CLASSIC STYLE FOR A MODERN WAY OF LIFE

FOREWORD NEW CHARSFIELD New Charsfield offers a contemporary life of timeless sophistication. The 1889 heritage mansion and its manicured gardens provide residents with a proud entrance, while inside the elegant new tower a range of exclusive clubhouse facilities and thoughtfully crafted residences combine to create a premium new home inspired by a prestigious St Kilda Road address. This close collaboration of premier designers, ROTHELOWMAN, Hecker Guthrie and Jack Merlo, delivers a new standard of Melbourne living in every detail. EBG, developer

THE CHARSFIELD MANSION 4

new charsfield GRAND HERITAGE The architect of the Charsfield mansion, Charles Webb, (1821 1898), also designed several of the city s iconic buildings including Melbourne Grammar, Royal Arcade and The Windsor Hotel. The Charsfield mansion is significant for its well-composed Italianate form and its connection to this location s long history as a distinguished residential area. 5

new charsfield FROM THE OLD COMES THE NEW New Charsfield takes its inspiration, and its name, from the heritage listed Victorian era mansion which occupies this location. Built in 1889, Charsfield is the oldest house still standing on St Kilda Road. The building s grand composition and finely detailed architecture now influence the design of a sophisticated new tower at this address. 6

ARTIST IMPRESSION: NEW CHARSFIELD

new charsfield A MODERN CLASSIC From the very first principals, we ve sought to celebrate the Charsfield mansion. The incurvature of the tower is double the height of the heritage house, nestling it within an elegant visual frame. Rising above, the graceful new structure of New Charsfield has a clean, pure form, with a series of curved bands around the façade and a terrace for every apartment to fully appreciate this location s superb views and surroundings. ROTHELOWMAN, Architect 11

ALBERT PARK lake 1 MINUTE CROWN CASINO 6 MINUTES CBD 5 MINUTES

arts precinct 3 MINUTES royal BOTANIC GARDENS 3 MINUTES FAWKNER PARK 1 MINUTE SPORTS PRECINCT 8 MINUTES

ST KILDA RD GREVILLE ST new charsfield Melbourne has repeatedly been voted The World s Most Liveable City, and with trams, major roads and dedicated bike lanes on the door, everything is easily accessible from New Charsfield. ART & CULTURE 01. Shrine of Remembrance 02. Hamer Hall/Arts Centre 03. Melbourne Recital Centre 04. NGV 05. ACCA FOOD & DINING 06. The Press Club 07. Kettle Black 08. Entreĉote 09. Prahran Grocer 10. proper and Son 11. Hunters Kitchen 12. The Willows 13. Bistro Giton 14. Tall Timber Eatery 15. The Emerson 16. West Village Cafe 17. Slater Street Bench FOOD & DINING 18. France-Soir 19. Prahran Market 20. Prahran Hotel 21. The Botanical luxury retail 22. H&M 23. Emporium 24. Chanel 25. Louis Vuitton 26. Collins Street Luxury Retail 27. Bourke Street Mall 28. Melbourne Central 29. MECCA Cosmetica EDUCATION 30. South Yarra Primary 31. Christ Church Grammar 32. Melbourne Grammar 33. Mac.Robertson Girls High 34. Fawkner Park Child Centre & Kindergarten SPORT & RECREATION 35. Tennis World Albert Reserve 36. Fawkner Park Tennis Court 37. Albert Park Golf Course 38. Genesis Fitness CONVENIENCE 39. Pharmacy MAC.ROBERTSON GIRLS HIGH SCHOOL 13 LAKESIDE STADIUM PRINCES HWY 33 36 34 17 11 12 38 39 FAWKNER PARK 31 30 18 29 SOUTH YARRA ALBERT PARK LAKE 37 16 10 MIN TO CBD 35 ALFRED HOSPITAL 14 COMMERCIAL RD 15 19 WESLEY COLLEGE 14

28 23 PARLIAMENT STATION LONSDALE ST 22 CBD 3 KM FITZROY GARDENS 27 BOURKE ST 26 25 24 6 COLLINS ST FEDERATION SQUARE YARRA PARK SOUTHERN CROSS STATION FLINDERS ST FLINDERS ST STATION 2 2 MIN TO CBD ROD LAVER ARENA MCG SOUTHBANK 2 KM CROWN CASINO ARTS PRECINCT 3 4 HISENSE ARENA MELBOURNE SPORTS PRECINCT SOUTH WHARF AAMI PARK 5 SOUTH MELBOURNE MARKET 5 MIN TO CBD 1 ROYAL BOTANIC GARDENS 10 ST VINCENT GARDENS ALBERT PARK VILLAGE MSAC LAKESIDE STADIUM ALBERT PARK LAKE MIDDLE PARK 7 MAC.ROBERTSON GIRLS HIGH SCHOOL 37 PRINCES HWY 1KM MELBOURNE GRAMMAR SCHOOL 11 32 36 33 34 17 38 39 12 16 35 FAWKNER PARK 10 MIN TO CBD ST KILDA RD 8 13 21 ALFRED HOSPITAL WESLEY COLLEGE TOORAK RD 31 30 18 COMMERCIAL RD 14 PUNT RD PUNT RD HIGH ST DOMAIN RD GREVILLE ST 20 9 29 15 SOUTH YARRA STATION SOUTH YARRA 19 CHAPEL ST PORT PHILLIP BAY ST. KILDA

THE LOCATION New Charsfield is perfectly positioned on St Kilda Road. This grand, tree-lined boulevard leads directly into the heart of the CBD and is one of Melbourne s most sought after locations. New Charsfield is surrounded by the expansive green spaces of Fawkner Park and Albert Park, with popular Prahran, South Yarra and St Kilda all close by. ALBERT PARK LAKE

ROYAL BOTANIC GARDENS

ARTIST IMPRESSION: NEW CHARSFIELD

The city s luxury retail, world class universities, famous arts precinct and fine dining scene, as well as popular South Yarra and St Kilda, are all just moments away.

FLINDERS STREET STATION

PANORAMIC VIEWS New Charsfield offers sweeping views over the green expanses of Fawkner Park, the bright lights of the Melbourne cityscape, and the serene waters of Albert Park Lake and Port Phillip Bay. ARTIST IMPRESSION: NEW CHARSFIELD

The beaches, bayside trails and vibrant foreshore life of St Kilda are all just a few minutes from New Charsfield.

Foreshore Promenade ST KILDA BEACH

The CHARSFIELD MANSION

new charsfield DETAIL & CRAFTSMANSHIP The precise attention to detail and the superb artistry of the Charsfield mansion has inspired every member of the design team behind this address s new residential tower. Echoes of the mansion s refined architecture can be found throughout the grand communal spaces, the distinguished gardens and the exquisite residences. 29

ARTIST IMPRESSION: LIVING SPACE

intuitive & responsive living spaces The residences of New Charsfield combine traditional, grand living spaces with contemporary interior design, flexible floorplans, natural light and stunning views. Our careful selection of materials creates a sense of theatre in every home. HECKER GUTHRIE, INTERIOR DESIGN ARTIST IMPRESSION: bedroom

ARTIST IMPRESSION: ensuite

ARTIST IMPRESSION: kitchen

Kitchens are designed with clean geometry, a neutral palette, stone benchtops and integrated gourmet appliances.

chapter 4 THE ARCHITECTURE

INTRODUCING CHARSFIELD CLUBHOUSE SHORT PAGE TO BE TRIMMED TO 120mm in width LIVE A MODERN CLASSIC LIFE New Charsfield is not only about living at one of Melbourne s most prestigious locations in an impeccably designed apartment. New Charsfield residents also enjoy exclusive access to a range of premium services and finely appointed communal spaces.

CHARSFIELD CLUBHOUSE THE CONCIERGE The New Charsfield experience begins at the grand entrance where a concierge is on hand to welcome visitors, take care of deliveries and look after the needs of residents. GARDEN TERRACE SHORT PAGE TO BE TRIMMED TO 120mm in width The beautiful gardens of New Charsfield, landscaped by Jack Merlo, are lush and leafy, offering peaceful places to step outside and relax, surrounded by finely manicured hedges and mature trees. private dining A large dining room is available for residents to reserve for dinner parties and casual gatherings, supported by a full gourmet kitchen. residents lounge With plush seating, a fireplace and beautifully crafted interior design by Hecker Guthrie, the residents lounge is a communal space with individual charm. the LIBRARY Inspired by Melbourne s traditional clubs of old, the New Charsfield library offers a smart setting for quiet contemplation.

CHARSFIELD CLUBHOUSE CONCIERGE SERVICES AT THE TOUCH OF A BUTTON, THE CHARSFIELD CLUBHOUSE CONCIERGE IS AVAILABLE TO LOOK AFTER THE NEEDS OF RESIDENTS, INCLUDING: Booking and managing the Charsfield Clubhouse. Coordinating dinner parties, corporate meetings and other events in the Charsfield Clubhouse private dining room. Making reservations with restaurants and obtaining tickets to concerts, the theatre or sporting events. Arranging transportation services, from calling taxis to booking cars and obtaining plane tickets. Providing house-sitting services while waiting for tradespeople. Helping out with family errands and dinner deliveries. SHORT PAGE TO BE TRIMMED TO 120mm in width Booking appointments such as Tee Off time at the Albert Park Golf Course.

CHARSFIELD CLUBHOUSE CONCIERGE SERVICEs THE NEW CHARSFIELD CONCIERGE IS ON HAND TO TAKE CARE OF LIFE S LITTLE THINGS, SUCH AS: Gift baskets and flower delivery. Travel and holiday planning. Pet services including walking, minding and vet visits. SHORT PAGE TO BE TRIMMED TO 120mm in width Personalised shopping and delivery. Dry cleaning pick-up and delivery. Grocery shopping. Local errands. House cleaning services. Courier and delivery services. Tradespeople recommendations. Bill payments. Onsite 8am to 6pm daily Monday to Sunday on call after hours

private GARDEN courtyard with bbq Private indoor dining < QUEENS LANE > STAIRWELL LIFT LOBBY LIFT MAIL ROOM CONCIERGE CHARSFIELD CLUBHOUSE The Charsfield Clubhouse has been designed to offer elegant spaces of serenity and style. Entertaining is key, from the grand dining room to the landscaped gardens and cosy areas around the lounge.

private outdoor terrace with fireplace < melbourne cbd OUTDOOR GARDEN terrace WITH DINING LOUNGE WITH FIREPLACE < St Kilda Road > EXISTING MANSION ENTRANCE N G

ARTIST IMPRESSION: CLUBHOUSE GARDEN TERRACE

ARTIST IMPRESSION: CLUBHOUSE GRAND DINING ROOM

ARTIST IMPRESSION: CLUBHOUSE GARDEN TERRACE

ARTIST IMPRESSION: CLUBHOUSE LOUNGE

timeless sophistication True sophistication never goes out of style. At New Charsfield, vintage charm meets modern comfort, with a sense of classic design to ensure the grand history of this prestigious address will endure for generations to come.

A UNIQUE VISION EBG EBG is committed to excellence in creating prestigious properties that reflect quality, sophistication and elegance. With a five star approach to every project, EBG aims for a harmonious blend of architecture and design, bringing together the best collaborators in their fields. 56

UNITED IN DESIGN ROTHELOWMAN ARCHITECTURE HECKER GUTHRIE INTERIOR DESIGN Established in 1991 and led by respected Melbourne architects, Shane Rothe and Kim Lowman, ROTHELOWMAN creates projects for Australia s premier private and public organisations, designing structures that enhance their surrounds, add value to their urban or natural landscapes and, importantly, stand the test of time. Hecker Guthrie is a multi-disciplinary practice driven by the principles of authenticity, consideration and enthusiasm. Drawing on their expertise in integrating interiors, building, objects and gardens, they understand the relationship that all of these disciplines have on creating cohesive, honest and authentic spaces. JACK MERLO LANDSCAPES URBAN DEVELOPMENT MANAGER Jack Merlo Design (JMD) is a fully integrated landscape design and construction practice that creates simple, elegant and unique outdoor spaces of the highest standard. With an emphasis on purity of shape and form, and the precise execution of designs, JMD is highly respected for its understated and practical solutions. Since 2009, the expert team at Urban has successfully developed and delivered more than $2 billion worth of residential, commercial, retail, industrial and master-planned projects. Urban is trusted by leading financial institutions and publicly listed real-estate businesses, with a reputation for bringing the very best service to clients. 360 PROPERTY GROUP SALES AGENT 360 Property Group is Australia s leading residential development sales and marketing agency. With over 30 years of combined experience working with the country s largest public and private companies, 360 Property Group has offices in Melbourne, Sydney and Brisbane and is responsible for over 18,000 residential apartment sales to date. 57

This material has been prepared by 478 St Kilda Rd Development Pty Ltd for 478 St Kilda Rd Land Pty Ltd. New Charsfield is owned by 478 St Kilda Rd Land Pty Ltd. Every effort has been made to ensure the contents are accurate at the time of publication. Before making any commitment to buy, invest or lease at New Charsfield, the public should conduct their own inquiries and investigations to ensure they have the most up to date information about features of New Charsfield. Version printed June 2015.

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