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For property owners: we take the hassle out of short-term lease management For guests: Get assurance of a quality, professionally-managed stay Backed by experienced Real Estate Professionals and Property Managers Previndran Singhe Founder and CEO, Zerin Properties Over 25 years experience in property consultancy, sales & marketing, valuation and hospitality management. Amran Ariffin Executive Director A real estate veteran in his own right, having founded Greenbay Realty 10 years ago, and more recently, Golocca Australia, which now manages 10 properties in Perth Moorthy Krishnan Head, Property Management Over 20 years experience in property management. Airbnb in Malaysia US$42.0m host payout 11,700 unique hosts 1,157,800 inbound guest arrivals Malaysia s unsold residential units at the highest in decades 130,690 units as at 1Q17 49.1% in mid-high end market Airbnb in the region Thailand US$97.7m host payout 14,200 unique hosts 1,030,500 inbound guest arrivals Philippines US$39.2m host payout 11,200 unique hosts 756,500 inbound guest arrivals Indonesia US$84.6m host payout 11,200 unique hosts 812,100 inbound guest arrivals 2
We offer property owners a comprehensive short term property lease management solution, leveraging on technology and our extensive real estate experience to take away the hassle of managing their properties We aim to create a portfolio of curated homes for short term rental that is synonymous with quality, comfort and convenience for guests High Value to Property Owners hassle-free opportunity to enhance income from idle or underperforming assets What We Do GoLocca Curated portfolio Location, amenities, furnishing Listing, property and hospitality management Reservations, guest communications, calendar management, housekeeping, maintenance Marketing Distribution on 60+ OTAs, brand association, loyalty programmes Proprietary software (in development) High Value to Guests looking for an affordable yet quality stay with assurance of high comfort/service levels Transparent reporting & analytics 3
Property Owners: Sit back and be happy landlords GoLocca Leverage on Zerin Properties and Thej- Anggun to tap property investors and developers with the aim of building a curated, efficient and professionallymanaged portfolio Critical mass of portfolio and wider guest database to drive meaningful marketing efforts - guest experience reviews, brand association and portfolio-wide loyalty programmes Proprietary property management software to seamlessly manage and automate listings, access additional distribution channels, sales & marketing, calendars, back-end housekeeping and reporting Guests: Book with assurance of consistent quality 4
Strategy Target Market (Guests) Tourist/Holiday Travellers Small Groups Individuals keen on convenience, quality, and comfort Short to Medium term Business Travellers Frequent Travellers Our Pledge Portfolio Strategy Selection of quality properties in high-demand locations for the target markets Convenience/public transport/amenities Assurance of quality/hospitality service level Rental Management Balancing Price Vs Discounts, Offers and Peak Pricing 5
Property Management Software Developing a comprehensive Property Management Software for: Seamless management of listings, marketing, distribution channels and calendars; Automation of tasks, scheduling and standard communications Building a robust guest database Build a comprehensive Guest database Sync with Airbnb messenger; automated messages Messaging / Inbox Guest Database Schedule inspections, cleaning, maintenance services Ancillary Services GoLocca Property Management Software Reporting and Analytics Listing Management Property or portfolio statistics and analytics Add and manage listings View and manage reservations, availability, and pricing on one calendar Calendar Channel Management Distribute and sync listings across multiple OTAs 6
The Big Picture Takes the hassle out of the hands of landlords (a service that is lacking in the short term leasing industry); Creates a positive impact on the economy - such assets would be idle and thus not creating value for the economy; Arguably people would pre-maturely sell a property if it can't be tenanted which has an adverse impact on the economy. We address this problem by proposing short term tenants which in turn discourages people from 'property flipping ; A serious problem in the Malaysian property market is the perception of oversupply of properties which are not tenanted. This could lead to property prices dropping. With our business model it creates an avenue for people to profit and make money off their assets which encourages purchasers to invest in the real estate market. 7
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All figures are based on Net Income on a 30-day Month 5000 50% 70% 100% 10000 50% 70% 100% 14000 50% 70% 100% 4500 4000 9000 8000 12000 3500 7000 10000 3000 2500 2000 6000 5000 4000 8000 6000 1500 3000 4000 1000 500 2000 1000 2000 0 50% 70% 100% 0 50% 70% 100% 0 50% 70% 100% Daily Rental Rate of RM200 Less Airbnb Fees of 3% Less Golocca Fees of 25% Net Income of RM144 per day Daily Rental Rate of RM400 Less Airbnb Fees of 3% Less Golocca Fees of 25% Net Income of RM288 per day Daily Rental Rate of RM600 Less Airbnb Fees of 3% Less Golocca Fees of 25% Net Income of RM432 per day
Airbnb in Malaysia 11,700 unique hosts in 2017 Total Airbnb host earnings of US$42m 1 Malaysia is the 3 rd most popular destination in Asia according to UNWTO, Asia Tourism Trend, 2017 Edition; Unsold Residential Units highest in decades Residential overhang: 130,690 units (1Q17) Mid- to High-end segment (>RM500k): 49.1% Estimated average value of overhang: RM48.1b 2 Implied rental market could be worth RM1.4b p.a. 3 Addressable potential Airbnb in Kuala Lumpur had an economic impact of $150 million; Over 1,157,800 inbound guests arrivals in 2017; 179% year on year growth in guest arrivals; and 4,300 jobs supported Kuala Lumpur in 2016 1 Airbnb & APEC: Closing the gap with healthy travel, 2017 2 Assuming a conservative median unit price of RM750,000 3 Applying a 3% rental yield 10
Airbnb in the Region Airbnb in the region Malaysia Indonesia Philippines Thailand No. of unique hosts 11,700 11,200 11,200 14,200 Median host earnings $1,200 $2,100 $1,700 $2,100 Host payout $42,030,600 $84,591,000 $39,178,600 $97,660,300 Inbound guest arrivals 2017 1,157,800 812,100 756,500 1,030,500 Average guest stay length 2.3 days 3. 7 days 2.9 days 4.1 days Source: Airbnb & APEC: Closing the gap with healthy travel, 2017 11
Senior Leadership Previndran Singhe Group CEO Previn is a real estate industry veteran, renowned in the industry for having structured some of the biggest real estate deals in the region. His unparalleled depth and breadth of knowledge of real estate and hospitality comes from over 20 years experience in marketing, sales and consultancy in the property and hospitality industries. He is a registered Real Estate Agent with the Board of Valuers, Appraisers, and Estate Agents since 1995, and is also a Certified Residential Specialist from NAR and is a Registered Valuer and Property Manager. He is the Group CEO of Zerin Properties, Malaysia s premier real estate agency, which he founded in 2002. Moorthy Krishnan Head, Property Management Moorthy Krishnan has over 20 years experience in Property Management, both at professional real estate management firms, and as the in-house property manager for various banks in Malaysia. With his unparalleled knowledge of the property management industry, Moorthy finds great pleasure in improving the quality of his clients properties, and brings with him the discipline and vigor of over 14 years of service in Royal Malaysian Navy in 1978. Amran Ariffin Executive Director Armed with a Bachelor in Business Administration with a major in Marketing, Amran began his career in the Ministry of International Trade and Industry, before his passion for all things real estate led him to establish his own real estate agency, Greenbay Realty, over 10 years ago. Seeing an opportunity in the short-term rental market, he set up GoLocca Australia in 2017, which now manages 10 properties in Perth. Recognizing a gap in the short-term rental market in Malaysia, he is aims to replicate the model here to deliver better service and a better return on investment for our client s properties. Chen Lynn Lee Systems and Processes Lynn has over 13 years experience in investment research, having worked as an analyst at four sellside investment research firms. At GoLocca, she oversees our processes, ensuring systems and measures are in place for a smooth and efficient running of our operations. 12
For further enquiries on our services please drop us an e-mail at: info@golocca.com Thank You 13