May 2015 RESA Reports real estate Staging Pricing Photo Courtesy of Moving Mountains Design Brought to you by the Real Estate Staging Association www.realestatestagingassociation.com
Real Estate Staging Real Estate Staging is the act of preparing and showcasing residential or commercial property for sale. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Preparing property involves all or part of cleaning, de-cluttering, updating and repairing, while showcasing is the process of arranging furniture, accessories, art and light. Whether the property is owner-occupied, or vacant, staging is recommended before listing a property. It can be equally effective after a property has been on the market for an extended period unsold. The RESA Report on Real Estate Staging Pricing will guide you through the different service levels professional real estate stagers offer. Professional real estate stagers offer four main types of services: Walk and Talk Consultations Written Consultations Occupied Staging Vacant Staging Each home is unique with regard to the scope of work that needs to be completed for the best outcome. Prices vary depending on different factors of each project.
RESA Members Were Asked Walk and Talk Consultations Q. Do you provide Walk and Talk Consultations? A. 88.73% Yes 11.27% No Q. How often does the agent pay for the Walk and Talk Consultation? A. 89% of the time A Walk and Talk Consultation is a verbal consultation in which the stager gives advice to the home owner and/or listing agent (they take notes) to get the home into market-ready condition. It may include cosmetic fixes, furniture placement, and actual staging advice. The homeowner or agent may then choose to do the work themselves, do some of the work themselves and hire the stager to do a portion of the work, or hire the stager to do everything. Real Estate stagers were asked what their fee is for a one to two-hour Walk and Talk Consultation. Square Feet Walk and Talk Consultations Investment Ranges 1,000 Sq. Ft. or less $200.00 to $500.00 1,001-2,000 Sq. Ft. $200.00 to $500.00 2,001-2,500 Sq. Ft. $200.00 to $525.00 2,501-3,000 Sq. Ft. $250.00 to $525.00 3,001-3,500 Sq. Ft. $250.00 to $750.00 3,501-4,500 Sq. Ft. $300.00 to $750.00 4,501-5,500 Sq. Ft. $300.00 to $800.00 Results based on a survey of professional real estate stagers in the United States.
Written Consultations Square Feet Investment Ranges 1,000 Sq. Ft. or less $225.00 to $595.00 1,001-2,000 Sq. Ft. $225.00 to $595.00 2,001-2,500 Sq. Ft. $245.00 to $750.00 2,501-3,000 Sq. Ft. $265.00 to $750.00 3,001-3,500 Sq. Ft. $300.00 to $850.00 3,501-4,500 Sq. Ft. $335.00 to $899.00 4,501-5,500 Sq. Ft. $365.00 to $1,500.00 FACT: From start to finish (viewing the property, taking photos, viewing photos, creating the written report) it can take 2-5 hours to prepare a written consultation.
Written Consultations A written consultation is described as the stager views the property, takes photos, and provides a written report (giving the homeowner or listing agent all the information on cosmetic advice and how they can stage the home themselves). Reports may include check lists for: Common repairs Cleaning Curb appeal Declutter advice In addition, the report may include information on: Furniture placement Paint color changes Accesssories Art and lighting Q. How often does the agent pay for the written consultation? A. 79% of the time FACT: 76% of professional real estate stagers provide written consultations.
Photos courtesy of Staged 2 Sell Solutions, Inc. Before Staging Photos courtesy of Transistions Home Staging After Staging
Occupied Staging An occupied staging is described as staging a property using primarily the homeowner s furnishings. Stagers may bring in accessories and/or a few key pieces, i.e. end table, nightstand. Occupied Real Estate Staging Square Feet Investment Ranges Staging Fee Only with no additional accessories or furniture **Additional Rental Fee Averages 1,000 Sq. Ft. or less $766.00 to $3,200.00 $225.00 1,001-2,000 Sq. Ft. $900.00 to $3,200.00 $270.00 2,001-2,500 Sq. Ft. $1,150.00 to $3,700.00 $340.00 2,501-3,000 Sq. Ft. $1,200.00 to $4,200.00 $390.00 3,001-3,500 Sq. Ft. $1,500.00 to $5,500.00 $460.00 3,501-4,500 Sq. Ft. $1,700.00 to $6,500.00 $540.00 4,501-5,500 Sq. Ft. $2,000.00 to $6,900.00 $600.00 *A small percentage of very high-end properties may require an advanced level of advice and furnishings, and the cost of providing these services may be higher than stated in this survey.
Vacant Staging Services A vacant staging is described as a staging in which the stager supplies all the furniture, artwork and accessories for an unoccupied home. Vacant Real Estate Staging Square Feet Investment Ranges 1,000 Sq. Ft. or less $1,995.00 to $3,200.00 1,001-2,000 Sq. Ft. $2,400.00 to $4,900.00 2,001-2,500 Sq. Ft. $2,900.00 to $5,250.00 2,501-3,000 Sq. Ft. $3,300.00 to $6,000.00 3,001-3,500 Sq. Ft. $4,000.00 to $7,000.00 3,501-4,500 Sq. Ft. $4,600.00 to $7,500.00 4,501-5,500 Sq. Ft. $4,500.00 to $8,500.00 A small percentage of very high-end properties may require an advanced level of advice and furnishings, and the cost of providing these services may be higher than stated in this survey. Fees shown reflect the initial staging investment and the average monthly rental fee. Additional month(s) of rental may be required so be sure to ask your professional real estate stager about additional monthly rental fees.
RESA Members Were Asked Q. Do you provide vacant staging services? A. 90.39% Yes Q. How often does the agent pay for the staging fees? Q. When do you usually get paid for your services? (most of the time) A. Partial deposit before staging begins; Balance upon completion 45.03% In Full - Prior to staging completion 26.49% A. 100% of the time 1.50% 75% of the time 4.24% 50% of the time 7.48% 25% of the time 13.22% 20% of the time 26.93% Never 46.63% Photo courtesy of Upstaging Limited
Real Estate Staging Fees by State 2,501-3,000 Sq. Ft. Home State Walk and Talk Consultation Written Consultation Occupied Staging Staging Fee w/ Some Rental Vacant Staging AZ $250.00 $275.00 $1,000.00 to $2,000.00 $1,400.00 to $2,000.00 CA $275.00 $300.00 $1,700.00 to $4,800.00 $2,900.00 to $5,500.00 CO $200.00 $225.00 $800 to $1,000.00 $1,500.00 to $2,800.00 CT $290.00 $325.00 $800.00 to $1,200.00 $1,650.00 to $2,000.00 FL $200.00 $250.00 $800.00 to $1,000.00 $2,400.00 to $2,700.00 GA $250.00 $350.00 $1,300.00 to $2,500.00 $1,500.00 to $2,800.00 HI $240.00 $420.00 $700.00 to $1,000.00 $1,350.00 to $2,000.00 IA $150.00 $185.00 $700.00 to $900.00 $1,300.00 to $2,000.00 IL $190.00 $270.00 $950.00 to $1,950.00 $1,800.00 to $3,000.00 IN $220.00 $360.00 $800.00 to $1,000.00 $975.00 to $1,500.00 KS $255.00 $290.00 $700.00 to $1,000.00 $1,700.00 to $2,700.00 LA $100.00 $150.00 $1,400.00 to $1,900.00 $3,400.00 to $4,200.00 MA $230.00 $280.00 $1,500.00 to $3,800.00 $3,000.00 to $5,500.00 MD $275.00 $275.00 $2,600.00 to $4,400.00 $2,800.00 to $4,750.00 ME $250.00 $250.00 $1,600.00 to $2,700.00 $4,100.00 to $5,300.00 MI $230.00 $290.00 $1,225.00 to $2,900.00 $1,225.00 to $2,900.00 MN $200.00 $225.00 $1,850.00 to $2,900.00 $1,850.00 to $2,050.00 MO $240.00 $175.00 $3,000.00 to $2,500.00 $1,800.00 to $2,000.00 NC $220.00 $225.00 $1,100.00 to $2,000.00 $1,900.00 to $3,400.00 NH $195.00 $255.00 $1,000.00 to $1,400.00 $1,900.00 to $2,800.00 NJ $240.00 $300.00 $1,360.00 to $2,600.00 $3,000.00 to $3,800.00
State Walk and Talk Consultation Written Consultation Occupied Staging Staging Fee w/ Some Rental Vacant Staging NY $300.00 $400.00 $1,250.00 to $2,175.00 $2,300.00 to $3,700.00 OH $250.00 $300.00 $775.00 to $1,050.00 $2,000.00 to $3,000.00 OK $200.00 $275.00 $1,025.00 to $1,400.00 $1,700.00 to $2,200.00 OR $175.00 $250.00 $1,000.00 to $1,450.00 $2,100.00 to $2,900.00 PA $220.00 $260.00 $550.00 to $1,000.00 $1,875.00 to $2,750.00 SC $200.00 $250.00 $475.00 to $1,00.00 $1,200.00 to $1,800.00 TN $225.00 $250.00 $800.00 to $1,200.00 $1,100.00 to $1,800.00 TX $200.00 $300.00 $1,600.00 to $2,700.00 $2,500.00 to $4,900.00 VA $250..00 $400.00 $1,200.00 to $2,700.00 $3,000.00 to $4,400.00 WA $250.00 $300.00 $1,100.00 to $2,500.00 $2,500.00 to $3,400.00 WI $200.00 $250.00 $900.00 to $1,800.00 $2,400.00 to $3,400.00 *Fees shown are average ranges for a property with 2,501-3,000 sq.ft. Fees will vary based on the sq. ft. of the house, the number of rooms, and the amount of furniture/accessories needed to complete the staging. **Only states with adequate data submissions are shown. *** Fees shown reflect the initial staging investment and the average monthly rental fee. Additional month(s) of rental may be required so be sure to ask your professional real estate stager about additional monthly rental fees.
May 2015 RESA Reports The Real Estate Staging Association (RESA ) is the trade association for professional real estate stagers and redesigners. For more information about real estate staging, or to find a professional stager or redesigner, call 888-201-8687 or visit the RESA website at www.realestatestagingassociation.com. www.realestatestagingassociation.com