Comparative Market Analysis - PDF Free Download

Comparative Market Analysis Prepared on 21 March 2018 10 Camera Street Manly NSW 2095 Mike Salway Mike Salway - Demo Account Sydney SYDNEY NSW 2000 m: 0425 2573256 w: 02 8100 8100 mike.salway@rpdata.com

44 Smith Street, Jonesville 1300 050 050 www.placevillerealestate.com.au 21 November 2017 John and Mary Jones 37 Potter St Placeville NSW 1234 Dear Mr & Mrs Jones, Thank you for taking the time to speak with me today. I m really excited about the opportunity of marketing your property in Potter St. It s a great home in a great spot and the type of property that every agent would love to have. I know that I can get an outstanding result for you and I ve only recommended to you what I would do with my own property if I was selling. I have come back to the office and have through our buyer database and found 29 potential buyers for your home. My initial approach would be to introduce them as part of phase 1 of our campaign and hopefully have it sold to one of them. If it s not sold to one of them, we could discuss a phase 2 broader marketing campaign at a later stage. In total we have 4,569 buyers on our database and this time 327 of them are looking for something similar to yours but they are not as qualified as the 29 hot buyers I have identified. Rest assured, I will work harder than any agent you have ever met and I will always provide you with extensive feedback throughout the process. I ve enclosed a checklist for your perusal and should you choose our company, this is going to be the go forward plan to getting your property sold for top dollar in the shortest possible time. Please call me at any time if I can help. Mike Salway Principal Placeville Real Estate

Satisfied clients are our best advertisement Some agents will provide you with testimonials. At Placeville Real Estate, we encourage you to phone and speak to our past clients and hear for yourself why Placeville is not like other real estate agents. 37 Potter Street, Jonesville NSW 2999 Mary and John Myer Initial Appraisal $650,000 Sale Price $675,000 Sale Method: Auction Day on Market Marketing Investment 20 $4,870 Phone: 02 5555 5555 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 28 Smith Street, Jonesville NSW 2999 Lee and Connie Wang Initial Appraisal $720,000 Sale Price $725,000 1/2 Foy Court, Jonesville NSW 2999 Sale Method: Prior Auction Day on Market Marketing Investment 10 $4,500 Phone: 02 5555 4444 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Elmer Davis Initial Appraisal $505,000 Sale Price $500,000 Sale Method: Private Treaty Day on Market Marketing Investment 45 $3,200 Phone: 02 5555 3333 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property rights) the CoreLogic Data contained in this publication. All rights reserved 10

15 Bucknall Avenue, Jonesville NSW 2999 Karen and Fred Jones Initial Appraisal $750,000 Sale Price $777,000 Sale Method: Auction Day on Market Marketing Investment 20 $5,200 Phone: 02 5555 2222 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. 6 Bogart Lane, Jonesville NSW 2999 Frank Ebinathy Initial Appraisal $625,000 Sale Price $630,000 26 High Street, Jonesville NSW 2999 Sale Method: Private Treaty Day on Market Marketing Investment 38 $4,500 Phone: 02 5555 1111 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Pat and Bev Harper Initial Appraisal $550,000 Sale Price $565,000 Sale Method: Private Treaty Day on Market Marketing Investment 42 $5,200 Phone: 02 5555 0000 From our seller: Joe Bloggs Really thought Kylie s work was exceptional. Her Journobot reports were great too. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property rights) the CoreLogic Data contained in this publication. All rights reserved 11

Your Property 10 Camera Street Manly NSW 2095 LAND 341m2 FLOOR 162m2 4 3 2 MANLY INSIGHTS Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

Recent Sales 11 Griffin Street Manly NSW 2095 Sold Price $1,355,000 2 1 1 544m 2 - Sold Date 16-Dec-17 Price Change - Year Built - DOM - First Listing - Distance 0.25km Last Listing - 22 Quinton Road Manly NSW 2095 Sold Price $3,900,000 RS 4 3 1 430m 2 - Sold Date 09-Dec-17 Price Change - Year Built - DOM 23 First Listing - Distance 0.38km Last Listing $3,500,000 2/72 Raglan Street Manly NSW 2095 Sold Price $2,225,000 3 1 1 217m 2 156m 2 Sold Date 22-Sep-17 Price Change - Year Built 1925 DOM 23 First Listing - Distance 0.23km Last Listing - 5 Lawson Place Manly NSW 2095 Sold Price $1,510,000 1 1-129m 2 61m 2 Sold Date 31-Oct-17 Price Change - Year Built 1910 DOM 28 First Listing - Distance 0.38km Last Listing - 32 Denison Street Manly NSW 2095 Sold Price $1,950,000 2 1 2 106m 2 94m 2 Sold Date 17-Oct-17 Price Change - Year Built 1910 DOM 13 First Listing - Distance 0.44km Last Listing - DOM = Days on market RS = Recent sale Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

Comparable Listings 1/78 Raglan Street Manly NSW 2095 3 1 1 Listing Price Price guide $1,400,000 371m 2 91m 2 Listed Date 19-Mar-18 Year Built 1930 DOM 20 days Distance 0.22km 35 Kangaroo Street Manly NSW 2095 4 2 2 Listing Price Forthcoming Auction 209m 2 - Listed Date 10-Feb-18 Year Built - DOM 104 days Distance 0.47km 11 Herbert Street Manly NSW 2095 3 3 2 Listing Price Auction 367m 2 - Listed Date 19-Mar-18 Year Built - DOM 27 days Distance 0.6km 8 Herbert Street Manly NSW 2095 4 3 2 Listing Price For Sale: Guide $3,000,000- $3,300,000 362m 2 218m 2 Listed Date 06-Feb-18 Year Built 1960 DOM 169 days Distance 0.66km 6 Augusta Road Manly NSW 2095 5 4 2 Listing Price $5,950,000 603m 2 300m 2 Listed Date 23-Feb-18 Year Built 1907 DOM 529 days Distance 0.48km DOM = Days on market Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

Market Trends Houses in Manly $3,074,482 Median Value as at 31 Jan 2018 Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

Our Guarantee of Service At Placeville Real Estate our aim is to provide you with the highest level of service to achieve maximum value for the sale of your property in the shortest possible time. We will deliver our highest level of professionalism to ensure that the sale process is a pleasant and successful experience. To fulfill this commitment, we agree to perform the following services pertaining to your property: 1. We will contact all our existing buyers who are looking to purchase within your property s price range and location 2. A professional photography shoot will be undertaken and the photos will be used for various media including a copy placed in our window display 3. A signboard will be installed on your property 4. We will place your property details on realestate. com.au and domain.com.au and our agent website www.placevillerealestate.com.au 5. Regular progress reports will be provided throughout the marketing period including comments, offers and any feedback received about your property 6. We will present you with all offers obtained from prospective buyers 7. We will phone/sms you after each open inspection and after any other inspection within 24 hours 8. We will provide you with weekly detailed written reports 9. Submit to you all offers in writing as presented and will assist with negotiations 10. Once we have an offer and acceptance, we will follow through the pre-settlement activities as required by law. Should you feel that we are unsatisfactory in performing in any of the above areas, we invite you to register your complaint to us in writing or over the phone. If the complaint is not acted upon and rectified within 7 days after receipt of your letter/email, you have the option to cancel our agency agreement. Mike Salway Principal Placeville Real Estate Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property rights) the CoreLogic Data contained in this publication. All rights reserved 6

Summary 10 Camera Street Manly NSW 2095 Recommended Listing Price $3.5 - $3.6 million Things to Consider * Great time to be listing, it's a sellers market * We'll position the outdoor area in our advertising Mike Salway Mike Salway - Demo Account Sydney SYDNEY NSW 2000 m: 0425 2573256 w: 02 8100 8100 mike.salway@rpdata.com Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.

Our Marketing Strategy You can t sell a secret. When your property is On The Market it s important everyone knows about it! At Placeville Real Estate, we use a combination of the following proven strategies, tailored to your specific property and requirements, to generate genuine inquiries from potential buyers. Professional Photography Our professional real estate photographer will visit the property and take a series of internal and external photographs highlighting the best features of the property. We know which angles work best and how we can present these property images in the best possible light. A great set of photographs really does tell a great story! Street Signage A large and prominent photo signboard will be erected at your property. The sign incorporates colour photographs and property details and always generates lots of enquiry. Signboards are a simple, yet incredibly effective, method of letting people know your home is on the market. We also have signage with lighting which helps your property really stand out at night. Website Placement 86% of potential buyers use online as their main tool to search for property, which makes online advertising extremely important. Your property will be listed on www.placevillerealestate.com.au which is the number one resource for property information in the Placeville market. This site showcases all the properties which we have for sale and we ensure that each and every property is presented at its very best. We also have all of our properties featured on the following well known websites:- realestate.com.au With more than 3 million users each month, REA is most well recognised real estate site in Australia. Our relationship with realestate.com.au means we have been able to negotiate a package which entitles us to larger advertisements and more favourable placements. domain.com.au Domain is Australia s number 2 property portal with nearly 1.8 million users each month. It is a valuable and plentiful source of enquiry for us. Floor Plan Imaging Just as photographs are invaluable, more and more buyers are looking for specific details/information such as floor plans. These plans are especially valuable on your website listings as buyers can better visualise layout and proximity of spaces before viewing the property. We can organise plans with either line drawings or graphics depending on what you feel works best for your property. Virtual Reality Inspections Placeville has a reputation internationally for being a wonderful place to live and 5% of sales are made to buyers from overseas. That s why we offer virtual reality inspections for buyers who are unable to view the property in person. Virtual reality gives prospective buyers a real sense of immersion in the property and a sense of flow. We re proud to be the only Placeville agency that offers this innovative marketing opportunity. Video Marketing Our sales agents will conduct a walk through video of your property and a piece to camera describing your home and it s attraction to potential buyers, including an overview on Placeville s median sales price and growth and this will be posted online and on social media. Research shows 80% of users recall a video they have watched in the past 30 days, making video home marketing one of the hottest ways to promote your property. Facebook Marketing The Placeville Real Estate page on Facebook has 3245 likes and followers and our Instagram account is widely shared. We will post your listing on Facebook, with follow up posts using your video. We encourage you to share these posts with your own followers to create an echo chamber for your property marketing. Window Display A window card featuring colour photographs and written information about your property will be placed in our eye catching shop window on Main Street in the heart of Placeville. Our window display is meticulously maintained to ensure it is current, accurate and interesting. Newspaper Advertising The Placeville Gazette is the bible for local news about Placeville and we are proud to have had a long relationship with the newspaper, guaranteeing great placements and rates for your home. Our experience shows that print publications are still an important part of any marketing campaign as they attract emotional buyers who are not necessarily researching the market, but are in fact, browsing through their paper. Our prominent positioning in the Real Estate Lift Out highlight each of our properties and are another tried and tested avenue for generating enquiry. Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property rights) the CoreLogic Data contained in this publication. All rights reserved 8

Open For Inspections Open Homes will be held regularly at your home, and every potential buyer is subsequently followed up in a timely manner. These conversations result in candid feedback and give our sales team an opportunity to help buyers refine their decision making process, and in many instances make decisions. The feedback is also useful for our sellers who can interpret comments and make their own decisions as well. Client Database Each of our sales team maintains a database of potential and qualified buyers who they have kept in contact with from past associations. When a new property is listed, they are very proactive in contacting these individuals to alert them to a listing which may suit their requirements. We have many, many examples when these buyers act promptly to secure their new home with new listings. Copyright 2018. CoreLogic and its licensors are the sole and exclusive owners of all rights, title and interest (including intellectual property rights) the CoreLogic Data contained in this publication. All rights reserved 9

Disclaimer Contains property sales information provided under licence from the Land and Property Information ( LPI ). RP Data Pty Ltd trading as CoreLogic is authorised as a Property Sales Information provider by the LPI. The Appraisal Amount contained in the report may have been manually provided by the Agent; or may be based on an automated valuation model estimate provided by CoreLogic ('AVM Estimated Value'). AVM Estimated Values are current at the date of the publication only. It is computer generated and is not a professional appraisal of the subject property and should not be relied upon in lieu of appropriate professional advice. The accuracy of the methodology used to develop the AVM Estimated Value, the existence of the subject property, and the accuracy of the AVM Estimated Value and all rule sets provided are estimates based on available data and are not guaranteed or warranted. CoreLogic excludes all liability for any loss or damage arising in connection with the Appraisal Amount and/or AVM Estimated Value. Whilst all reasonable effort is made to ensure the information in this publication is current, CoreLogic does not warrant the accuracy or completeness of the data and information contained in this publication and to the full extent not prohibited by law excludes all for any loss or damage arising in connection with the data and information contained in this publication. Copyright 2018 RP Data Pty Ltd trading as CoreLogic Asia Pacific (CoreLogic), Local, State, and Commonwealth Governments. All rights reserved.