Capability Statement Key Performance Realty Ground Floor Barringtons House 283 Rokeby Road SUBIACO WA 6008 T: 08) 6314 3535 F: 08) 9481 1947 W: www.kprealty.com.au E: admin@kprealty.com.au
Paul Rogers Director & Licensee Paul has been a leader in the sale of residential projects since 1978 including 20 + years as Principal of his own real estate companies. This commenced with his first venture, King & Rogers Real Estate in Wembley in 1980. The company grew to 3 offices with a combined sales team averaging 18 sales consultants. Paul then joined Richard Ellis in 1988 to head up their project marketing division. He commenced with the Joondalup Golf Resort residential apartments and sold them exclusively throughout South East Asia. This lead to securing many project and house + land sales which saw him setting up offices and project marketing teams to facilitate the sale of these properties throughout the region over the next 7 years. Paul Rogers, Director & Principal Following his success with Richard Ellis, Paul took up a private consultancy and sales role with Paul Rogers & Associates in 1997 where he remained until 2001. He was then presented with an opportunity to take over the Fini Group operation and offer them amalgamation with the Mirvac Group. Due to the sheer volume of work required to facilitate this amalgamation, Pro Property was formed by Paul and 2 other partners. The company later became a franchise and saw its name change to Coldwell Banker Pro Property, where Paul remained until 2010. 2010 saw an opportunity arise for Paul to work in the niche market of off plan project and established residential sales and, as a result, Key Performance Realty was born. It has given Paul the chance to run a boutique agency which offers large agency knowledge with the personalised service offered by a small agency. In recent years Paul has advised on, and marketed landmark projects such as Challenger Harbour Executive Apartments (Fremantle), Hillarys Marina Apartments, and Medina Executive Perth. Paul is a licensed real estate agent with over 30 years of testimonials from hundreds of delighted clients. Paul is an executive member of REIWA S Residential Development Committee and a member of the newly formed Australian Hotel Association s Tourism taskforce.
Paul Rogers, Testimonials
Paul Rogers, Testimonials
Paul Rogers, Testimonials
Peter Gianoli Previous Marketing & Sales Manager Mirvac Fini WA Mirvac Fini hired Coldwell Banker Pro Property to conduct the auction of 12 highly sought after residential homesites at Hollywood, which were released for sale as part of the redevelopment of the former Hollywood High School site in Nedlands. The Company was selected because we knew the auction would be a high profile event that would attract a great deal of public interest and we wanted someone that was experienced enough to handle the situation. Paul Rogers, Testimonials As expected, CBPP s research and insight in the lead-up to the auction was very valuable and his auctioning style contributed to the successful sales result on the day. Coldwell Banker Pro Property were thorough and professional at all stages during the auction process and I would have no hesitation recommending them as auctioneers. Sime Darby Freycinet Estate, Margaret River Coldwell Banker Pro Property were appointed to market and sell the Quest Margaret River Estate and attached Freycinet townhouses for Sime Darby in early 2004. The Project whilst a success in the sales program has required a greater, longer and more depth involvement from our selling agents that what was originally anticipated. Coldwell Banker Pro Property have in all regards succeeded with an effort that has gone far beyond what I would expect normally from a normal real estate agent. They have demonstrated an ability to be pro-active not just in the selling and marketing but in many other areas of the development process which have all contributed to the maximisation of the success of this project. They are definitely more than our selling agents earning a sales commission but are an integral part of the development team. Additional Referees Jim Tsagalis CEO, Lease Equity 0411 760 760 Gary Ryan CEO, Knight Frank 08 9325 2533 Paul Basso CEO, Seacrest Homes 0412 911 688 Julian Lodge General Manager, Primewest 0419 952 144
Kevin Hughes Director Kevin has been analysing and selling residential and commercial property investments to clients Australia wide since completing his first triplex development in 1989. A native West Australian, he was Qld based for 6 years, gaining further development and marketing experience. Kevin has been involved in the successful development and marketing of prominent mixed use developments throughout WA over the last 10 years, including West Perth, Subiaco, Cottesloe, Dunsborough, Bunbury and Karratha. Kevin Hughes, Director He has experience in property lending and held accreditation from all major lending institutions. Kevin is a Registered Real Estate and Business Sales Representative and has gained a complete understanding of property from the ground up over the last 22 years.
Medina, Convention Centre Mounts Bay Road, Perth 138 studio, 1 & 2 bedroom apartments Completed in 2006 Client - Multiplex Medina Executive, Barrack Plaza 138 Barrack Street, Perth 99 studio, 1 & 2 bedroom apartments located within building incorporating residential apartments Completed in 2006 Exclusive agent Sold out prior to completion Quest on Rheola West Perth Projects Experience Hotels & Tourism 1 commercial unit 30 residential apartments Completed 2005 Apollo Quay Mandurah 20 Apollo Place 1, 2 and 3 bedroom apartments Sold out prior to completion Completed 1999 Karratha Central Apartments 27 Warrambie Road, Karratha 87 studio 1 & 2 bedroom apartments Completed in 1998, sold out off-the-plan Developer Fini Group in joint-venture
QUEST, Northbridge 228 James Street, Northbridge 76, 1, 2 & 3 bedroom units and townhouses Sold out prior to completion, completed in 1996 Joint agent QUEST, Margaret River 26 Tunbridge Street, Margaret River 60, 1, 2 & 3 bedroom units and bungalows Completed in 2006 Project Consultant and Sales Agent Exclusive agent QUEST, Harbour Village Fremantle Mews Road, Challenger Harbour Projects Experience Hotels & Tourism 54, 1 2 & 3 bedroom ocean & harbor front apartments Completed in 2006 Key agent on original project and preferred agent on all resales QUEST, Bunbury Corner Koombana & Lyon Drives 52 studio, 1 2 & 3 bedroom apartments Completed in 2001 Project Consultancy and Sales Agents QUEST, West End 451 Murray Street, West Perth 43, 1 & 2 bedroom apartments Completely sold off-the-plan in 1994-1995, completed 1996 Paul Rogers involvement in sales ongoing Joint agent
Barrack Plaza 138 Barrack Street, Perth 48 1, 2 & 3 bedroom apartments Completed 2006 Sold out prior to completion Manhattan Towers 255 Adelaide Terrace, Perth 59 1, 2 & 3 bedroom apartments with river views Completed 2002 Contracted several off plan sales Projects Experience Perth CBD Essence Townhomes 45 Stuart Street, Perth 19 2 & 3 bedroom terrace homes with park / city views 100% sold in 5 months, all prior to completion Completed August 2008 Exclusive agent Elevation 239 Adelaide Terrace, Perth 143 1, 2 & 3 bedroom apartments with river views 27 storeys Completed 2011 Contracted several off plan sales Home 464-472 Murray Street, Perth 30 1, 2 & 3 bedroom apartments Completed 2007 Contracted several off plan sales
West One 1303 Hay Street, West Perth 59 1& 2 bedroom apartments over 8 levels Completed 2007 Set record prices, with 6 Price increases Exclusive agent 11 Altona Street 11 Altona Street, West Perth 18 2 bedroom apartments over 9 levels Sold out off-the-plan Completed 2004 Sourced lot for the developer Projects Experience West Perth Mayfair Apartments 1 Mayfair Street, West Perth 58 1, 2 & 3 bedroom apartments Completed 2002 Contracted several off plan sales Westbridge Apartments Wellington Street, West Perth 41 1 & 2 bedroom apartments and commercial Exceeded sales target of 40% sold in 2 months of release Completed 2010 Kings Park Manor 20 Walker Street, West Perth 10 2 bedroom apartments Sold out off the plan, 1994 Completed 1996
Quest on Rheola West Perth 1 commercial unit 30 residential apartments Completed 2005 Outram 48 West Perth 3 commercial units 24 residential apartments Completed 2006 Projects Experience West Perth
Centro 417 Subiaco Commercial Residential Cloisters 225 Bagot Road, Subiaco 7 commercial lots 14 residential apartments Completed 2003 Projects Experience Subiaco Denis 44 44 Denis Road, Subiaco 4 commercial units 9 residential apartments Completed 2007 Hay 281 281 Hay Street, Subiaco 11 commercial/retail units 6 residential apartments Completed 2005 Hay 513 (Farmers) 513 Hay Street, Subiaco 23 commercial/retail units 24 residential apartments Completed 2007
Panorama 42 Terrace Road, East Perth 114 1, 2 & 3 Bedroom river front apartments Sold prior to completion 2002 Paul Rogers/Colliers International joint agents Majestic Quay 20 Royal Street, East Perth 49 2 & 3 Bedroom water front apartments on Claisebrook Cove Completed in 2001, 100% sold off-the-plan Development by Mirvac Fini Projects Experience East Perth Aurora 2A Goderich Street, East Perth 29 2 & 3 bedroom East Perth apartments Completed in 2003 Coldwell Banker Pro Property was the 3rd agency used Finalised all sales within 3 months of appointment Sovereign Place Hay Street, East Perth 42 1, 2 & 3 bedroom apartments & townhouses 93% sold prior to construction Completed 2009 Exclusive agents Palladio 2 Henry Lawson Walk, East Perth 16 2 & 3 bedroom East Perth apartments Completed in 2000, sold out in under 2 weeks or release Paul Rogers joint agent
Boans Warehouse Saunders Street, East Perth 48 1, 2 & 3 bedroom apartments and terraces Completed in 1997 First of 8 East Perth developments for Fini Group Regency Crescent 32 Eastbrook Terrace, East Perth 26 1 & 2 Bedroom apartments Sold in 2 weeks of release Completed in 2001 Projects Experience East Perth Villa Medici 108 Royal Street, East Perth 27 2 & 3 bedroom apartments & commercial Sold in under 3 weeks of release (1998) Completed in 2000 Aqua Vista 37-41 Brown Street, East Perth 30 2 & 3 bedroom apartments and townhouses 100% sold off-the-plan, Completed in 2001 Sans Simeon 20 Saunders Street, East Perth 33 2 bedroom apartments & mixed use 100% sold off-the-plan, Completed in 2001
St James Estate Shenton, John, James & Fitzgerald Street 150 1, 2 & 3 bedroom apartments and terraces 100% sold off-the-plan Completed in stages 1997 Paul Rogers joint sales agent Rialto Terrace Apartments 34 Palmerston Street 56 2 3 bedroom apartments and terraces Sold off the plan, Completed in 2000 Projects Experience Northbridge The Maltings Palmerston Street 137 1,2 & 3 bedroom apartments & townhouses Completed in 2002 First 2 stages sold completely off the plan Paul Rogers lead agent for the first 2 stages Caledonia Apartments 260 Newcastle Street 40 2 & 3 bedroom apartments 5th agent on project marketing for over 3 years Paul Rogers lead agent Sold remaining 9 apartments in under 3 months Kensington Gardens Randell Street, Northbridge 5 x 3 bedroom terrace homes 100% sold off-the-plan Completed in 1999
Albert Gardens 48 Albert Street, North Perth 14 2 bedroom apartments Completed in 1999 100% sold prior to construction completed Ampersand Apartments 52 Albert Street, North Perth 16 2 bedroom apartments 100% sold prior to completion Completed in 2002 Projects Experience North Perth Kadina Terraces 4 Kadina Street, North Perth 10 2 bedroom townhouses 100% sold prior to completion in 2003 Set record prices for the area The Lind 31 Kadina Street, North Perth 10 2 & 3 bedroom apartments 100% sold off-the-plan, Completed in 2002 Menzies Mews Menzies Street, North Perth 16 3 bedroom townhouses apartments Sold out in 5 months Completed in 2007 Appointed to project after initial agent fell short of required sales
Juniper Apartments Cnr Keane Street & the crescent, Midland 41 1 & 2 bedroom apartments 75% sold to database prior to launch Completed in 2008 Allegro Keane Street, Midland 34 residential apartments & 2 commercial units 80% sold by Paul Rogers prior to completion Completed January 2010 Projects Experience Midland Villaggio Apartments Keane Street, Midland 28 residential apartments & 9 commercial units 70% sold by Paul Rogers prior to completion Completed June 2010 Exclusive agents (replaced previous agent)
Cygne 8 Mounts Bay Road, Crawley 14 super luxury 3 bedroom riverfront apartments Completed in 2007 Project Joint-venture and finance, sales agents Alexander Place 27 Alexander Street, Belmont 54 3 bedroom townhouses, villas & loft homes 100% sold prior to completion in 2007 Effective use of multi-channel sales model Projects Experience Perth Suburbs Clive Road, Cottesloe Clive Road, Cottesloe 14 three level townhouses Completed 2009
Moondah Dunsborough 10 residential townhouses Completed 2006 Hayward 15 Hayward Street, Bunbury 20 lot land subdivision Completed 2008 Projects Experience Country Velocity Village Karratha 92 two bedroom & two bathroom units Completed May 2011 Village fully leased
BALNEUM APARTMENTS Great Eastern Highway, Belmont Replaced initial agents Appointed by receivers to complete balance of sales MORETON BAY COURT Frederick Street, Belmont 75 villa townhouses Exclusive agents 85% sold prior to completion MARINA VIEWS Ascot Waters, Ascot Additional Projects Experience 12 apartment/townhouses Exclusive agents 90% sold prior to completion THE AVENUE ON BROADWAY Broadway, Nedlands Commercial/residential Joint agents Sold out at completion BEAUFORT CENTRAL 250 Beaufort Street, Perth 100+ apartments 80% sold prior to completion PRIMARIES South Terrace, Fremantle Residential warehouse apartments Sold balance of units at completion
Ellenbrook Apartments The Parkway, Ellenbrook Urban Village In excess of 230 apartments & commercial retail Stage 1 due for completion July 2011 40 sold, 12 remaining (Stage 1) The Platform 15 Yelverton Drive, Woodbridge 56 1, 2 & 3 bedroom apartments Construction to commence June 2011 Launched March 2011 12 sold Projects Experience Currently Selling Grange57 57 Needlewood Road, Churchlands 8 4 bedroom, 3 bathroom luxury townhouses Construction to commence June/July 2011 Launched March 2011 2 sold
Padbury Central Karratha 28 two & three bedroom residences Scheduled for completion mid late 2011 Vincent Street West Leederville Approved 3 level townhouses Projects Approved Yet to Complete Barker Road Subiaco Approved 4 level townhouses Stirling 52 Nedlands Approved mixed use development
Methods of Sale Private Treaty Private treaty is what most people know as the traditional For Sale method where the seller chooses an asking price. This is by far the most popular method in marketing residential properties in Western Australia and is the least aggressive of the three. It can be easily tailored to suit a seller s needs and requirements. When a property is marketed using the Private Treaty method, purchasers are able to make the seller an offer at any time during the marketing campaign and usually negotiate with the seller. If the terms and conditions are acceptable to the seller and the seller accepts the purchaser s offer this then becomes a binding contract. If the offer is not acceptable to the seller then the property s marketing campaign continues until an acceptable offer is submitted to you. Selling Your Property Auction Public Auction is a fantastic way to market a property that is in high demand or is rare. If an Auction campaign is conducted properly with the appropriate marketing chosen, this method can result in a sale price higher than your expectations. An aggressive marketing strategy is usually embarked on four or five weeks prior to the set Auction day and involves open for inspections. A predetermined acceptance price or reserve price is established and confirmed by the seller on the day of Auction with the settlement date being a fixed date. Bidders at the Auction bid on the proviso that their offer to purchase is unconditional and is cash. If bids equal or exceed the reserve price then the highest bidder becomes the successful purchaser and usually pays a five or ten percent deposit on the fall of the hammer. If the bids do not equal or exceed the reserve price then the property is passed in and normally becomes available to the market by Private Treaty with the highest bidder having first right of refusal. Expressions of Interest (Tender) Expressions of Interest is an appropriate method of sale in a strong positive market and/or where there may be a significant difference in purchasers assessment of what price they would buy at. This means that the highest offer is not limited to an asking price or the second highest bidder.
Arriving at the Selling Price It is vital that any property be listed at the right price! Agents appraisals can, of course, vary considerably. A low price can be recommended at which a property can be sold quickly under pressing circumstances. Alternatively a Seller can ask an unrealistically high price for their property. This may be prompted by a desire to simply test the market, or sometimes based on advice received from an agent who inflates the value in an effort to buy your listing. Selling Your Property In using the information gathered from our sales data, analysing the competitive offerings to your property and drawing on the experience of other Key Performance sales representatives, we are able to determine the most appropriate price range in which to market your property. Selecting a marketing price for a property is not an exact science however if due diligence and consideration of factual evidence is used then estimations can be very accurate. A FAIR ASKING PRICE Many factors need to be taken into account in setting an asking price, such as: Demand/Supply factors Must I Sell now? How long can I leave the property on the market? Can I wait to get the price I want? What happens if the property doesn t sell? WHY THE RIGHT PRICE? If a property is priced too high above true market value it can have adverse effects, not only on an eventual offer if marketed using the traditional Private Treaty method, but also opportunities to sell that have been lost. It can result in prospective purchasers inspecting the property expecting it to be of the standard indicated by the asking price and hence suffer by comparison with other homes that are priced correctly. The result usually is that the price must be reduced to effect a sale, which then immediately gives the property a discounted reputation or label.
Advertising & Marketing We will endeavour to take you through, step by step, exactly what we will do for you in regards to what we recommend as the most appropriate marketing of your property to conclude a sale. We believe that it is vital for you to totally understand what is involved with this and what to expect from the company handling the sale of probably one of your largest personal assets. NETWORKING Selling Your Property Your property details will be circulated within the office immediately and forwarded to our highly experienced sales staff. Our team is comprised of some of Perth s most highly respected and proven real estate sales people and quite often when a new listing comes into the office, we will already have contact with an appropriate buyer seeking a property similar to yours. Due to their many years of experience in the real estate industry, our sales people have a network of good, solid contacts which spread far and wide. They will automatically notify their clients that your property is for sale and will be invited to view your property. THE INTERNET Key Performance Realty is at the cutting edge of information technology, offering their clients an up to date website on which to market their property. In today s market, it is vital that your property receives the right exposure on the internet. Please log onto our website www.kprealty.com.au and browse our property profiles. You will notice that it is very clean and user friendly. Our research tells us that over 80% of all buyer enquiries are generated from internet websites. This emphasises the importance of having a website of our standard. You will notice that our internet site has a slide show facility, which is unquestionably most impressive and gives purchasers the opportunity to view a large portfolio of both internal and external photos of your property. Our site is updated daily and reaches a world wide market that is constantly monitoring our site. Your property will also be listed on www.realestate.com.au, and www.aussiehome.com which, when combined with our site, will ensure we are reaching local, national and international markets.
Advertising & Marketing DYNAMIC COLOUR BROCHURE Our marketing team will arrange production of a full colour brochure that will be used throughout the duration of the marketing program. Our brochures include colour photos of your property along with a list and description of the benefits and of the all features of your property. In addition, it includes all relevant outgoings and of course the contact details of your sales executive(s). Selling Your Property OPEN FOR INSPECTIONS All inspections shall be conducted in a personal manner. Your sales executive(s) will always be in attendance. CONJUNCTIONAL AGREEMENTS As our goal is to sell your property for the best price possible in the shortest amount of time, we are happy to enter into a conjunctional agreement with other agents. This means that if any other real estate agent has a client that may be interested in purchasing a property similar to yours, they can contact the listing sales executive from Key Performance Realty and arrange a suitable time to show the property to their client. If the sale eventuates then the fee payable will be split with the conjunctional agency. In all cases, we shall attend inspections with conjunctional real estate agents and their clientele. We will most definitely be able to demonstrate your property more proficiently and keep a watchful eye on your valuables.
Advertising & Marketing KEEPING YOU INFORMED We promise to provide you with continuous communication and feedback detailing activities of the marketing plan and progress with the sale. This enables you to feel more comfortable, knowing the ongoing progress of the marketing and sale of your property. Selling Your Property NEGOTIATIONS We retain all purchaser leads for the benefit of cross referencing every week in our office. We also inform purchasers if there has been a change to the property, i.e. Renovations, tenancy, price adjustment etc. Quite often this generates renewed enthusiasm and may result in a sale. When an offer comes to hand we will phone any hot prospects at the time to confirm whether they are either in or out of the running and then immediately convey the offer(s) to you. Once dealing has been consummated we shall prepare and issue instructions to the relative conveyancer(s) along with all documentation to necessitate a hassle free countdown to settlement. We also monitor any conditions on a contract and assist where necessary to fulfil them. OUR COMMITMENT TO YOU To work for you in selling your property for the very best price with the very best service.
Melissa Cattai Personal Assistant/Contract Administration Melissa entered the real estate industry over 9 years ago and during this time, has gained valuable experience in real estate administration, residential & commercial property management, strata management and residential & project sales. Melissa also has an excellent understanding of the project sales process thanks to her experience gained from working for a prominent Perth developer. Melissa is responsible for all administration and support work for Key Performance Realty including maintaining an up to date website, diligent liaison with clients on a regular basis, account maintenance, director support as well as carrying out many other imperative tasks to keep the company running smoothly. The KPR Team Administration TESTIMONIALS May 2011 "...Can't thank you enough. You have been just wonderful." Fiona and David November 2010 "...Melissa! You are a real asset to your company and a nice person as well..." David September 2010 "...As you know this was a difficult situation and I would like to thank you for the excellent and courteous service you provided (My Mum also commented on how helpful and polite you were). So thanks again and I hope to work with you in the future..." Shannon Previous "Dear Melissa, Thank you for all your hard work with getting us into [the property]. We couldn't have asked for a better agent and premises." Michael "Melissa, we would like to thank you, personally, for making everything smoother. When we come back to Australia in six months' time, we will come and see you for another property." Klaus & Rosemarie
Geoffrey Bourke Licensed Agent & Auctioneer Geoffrey is well known throughout the real estate industry with his 30 years experience as a licensed real estate agent. His career has been varied with successes in the Western Suburbs of Perth and the South West of Western Australia, to name a few. As a licensed real estate agent, Geoffrey has an outstanding knowledge of all aspects of real estate and is also a licensed general auctioneer. The KPR Team Sales Geoffrey is 100% dedicated to achieving the best outcome for his clients which is reflected in his hard work and excellent results. Jonathon James Sales Consultant Jonathon s philosophy is simple: With 25 Years of experience in Sales and Marketing (the last 11 years in Real Estate) I believe I have earned the right to claim a rational understanding of what constitutes a 'Good Sales Person'. Times have changed and people no longer appreciate being 'Closed' by some slick Salesman/woman with their well rehearsed lines designed to manipulate a buyer to sign on the dotted line without giving due consideration to their wider context. Nowadays both Sellers and Buyers want to be treated with respect and both parties want to be guided through, what to many people, is a 'stressful process'. The Real Estate agent's job is to correctly Market each individual property to attract the 'right buyer' for that particular home, knowing that the person for whom the property is most suited will usually be the person prepared to pay the most for it, and to then facilitate the process through to its successful conclusion. When this is accomplished we no longer have what has been called the 'Double Win', we have a 'Triple Win'. The Seller wins, the Buyer wins, and I win. It is to this end that I am committed.
Associated Services FINANCE BROKING It is important that the purchaser s finance arrangements are approved, in principal, as quickly as possible. We have established a close working relationship with Endeavour Finance Services (WA), based in our office building, to assist in this. Our knowledge of the options available to buyers enables us to present these to our Buyers in the simplest form so as to encourage home ownership. In addition, our Buyers are always ensured instant access to all types of finance and it is highly unlikely that any sale be jeopardised due to lack of available finance. Selling Your Property However we recognise that finance approval can be the most critical aspect of the sales process and we are committed to giving all the effort and time necessary to achieve this approval. Endeavour Financial Services Finding the right home loan for you! Endeavour Financial Services WA Pty Ltd is a licensed mortgage brokerage that specialises in assisting clients with their borrowing needs. This includes residential, commercial and business finance solutions for residents and non residents of Australia. Their lending panel includes all of Australia s Banks and leading lending institutions. Based in Western Australia, Endeavour Financial services has a dedicated team of experienced mortgage brokers who work closely with their clients tailoring finance solutions to suit individual needs. As everyone s financial needs are different, their team assists their clients from the pre approval stage all the way through to the settlement of their loan facilities, and beyond. At Endeavour, they believe their job is to find you the most suitable loan product from their panel of lenders. As they do not sell their own loans, they provide an unbiased solution opening the door to more than 400 loan products from Australia s banks and non bank lenders. Talk to a mortgage broker who understands the real estate market Endeavour Financial Services secures in excess of $100,000,000 worth of finance every year across Australia. 100% of this finance is for purchasers of residential and commercial property. Their clients, which include home owners, investors, business owners and property developers, require the assistance of a broker who understands business and property when structuring their finance portfolio. With the number of lenders available in the market reducing every day, knowing the best way to move is more important than ever. For more information about their services please contact aaron.polini@efswa.com.au
Key Performance Realty Key Performance Realty offers services in the areas of real estate sales (including off the plan) and property management with a focus on exceptional service and results. The company benefits from the many years of real estate knowledge shared by its two directors, who are also experienced in the areas of; real estate sales and investment analysis and seminars, development and project management and property finance. Selling Your Property Key Performance Realty specialises in exceptional customer service and industry knowledge to ensure you, the client, are rewarded with the best possible outcome for your real estate transaction. You Have Our Word We will personally do all that is physically and financially possible in order to secure a successful sale of your property with the greatest integrity. We will achieve the highest possible price for the property in a prompt manner with the least possible amount of fuss to you. We will keep you informed on a regular basis. We will always be enthusiastic when selling your property to the market and endorse the benefits for purchasing it. We will always ensure the security of your belongings to the absolute best of our ability and treat your property with utmost respect. We will be available to demonstrate and take calls on your property seven days a week, before and after hours. We will above all, work diligently, professionally and very hard for you, our client! THIS IS OUR WORD! KEY PERFORMANCE REALTY PAUL ROGERS Director & Licensee