Marketing Specialists THE HARDY TEAM MARKETS YOUR HOME TO MORE PEOPLE IN MORE PLACES. WE KNOW WHAT IT TAKES TO SELL YOUR HOME! www.hardyrealtor.com
Our Team The marketing that a home receives can make or break whether it sells. That is why The Hardy Team markets your home to more people in more places. The Hardy Team sold over $15,000,000 in total closed dollar volume in 2012 and were the #1 real estate team in Hernando County ALAN HARDY Alan Hardy is a REALTOR Associate and Owner of RE/MAX Marketing Specialists Member of RE/MAX Hall Of Fame Member of RE/MAX Platinum Club 2007 & 2008 Member of the National Association of Realtors #7 Re/Max Agent in Florida 2007 ROSS HARDY Ross Hardy is a REALTOR Associate and Owner of RE/MAX Marketing Specialists Member of RE/MAX Hall Of Fame Member of RE/MAX Platinum Club 2009, 2010, 2011 & 2012 National Association of REALTOR s Top 50 Under 30 in 2010 2013 Real Trends America s Best Real Estate Agents ranking in Top 1% of REALTOR s Nationwide The Hardy Team has full-time Buyers Specialists working to sell YOUR home. This is a significant benefit as you have an experienced team of people working for you, ensuring all inquiries are answered in a timely manner. We also have a full-time file coordinator to oversee the transaction from the moment you sign the listing paperwork to when you hand over the keys at closing. Let us help you Beat the Market We out perform the MLS average across the board * Hernando County MLS 2012 TOTAL CLOSED # HOMES SOLD SOLD PRICE VS LIST PRICE DAYS ON THE MARKET $15,207,360 106 95% 101 MLS AVERAGE $445,738 4.3 92% 119 THE HARDY TEAM www.hardyrealtor.com (352) 688-3300 Copyright 2013
Why? RE/MAX is #1 in the U.S. for Market Share and Transaction Sales vs the Industry 900,000 60.00 40% 1 00 700,000 40.00 30% 80 Coldwell Banker Century 21 ERA Keller Williams 500,000 20.00 20% 60 300,000 9.00 10% 40 100,000 7.00 5% 30 40,000 6.00 1% 10 20,000 4.00 0% 0 # OF RESIDENTIAL TRANSACTION SALES US WEBSITE VISITS (mil) % NATIONAL ADVERTISING COUNTRIES WITH OFFICES Nobody sells more real estate than www.hardyrealtor.com (352) 688-3300 Copyright 2013 THE HARDY TEAM
Marketing Specialists are the #1 real estate office in Hernando County HOW RE/MAX MARKETING SPECIALISTS STACK UP AGAINST THE COMPETITION # SOLD HOMES $ VOLUME SOLD % MARKET SHARE 659 $87,371,946 13.69 569 $68,771,263 10.77 472 $60,728,078 9.51 444 $44,238,510 6.93 369 $40,954,915 6.42 Multiple Listing Service Multiple Listing Service (MLS) - Hernando County MLS is accessible to all agents in Hernando County who are members. But what about if a buyer is looking to move from outside of the County? How will they find your home? The Hardy Team are members of Mid Florida MLS which incorporates the following Associations reaching over 30,000 members (Hernando MLS has less than 800). Bartow, East Polk County, Englewood Area, Greater Tampa, Lakeland, Manatee, Orlando, Osceola County, Pinellas, Punta Gorda-Port Charlotte-North Port, Lake & Sumter Counties, Sarasota, Venice Area, West Pasco and West Volusia. This means your home is accessible to 37 times more Realtors. With over 95% of home buyers starting their search online, it is more important than ever to have a strong Internet presence. The MLS Listings Hub Feature also syndicates your home to over 80 top Real Estate Websites, including the following: * Hernando County MLS 2012.com THE HARDY TEAM www.hardyrealtor.com (352) 688-3300 Copyright 2013
Professional Photography Have you ever heard the phrase you only get one chance to make a first impression? Well, that is especially true in today s market where people will judge the look of your home in just a few seconds. That is why we hire a professional photographer for EVERY listing that we have. The HD photos showcase your listing in its best light and make it shine. You may be surprised how many REALTOR s think it is acceptable to put three or four pictures of the home in the MLS. The Hardy Team maximizes the number of pictures that are allowed in the MLS and also add a virtual tour for every property listing. Below are examples of our professional pictures compared to pictures taken with a regular camera as used by 85% of agents: BEFORE AFTER Studies have shown that homes with professional photography can have as many as 67% more views than homes with regular photographs and sell for over 2% more. Yet only 15% of homes have professional photography. All of our listings have professionally taken high resolution photos and High Definition virtual tours. That means more money in your pocket. BEFORE AFTER
Showcase Your Property www.realtor.com - Showcase Property on the Worlds #1 Real Estate Website with up to 36 Pictures. Showcasing your property on REALTOR.com brings over 300% more page views than homes that are not showcased. It also allows a number of other enhancements listed below: Our branding will appear next to the listing with a toll free number. Non-showcased listings have no contact info for the listing agent Consumers can reach us directly by smartphone and/or tablet allowing immediate follow-up. Non-showcased listings do not allow this feature Allows the listing agent to post up to 36 photographs and add a virtual tour. Non-showcased listings can show only 4 photographs with no virtual tour We enhance your listing with vivid descriptions and rich photographs, as well as all of the home features and room sizes. This provides buyers all of the property information ahead of seeing the home www.zillow.com - Zillow.com and it s partner Yahoo! Real Estate combine to account for more web traffic than any other Real Estate website. As Premier Agents The Hardy Team have considerable benefits, producing over 400% more leads for your listing. Premier agents are also placed in prime advertising locations throughout the site. Other benefits include: Positioning as the local expert for buyers and sellers looking in the area Showcasing as an Exclusive Agent for our own listings Ability to showcase and advertise individual homes in certain zip codes Improved agent recognition by appearing on multiple listings EXAMPLE OF A SHOWCASE LISTING THE HARDY TEAM www.hardyrealtor.com (352) 688-3300 Copyright 2013
Feedback The number one complaint that people have about REALTORS is that they don t give them feedback after showings. We use every effort to obtain feedback and ensure that it is on hand for you 24/7. We use a showing service to coordinate your showing requests to ensure that we never miss a call from someone wanting to show YOUR home. Following a showing, the buyers agent will be sent an email asking what their clients thought of the outside and inside, what might need improving, what they thought of the price, and if they have any interest in the home. The showing REALTOR will receive 3 requests for feedback within 6 days of showing the home. If we still haven t heard back, we will attempt to contact them by phone. Nobody makes more effort to get you feedback on YOUR home. This feedback is emailed to you and stored online in your own account so that you can reference it 24/7. Other Strategies More than 70% of Americans are on Social Media with over 40% (128 million people) using Facebook every day in the United States. The Hardy Team utilizes social media to its full capacity to market your home online using Facebook, Twitter, Pinterest, Instagram, and Google+. We use a combination of Business Pages, personal profiles and hyper-local community information to reach more people online. The Hardy Team uses print advertising with adverts in several community newsletters that reach over 3000 people locally every month. The Hardy Team will ensure that your home will have it s own individual property website, a video on YouTube and a Craigslist classified listing to rank higher in search engines and put your home in front of more people. The Hardy Team are also at the forefront of technology and offer a green, paperless system for clients who wish to utilize this service. All of your documents can be electronically signed and stored online cutting down on your environmental footprint. www.hardyrealtor.com (352) 688-3300 Copyright 2013 THE HARDY TEAM
MARKETING SPECIALISTS What Our Customers are Saying I want to take the opportunity to thank you for your excellent service in the sale of my home in Spring Hill, FL. It was not easy for me living in another state while the sale was in process, but you somehow managed to take a lot of the stress and worry off my shoulders. Your ability as a REALTOR is astonishing! I never had to wonder what was going on with the sale. From start to finish I was consistently kept up to date. Michelle Harris The Hardy Team helped us find the perfect house. I didn t even think that was possible. But they listened, they worked hard, they were patient and they made it happen. They took a challenging process and made it not only easy, but fun also. The market research was spot on, always showing us areas that were of interest and homes that suited our needs, and they provided us everything we needed. At all times they were professional, optimistic and supportive. Michael Angier The Hardy Team are GREAT people not to mention THE BEST REALTOR s in Hernando County! Anytime, night or day, they made themselves available to answer any questions I had. I would HIGHLY recommend them to anyone in the market to purchase or sell a home! Matt Gross After having our recently deceased Father s house on the market for well over a year with another REALTOR we decided to go with The Hardy Team. What a difference! The virtual tour was so well done, the response was incredible. Ross was very professional, realizing how much the house meant to our family and treating it as such. He had the family members write what we liked about the house and imported this into the MLS listing. These are people who know what they are doing. The house sold after only 2 months. Cindy Brown All I can say is that I so glad we found Ross when we came here in April 2011 to look at houses. We could have found any number of good agents, but we were just plain lucky to have found him. Honest, patient (he took us back to the house we ended up buying 4 times before we put in the offer) knowledgeable, personable, always quick to respond to phone calls and emails. You can t go wrong using Ross at either end of a home sale transaction. Jerry Boutot Courteous, knowledgeable and efficient, The Hardy Team does a good job of representing their clients interests and work hard to achieve results. Ron Stenzl Contact us ALAN HARDY Cell: (352) 428-3018 alan@hardyrealtor.com ROSS HARDY Cell: (352) 428-3017 ross@hardyrealtor.com www.hardyrealtor.com Follow Us: www.facebook.com/hardyrealtor