History Leading of Loyalist the Project Plaza The Saint John Waterfront Foundation was created to lead fundraising initiatives near and on the Saint John waterfront. The first initiative of the Foundation is the Make Your Mark on History Capital Campaign. The Foundation is working closely with the Saint John Development Corporation and the City of Saint John to secure the funds necessary to begin the project. The Saint John Development Corporation was incorporated in 1980. Its primary objective is to manage and coordinate economic development in the City Centre District, as well as property and asset management of the Market Square Complex and surrounding properties. The Corporation represents the ongoing interests of the Federal, Provincial, and Municipal Government in all initiatives and developments it undertakes. The estimated cost to renew Loyalist Plaza is $9 million. The City of Saint John has committed $3.4 for the redevelopment of the Plaza.
Contents 01 BUILD ON THIS FOUNDATION 02 UNLIKE ANY OTHER IN CANADA 03 TIMELINE 04 05 06-23 24 MAKING HISTORY THROUGH A SIGNATURE LANDSCAPE SOME OF THE NEW LOYALIST PLAZA HIGHLIGHTS CONCEPT DRAWINGS MAKE YOUR MARK ON HISTORY 25 LETTER FROM CO-CHAIRS 26 MEET THE TEAM
Build on This Foundation The geology under Saint John is a billion years old. On this ancient foundation, people from around the globe have made their mark on history. In 1783, 2,000 United Empire Loyalists left their ships in Saint John Harbour to set foot on land at the base of what is now King Street. The city we know today grew around that first landfall. North Market Slip became a gathering place for ships and commerce a hustling, bustling industrial marine centre importing and exporting goods across the country and around the world. After a fire destroyed most of the city in 1877, tradesmen from along the Atlantic seaboard made their mark, creating buildings that became part of the city s rich architectural history. In 1983, local developers made their own mark by re-imagining North Market Slip. The result was a complete integration of the North Market Slip façade into the Market Square complex and the creation of an outdoor space with a boardwalk. In the years since, North Market Slip and Loyalist Plaza have evolved into the most-used public gathering spaces on the Saint John Harbour, providing commerce, recreation and waterfront access. Today, Loyalist Plaza is the historical cornerstone of Saint John s waterfront. 1
Unlike Any Other in Canada World-class heritage sites and a proud industrial and marine transportation heritage, creating a waterfront environment unlike any other in Canada. Inner Harbour Land Use Plan 2003 Saint John s Inner Harbour Land Use Plan our waterfront master plan identified projects that could redefine the image of the Inner Harbour by transforming it into a wonderful public front porch for the Greater Saint John Region. Many of the projects imagined in the Plan have taken shape, including Harbour Passage (the three km promenade that circles the Harbour and showcases the natural and built features of Saint John s waterfront), the construction of two cruise ship terminals, and the Harbourfront Condominium development. But Loyalist Plaza has not kept pace. Over the past 30 years the site has become a collection of disconnected assets. There is no sense of arrival and no feeling of connection to the city s history. The commercial facilities look temporary and fail to showcase the site s most valuable asset the sea. (Visitors to the Plaza are often unaware how close they actually are to the water.) In 2013, Saint John Waterfront Development embarked on a project to transform this space. In 2014, The Glenn Group the designers of Harbour Passage and Ekistics Urban Design (Halifax) created a visionary design, and a committee of community leaders launched Talk the Walk, an extensive public and stakeholder engagement program. Through a process of open discussions and interactive workshops, professional urban designers and landscape architects cultivated innovative ideas and found opportunities to ensure this space fulfills its unique role in our city. 2
Timeline 1783 1785 1877 1899 1983 2003 2003 2013 2014 2014 2015 Loyalists land on the shores of the Saint John Harbour Saint John becomes first incorporated city in British North America Fire destroys the uptown area (two fifths of the city) Uptown area rebuilt Market Square opens including an outdoor entertainment space named Loyalist Plaza Inner Harbour Land Use Plan developed Harbour Passage established Saint John Development Corporation forms Loyalist Plaza Steering Committee Loyalist Plaza Steering Committee launches the Talk the Walk public engagement campaign Glenn Group (designers of Harbour Passage) and Ekistics Urban Design awarded contract to redesign Loyalist Plaza Saint John Waterfront Foundation Inc. launches Make your mark on history Capital Campaign 3
Some of the New Loyalist Plaza Highlights Harbour Passage promenade Brand new patio/restaurant area with retractable awning New granite pavers/cobbles Tidal steps (at the water s edge) Children s Splash Pad Water feature lighted/programmable fountains Walkable glass (LED programmable) Multi-functional Plaza (open and safe) New State-of-the-Art performance stage Floating patios (North Market Slip) Unique vendor trolleys Island green spaces/rest areas Seven (7) designated artwork locations (art competition) Underground Pedway to former Coast Guard site Totally wired Plaza (electrical outlets, lighting, Wi-Fi) Variety of seating and rest areas 5
Main Plaza - Multi purpose public space.
Redesigned restaurant patio area with retractable awning.
Elevated view from the Hilton area.
Mini amphitheatre and night time fountain display.
Floating patios.
Tidal steps and access to water s edge.
Most highly used public space in Saint John.
Underground access connecting Market Square and Fundy Quay.
Make Your Mark on History Now your organization can become a part of this signature landscape. An opportunity like this rarely comes along to be a visible part of the historical Saint John waterfront, the cornerstone of the city and a place where thousands of residents and visitors come every year for relaxation, recreation and to connect with the Saint John Harbour. The Loyalist Plaza project provides a number of opportunities for sponsorship/naming rights to make your mark: Naming rights for the Plaza Stage sponsorship and naming Splash Pad sponsorship Light standard plaques Market Slip waterfalls Architectural projection Programmable stage waterfall Placement on the Commemorative Donor Wall Let us work with you to select a sponsorship that will provide lasting recognition of your support of this important community project. Thank you for your consideration. Thank you for your generosity. Saint John Waterfront Foundation Inc. Email : loyalistplaza@sjwaterfront.com Phone : (506) 649-6066 24
Meet the Team Saint John Waterfront Foundation Inc. Board of Directors Stephen Alexander, Daryl Wilson, Christine Fagan, Ray Robinson, and Claire Ryan President Kent MacIntyre Vice President Finance Theresa Ellefsen City of Saint John Mayor Mel Norton Deputy Mayor Shelly Rinehart Councillor Bill Farren Councillor Greg Norton Councillor Shirley McAlary Councillor John MacKenzie Councillor Donna Reardon Councillor Gerry Lowe Councillor Susan Fullerton Councillor David Merrithew Councillor Ray Strowbridge Saint John Development Corporation Chairman Stephen Alexander Vice Chairman Warren Long Secretary/Treasurer Bruce Phillips Board member Cynthia Goodwin Board member Patrick Oland Board member Monica Adair Board member Jane MacEachern Board member Mel Norton Board member Jeff Trail Loyalist Plaza Landscape Architect and Urban Designer Glenn Group Landscape Architects and Park Planners Ekistics Plan+Design Communications and Social Media NATIONAL Public Relations Designers Loyalist Plaza Capital Campaign Booklet/Banners/Story Boards H2C Online Inc. Smart Signs New Brunswick Inc. Loyalist Plaza Steering Committee Co-Chair David Irving, Atlantic Towing Ltd. Co-Chair Kent MacIntyre, Saint John Development Corporation Bill Butler, Retired Engineer Marc Doucet, City of Saint John Theresa Ellefsen, Saint John Development Corporation Stacey Forfar, City of Saint John Brian Irving, City of Saint John Michael MacDonald, Regional Hospital Nancy Moar, City of Saint John 26
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