The Voice for Real Estate in Illinois 41,000 2015 MEMBERS STRONG MEDIA PLANNER ONLINE PRINT EVENTS Target the largest number of Chicago and Suburban REALTORS Contacts: Arlene Braithwaite, Advertising Sales (410) 772.0820, arlenetbg@comcast.net Lyn dee Fein, Meeting and Exhibit Manager (217) 391.4824, lfein@iar.org REVISED 10-2014
CONTENTS...2...3...4...5...6...7 DEMOGRAPHICS 41,000 Members 7,700 Real Estate Companies Get your company s products and services in front of the 41,000 Illinois professionals who are active in all facets of the real estate business - residential real estate sales, management, development and appraisal. Illinois REALTOR Profile The typical Illinois REALTOR has 15 years of experience in the business 55 years median age - 54% female - 46% male 95% registered to vote 56% have a website other than the firm website Spend a median $4,000 for real estate expenses annually, with 10% spent on online marketing and promotion WHY ADVERTISE? Reach 41,000 Illinois REALTORS through IAR Print and Online Advertising. IAR ranks among the top six largest state associations of the National Association of REALTORS, the largest trade organization in America. Print Advertising Published four times a year, Illinois REALTOR Magazine is the official publication of the Illinois Association of REALTORS. See pages 3-4 for magazine advertising details. Online Advertising The IAR website, www.illinoisrealtor.org, is the Illinois REALTOR s on e-stop shop, 24/7 for the latest news and resources and market stats as part of their membership benefit. See pages 6-7 for online advertising details. Website Weekly Connection Broker/Owner E-newsletter 2
White border AD SIZES Sample Ad Two page spread 16.25 x 10.375 (Ad will have 1/4 (.25 ) white border when printed) Bleed (will be trimmed off) ILLINOIS REALTOR MAGAZINE Published four times a year, Illinois REALTOR Magazine is the official publication of the Illinois Association of REALTORS (IAR). With 41,000 members, IAR ranks among the top six largest state associations of the National Association of REALTORS, the largest trade organization in America. Circulation: 41,000 Frequency: Quarterly, 4X a year Premium Rates Two page spread, with bleeds Size including.125 bleeds: 17 x 11.125 Trim Size: 16.75 x 10.875 Full Page Full Page, with bleeds 7.875 x 10.375 Size including.125 (Ad will have 1/4 (.25 ) bleeds: white border when 8.625 x 11.125 printed) Trim Size: 8.375 x 10.875 1/2 Page Horizontal 7.5 x 4.75 1/4 Page Vertical 3.75 x 4.75 Display Rates 1X 4X 2-PAGE SPREAD Black & White $3,500 $2,800 Full Color $4,100 $3,400 FULL PAGE Black & White $2,000 $1,600 Full Color $2,600 $2,200 1/2 PAGE Black & White $1,300 $1,000 Full Color $1,700 $1,350 1/4 PAGE Black & White $950 $750 Full Color $1,200 $1,000 CLASSIFIED Full Color $217 $692* * Sign up for four insertions and get 20 percent off, or $173 for each edition of the magazine, total $692. Inside Front Cover $3,000 Inside Back Cover $2,800 Back Cover $3,000 NEW! Classified Ads Make your business stand out! IAR has two classified options to help build awareness of your services to our 41,000 members: Marketplace classified ads feature businesses offering services to REALTORS. REALTOR Referral classified ads help agents build awareness of their businesses. The ads are 2.5 x 2.5, and must come to Illinois REALTOR as a Pree-Quality PDF in a cameraready format. Illinois REALTOR does not provide graphic design services. Classified 2.5 x 2.5 - Full page ads can include.125 bleed ; ads with no bleeds will have a.25 white border when printed - Saddle stitch binding - 60# matte stock Trim (edge of page) See next page for submission guidelines and tips. Bleed (will be trimmed off) Issue Ad Closing Materials Due Mail Date January Nov. 5 Nov. 19 Dec. 15 April Feb. 6 Feb. 20 March 18 July May 8 May 22 June 17 October Aug. 7 Aug. 21 Sept. 18 3
HOW TO SUBMIT PRINT ADS To submit artwork: E-mail file to Arlene at arlenetbg@comcast.net (maximum file size accepted by e-mail is 10MB). Refer to advertising agreement for complete advertising terms and conditions. PREFERRED FORMAT Adobe PDF is the preferred file format. Export/Save at Press Quality. Check the boxes to include all printer s marks. (See below for screenshot for exporting an InDesign file to PDF) Note: For full page ads or two-page spreads, you have the option of full bleed. If you do not include bleeds, your ad will have a 1/4 (.25 ) white border when printed. What is a bleed? Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming. In other words, the bleed is the area to be trimmed off. Bleeds give the printer a small amount of space to account for movement of the paper and inconsistencies. Artwork and background colors can extend into the bleed area. The bleed ensures that no unprinted edges occur in the final trimmed document. See previous page for ad sizes and specs. TIPS: Keep all text/logos at least 3/16 (.1875 ) away from the edge of the page or they may be cut off. Placed images should be tif or eps format, 300 dpi or higher. Color should be converted to CMYK (not RGB and no spot colors). All layers of placed images should be flattened before saving in order to retain transparency effects. Convert all type to outlines. Avoid hairline rules. 4
2015 MAGAZINE EDITORIAL CALENDAR Illinois REALTOR is filled with timely, topical information for the state s real estate professionals. Each edition typically has a theme to anchor coverage. Additionally, each edition will have: One to two additional stories about some aspect of the real estate business. Information on government affairs efforts and lobbying, both at the state and local levels. New this year, the magazine will add a section on professional standards, an emphasis area selected by the association s leadership. A column or feature on major legal issues confronting real estate professionals. Updates about and pictures of REALTORS throughout the state. January 2015 Issue Ad Closing: Nov. 5 Materials Due: Nov. 19 Mail Date: Dec. 15 REALTORS READ THIS MAGAZINE! Illinois REALTOR ranks first among readers as the most useful publication for their business. Most REALTORS (93.4%) keep the magazine for 1-6+ months. 86% say they are most likely to share the magazine with others. I find it to be one of the best tools for keeping up to date. Source: 2012 Reader Survey Emphasis: Professional Standards Doing business the right way for the new year. IAR s Citation Program and a pledge to publish information about those who fail to follow the REALTOR Code of Ethics make this a timely emphasis for January 2015. Content will look at key things REAL- TORS should know in this important area, with tips provided by members of the association s Professional Standards Committee, trainers and REALTOR members who are involved. April 2015 Issue Ad Closing: Feb. 6 Materials Due: Feb. 20 Mail Date: March 18 The aging of the real estate market and what it means for Illinois REALTORS. A key dynamic that will shape the housing market in the years ahead will be retirees making home-buying and home-selling decisions. We ll talk to experts about what REALTORS need to know as they deal with this demographic group. July 2015 Issue Ad Closing: May 8 Materials Due: May 22 Mail Date: June 17 The credit issue. How to help clients navigate the complicated world of financing. There s a lot riding on credit scores right now, especially since they are much tighter than they used to be. For REALTORS, it means being sensitive to how to approach this issue with buyers, while at the same time being able to guide them through the process. October 2015 Issue Ad Closing: Aug. 7 Materials Due: Aug. 21 Mail Date: Sept. 18 The next generation of leaders: Many managing brokers are nearing retirement age, which leaves a question of succession planning? Who will step in to fill the void left by retirements, and how can brokers make sure they have the right people ready to step into leadership roles. An additional story will explore mentoring relationships and how to effectively work with someone to get them ready to take big management steps. 5
ONLINE ADVERTISING You can reach IAR s 41,000 members via the Web and online publications! Website: www.illinoisrealtor.org More REALTORS Are Going Online For Their Information. The IAR website, www.illinoisrealtor.org, is the Illinois REALTOR s one-stop shop, 24/7 for the latest news and resources, market stats, contracts and forms, as part of their membership benefit. Page views per quarter: 212,401 Entrances: 70,770 Average page views: 3 Website 1 month 2 months 3+ months HOMEPAGE 270 x 233 pixels (horizontal) $650 $625 $600 175x282 124x240 125x90 INTERIOR 125 x 240 pixels (vertical) $300 $275 $250 468 x 60 pixels (horizontal) $300 $275 $250 175 x 282 pixels (vertical) $300 $275 $250 125 x 90 pixels (horizontal) $150 $125 $100 Weekly Connection Reach IAR members through this exclusive e-mail opportunity. Put your company just a click away from Illinois most active real estate professionals. The Illinois REALTOR Weekly Connection keeps Illinois REALTORS up-to-date on legal, legislative and other Association and industry news. Distribution: E-mailed every Tuesday, and also available online for members. Weekly Connection 1 month 2 months 3+ months 125 x 125 pixels $960 $900 $850 ONLINE AD SPECS Acceptable formats: animated GIF, JPEG, PNG. 72 dpi resolution. To submit: E-mail advertisement and accompanying URL hyperlink for content review to arlenetbg@comcast.net one week prior to contract start date. 6
Illinois Association of REALTORS REACH 7,700+ Illinois broker-managers the top decision makers in every Illinois firm! E-NEWSLETTER: BROKER/OWNER LEGAL NEWS Targeted legal, housing market and management information for Illinois broker-managers Here s your opportunity to REACH 7,700+ ILLINOIS BROKER-MANAGERS. These are the top decision makers in every Illinois firm! Reach the decision maker. D.R. (Designated REALTOR ) Legal News is issued six times a year and available online to a digital audience. EXCLUSIVE SPONSOR OPPORTUNITY YOUR AD HERE 150 x 300 Be our STRATEGIC PARTNER! Reach 7,700+ of IAR s most prominent members six times per year, and in three places! See left sidebar for ad positions. Call (410) 772.0820 for details. Ad inclusion in e-mail to 7,700+ decision makers AD SPECS Issue YOUR AD HERE 175 x 282 Ad inclusion on www.illinoisrealtor.org/drlegalnews YOUR AD HERE 2.25 x 4.75 YOUR AD HERE 6.5 x 4.75 Ad inclusion in PDF newsletter Ad Closing Materials Due January Dec. 15 Dec. 22 March Feb. 16 Feb. 23 May April 15 April 22 July June 15 June 22 September Aug. 14 Aug. 21 November Oct. 15 Oct. 22 Top-rated content: Legal analysis on hot topics by IAR legal counsel Legal case studies Best practices from Illinois broker-managers Illinois housing stats and analysis What do readers get from the D.R. Legal News they don t get anywhere else? It s my single source for up-to-date information on trends, policies and laws. Current developments in the real estate market, compliance, code of ethics updates. Good, targeted information for brokers. I trust the information I get from the newsletter. Source: D.R. Reader Survey E-mail (emailed to 7,700+ decision makers) Ad size: 150 x 300 pixels Acceptable formats: animated GIF, JPEG, PNG 72 dpi resolution Online (www.illinoisrealtor. org/drlegalnews) Ad size: 175 x 282 pixels Acceptable formats: animated GIF, JPEG, PNG 72 dpi resolution PDF (emailed and on web) Quarter page: 2.25 wide x 4.75 tall Half page: 6.5 wide x 4.75 tall Preferred format: JPEG 300 dpi resolution To submit: E-mail advertisement (and accompanying URL hyperlink for online ads) for content review to arlenetbg@comcast.net one week prior to contract start date. Illinois Association of REALTORS, 522 South Fifth St., Springfield, IL 62701 (217) 529.2600 7