancement for the housing industry. talk CCRE brings thought leaders together to promote intellectual engagement learn CCRE produces executive reports and grants you exclusive access to critical trends and data from leading think tank The Futures Company collaborate CCRE partners with California s top universities to produce reports, conduct research, host events, and print publications New consumer research available exclusively for you from noted think VCPM 6JG (WVWTGU Company use it An interactive and robust suite of graphics and data, offering you critical insights into consumer behavior, for use in your marketing click Easily insert incredible graphics into your presentations, newsletters, website, or blog influence CCRE addresses California s pressing housing issues via its housing summit share Visit the CCRE website for valuable analyses of ëiV w V V ÃÕ ià ÌÀi `à > ` v À >Ì Þ Õ V> use daily www.centerforcaliforniareale ealestate.org 10
DATA YOU NEED, CUSTOMIZED C.A.R. s Market Data team conducts leading-edge research on the real estate market, consumer behaviors, the role of technology in real estate, and the impact of public policy on the housing market, so that you can better serve your clients. HOUSING MATTERS BLOG Stay informed on the most up-to-date information about California s housing market. www.car.org/marketdata/blog/ INTERACTIVE MARKET STATS Find the latest housing market statistics or select a metric to see how your area of interest compares to others. Visit car.org/marketdata/map INFOGRAPHICS Download and share the latest housing market trends and survey results in an infographic. car.org/marketdata/graphics MARKET SNAPSHOT C.A.R. s Market Snapshot is the latest downloadable market analysis, automatically customized with your contact information, for you to share with your clients. The Market Snapshot is designed to keep you and your clients up-to-date on the latest real estate market conditions. car.org/marketdata/marketsnapshot IN-DEPTH SURVEYS In addition to tracking monthly marketing statistics, we conduct in-depth surveys about trends and issues impacting your business. Incorporate our targeted survey research into your listings or anywhere that your clients will see your information. car.org/marketdata/surveys MONTHLY WEBINARS & VIDEOS Each month C.A.R. will share survey results and updated market conditions with a webinar or video. Check out previous videos and look for future webinars at car.org/marketdata/videos 11
YOUR CONSUMER AD CAMPAIGN The annual consumer ad campaign airs on network television and radio stations offer consumers. Last year s message was seen and heard more than 73 million times. See the current campaign at www.championsofhome.com. THE CAMPAIGN IS YOURS, USE IT! HERE S HOW: SHARE IT Watch and share the current consumer advertising campaign with your clients, family, friends, and social network! championsofhome.com REALTOR REELMAKER This tool allows you to create and share your own personalized C.A.R. consumer ad campaign videos with friends, associates, and prospects. Make your video at http://realtorreelmaker.com/. REALTOR REALTALK Create new customized marketing content using your social media available to share with your clients and network on hot topics such as buying, selling, and design advice. http://realtorrealtalk.com/ CALIFORNIA REALTOR EXPO 2016 trade show. EXPO is free for C.A.R. members and offers three days of outstanding education courses, cutting-edge panel sessions, and full-day, concentrated conferences that will keep you poised to do your best business. expo.car.org 12
FIND TOOLS AND SUPPORT, WITH C.A.R. WEBINARS FINANCE HELPLINE BACK TO BASICS WEBINAR SERIES ÃÃi Ì > >`Û Vi Ì i w > V > side of your transaction, straight from industry insiders and experts. on.car.org/ BacktoBasics_2016 ziptraining You need help with zipform we are here to help. We offer an array of training webinars to keep you updated on all zipform has to offer you within your transaction. car.org/ education/webinars/ MARKET ANALYISIS Tune in each month for survey results, updated market stats, and more from our economists and research team car.org/marketdata/videos C.A.R. BUSINESS PRODUCTS Important information on essential tips, tools, and services including farming, social media, presentation tips, video content, and tax topics. car.org/education/webinars/ LEGAL WEBINARS C.A.R. s Legal Webinars are online legal presentations conducted by C.A.R. attorneys every month on recent legal developments, popular legal questions, and current legal challenges. car.org/legal/ LegalWebinars/ CONNECT WITH YOUR CLIENTS WITH HELP FROM C.A.R. ClientDIRECT One Cool Thing #VVTCEVKXG 5WRRQTVKXG Reliable. ClientDIRECT is the customizable email newsletter from C.A.R. that keeps you in front of your clients every month with useful market data, infographics, contact information, listings, and more. Use this free marketing tool to help secure and grow your database. Add our articles, or write your own -- you remain top of mind for your entire network every month, for free, as a C.A.R. member. clientdirect.net >À iì `À Ûi > ` `ÕÃÌÀÞ y Õi Vi`] 1PG %QQN 6JKPI delivers housing data, facts, and focus in a clientfriendly package twice a month. And that great looking infographic is yours. Use it for your next marketing piece, on your website or blog, or at your next client meeting. onecoolthing.com 13
STUCK? HAVE A QUESTION? NEED HELP?? a? a NEED HELP WITH ZIPFORM? car.org. We provide free training webinars, FAQs, and more all accessible from car.org! WHERE DO YOU FIND YOUR NAR OR C.A.R. MEMBER NUMBER? If you ve already received a copy of California Real Estate magazine, look for your Member Number (the nine digit National REALTOR Database System number, or NRDS number) listed on the label. HOW TO UPDATE YOUR CONTACT INFO WITH C.A.R. Call your local board/association with any changes to your personal information. If your board refers you to our C.A.R. staff, contact our Membership Department at (213) 739-8265 or membership@car.org. HOW TO LOG ONTO CAR.ORG If you have already completed your initial registration process for car.org using your last name and NRDS number, simply enter your credentials on the sign-in page. Having trouble? Click on, Need Login Help. WHERE TO LOOK FOR CONTENT ON CAR.ORG Locate the topical navigation menu at the top of the homepage at car.org. Simply use your cursor to hover over each menu title for a more detailed description of use the function available at the top right of every car.org webpage to type in your query. 14
STILL NEED HELP? CALL US. CUSTOMER CONTACT CENTER at 213.739.8227 C.A.R. 213.739.8200 Los Angeles Headquarters 916.492.5200 Sacramento Office California Real Estate magazine 213.739.8320 CALIFORNIA REALTOR EXPO 213.739.8301 213.739.8278 Customer Service/Product Order 213.739.8227 Education 213.739.8214 Federal Issues 213.739.8375 Finance Helpline 213.739.8383 Housing Affordability Fund 213.739.8380 Legal Action Fund 213.739.8341 Legal Hotline 213.739.8282 Designated REALTORS & 213.739.8350 Local Governmental Relations 213.739.8273 Market Data 213.739.8352 Media and Public Relations 213.739.8304 Meetings, Business 213.739.8384 Member Discount Program 213.739.8306 Membership Information 213.739.8265 Ombudsman Hotline 213.739.7227 Standard Forms 213.739.8278 Strategic Defense Program 213.739.8237 zipform General Information 213.739.8227 car.org 15
MISSION STATEMENT The purpose of the CALIFORNIA ASSOCIATION OF REALTORS is to serve its membership in developing and promoting programs and services that will enhance the members freedom and ability to conduct their individual businesses successfully with integrity and competency, and through collective action, to promote the preservation of real property rights. VISION STATEMENT The REALTOR organization will be the pre-eminent source of essential business services and the association of choice for real estate professionals committed to excellence. Leading the way.