Using the REALTOR.com Showcase Marketing System

Using the REALTOR.com Showcase Marketing System Customized for Greater Las Vegas Association of REALTORS October 2007

How Today s Consumers Search Home Page Interactive Count-on-the-Fly Search Results

How Today s Consumers Search Home Page Featured Homes Page

How Today s Consumers Search Home Page Featured Homes Page Interactive Mapping with Bird s Eye View where available

How Today s Consumers Search Home Page Featured Homes Page

How Today s Consumers Search Home Page Featured Homes Page Search Results Page Your Quest is Complete

How Today s Consumers Search Home Page Featured Homes Page Search Results Page Listing Detail Page Virtual Tour Vendor Posting Fee Waived for Showcase Customers

Basic Listings on REALTOR.com Look Like This Today Only One Photo Limited Description Limited Contact Information

After Launch Las Vegas Listings Will Look Like This Showcase Listing

You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

Open House & Headline You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info

Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text

Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour

Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour Listing Video

Open House & Headline Open House Dates You Can Make Your Listings Look Like This! Showcase Listing Fully Enhanced Agent Contact Info Scrolling Text Featured Tour Listing Video Property Description 25 Property Photos

Marketing System Materials Marketing Proposal Available at resource.realtor.com Curb Appeal Abounds Online Photo Marketing Strategy Elegant Entry Relaxing Rear Retreat Contemporary Kitchen Press Release Captivating City Vistas Fabulous Family Room Marketing Letter New to Market Postcards Jumbo Postcards 67 includes postage

REALTOR.com Distribution Partners Your home will be marketed on these sites*: *Subject to change

Using REALTOR.com Control Panel 1. Account Information 2. Enhancing Your Listings 3. Reporting

Your Confirmation Email Actual email text may vary from this sample

Your Confirmation Email Actual email text may vary from this sample Your Login Information Your login is your MLS ID Your password is your MLS ID until you change your Account Information in the Control Panel

Go To resource.realtor.com Manage Your Account Online Choose your MLS: LasVegas Enter your MLS ID Enter your password Click Go

Accept Terms and Conditions

Enter Your NRDS Identification Number Don t have your NRDS# handy? Click Ask me later Go directly to My Control Panel

Control Panel Home

Account Information Contact Information Your Name Office Name 3 Phone Numbers Email Address Your personal website URL

Neighborhood Info

Account Information Neighborhood Info Turn off/on the display of Neighborhood information

Neighborhood Information -Community Information- Age Distribution Housing Type Household Income

Neighborhood Information -Area Amenities- Shopping Grocers Recreation and Leisure Golf

Neighborhood Information -School Information- Students per Grade School Profile Test Scores

Account Information Las Vegas,Summerlin,Spanish Trail,Seven Hills 89012,89014,89052,89109,89113,89117,891 Password Change your password, 8 character maximum Location Information Choose Nevada Enter Communities & Zip Codes where you market 250 character maximum golf, homes, horses, investment, residential Keywords Describe your specialties using 90 characters

Account Information - Completed Agent Image and Slogan Recommended photo size is 80x120 Enter your slogan using up to 60 characters I can feature your home on the #1 real estate site Save Your Changes Allow 24 hours for your photo to appear on your listings

Your Enhanced Entry in the Yellow Pages Find a REALTOR Yellow Pages

Consumers Can Search by Keywords Find a REALTOR Yellow Pages golf

Your Account Information Appears on Your Enhanced Listings

Control Panel Home

Enhance My Listings

Listing Inventory

Available Enhancements

Listing Videos

Add a Listing Video

Add a Video Title & Select A Template

Upload a Video File Upload File Select video file Follow steps to complete upload

Edit Video: Preview or Delete Edit Video Preview Video Tour Delete Video Tour Cancel to return to Edit

Your Listing Video

The Video Tab

Multiple Photos

Add up to 25 Photos Per Listing Adding Photos Click photo box Select photo on your computer Add a caption using up to 80 characters Save Changes Allow 24 hours for photos to appear GLVAR sends 8 photos per listing to REALTOR.com

Give Consumers What They Want Photos

Custom Text

Customize the Property Description The moment you step into this home you can't help but notice the attention to detail every where you turn. From the charming exterior to the swing on the veranda, you can't help feel this home is welcoming you with open arms. As you turn the corner, your home emerges from the charming garden. Verdant grounds

Romance Paragraph The moment you step into this home you can't help but notice the attention to detail everywhere you turn. From the charming exterior to the swing on the veranda, you can't help feel this home is welcoming you with open arms. As you turn the corner, your home emerges from the charming garden. Verdant grounds landscaped with a variety of floral delights tickle the senses and bid you welcome. This four bedroom home has so much to offer you, your family and your friends. Golden wood floors that complement the dramatic vaulted ceilings define the elegant living room and formal dining area just as the travertine tile and a brick-faced fireplace do for the family room. The spacious updated kitchen with its granite counters features stainless steel appliances including a five-burner stove! The large master bedroom includes a beautifully remodeled bath with a spa tub. There is even a bedroom (office?) and a full bathroom located downstairs. The private backyard offers a sparkling pool for refreshment, a bubbling spa for relaxation, or an arbor area for meditation. Dual-pane windows and a slider help keep heating and air conditioning costs in check. There is even extra space for those bigger toys a three-car garage and a gated RV pad. All this and nearby Wildwood Park with its miles of hiking trails and Paradise Falls!

Add a Headline Another Home Marketed by Mary Smith

Headline Include Your Name!

Use Scrolling Text for Call to Action Call Mary at 888-555-5555 for a personal showing today!

Open Houses

Creating Open House Ads Open House Create up to 5 open house ads for each property

Creating Open House Ads Open House Verify Listing Location Open House Ads are automatically deleted when the date passes

Advertise up to 5 Open Houses Coming Soon! Open Houses in Your MLS will appear automatically on REALTOR.com

Control Panel Home

Reporting

Listings Traffic Listings Traffic Click on column heading to sort Click Status twice to see Active listings at the top Click the MLS ID to display traffic report for that property NEW! Export to Excel

Traffic Report in Control Panel Printable Version

Traffic Report in Control Panel E-Mail Version Enter your client s email address Click Send

Internationally Featured

Let the World See Your Properties! Add a touch of luxury with Internationally Featured

On REALTOR.com Home Page Featured Homes Page Search Results Page

On REALTOR.com Home Page Featured Homes Page Search Results Page Listing Detail Page

Let the World See Your Properties! Internationally Featured Properties Display as Distinctive Properties on worldproperties.com

Las Vegas Properties Week of 9/17/07 24, 614 Properties 199 Properties

Home Page On WORLDPROPERTIES.com

On WORLDPROPERTIES.com Home Page Find A Residential Property

On WORLDPROPERTIES.com Home Page Find A Residential Property Search Results Page

On WORLDPROPERTIES.com Home Page Find A Residential Property Search Results Page Listing Detail Page

Let the World See Your Properties! Contact Customer Care 1.866.920.6158 to Internationally Feature Your Properties

resource.realtor.com Marketing Materials

Marketing Materials

Jumbo Postcards - 53 to 61

Thank you for attending! REALTOR.com Customer Care Call 1.866.920.6158 Email CustomerCare@REALTOR.com for questions about your account. For questions regarding Online Training Call 1.800.827.0250 Email OnlineTraining@REALTOR.com