EXHIBITOR PROSPECTUS AND SPONSORSHIP OPPORTUNITIES The REALTORS Conference & Expo is consistently rated by REALTORS as the most valuable exhibition in real estate. BOSTON CONVENTION & EXHIBITION CENTER BOSTON, MA, USA / NOVEMBER 2-5, 208
ABOUT THE EVENT Attendees at the REALTORS Conference & Expo are members of the National Association of REALTORS, the USA s largest group of independent business people, with over.3 million members. The REALTORS Expo is the nation s biggest marketplace for real estate professionals. 207 REALTORS EXPO ATTENDEES BY THE NUMBERS # EVENT The majority of attendees surveyed indicated the expo was the most valuable real estate event they have attended in the past two years. 53% Found products and services they were unaware of prior to the 207 expo. Exhibit this year, and get discovered! 4,900/0,000 The number of REALTORS who purchased a product or service at the 207 expo / the number who gathered information at the 207 expo for a future purchase. 50 The number of states represented by attendees at the 207 REALTORS Expo. 2 67 The number of countries represented by attendees at the 207 expo. 2 33% Attended the 207 expo for the first time. New contacts and sales opportunities are presented each year! 207 REALTORS Conference & Expo Attendee Survey 2 207 REALTORS Conference & Expo Registration Report
LOCATION WORKED 2 79.5% Office 20.5% Home LICENSES IN OFFICE 47% -20 20.4% 2-50 3.9% 5-00 8.7% 0+ /3 work in offices of more than 50 licenses 207 REALTORS EXPO ATTENDEE SNAPSHOT REAL ESTATE SPECIALTY 2 57.9% Residential 8.7% Commercial 5.3% Property Management 5.0% Relocation 4.3% Land 3.8% International 2.0% Resort.2% Appraisal 0.7% Auction.3% Other/Unspecified MAIN FUNCTION IN INDUSTRY 23.6% Sales Agent - Mainly Residential 22.8% Associate Broker, Broker-Associate or Broker - Mainly Residential 6.4% Broker/Owner - Some Selling 3.2% Association Staff 4.2% Manager - Some Selling 3.7% Buyer s Agent - Mainly Residential 3.6% Broker of Record - Some Selling 2.3% Broker/Owner - No Selling.8% Associate Broker, Broker-Associate or Broker - Mainly Commercial.6% Broker of Record - No Selling 6.7% Other PERSONAL GROSS INCOME 4.6% $,000 -$49,999 27.5% $50,000-$99,999 25.7% $00,000 - $49,999 2.% $50,000 - $99,999 20.% $200,000+ MEDIAN GROSS PERSONAL INCOME: $2,500 TOP EARNERS ARE TOP SPENDERS! REALTORS with gross personal income greater than $50,000 spend a median of $35,200 on total real estate expenses annually. 3 207 REALTORS Conference & Expo Attendee Survey 2 207 REALTORS Conference & Expo Registration Report 3 National Association of REALTORS 207 Member Profile
WHO SHOULD EXHIBIT Companies with real estate-specific products and services that help REALTORS increase their business. Companies offering business, financial, and office products and services that help small business owners manage their office. Companies that can benefit from the recommendation of REALTORS to help sell an existing property or rehab and update an existing home. 207 REALTORS EXPO EXHIBITORS BY THE NUMBERS 405 Average number of leads exhibitors collected. 2 83% Met or exceeded expectations for product exposure. 64% Selected their exhibit space for 208 before the 207 expo ended. 80% Thought the quality of traffic met or exceeded their expectations. 74% Met or exceeded expectations for obtaining sales leads. 75% Felt their company will derive positive ROI from exhibiting. 207 REALTORS Conference & Expo Exhibitor Survey 2 207 REALTORS Conference & Expo Lead Generation Report (Experient)
FIRST-TIME EXHIBITOR SUCCESS STORIES Company: Booth Size: Objective: RCN Capital 0x0 Launch specific referral program for REALTORS I had never attended the REALTORS Expo previously, and I was unsure of how interested the attendees would be in what RCN had to offer. On opening day, I interacted with a steady flood of attendees, sometimes five to ten at a time, and knew right away that this show was going to be a success for us. The traffic to our booth was nonstop for the first three days, and at times, it was even more than we could handle with the team we had. I spent most of the four show days answering extremely in-depth questions and talking about specific deal scenarios. We estimate that it would take one to two months to match the level of leads we experienced in just four days from exhibiting at the expo. The passion from everyone I talked to was palpable. It says a great deal about NAR and show management that 20,000 plus people, who represent the best in the field, thought it was worth their time to attend this event. From my experiences, I can see why. In addition, I was incredibly impressed by the variety of exhibitors. I explored the exhibit floor and discovered the REALTORS Expo was excellent for networking with other exhibiting companies as it was for talking with motivated and interested potential REALTORS. I have already created several partnerships because of this show, and more are still developing. Company: Booth Size: Objectives: The Grout Doctor 0x0 Exposure for tile grout cleaning service; Secure recommendations to homeowners from REALTORS We have never exhibited in a real estate event prior to the REALTORS Conference & Expo. We have thrown around the idea of exhibiting for a couple of years. This year we finally closed our eyes and jumped, and we are so happy we did! WOW! It was a great experience! We exposed our services to an industry we believe will find us an important part of the home-buying and/or selling process. We learned something new from everybody we spoke to, and made connections that we hope to turn into lasting relationships. As an added bonus, we walked away with leads from all over the globe for franchise sales, which we were not expecting or marketing. We would not have received these leads were it not for our participation in the REALTORS Expo. The expo was great energy, a professional, yet fun environment, and a fantastic experience that I have no doubt, will be a profitable one as well. Christina Phelps Marketing Manager I look forward to attending next year s Conference & Expo in Boston with a larger team! Stephen Ballard Business Development Coordinator
TYPES OF BOOTHS ATTENDEES VISITED AT THE 207 EXPO 0 0 20 30 40 50 60 70 80 90 00 Sales & Marketing (advertising, signs, farming tools, etc.) Real Estate Software Educational Products/Services National/State/Affiliate REALTOR Associations Office Products & Services Wireless Technology Banking/Financial Internet Services Home Protection & Warranty Computer Hardware Franchise or Network Groups Insurance Relocation & Referral Services Automotive Products Developer/Properties Other 35.6% 33.59% 29.97% 29.48% 22.8% 8.78% 6.67% 4.62%.82%.08% 8.9% 55.76% 5.94% 50.6% 50.5% 68.76% 207 REALTORS Conference & Expo Attendee Survey CHOOSE FROM MULTIPLE EXHIBIT SPACE OPTIONS IN 208 General Exhibit Space Exhibit rates will remain the same for a fourth year in a row! Choose the location on the floor plan that works for you. Space is assigned on a firstcome, first-served basis. Global Pavilion Meet with REALTORS from over 60 countries. Perfect for second home and retirement properties, global, commercial and residential developers, and tourism boards that want to promote infrastructure and favorable building climate. Commercial Marketplace Your venue for everything in commercial real estate. Includes a CommercialSearch Theater and Commercial Education Center, as well as networking opportunities with commercial practitioners. Green Pavilion If your company sells products or services with green features, you ll want to meet NAR s Green Designees. They are REALTORS who receive advanced training in green building and sustainable business practices to help them market and sell green properties.
THE DIRECT IMPACT OF BOOTH SIZE AND SPONSORSHIPS/ADVERTISING Lead Generation at the 207 REALTORS Expo 405 Average Leads per Company 608 Average Leads per Company Participating in Sponsorships/Advertising 57 Average Leads per Company - Island Space 383 Average Leads per Company - In-line Space 207 exhibitors generated an average of 52% more leads by participating in sponsorship and advertising programs. Budget NOW for the sponsorship and advertising opportunities that best meet your objectives at the 208 expo: SIGNAGE Banners Floor Decals Column Wraps Escalator Runners Stair Decals Standing Sign Boards Video Messaging Window Cling ADVERTISING Conference Guide Advertising Expo Guide Advertising Schedule at-a-glance & Notepad MARKETING Access Passes Attendee Email Branding Booth Locator Kiosks Cash In & Win Conference Tote Bags Consultation Suites Exhibitor Product Showcase Hotel Keycards Hotel Room Drop Lanyards Mobile App Mobile Device Charging Stations Pre-Show List Rental Post-Show List Rental Shuttle Branding EVENTS Celebrity Concert Exhibitor User Groups General Session Good Neighbor Awards Grand Opening Celebration Green Pavilion Inspirational Program International Night Out International Welcome Reception Commercial Caffeinated Networking Breakfast Commercial Red Carpet Networking Reception Global Real Estate Theater Spotlight Series Sunday Morning Refreshment Break Sunday Tailgate Young Professionals Network Reception New Sponsorship/Advertising Tier Packages Available in 208 Packages combine multiple branding opportunities at rates of 40% off a la carte pricing. Available in early 208. Watch your email for these exciting opportunities, designed to stretch your exposure and your budget. REALTORS Conference & Expo Lead Generation Report (Experient)
INCLUDED IN YOUR BOOTH SPACE Online Exhibitor Directory Where all.3 million NAR members can preview your company s description and click on the link to your website. Mobile App Listing Connects REALTORS in real-time to your product information and floor location. A complimentary upgrade includes downloadable PDFs and logo branding. evip Invitations Invite your best prospects to see your booth at the expo free of charge. Booth Carpeting, Back/Side Drapes and ID Sign In-line booths receive free booth carpeting, 8 back drape, 3 side drape and two-line ID sign. (NOTE: furnishings and utilities are not included with space.) IS A LARGER BOOTH WORTH THE INVESTMENT? Exhibitors in island booths secured 49% more leads than companies in in-line booths at the 207 expo. SPACE RATE $36 per sq.ft. $300 per corner (linear booths) $50 per corner (island booths) SCHEDULE Badges 4 per 0x0 Additional Programs to Enhance Your Exposure Sponsorships Pre- and Post-Show Attendance Lists Expo Guide & Conference Guide Advertising Contact Hall-Erickson, Inc. for further details; 800-752-632; nar@heiexpo.com EXHIBIT SPACE & SPONSORSHIPS Hall-Erickson, Inc. /Show Management 98 E. Chicago Ave. Westmont, IL 60559 P: 800-752-632 F: 630-434-26 E: nar@heiexpo.com Installation: October 30 November November 2 Exhibit Hours: Friday, November 2 Saturday, November 3 Sunday, November 4 Monday, November 5 Dismantle Hours: Monday, November 5 Tuesday, November 6 Hours Subject to Change 8:00am 5:00pm 8:00am :00am 3:00pm 6:00pm 9:00am 4:00pm 0:00am 5:00pm 9:00am :00pm :00pm 8:00pm 8:00am 5:00pm