CONFERENCE & EVENT BRANDING GUIDE ENTIRE HOTEL

CONFERENCE & EVENT BRANDING GUIDE ENTIRE HOTEL

BRANDING GUIDE The Hilton Anatole gives us the opportunity to brand the hotel in such a way that helps us create a unique and inviting atmosphere for our Cotton Bowl guests. ~ Rick Baker, President & CEO, Goodyear Cotton Bowl Classic CONFERENCE & EVENT Create a grand first impression that includes a wow for attendees... The Anatole offers amazing opportunities to express your message to your audience! BRANDING REACH Jan2016 1,606 guest rooms 128,600 sq ft of exhibit space Over 600,000 sq ft of meeting & event space 4 restaurants, 5 bars and in-room dining Private 7-acre park with resort pool 1.9 million sq ft of air conditioned walking space ENTIRE HOTEL BR ANDING GUIDE +1 214 761 7259 AnatoleBranding.com

WESTCOTT FACILITIES MAP STEMMONS BALLROOM POOL ELEVATOR INDOOR POOL Atrium Entrance LOBBY LEVEL ATRIUM FRONT DESK BELLSTAND CARPENTER BALLROOM COOPER EAST ATRIUM ATRIUM ELEVATORS THIS +THAT Front Desks STAIRS CONCIERGE CONFERENCE REGISTRATION CHERRY BLOSSOM ESCALATOR M SHOP Elevators GRAND ATRIUM REFLECTING POOL Nebula Entrance STAIRS Restaurants & Bars PLUM BLOSSOM GRAND BALLROOM ATRIUM SIDE Shops, FedEx Office & Geppetto s CORAL 27TH FLOOR TOWER SIDE BUSINESS CENTER ELEVATOR TO MEZZANINE CHILDREN'S CORNER EMERALD RUBY OPAL GOVERNORS LECTURE HALL SAPPHIRE TOPAZ SENATORS LECTURE HALL TOWER ELEVATORS CHANTILLY BALLROOM ELEPHANTS Chantilly Entrance BEAR & DRIVER GEPPETTO S THEATER & WORKSHOP CROSLEY CONTINENTAL COMET WEDGWOOD BALLROOM TOWER STAIRWAY TO MEZZANINE Tower Entrance To TRINITY EXHIBIT HALL TRINITY BALLROOM TOWER ELEVATORS ROTUNDA TRINITY CORRIDOR BERLIN WALL GOSSIP PATIO FIRE PIT To VERANDAH CLUB & POOL V SPA ANATOLE SCULPTURE PARK JadeWaters Resort Pool Complex AnatolePool.com To WEST WING DE SOTO CORONADO BALLROOM CORTEZ BALLROOM With a legendary distinction for grand design, devoted hospitality and enduring style, the Hilton Anatole s abilities in branding its spaces are just as amenable. Whether hosting product launches or national conventions, sales meetings, trade shows or sporting events, the Anatole s extensive open-atrium architecture and lobby networking areas offer the perfect landscapes for groups and their affiliates to pen their creative marks and cultures throughout its campus. See where all your ideas fit as you review the following branding areas at the Hilton Anatole. 3

BRANDING PLAN MAP BRANDING GUIDE (this document) MAKE A BIG IMPRESSION Start creating the ideal branding plan for your group s event using these three documents. Contact your Event Manager early in the process to check availability, requirements and make space reservations. BRANDING PRICING BRANDING RESOURCES available on AnatoleBranding.com IDEAS - inspiration photos GUIDE - branding area locations PRICING - items, areas, packages POLICIES - info, terms & conditions MAPS - full map & hotel sections 4

Atrium Entrance Exterior Wall Graphic and Gobo ATRIUM ENTRANCE Initial and prominent exterior graphics capture attention and make for a bold sense of arrival at the Anatole s Atrium Main Entrance. Atrium Entrance Porte Cochere Fascia Panels (1 of 3) and Pillars (3 of 4) Atrium Entrance Exterior Side Door Sets (2 of 4) and Revolving Center Door Set 5

Atrium Entrance Interior Doors Sets, Front Door Header & DoorArea Floor Graphic Atrium Front Desk Panels (8)and Art Frames (2) ATRIUM ENTRANCE LOBBY Three 100-sq-ft art frames greet every guest checking-in to the hotel s Atrium guest rooms. Atrium Entrance Graphics/Video Wall Frame Atrium Concierge Desk Front Panels and Area Graphic 6

Atrium Escalator Walls & Pillar - to Mezzanine and 3rd Floor ATRIUM ELEVATORS & ESCALATORS Atrium Lobby Elevators serving 892 guest rooms. Atrium Escalators transport attendees to the third-floor Imperial Ballroom and Atrium Mezzanine Level meeting & breakout rooms. Atrium Elevator Surrounds - Lobby Level (3 of 6) 7

ATRIUM CONFERENCE REGISTRATION Dedicated registration facility in the heart of the Atrium Lobby welcomes every attendee. Atrium Convention Registration Doorway Header 8

Brick Wall Panels (3 of 4+) over Stemmons Ballroom EAST ATRIUM MEETING & EVENT SPACE Brick branding panels overlook the floor and lobby of the 14-story East Atrium, which also houses the Imperial Ballroom. Imperial Ballroom Corridor Marble Sections 9

Grand Atrium Entry Portal to Tower near Grand Ballroom Grand Atrium Entry Portal from Atrium Entrance Grand Atrium Entry Portal Column and Breezeway to Tower Building GRAND ATRIUM PORTALS The two Grand Atrium portals welcome every guest into the heart of the Anatole and are very popular branding locations. 10

GRAND ATRIUM MAIN CORRIDOR Popular with full-house groups, branding the main corridor in the Grand Atrium ensures your brand statement reaches everyone and helps them feel they own the hotel. Grand Atrium Main Corridor by Grand Ballroom Grand Atrium Main Corridor - seen from 10th 11

BRANDING AREAS 2018 GRAND ATRIUM REFLECTING POOLS, LANTERNS & KINETIC SCULPTURE Grand Atrium Reflecting Pool with Logo Box on stand Grand Atrium Reflecting Pool with Floating Logos Grand Atrium Garden Floor Lanterns 4-sided (23) and Nebula Kinetic Sculpture 12

GRAND ATRIUM MULTI-FLOOR BANNER Shown hanging over the portal leading to the hotel s Tower Building, banners (up to seven-floors tall) can be placed in several locations around the perimeter of the Grand Atrium. Grand Atrium Multi-Floor Banner (up to 7 floors tall) over Entry Portal to Tower Building 13

Grand Entrance Corridor GRAND ENTRANCE & CORRIDOR 36 glass panes within 2 door sets - 6 doors, 17 windows each. Corridor from Grand Entrance into Grand Atrium. LED lighting system illuminating the hotel s 100 x50 Nebula kinetic sculpture can reflect your company, event or team color. Nebula Kinetic Sculpture in Grand Atrium Grand Entrance Exterior Door Set (1 of 2) 14

Pillar and Beam Area at Mezzanine Escalator Landing GRAND ATRIUM MEZZANINE Banner and wall graphics hanging at landing exiting escalator on mezzanine level in the Grand Atrium, near breakout restrooms and readerboards. 15

TOWER ENTRANCE Initial and prominent exterior graphics capture attention and make for a bold sense of arrival at the Anatole s Tower Entrance. Tower Entrance Porte Cochere Fascia Panels (1 of 3), Pillars (2 of 4) and GoBo Light Tower Exterior Entrance Side Door Sets (2 of 4), Revolving Center Door Set and GoBo Light Large 4-Panel Tower Lobby Exterior Window 16

Tower Front Desk Windows (4), Desk Front Panels and Gobo Light TOWER ENTRANCE LOBBY & ELEVATORS Tower Front Desk and six elevators service the hotel s 714 Tower guest rooms Tower Elevator Marble Surrounds Lobby Level (4) 17

Chantilly Foyer Glass Railing Section (1 of 5) CHANTILLY BALLROOM FOYER PILLARS & GLASS RAILING Eight two-story red marble pillars and glass railing surround the foyer to the hotel s renowned Chantilly Ballroom Chantilly Two-Story Red Marble Pillars (5 of 8) and Tower Mezzanine Glass Railing Section (1 of 4) 18

Tower Tan Marble Pillars (4 of 14) and Meter Board in Chantilly Prefunction Area TOWER PILLARS Fourteen tan marble pillars standing 14-foot tall offer a bold branding presence throughout the Anatole s Tower & Chantilly Ballroom Prefunction Areas. Twelve tan half-pillar/pillar facades are also available in this area. 19

TOWER MARBLE STAIRCASE Elegant marble stairs lead your attendees to and from the Tower s lobby level and Mezzanine. Tower Marble Staircase to Mezzanine, near Gossip Bar 20

Chantilly Entrance Exterior Door Set (1 of 2) CHANTILLY ENTRANCE One exterior and one interior door sets - with 4 doors and 8 windows each. The Chantilly Entrance leads directly into the Chantilly prefunction space, then to the Chantilly Ballroom Foyer - a popular location for branded registration desks. 21

Tower Mezzanine Tan Marble Pillars (2 of 7), Glass Railing (1 of 4) and Meter Board TOWER MEZZANINE PILLARS & GLASS RAILING Seven 12-foot tan marble pillars provide a strong sense of ownership for groups utilizing the mezzanine and great message cohesion for group breakouts. 22

TOWER PARK ENTRANCE DOORS The first bank of doors leading to the seven-acre Anatole Park for special events, as well as the Verandah Health Club, VSpa and Jade Waters Resort Pool. Tower Park Entrance Door Sets F1-F3-21 glass panes; 8 doors, 13 windows 23

West Wing Foyer Pillars G11, G12 and Floor Graphics WEST WING Interior Entry - hard wood portal G1 near Tower elevators Corridor - 66 glass panes: 10 doors, 56 windows G2-G9 Foyer/Lobby - two prominent hardwood pillars G11, G12, floor space and park access door set G10 Exterior Entrance - 24 glass panes: 2 door sets G13, G14 West Wing Interior Entry Wood Portal Set G1 West Wing Corridor G2 Door Set West Wing Exterior Entrance Door Sets G13, G14 West Wing Corridor G7 & G8 Door Sets 24

Gossip Patio Windows (set A1 of four sets shown here) TRINITY CORRIDOR AT GOSSIP PATIO 44 glass panes in 4 sets - A1, A2, A3, A4 Next to the hotel s two sections of the Berlin Wall, these windows overlook the Gossip Bar Patio and the Anatole s seven-acre park and new Resort Pool. It is used by most groups that brand within the hotel. 25

TRINITY CORRIDOR CONNECTOR PORTAL This hard-wood beam portal A5 and corridor, with floor-to-ceiling windows, boldly introduces the events held in the 128,000-sq-ft Trinity Exhibit Complex. Trinity Connector Wood Portal A5 near Gossip Patio 26

Trinity Corridor Windows near Rotunda TRINITY CORRIDOR ROTUNDA & PREFUNCTION CONNECTOR Rotunda D1, D2, D3-48 glass panes in 3 sets Connector Right E4-30 glass panes in 30 windows Connector Left E1-32 glass panes in 2 doors & 28 windows Window sets E2, E4-14 glass panes in 2 doors & 10 windows TRINITY CORRIDOR CONNECTOR BEND 40 glass panes in 4 sets - C1, C2, C3, C4 This bend shows a portion of the Trinity Corridor which leads to the Trinity Corridor Rotunda Window set D1 and Trinity Prefunction Connector Right set E4 27

Wayfinding Sign Display (8) HOTEL READER BOARDS & MEETING ROOM SIGNS 8 Dual-display Virtual Concierge Stations Over 50 Meeting Room Event Signs 28

HILTON STANDARD KEY PACKET HILTON STANDARD KEY BRANDED KEY CARDS & KEY PACKETS 1,606 Guest Rooms Two keys per guest room Use of Hilton-approved key card vendor required. An estimated 5-6 weeks minimum lead production time is also required. 29

GUESTROOM TELEVISIONS 1,606 Guest Rooms 3 Open TV Channels Clear Static Clings in top corner of TV Screens *TV screen size may vary by room type 30

RESERVE YOUR BRANDING Secure your branding package options today by contacting your Event Manager at +1 214 761 7259. We look forward to seeing you and hosting your event at the Hilton Anatole! BRANDING RESOURCES available on AnatoleBranding.com IDEAS - inspiration photos GUIDE - branding area locations PRICING - items, areas, packages POLICIES - info, terms & conditions MAPS - full map & hotel sections 31