informed SELLERS GUIDE
contents about Jill guide overview what to expect CHOOSING YOUR REALTOR 1 st & 2 nd Meetings hitting the market TEAM SERVICE DIRECTORY CONTACT PAGE 2 PAGE 3 PAGE 4-7 PAGE 8 PAGE 9 PAGE 10 PAGE 11 BACK This Guide is provided to you in advance to help you decide who can best represent you and help you sell your home in the shortest amount of time for the best value! It is designed to: Introduce me to you Show you some of the things than enable us to sell many more homes as our average competitors ABOUT JilL Introduce you to my team a group of professionals I trust to market and sell your home I grew up in Vancouver and attended Simon Fraser University where I obtained a degree in Communications and Marketing in 1988. Discuss how we come to the right price to list your home I moved to Calgary in 1989, married and had 3 children Jesse, Luke and Isabella. With the exception of 2 years in Springbank Hill, we have lived in Canyon Meadows for almost 20 years. My kids attended all 3 levels of school in our neighbourhood prior to the boys heading off to University. I have worked as a volunteer in all of the kid s schools, for all of the sports they were involved with and am looking forward to my new volunteer opportunity with the Calgary chapters of the Chrone s and Colitis association as well as the Calgary Ostomy Society. Introduce you to my process: A list of things that I will do What we will do at our first meeting What I will do after that meeting What we will do at our next meeting How offers are delivered How I will communicate with you How we will negotiate offers How we close the deal! Prior to beginning my career in Real Estate, I worked for the City of Calgary as Marketing Director for the Southland Leisure Centre, and for the Calgary South West United Soccer Club as Executive Director. 3
What to Expect when Listing your home With Me: ADDED INCENTIVEs I will pay for and supply a professional home stager to come to your home and help us with suggestions that will help your home sell FAST! I also pay for professional photography of your home so that it shows well! The following pages will explain how I will approch the sale of your home and how I will work with you to get the best value out of your property. Jill s listing action plan Complete inspection of your property Comparative market analysis Verification of all information regarding property Develop marketing time table Research neighbourhood trends View neighbourhood inventory Make value enhancement suggestions Follow up on all showings Jill s Promotion and Advertising plan Professional photography of your home for Internet and print marketing. 95% of sales come from MLS listings you only get ONE chance to impress!! I invest in proper photographs for your home. Don t settle for anything less! Professional measurement of home if necessary Circulation of home information to over 5000 Realtors in Calgary Prepare listing agreement highlighting facts and features of your home Use MLS, Royal LePage and Facebook for electronic marketing Prominent display of FOR SALE sign on yard Host Public and Realtor Open Houses special sneak preview open house which is marketed through flyers to your neighbours and the next most likely move up neighbourhood Access to 200+ realtors in our weekly meetings Available 24 hours a day, 7 days a week through cell phone 5
What to Expect when Listing your home With Me (Continued) Jill s professional support in the sales process Use of repree an electronic signing package, which allows you to work with me from home, work or vacation! Expert handling of all showings you will always approve a showing before I allow it Superior negotiation skills on your behalf Full time sales management Jill s relocation network: There are more than 12,000 agents in 605 Royal Le Page offices across Canada who will all have access to your listing Royal Le Page has a corporate relocati on specialist 7
listing your home: choosing the right realtor Choosing the Right Realtor is a crucial part of the sales process. You need to ensure your Realtor is someone you feel comfortable with, someone who you like, and someone who you trust. The process of finding a home can be a long one so you had better make sure you are being guided by someone with the same vision and goals as you. Your Realtor also has to be experienced and knowledgable of the current market when helping you sell your home. They need to be an expert who can get you the best value for your property. Ask for references! Not only is choosing the right Realtor important, making sure that Realtor works for a full service, reputable company is critical as well. At Royal Le Page Benchmark we have a team of over 200 Realtors who share listings and information every week I can preview homes for you which have not even hit the market giving you the jump on other buyers who are looking for similar properties. We also have a full time team of staff who work for you ensuring that everything goes smoothly. our first meeting It s critical that we discuss your motivation for selling. This will be an important part of our discussion at our first meeting. I ll discuss with you the current Calgary market, your quadrant market and your neighbourhood market. If you are also buying we will need to discuss your possibilities with regard to lenders and pre-qualifying you for your next home. We will examine your Real Property Report if you have it, and if you don t discuss how to order one. I ll view your home taking notes and measuring where necessary and I ll assign you homework to complete before our next visit. After our first meeting I will Examine all expired listings in the neighbourhood why didn t they sell? Examine all the listings and solds in the neighbourhood over the past 180 days. Study listings and solds in comparative neighbourhoods Visit listed homes in the neighbourhood for comparison Come up with a very thorough Competitive Market Analysis for presentation to you and my recommended list price. Our second meeting I will present my suggested list price in my Competitive Market Analysis and we will discuss forms, details and timing. Forms that need to be signed include a Seller s Representation Form, FINTRAC identification form, and a Consumer Guide which will need to be signed after we go through it to explain my responsibilities to you. Then, we will decide on a list price, and a date to go to market! 9
listing your home: once we hit the market - then what? Other realtors will book showings through me. I will contact you before agreeing to showings to ensure that you are comfortable with the time and date. We could have as many as 100 showings or as few as one before we entertain an offer. The minute that one comes in, I will contact you to let you know. I am trained to negotiate on your behalf however, the final decisions in every case are yours. I am here to be your voice and to ensure we get the very best price for your home. If we accept an offer, there will more than likely be conditions attached to the offer. The most common include a finance condition where the buyer presents their offer to their lending institution and they finalize their approval. If the buyers are working with a good realtor, they should already be pre-qualified so it should just be a matter of details. Once this is finished the bank may order an appraisal to ensure that the home is worth the price they are paying for it. The second common condition is a home inspection. This needs to be booked by the buyer s realtor in conjunction with us. These home inspections usually take about 3 hours and the buyer s realtor must be present. The third most common condition is the approval of the condo documents in the case of a condominium sale. When this condition is put in place, we make the condo documents available to the buyers who then will have them studied and audited by a professional who will let them know the state of the condo corporation and the reserve fund. Usually conditions are in place anywhere from 10 days to 2 weeks. Once a condition has been satisfied, the buyers sign and return to us a waiver form, letting us and the lawyers know that the conditions have been met. Once conditions are waived, our sale goes FIRM! Now it s time to start packing!!! The day before the possession, the buyer and sellers lawyers prepare the transfer of funds. Once the funds have been transferred, the keys are releasable to the new buyer and they take possession. our team: Working hard for you to find your dream home, I have a team of professionals in place to ensure we get the best home for you at the best price! These professionals are folks I have used and am glad to have them on board! Mortgage brokers Trevor Yerema, President Verico Advanced Lending & Mortgage Solutions 403-466-6654 trevor.yerema@advancedmls.ca Sarah Clemens The Mortgage Group 403-938-6888 mortgagewithsarah@gmail.com Home Inspection Services Allan Aardahl Home Inspections Alberta www.homeinspectionsalberta.ca 403-888-5355 Lawyers Douglas Dunscombe Douglas Dunscombe Law Office ddunscombe@telus.net 403-262-7221 Sharon Kiviehan Valley Craig Law LLP Sharon@craiglawfirm.ca 403-297-0139 Administration Diana St. Pierre Royal LePage Benchmark 403-253-1901 Graphic Design Devan Lewis devanlewis@royallepage.ca 403-253-1901 Home & Auto Insurance Sara Paul Awin Insurance 403-255-5020 Design & renovations Jocelyn Ross JR Home Design jocelyn.whra@shaw.ca 403.807.3777 Garden & yard design Diana Lane Let it grow 403-630-0569 Diana.lane@shaw.ca Home Staging Lidia Hardwicke Stage to Sell 587-439-1993 11
Cell: 403.998.8894 Office 403.253.1901 Toll Free: 1.800.387.4011 jstewart@royallepage.ca www.jillstewart.ca Royal LePage Benchmark #110 7220 Fisher St SE Calgary, Alberta T2H 2H8