TENANT SIGNAGE CRITERIA MARCH 2011 San Francisco
Introduction The Westfield Tenant Criteria Manuals assist in familiarizing you and your team with the image, character and objectives that set the tone for the new Westfield Metreon. They establish a framework for quality and design while enabling you to express your individuality and creativity. Please use this Metreon Tenant Signage Criteria Manual as a supplement to and in conjunction with the full Metreon Tenant Criteria Manual. south of market area 8 2
Tenant Signage Criteria Table of Contents Introduction Overall Signage Plan -Signage Types Overall Elevations A. 4th Street B. Mission Street C. Howard Street D. Garden Enlarged Views & Elevations 1. 4th Street 2. Mission Street Tenant Signage Details 1. TS 2. TS 2 Enlarged Views & Elevations 1. DT 2. TS 3 General Info 2 4 6 10 16 20 24 9 3
NON-ILLUMINATED BLADE SIGNS (TENANT TEXT FACES NORTH/SOUTH, NOT PARK) TS2-01 TS2-02 DT-01 EXISTING BLADE SIGNS EXISTING (X9) TS-11 TS-10 AS-8 EXISTING EXISTING JILLIAN S SIGN TS-01 TS-02 TS-03 MS-01 TS-04 (N) METREON PYLON SIGN TS-05 TS-06 TS-07 TS-08 TS-09 Overall Plan: Ground Level Signage Locations NOTE : SIGNS BELOW EL. +42-0 8 4
SIGNAGE TYPES TS-00 TENANT SIGNAGE TS2-00 TENANT SIGNAGE TYPE 2; NON-ILLUMINATED SIGNAGEBLADES TS3-00 TENANT SIGNAGE TYPE 3 AS-00 ANCHOR SIGNAGE MS-00 NEW METREON SIGN E EXISTING SIGN DT-00 REAR ENTRANCE IDENTIFICATION DINING TERRACE Museum of Modern Art 4th Street Yerba Buena Center for the Arts Yerba Buena Garden Moscone Convention Center Howard Street Westfield San Francisco Centre Market Street Mission Street 9 5
AS-5 AMC - IMAX SIGN 04-00 HIGH CANOPY MOUNTED TEMPORARY PROMOTION GRAPHICS TPG EXISTING AS-3 AS-1 AS-2 AS-4 IMAX IMAX READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN R E A D Y TO O P E N FOR ENLARGED ELEVATION SEE PAGE 11 FOR ENLARGED ELEVATION SEE PAGE 13 TS-01 TS-02 TS-03 TS-04 MS-01 (N) METREON PYLON SIGN TS-05 TS-06 TS-07 TS-08 TS-09 TS3-01 FUTURE TENANT SIGN LOCATION PRE-APPROVED EXISTING READER BOARD IS DELETED NEW AMC READER BOARD 03 X 80 A Elevation A - 4th St. 8 6
AS-3 TS2-01 READY TO OPEN READY TO OPEN IMAX AS-2 AS-4 FOR ENLARGED ELEVATION SEE PAGE 15 TS-11 TS-10 AS-1 EXISTING READER BOARD IS DELETED MODIFY EXISTING CANOPY; PTD FINISH B Elevation B - Mission St. 9 7
MS-03 (N) METREON 50 FROM GRADE AS-7 R E TO O IMAX A P D E Y N GUEST ASSISTED PICKUP EXISTING EXISTING JILLIAN S SIGN TS3-01 FUTURE TENANT SIGN LOCATION PRE-APPROVED AS-8 AS-6 EXISTING LOEWS THEATRES TO BE MODIFIED TO AMC IMAX 04-00 HIGH 8 8 Elevation C - Howard St.
FOR ENLARGED ELEVATION SEE PAGE 23 EXISTING GRID STRUCTURE TO BE REMOVED READY TO OPEN EXISTING EXISTING IMAX AS-9 DINING TERRACE AS-1 FOR ENLARGED ELEVATION SEE PAGE 21 TS3-02 FUTURE TENANT SIGN LOCATION PRE-APPROVED DT-01 EXISTING EXISTING BLADE SIGNS (X9) D TS2-02 TS2-01 NON-ILLUMINTED BLADE SIGNS (TENANT TEXT FACES NORTH/SOUTH, NOT PARK) Elevation D - Gardens 9 9
EXISTING PHOTO View - 4th St. Mid-block Entry 8 10
MS-01 (N) METREON PYLON SIGN IMAX NEW DIGITAL READER BOARD ILLUMINATED SIGNAGE BARS (X4) READY TO OPEN GRAPHIC POSTER CASE 7-8 X 6 READY TO OPEN READY TO OPE TS-03 MS-01 (N) METREON PYLON SIGN EXISTING TO BE REPLACED TS-04 TS-05 Enlarged Elevation - Entry 9 11
MIX GREENS View - 4th St. 8 12
READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN READY TO OPEN TS-05 TS-06 TS-07 TS-08 TS-09 Enlarged Elevation - 4th St. 9 13
EXISTING PHOTO View - Mission St. 8 14
READY TO OPEN READY TO OPEN FOR DETAIL SEE PAGE 18 TS2-01 TS-11 TS-10 Enlarged Elevation - Mission St. 9 15
TS 4th Street Curtain Wall Tenant Signs: Level-01- Illuminated Facade Sign & Blade Sweet Delights (N) TENANT SIGNAGE-(TENANT SUPPLIED) (N) 6 TALL CANOPY / TENANT SOFFIT SMOOTH METAL PANEL-WHITE FINISH (N) 1-11 X 3-6 TENANT BLADE SIGN-(TENANT SUPPLIED) SMOOTH METAL PANEL W/ INTERNALLY ILLUMINATED PUSH-THRU LETTERS (SIGN TO BE PIN-MOUNTED TO BTM OF OF CANOPY/SOFFIT) Sweet Delights (N) RECESSED 4 DIA DOWNLIGHT (N) TENANT DOOR ELEVATION WITH SIGNAGE (N) TENANT DOOR SECTION WITH SIGNAGE TS - 4th St- Signage Details 8 16
TS - Signage Details 9 17
TS2 Nonilluminated Sign Blade- (East Elevation) (@ Space #1000 & Space #1010) TS Mission Street Existing Facade Wall/New Sign: Level-01- Illuminated Facade Sign & Blade SIGN BLADE 3 THK EXISTING COLUMN BEYOND (N) TENANT SIGNAGE-(TENANT SUPPLIED) SMOOTH METAL PANEL BLADE SIGN APPLIED TO EXISTING EXTERIOR SOFFIT AREA ADJACENT TO NEW TENANT AREAS 1/2 DIMENSIONAL TENANT LETTERS IN TENANT FONT & COLOR BLADE CAN BE CUSTOM COLOR TO ENHANCE TENANTS BRAND IDENTITY. SIGNS ARE NON-ILLUMINATED (N) 6 TALL CANOPY / TENANT SOFFIT SMOOTH METAL PANEL (N) 1-11 X 3-6 TENANT BLADE SIGN-(TENANT SUPPLIED) SMOOTH METAL PANEL-WHITE FINISH W/ INTERNALLY ILLUMINATED PUSH-THRU LETTERS (SIGN TO BE PIN-MOUNTED TO BTM OF OF CANOPY/SOFFIT) (N) RECESSED 4 DIA DOWNLIGHT Sweet Delights TS2 & TS - Mission St - Signage Details 8 18
TS2 - Signage Details 9 19
EXISTING PHOTO View - Garden Entry 8 20
DINING TERRACE DT-01 EXISTING Enlarged Garden Entry 9 21
DT-01 Garden Entry Exterior Signage Detail Non-illuminated; Canopy pin mounted B DT-01 EXTERIOR SIGNAGE (BRUSHED S.S. LETTERS) (N) ENTRY TRELLIS FRAME ROD CABLE SUPPORT METAL DECORATIVE BLADE W/ LINEAR LIGHT FIXTURE SECTION B ENLARGED RCP Garden Entry Details 8 22
VIEW FROM HOWARD STREET VIEW FROM YERBA BUENA PARK TS3-02 FUTURE TENANT SIGN LOCATION Ready to Open Enlarged Future Tenant Signage 9 23
General Information Our coordinating staff will provide a liaison service between the Landlord, the Tenant, the Tenant's Architect and/or Designer and the General Contractor. These individuals are available to assist you. LANDLORD S COORDINATING STAFF DEVELOPER Westfield, LLC. 11601 Wilshire Boulevard 11th Floor Los Angeles, CA 90025 TENANT COORDINATION Westfield, LLC. 11601 Wilshire Boulevard 11th Floor Los Angeles, CA 90025 T 310.478.4456 LEASING Westfield, LLC. 11601 Wilshire Boulevard 11th Floor Los Angeles, CA 90025 T 310.478.4456 T 310.478.4456 MANAGEMENT OFFICE Metreon 101 Fourth Street San Francisco, CA 94103 T (415) 369-6002 / F (415) 369-6025 8 24
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Westfield LLC 11601 Wilshire Blvd 11th floor Los Angeles, CA 90025 T (310) 478-4456 F (310) 478-1267 www.westfield.com